April 19, 2017
The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.
Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.
Here are the top-ranking brands in the TV and radio industry:
Factual Entertainment TV Brand of the Year
- History Channel
- Discovery Channel
- ID (Investigation Discovery) Television Network
- National Geographic Channel
- HGTV Television Network (Home & Garden Television)
- Nat Geo WILD Television Network
- Crime & Investigation Television Network
- Food Network Television Network
- Discovery Life Channel
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): American Heroes Channel, Animal Planet Television Network, Destination America Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, H2 Television Network, History en Espanol, Military History Channel, Science Television Network, TLC Television Network, Travel Channel, truTV Television Network, Velocity Television Network, Viceland Channel
General Entertainment TV Brand of the Year
- FX Television Network
- A&E Television Network
- AMC Television Network (American Movie Classics)
- TNT Television Network (Turner Network Television)
- Hallmark Movies & Mysteries
- USA Television Network
- ABC Family Television Network
- BBC America Television Network
- TBS Television Network
- Hallmark Channel
- LMN Television Network (Lifetime Movie Network)
- TV Land Television Network
- Comedy Central Television Network
- Syfy Television Network
Other General Entertainment TV brands in study ranked below category average (alphabetically): Adult Swim Television Network, BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, FYI Television Network, Lifetime Television Network, Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Telemundo Television Network, Univision Television Network, WE Television Network (Women’s Entertainment)
Internet Radio Service Brand of the Year
- Pandora Internet Radio
- iTunes
- Amazon Music with Prime Music
- Spotify Radio
Other Internet Radio Service brands in study ranked below category average (alphabetically): Apple Music, iHeartRadio, NPR Music, SiriusXM Satellite Radio, Slacker Radio, TuneIn
Kids’ TV Brand of the Year
https://www.youtube.com/watch?v=ztZ2RF62TPw
- Discovery Family Channel
- Disney Channel
- Sprout Network
- PBS KIDS Television Network
- Cartoon Network
Other Kids’ TV brands in study ranked below category average (alphabetically): Boomerang Television Network, Disney Junior Television Network, Disney XD Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, TeenNick Television Network
Music TV Brand of the Year
- Great American Country (GAC)
- CMT Network (Country Music Television)
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network, VH1 Television Network
Pay Cable TV Network Brand of the Year
- HBO Television Network
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Showtime Television Network, Starz Television Network
Sports TV Brand of the Year
- NFL Red Zone Television Network
- ESPN Television Network
- Fox Sports 1
- NBC Sports Television Network
Other Sports TV brands in study ranked below category average (alphabetically): CBS Sports Television Network, Fox Sports News Channel, MLB Television Network, NBA Television Network, NFL Television Network, NHL Television Network, The Golf Channel Television Network, Yes Television Network
TV & Internet Provider Brand of the Year
- Google Fiber
- FiOS (Verizon/Frontier)
- Charter Spectrum
- XFINITY by Comcast
Other TV & Internet Provider brands in study ranked below category average (alphabetically): Cox Communications, DirecTV, Dish Network, Optimum, Time Warner Cable
TV Network Brand of the Year
- PBS Television Network (Public Broadcasting Service)
- ABC Television Network
- CBS Television Network
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, NBC Television Network, The CW Television Network
Video Streaming Subscription Brand of the Year
- Netflix
- Amazon Prime Video
- Hulu
- HBO NOW
- HBO GO
- Vevo
Other Video Streaming Subscription brands in study ranked below category average (alphabetically): CBS All Access, Crackle, Crunchyroll, Funny or Die, MLB.TV, NFL Game Pass, Playstation Vue, Showtime All Access, Sling TV, The Blaze, Twitch.tv, Vudu, WWE Network, You Tube Red
