TNT announces ‘Chasing the Cure’ health program starring Ann Curry

April 19, 2019

Ann Curry
Ann Curry (Photo by David Turnley)

The following is a press release from WarnerMedia Entertainment:

WarnerMedia Entertainment today announced the premiere date and showrunner for “Chasing the Cure” (formerly known by its working title “M.D. Live”) from TNT and Lionsgate Television. This is a groundbreaking enterprise anchored and executive produced by award-winning journalist and humanitarian Ann Curry. It brings together a weekly live two-hour television broadcast with a 24/7 global digital platform in an effort to help patients who are suffering from undiagnosed, misdiagnosed or uncured medical mysteries. This enterprise will harness the full power of both television and a multi-platform experience in order to break down medical barriers in service of patients. Additionally, this initiative will foster and empower people across the globe on all screens to become medical detectives.

Debuting Thursday, July 25, “Chasing the Cure” will be simulcast on TNT and TBS from 8-10 p.m. ET.

Joining “Chasing the Cure” as showrunner is Kim Bondy, an award-winning journalist who held top positions at CNN, NBC and Al Jazeera America before becoming Head of Content at Soledad O’Brien’s Starfish Media Group in 2017.

Through a 24/7 digital experience and interactive components including live, second-screen experiences, suggestions, along with highly accredited doctors, will be able to share their experiences, advice and recommendations on what’s happening during the broadcast in real time – all toward helping find cures for people with mysterious conditions.

Additionally, “Chasing the Cure” will cultivate an online community for everyone to dive deeper into each case, not only empowering every one of us to become medical detectives, but also creating a space for people to provide support to people dealing with undiagnosed conditions. Everyone will have the unique opportunity to submit their own cases via an in-take process to be cared for by an around-the-clock engaged community and considered for the live broadcast.

“How could I not want to be part of this project, given the real chance that it will help people suffer less? This collaboration of physicians, journalists and television creators is not only groundbreaking, it could potentially help encourage new ways for people to access care,” says Ann Curry.

“Leveraging the power of a global digital community to help real people solve their medical mysteries is our mission on ‘Chasing the Cure,’” says Michael Bloom, senior vice president of unscripted and live programming for TNT. “With Ann and Kim’s leadership and dedication to powerful, honest storytelling, we plan on delivering significant results to those who are in need of answers or a path to wellness. This is not just a one-dimensional live television experience.”

“The audience will have a chance to proactively make a difference when we launch ‘Chasing the Cure’ this summer, a project that takes a groundbreaking approach to tackling people’s unsolved medical mysteries,” says Jennifer O’Connell, executive vice president and head of worldwide unscripted television for Lionsgate. “It is one of those rare initiatives that seeks to inspire with a larger humanitarian purpose, and it couldn’t be in the hands of a better network partner or a more brilliant and respected team.”

TNT has ordered 10 episodes of the series from Lionsgate Television.

“Chasing the Cure” is produced by B17 Entertainment and Motiv8 Media in association with Lionsgate Television with Brien Meagher, Rhett Bachner, Kara Kurcz, Brian Lee and Eric Ortner serving as executive producers along with Curry and Bondy.

Ann Curry signs on to anchor and executive producer ‘M.D Live’ series for Turner

October 15, 2018

Ann Curry
Ann Curry (Photo by David Turnley)

The following is a press release from Turner:

On the heels of the 10-episode series order of “M.D. Live” (working title), the groundbreaking, live, factual series that seeks solutions worldwide for people with medical mysteries and crises who are undiagnosed or misdiagnosed, Turner today announced that renowned, award-winning journalist Ann Curry has signed on to anchor and executive produce. The innovative show that will tap into the worldwide phenomenon of medical crowdsourcing is co-produced by Turner and Lionsgate Television.

The two-hour weekly, multiplatform event airing over 10 weeks is set to premiere in 2019 and will feature Curry (“Today Show,” “NBC Nightly News,” “Dateline NBC,” PBS’ “We’ll Meet Again with Ann Curry”) reporting true stories of medical mysteries and crowdsourcing for doctors and people experiencing similar symptoms in the search for diagnoses.

“Real good could come of this. We aim to help break down the walls that still stop people from accessing the medical information they need. Harnessing the full power of both television and technology to connect people interactively with doctors all over the world is a step toward a future when we are not limited by where we live or whether we can find the right doctor,” said Ann Curry. “This is a new way of doing things, a new genre of broadcasting and a chance to help people.”

“With a distinguished career as a trusted journalist and reputation as a humanitarian, Ann Curry is the perfect partner to lead our charge crowdsourcing hope and helping our patients solve their medical mysteries,” said Michael Bloom, senior vice president of unscripted and live programming for TNT. “Ann is among the most trusted storytellers of our time who will motivate viewers, connect communities and inspire hope. And by leveraging the power of WarnerMedia’s reach we will be able to engage our viewers and really help them wherever they are.”

“We’re delighted to have an award-winning, globally recognized journalist helm our new series about crowdsolving medical crises,” said Jennifer O’Connell, executive vice president and head of worldwide unscripted programming for Lionsgate. “Ann has inspired millions of people worldwide through her humanitarian acts, impeccable journalism, and positivity, which makes her the perfect anchor for the series and who audiences can trust.”

Curry, an award-winning journalist for more than 30 years, is known for her war and humanitarian reporting and interviews with the most powerful and influential as well as the most disenfranchised and forgotten. She has been awarded seven Emmys®, in addition to numerous others in Journalism, as well as humanitarian awards, including a “Medal of Valor” from the Simon Wiesenthal Center. She currently also reports for and is an Executive Producer of “We’ll Meet Again with Ann Curry” for PBS.

The series (working title) “M.D. Live” is produced by B17 Entertainment and Motiv8 Media in association with Lionsgate Television, with Ann Curry, Eric Ortner, Brien Meagher, Rhett Bachner, Kara Kurcz, and Brian Lee serving as executive producers. Ann Curry is represented by Ethan Cohan at Del Shaw Moonves Tanaka Finkelstein & Lezcano and Eric Ortner at The Ortner Group.

About Turner

Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult SwimBleacher ReportBoomerangCartoon NetworkCNNELEAGUEFilmStruckGreat Big StoryHLNiStreamPlanetSuper DeluxeTBSTurner Classic Movies (TCM)TNTtruTV and Turner Sports.

About Lionsgate

The first major new studio in decades, Lionsgate (NYSE: LGF.A, LGF.B) is a global content leader whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world. In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, video games, esports and other new entertainment technologies. Lionsgate’s content initiatives are backed by a nearly 17,000-title film and television library and delivered through a global sales and distribution infrastructure. The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Urban One announces ‘Represent’ campaign with first initiative focused on health

June 20, 2018

We're the Campbells
“We’re the Campbells” cast members at the Los Angeles premiere of “We’re the Campbells” at Harmony Gold Theater in Los Angeles on June 11, 2018. (Photo by Earl Gibson III for TV One)

The following is a press release from Urban One:

Urban One announces their new ‘REPRESENT.’ campaign, a company-wide quarterly initiative that offers opportunities for Urban One’s Divisions and radio markets to work collectively in support of various causes in the markets and communities they serve. The first campaign is ‘REPRESENT. Men’s Health’ and will launch on Sunday, June 17 through July 24.  Activated across all of the company’s Divisions and markets’ on-air and digital platforms, ‘REPRESENT. Men’s Health’, is designed to provide information, resources and activities that promote men’s health featuring interviews with healthcare professionals and local market activations.

“We’re the Campbells” TV One’s new docu-series, premiering on Tuesday, June 19 will provide further support for the campaign.  The fourth episode, designated as the ‘REPRESENT’ episode airs on Tuesday, July 10, and highlights this initiative as Erica Campbell discusses the campaign on-air during her daily radio show. Additionally, on Tuesday, July 24, the “Repping for Men’s Health” episode will feature Warryn Campbell’s workout session and hear him speak about the various tenants of the ‘REPRESENT. Men’s Health’ campaign and why he is so passionate about it on a personal level.

“This important campaign honors the purpose and missions our founder, Mrs. Cathy Hughes, which is to amplify, represent and be of service to the African-American community,” says Alfred Liggins,Urban One’s Chief Executive Officer. “We couldn’t be prouder to bring all of our divisions together to kick it off with a cause like men’s health.  This is just the first of many campaigns as Urban One, through ‘REPRESENT’ is poised to make an impactful difference and raise awareness to effectuate change across many topics.”

An overview of the timeline and topics are as follows:

June 17- June 23

Health/Fitness – Diet & Exercise

June 19

“We’re the Campbells” Premiere

June 24 – 30

Blood Pressure/Cholesterol

July 1 – 7

Prostate Cancer

July 8 – 14

Diabetes

July 10

Episode 104 – “We’re the Campbells- REPRESENT.”

Features Erica Campbell on the air discussing the campaign

July 15 – 21

Depression

July 24

Episode 106 – “We’re the Campbells-Repping for Men’s Health”

Features Warryn Campbell’s workout sessions and an overview of the campaign

To learn more about the organizations, initiatives and facts, please visit:

www.menshealthnetwork.org.

Popsugar launches Popsugar Play/Ground, a female-focused lifestyle event

April 16, 2018

Popsugar Play/Ground

The following is a press release from Popsugar:

On June 9 and June 10, 2018, at Pier 94 in New York City, powerhouse global lifestyle media company POPSUGAR, along with event partner Reed Exhibitions, the world’s leading event organizer, will bring POPSUGAR’s content to life at POPSUGAR Play/Ground. A breakthrough festival that will provide experiences that are at once playful and grounding, attendees will have the opportunity to learn, shop, sweat, enjoy, and indulge.

Festivalgoers will find the ultimate happy place at this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, and Yara Shahidi, as well as spiritual guru Gabby Bernstein and many others. Further highlights will include a musical performance by AlunaGeorge, an artist collaboration with Ashley Longshore, cutting-edge workouts lead by fitness superstars, an interactive shopping bazaar featuring exclusive product collaborations with favorite POPSUGAR brands, Instagram-worthy art installations, and so much more.

Attendees will also be able to experience curated brand activations. Presenting partner, eyelove, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at  Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming. Nordstrom will highlight Nordstrom’s approach to wellness and will feature Nordstrom beauty products and services. Lime-A-Rita, Moen, COVERGIRL, and many others will also participate.

“At POPSUGAR, we aim to make women’s lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them,” said Lisa Sugar, founder and president of POPSUGAR. “POPSUGAR Play/Ground’s programming reflects the wide range of interests of our audience, where they can come to engage every part of their lives in an unforgettable two day experience.”

“Our team is excited to collaborate with POPSUGAR in creating their biggest event yet with POPSUGAR Play/Ground and to bring Reed Exhibitions’ event expertise to the festival,” said Hervé Sedky, president of Reed Exhibitions, The Americas. “We’re thrilled to expand our portfolio of events and continue to forge a successful partnership with POPSUGAR.”

Central to the event will be the unique and powerful brand activations attendees can only experience at POPSUGAR Play/Ground. “Today’s consumers don’t just want to shop their brands; they want to fully experience everything their brands have to offer,” said Geoff Schiller, POPSUGAR CRO. “To that end, by activating at POPSUGAR Play/Ground, our brand partners will deliver on that promise and opportunity at scale. Together, we will engage, empower and inspire thousands of people.”

The two-day festival is expecting to attract more than 15,000 attendees. More guests, performers, sponsors, and exhibitors will be announced in the following months.

For more information on POPSUGAR Play/Ground and to purchase tickets, please click here.

About POPSUGAR:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, and makeup line Beauty by POPSUGAR. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com

Harris Poll’s 2017 EquiTrend Study shows top health brands of the year

April 19, 2017

The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Here are the top-ranking brands in the health industry:

Health Insurance Brand of the Year

Blue Cross Blue Shield health insurance

  1. Blue Cross and Blue Shield
  2. Health Net
  3. Amerigroup
  4. Anthem
  5. UnitedHealthcare
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Cigna, Coventry Health Care, Humana, Kaiser Permanente

Health Non-Profit Brand of the Year

  1. St. Jude Children’s Research Hospital
  2. Shriners Hospitals for Children
  3. Make-A-Wish
  4. American Heart Association
  5. American Cancer Society
  6. American Heart Association/American Stroke Association
  7. Stand Up To Cancer (SU2C)
  8. Juvenile Diabetes Research Foundation International (JDRF)
  9. American Stroke Association
  10. The Breast Cancer Research Foundation
  11. Asthma and Allergy Foundation of America (AAFA)
  12. The Jimmy Fund
  13. American Diabetes Association
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer’s Association, American Lung Association, Arthritis Foundation, Avon Foundation for Women, Children’s Miracle Network, Cystic Fibrosis Foundation, Leukemia & Lymphoma Society (LLS), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Planned Parenthood, Susan G Komen for the Cure, World Health Organization (WHO)

 

Health Information Website Brand of the Year

  1. Drugs.com
  2. WebMD
  3. MayoClinic.org
  4. NIH.gov (National Institute of Health)
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Lifescript.com, MSN Health, Yahoo! Health