2018 Coachella Festival: Heineken House performers include Busta Rhymes, 12th Planet, Funtcase

April 9, 2018

Heineken House

The following is a press release from Heineken:

Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, returns for the 17th consecutive year with the fan-favorite Heineken House April 13–15 and April 20–22. This year’s weekend one line-up features headliner and Hip-Hop Icon Busta Rhymes. Consumers ages 21 and over can engage with Heineken in exciting ways with a weekend of performances from top artists and DJs, and many other engagements and activations.

Other Heineken House exclusive performances include 12thPlanet, Wuki, Funtcase B2B Cookie Monsta, LAXX and more.

“This year’s Heineken House at Coachella will be bigger and better than ever before. We’ve expanded our footprint to allow even more attendees inside the House for a truly unforgettable experience and atmosphere,” said Pattie Falch, brand director for sponsorships and events, Heineken. “For the fifth year in a row, we’ve secured a unique lineup of top DJ’s, EDM artists and rappers, with a few surprises and new additions to the Heineken House that festival-goers will certainly not want to miss.”

In addition to the unforgettable musical performances, the Heineken House, open to those 21+, is the perfect destination for refreshing AC, Wi-Fi and perfectly chilled Heinekens. Additionally, Heineken is offering several enhancements including a unique and social-worthy backdrop for the ultimate “Grammable moment” curated by graffiti artist Adam Lucas (Hanksy), sustainable charging bars for iOS and Droid devices using energy generated by the movement on the Sustainable Dance Floor and free cups of water throughout the entire duration of the festival as a part of Heineken’s “This One Is on Us” initiative.

Attendees camping out on the Festival campgrounds will have the opportunity to use Heineken Cold Storage On-Demand, where campers’ cold beer will be stored for them and delivered directly to their campsites upon request. Taking advantage of Heineken Cold Storage also makes campers eligible for other on-site perks including prizes, beverage tickets or front-of-line access during a performance of their choice at Heineken House.

To participate in Heineken Cold Storage, campers 21+ can drop off their beverages and register for the text message-based service. Beverages will be delivered daily from 12-7p.m. and all requests must be submitted no later than 6 p.m.They can also schedule ahead of time by visiting this website.

To experience the festival with Heineken, follow the brand on Twitter or Instagram, @Heineken_US, use the hashtag #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken for performance schedules and updates.

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

2017 Coachella Festival: Heineken House includes headliner George Clinton & the Parliament Funkadelic

April 5, 2017

2017 Coachella Festival

Heineken_House_Coachella_2017

The interactive experience Heineken House is making its return to 2017 Coachella Valley Music and Arts Festival, which will take place April 14 to April 16 and April 21 to April 23 at the Empire Polo Club in Indio, California. Fresh off his work on Kendrick Lamar’s latest album, George Clinton & The Parliament Funkadelic will play a full two-hour set on April 15 only. Other Heineken House exclusive performances include Bone Thugs-N-Harmony, TWRK, Chris Lake, DJ Sliink, DJ Nu Mark and BJ the Kid.

The following is an excerpt from a Heineken press release:

The Heineken House, open to festival goers ages 21 and over, is more than just unforgettable and legendary musical performances and experiences. For the second year in a row, the House boasts a Sustainable Dance Floor powered by the movement of the attendees during each set. Kinetic energy created when attendees bust a move will be converted into electricity used to power the LED lights of the floor, creating a unique party atmosphere. The more house-goers dance, the more the house will light up.

When not listening to music, a Digital Art Wall inside the Heineken House is dedicated to bringing to life the creative spirit of the festival. The interactive simulation area that allows House visitors to create custom art with a selected stencil, or tag a selfie with a spray can. Coachella attendees will then be able to email their artwork as a souvenir or share on their social channels.

New this year to the Heineken House at Coachella is “This One Is On Us”, an initiative launched in the United States for the first time in March. Consumers can visit a water bar in the Heineken House to receive free cups of water throughout the entire duration of the festival. By encouraging moderate drinking, we can enable festival attendees to get the most out of their festival experience, compliments of Heineken.

“This One Is On Us” debuted for the first time in 2016 and is part of Heineken’s commitment to Brewing a Better World, by offering initiatives that make responsible consumption and sustainable practices easier, accessible and more relevant to our fans.”

Heineken Cold Storage returns to the Festival camping ground this year with its enhanced delivery service format. With Cold Storage On-Demand, campers’ cold beer will be stored for them and then delivered directly to their campsites by messengers when they are ready for it. Taking advantage of Heineken Cold Storage also makes campers eligible for other on-site perks including prizes, beverage tickets or front-of-line access during a performance of their choice at Heineken House.

To participate in Heineken Cold Storage, campers aged 21 and up can drop off their beverages and register for the text message based service. Beverages will be delivered daily from 12-7p.m. and all requests must be submitted no later than 6 p.m. They can also schedule ahead of time by visiting this website.

To experience the festival with Heineken, follow the brand on Twitter or Instagram, @Heineken_US, use the hashtag #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken for performance schedules and updates.

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