2018 Met Gala: H&M designed custom looks for Lili Reinhart, Olivia Munn, Alek Wek, Kiersey Clemons, Jasmine Sanders, Luka Sabbat

May 8, 2018

Met Gala
Alek Wek, Jasmine Sanders, Valerie Messika, Kiersey Clemons, Olivia Munn, Luka Sabbat and Lili Reinhart at the 2018 Met Gala at the Metropolitan Museum of Art in New York City on May 7, 2018. (Photo by Jamie McCarthy/Getty Images)

The following is a press release from H&M:

Ethereal glamour and serene creation are the themes for H&M’s one-of-a-kind looks, created just for this year’s Met Gala in New York. The looks, designed by H&M’s in-house team, are inspired by this year’s exhibition at the Metropolitan Museum of Art; “Heavenly Bodies: Fashion and the Catholic Imagination,” exploring the relationship between fashion and masterworks of religious art. To dress its guests, H&M’s design team evolved each look with the wearer and theme in mind, using techniques such as draping, beading and embellishment, in glistening metallic shades.

“Designing these H&M looks for this year’s Met Gala has been an honor. Each look has been entirely custom-made, focusing on rich detail and a modern take on red carpet glamour. We wanted each of our guests to feel both serene and effortless,” says Ann-Sofie Johansson, Creative Advisor at H&M.

“This is my first Met gala… I still can’t believe I’m going. I feel honored to be surrounded by such incredible artists and wear this customized gown. I feel like a gilded princess,” says Lili Reinhart.

“I love how this chainmail dress takes the theme of the exhibition and pushes it somewhere modern and fresh. It’s so much fun to wear,” says Olivia Munn.

“The hand-beading and embroidery that has gone into this dress is extraordinary. It is so perfect to wear on this special night,” says Alek Wek.

Actress Lili Reinhart wore a silver dress inspired by armor. A cloud-like drape of silver lamé organza was held by a silver corset, creating a dramatic contrast between control and flow. The corset was decorated with chunky metal chains in antique silver, while silver lame organza was draped first as a mini-skirt, before billowing into a long train.

Actress and model Olivia Munn wore a daring sleeveless chainmail dress that draped on the body like liquid. Golden chainmail was cut long and lean, with a plunging neckline and open sides, held by links of golden rings that reveal the skin beneath.

Model and activist Alek Wek wore a draped, flowing gown that took inspiration from mosaics. A long train of silver and jewel tones was created from a pattern of beading and sequins. The mosaic-like pattern also appeared at the off-the-shoulder bust, which was contrasted with a waist and skirt in deep red double silk, lined in gold and slit high at the front.

Actress Kiersey Clemons wore a richly beaded dress like a netting of gold and pearl. This diamond-shaped embroidered net sat close against the body with a deep neckline, leading to a full yet straight skirt held by a soft crinoline, the embellished net sitting on sheer nude organza.

Model and actress Jasmine Sanders wore a voluminous gown of gold metal lamé. The gown was softly draped off the shoulder, then held by an elegant slim waist. The dress then released into a dramatic full silhouette, a high slit revealing Jasmine’s legs to emphasize the modern lightness.

Model and influencer Luka Sabbat wore an extravagant robe entirely hand-embroidered with sequins. The intricate pattern was made from sequins in antique silver, deep red, burgundy, gold and royal blue, while the cuffs, shawl collar and lining were in black silk. Luka also wore tuxedo trousers made from sustainable materials organic silk, tencel and wool.

To celebrate fashion’s biggest night, H&M has created The Gala Collection, an exclusive capsule of four red carpet looks inspired by celestial glamour. The Gala Collection is now available online at hm.com worldwide, as well as at H&M’s Fifth Avenue flagship store in New York.

Moschino partners with H&M for new collection

April 15, 2018

Moschino
Moschino creative director Jeremy Scott, Moschino creative advisor Ann-Sofie Johansson and Gigi Hadid (Photo courtesy of Moschino)

An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s next designer collaboration is with MOSCHINO – the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from November 8, 2018.

The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm, surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.

“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” says Jeremy Scott, Creative Director of MOSCHINO.

“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.

The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing  social and traditional media to create a multi-platform takeover  – a captivating new “zapping” experience for the digital world.

For a full interview with Jeremy Scott visit: www.hm.com/magazine

2017 Coachella Festival: Lucky Blue Smith’s band The Atomics star in H&M Loves Coachella campaign

February 16, 20172017 Coachella Festival

The Atomics star in the 2017 H&M Loves Coachella campaign.
The Atomics star in the 2017 H&M Loves Coachella campaign. (Photo courtesy of H&M)

The 2017 H&M Loves Coachella campaign will star the pop/rock band The Atomics, which consists of model Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. To celebrate the launch of the collection, The Atomics will also be performing live from the H&M Store in New York City’s Times Square on March 16, 2017. In a promotional video for H&M Loves Coachella, the Atomics perform a cover version of the Grass Roots’ “Live for Today.”

According to a press release from H&M, the collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the U.S. beginning March 23 and globally from March 30in select H&M stores, as well as online.

Key pieces in this year’s collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. There is also the floral-embroidered denim jacket, which can be paired with a metallic bodysuit made from recycled polyester. For men, there are tie-dye T-shirts with matching tie-dye drawstring shorts.

The annual Coachella Music and Arts Festival, the world’s largest-grossing music festival, takes place at the Empire Polo Club in Indio, California. This year’s Coachella wil take place April 14 to April 16, 2017 and April 21 to April 23, 2017.

H&M is having a sweepstakes in which people who unwanted clothing in any condition, from any brand to any H&M location for H&M’s garment recycling program and receive 15 percent off their entire purchase and the chance to win two three-day passes to Coachella.

H&M debuts 2017 Conscious Exclusive collection with campaign starring Natalia Vodianova

February 7, 2017

Natalia Vodianova in the Bionic Dress from H^;M's Conscious Exclusive Collection.
Natalia Vodianova in the Bionic Dress from H&M’s Conscious Exclusive Collection. (Photo courtesy of H&M)

The new H&M Conscious Exclusive collection aims to feature sustainability and style. According to a press release from H&M, the 2017 collection includes the revolutionary sustainable material BIONIC—recycled polyester made from plastic shoreline waste. This fluid fabric used in an intricate pleated gown shows how natural it is for the best styles to be conscious of the environment. Natalia Vodianova stars in the campaign for Conscious Exclusive. The collection will be available in around 160 H&M stores worldwide, and online, as April 20, 2017. In addition to a full assortment for women and relaxed formal wear for men, for the first time, the collection will include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils.

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