The Notary Hotel opens in downtown Philadelphia

July 17, 2019

The Notary Hotel
The Notary Hotel in Philadelphia (Photo courtesy of Braemar Hotels & Resorts)

The following is a press release from Braemar Hotels & Resorts:

Braemar Hotels & Resorts Inc. (NYSE: BHR) (“Braemar” or the “Company”) today announced the opening of The Notary Hotel in the heart of Downtown Philadelphia. Listed on the National Register of Historic Places, the former Courtyard by Marriott Philadelphia Downtown underwent a rebranding and renovation in excess of $20 million to create The Notary Hotel. Located at 21 North Juniper Street, the property now features 499 guest rooms and over 10,000 square feet of conference space throughout 12 event rooms. It joins Marriott International’s Autograph Collection® Hotels, a diverse portfolio of approximately 180 independent hotels around the world that reflect unique vision, design and environments.

“After approximately two years of design and construction on The Notary Hotel, we are delighted to finally announce its formal grand opening as a member of the Autograph Collection by Marriott,” said Richard J. Stockton, Braemar’s President and Chief Executive Officer. “As of today, the hotel is available for booking as an Autograph property on Marriott’s central reservation system and elsewhere and will be referred to as The Notary Hotel in all future public communications.”

For more information, or to make reservations, please visit The Notary Hotel website at https://www.marriott.com/hotels/travel/phlak-the-notary-hotel-autograph-collection or contact 215-496-3200 to speak with one of the hotel’s team members.

Braemar Hotels & Resorts is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts.

Ashford has created an Ashford App for the hospitality REIT investor community. The Ashford App is available for free download at Apple’s App Store and the Google Play Store by searching “Ashford.”

Hard Rock Hotels & Casinos opening Hard Rock Hotel London, its first London hotel

July 11, 2019

Hard Rock Hotel London (Photo courtesy of Hard Rock Hotels & Casinos)
Hard Rock Hotel London (Photo courtesy of Hard Rock Hotels & Casinos)

The following is a press release from Hard Rock Hotels & Casinos:

Hard Rock Hotels & Casinos celebrate a historic moment by announcing the opening of Hard Rock Hotel London. The property is Hard Rock’s first hotel in the United Kingdom and continues the brand’s legacy in its original birthplace.

“Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy,” said Ian Fletcher, general manager of Hard Rock Hotel London. “We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike — they won’t be able to find anywhere else like it in the UK.”

As part of a partnership with London’s largest hotel owner-operator, glh, the hotel boasts 900 stylish rooms and suites, along with a Rock Royalty Lounge, GMT Bar, a Hard Rock Cafe, a cocktail bar and a Rock Shop®. Located on the corner of Oxford Street at Marble Arch, it continues to expand Hard Rock’s blend of music, entertainment and iconic merchandise in the iconic capital city.

“The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago,” said Dale Hipsh, senior vice president of Hard Rock Hotels. “Every Hard Rock Hotel property is one-of-a-kind, but this one represents something special for the brand. This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops® – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together. It’s truly incredible.”

Legendary memorabilia is sprinkled throughout the property, telling the story of London’s rich musical history. One special item is a letter written in 1958 by the late Buddy Holly, while he stayed at the hotel that is now Hard Rock Hotel London. The property also features another amazing piece of musical history – the Kirkwood piano Queen’s legendary singer, Freddie Mercury, practiced on as a teenager.

In addition to the GMT bar, set to be the perfect community gathering spot, its lively Hard Rock Cafe features a brand-new design and menu where guests can enjoy fresh, high-quality items including exciting cocktail creations and classic American-inspired cooking. It includes 370 seats for guests to enjoy daily live music performances that celebrate both local London performers and international talent. Guests can also check out the Rock Shop® for iconic Hard Rock merchandise, along with exclusive pieces from partner designers and collaborators and specialized merchandise that features local artists.

The hotel entices guests with an array of signature brand offerings and amenities, including The Sound of Your Stay® music program, where the mood can be set with a complimentary Crosley turntable. Alternatively, guests can rock out in their room with a Fender guitar, reserved at the front desk complete with headphones for no noise complaints. There is also the revolutionary Rock Om in-room yoga program, allowing for guests to relax, refresh and find their Zen. For those looking to amp-up their stay, Rock Royalty® rooms and suites offer the ultimate A-List experience, including a personal concierge and access to a lavish private lounge.

For more information or to book a stay at the new Hard Rock Hotel London, visit hrhlondon.com.

About Hard Rock International

With venues in 74 countries, including 186 Hard Rock Cafes, 241 Rock Shops®, 29 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay, Puerto Madero, Argentina and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers and Forbes Magazine’s Top Employer for Women. For more information on Hard Rock International visit www.hardrock.com.

About glh Hotels

glh is London’s largest hotel owner-operator, creating memorable moments for guests whilst delivering unforgettable hospitality. With over 5,000 rooms and 130 meeting and event spaces across 17 outstanding locations, glh is at the heart of London hospitality. Including Amba, every, Guoman, Thistle and Thistle Express, glh’s portfolio of hotel brands provides guests with the perfect slice of local city life, whatever their purpose of their stay.

Aloft Madrid Gran Via opens in Spain

July 11, 2019

Aloft Madrid Gran Vía
Aloft Madrid Gran Vía (Rendering courtesy of Marriott International)

The following is a press release from Marriott International:

Aloft Hotels, Marriott International’s hotel brand for music fans and tech-savvy travellers, brings a new beat to Spain this month with the opening of Aloft Madrid Gran Vía. Located in the vibrant heart of the capital, the new hotel is a stone’s throw from hotspots including the iconic Plaza de España, the hip neighborhood of Malasaña and Chueca overflowing with restaurants and bars, and the shopping district of Gran Via. Designed by world-class architecture firm the Rockwell Group, the property’s tech-forward, future-proofed design is aimed at the next generation of travelers, juxtaposed against the rich history of Gran Vía.

Madrid is a city of contrasts, where modern boulevards open onto ancient Egyptian temples and bustling flea markets border grand palaces and architectural icons dating back to the ninth century. Legendary nightlife and iconic national dishes come as standard from the cosmopolitan city of welcoming madrileños, but the Spanish capital is also home to a few surprises, including secret gardens, incredible art galleries, stunning parks and lakes, as well as the oldest restaurant in the world. With its enviable central location, Aloft Madrid Gran Vía provides the perfect jumping-off point for the next-gen traveller to discover Spain’s historic capital through a modern lens, starting with spectacular panoramic views of some of the city’s most iconic buildings from its rooftop Splash pool and signature cocktails at the W XYZ® bar.

Aloft Madrid Gran Vía
Aloft Madrid Gran Vía (Rendering courtesy of Marriott International)

“Madrid has long topped destination wish-lists for travelers in Europe, thanks to its spirited culture. Aloft Hotels is set to put its own unique spin on the capital’s social scene with live music programming, the hottest emerging artists, and great signature cocktails”, said John Licence, Vice President Premium and Select Brands, Europe at Marriott International.

Staying true to its roots as an innovative incubator brand, Aloft Hotels, in partnership with the Rockwell Group, developed a cohesive design strategy for Aloft Madrid Gran Via that draws on the sense of humor and the vivid color story the brand is known for. In a nod to the brand’s focus on tech and bold use of color, the property’s free-flowing design embraces theglitch” design trend to aestheticize digital or analog errors, materializing in design details from distorted city art throughout the public spaces and guestrooms. The always-on, buzzing communal areas reflect the eclectic spirit of the city and respond to the needs of the modern traveller, allowing guests to seamlessly transition between work and play.

“Rockwell Group’s design concept celebrates Madrid’s vibrancy and energy,” said Elisa Rodriguez, Studio Leader, Rockwell Group Madrid. “We were inspired by the idea of seeing the city and its people through a kaleidoscope, rendering the resulting images as pixelated, blended, and multifaceted, to create dynamic moments throughout the hotel.”

Each of its 139 spacious guestrooms feature Aloft’s ultra-comfortable beds in the brand’s signature artful, clutter-free and innovative loft layout, 49-inch televisions with Plug & Play connectivity, fast and free Wi-Fi. Additional amenities include the Re:chargeSM fitness center and Splash pool; Tactic, an interactive private creative meeting space with natural light equipped with modern audio-visual hardware; and Re:fuelSM by Aloft, a convenient 24-hour cafe for a quick bite on the go. Marriott brands were the first in the industry to introduce Mobile Key, the industry’s first keyless entry system.  Marriott Bonvoy members can use the Marriott Bonvoy app on their smartphone or Apple Watch as their room key wherever available.

The brand’s signature Re:mix® Lounge and W XYZ® bar provide vibrant hubs for locals and travelers alike to socialize and enjoy live music performances as part of the Live At Aloft Hotels music series. The hotel programming will range from cultural, design and tech events, offering a new perspective in this vibrant city.

There are currently 161 Aloft Hotels in 25 countries and territories around the world. In Europe specifically, Aloft Hotels is present in key city-break destinations such as Dublin, London and Liverpool with expected openings in The Hague, Munich and more.

For more information on Aloft Madrid Gran Via please visit www.alofthotels.com.

About Aloft Hotels
With over 160 hotels now open in 25 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com and follow along on Facebook, Twitter, and Instagram. Aloft is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties in 30 leading hotel brands spanning 131 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

W Hotels debuts reimagined W Atlanta – Midtown, W Atlanta – Buckhead and W Atlanta – Downtown

June 10, 2019

W Atlanta
W Atlanta – Midtown Living Room (Photo courtesy of Marriott International)

The following is a press release from Marriott International:

Georgia is on our mind. W Hotels Worldwide is excited to reveal major upgrades to each of the city’s three W hotels (W Atlanta – Midtown, W AtlantaBuckhead and W Atlanta – Downtown). Through the vision of talented design partners and the W brand’s own globally renowned design team, a collective of 750+ guestrooms, multiple bars and restaurants and more than 50,000 square feet of innovative meeting space will soon be revealed. These exciting changes in Atlanta are the first of several renovations expected to be completed at W Hotels across North America, as hotel owners are poised to invest $200+ million on renovations showcasing the next generation of W design.

Atlanta is exploding with culture, creativity and more visitors than ever before,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “From Superbowl LIII to the Peach Drop, Atlanta has solidified its place as a must-go destination for both domestic and international travelers. From its music and culture to its cuisine and architecture, it’s a city that is so diverse and unique we are able to have three distinct hotels within its parameters. We are excited to showcase our bold design with stunning new rooms, restaurants and upgrades to the hot spots our guests love.”

W Atlanta – Midtown As the first W hotel to open in Atlanta in 2009, the 466-room renovation at W Atlanta – Midtown is the first major revamp of the hotel in a decade. As one of the largest W locations in the world, this project marks one of the brand’s biggest single-hotel renovation projects in its 20-year history. The renovation – which just made its debut earlier this month –  sits alongside new culinary, retail and entertainment concepts coming to Colony Square, which is connected to the hotel.

Inspired by one of Atlanta’s best-known nicknames – the city in the woods – W Atlanta – Midtown  now sports a floral motif with a mod twist across its public spaces that includes the Living Room (W’s energetic & social take on the lobby/bar), Welcome Desk (Check-In) and patio. The open flow of the renovated spaces expands the hotel’s indoor and outdoor seating, ready to welcome locals and travelers to this bustling neighborhood.

Each of the hotel’s reimagined guestrooms (including 33 specialty suites) features playful décor, unique murals by Imaggo Production that are a nod to Atlanta as an epicenter of music and entertainment.

W AtlantaBuckhead
In partnership with Atlanta’s own C+TC Studio (who is designing the guest rooms and iconic rooftop bar, Whiskey Blue), interior designer STUDIO 11 (the visionaries behind the new Living Room), and the brand’s own design team, W AtlantaBuckhead is showing off its edgy, luxe look as of February 2019.

Celebrating the city’s passions for fashion, design, art and culture, the new design incorporates splashy artwork from local artists throughout the hotel including guestroom art by Lela Brunet, WET Deck (pool deck) mural by Greg Mike, Living Room and Whiskey Blue murals by Chris Veal.

The full-scale renovation of W AtlantaBuckhead adds a Welcome area, open layout and café-style seating (complete with DJ booth by night) to the Living Room. Here the eye-catching custom mural installation by artist Chris Veal is designed to be an Insta-worthy hit and photos taken in front of it are linked to the hotel’s Instagram account and displayed on the adjacent Polaroid-style screen to make guests and visitors a part of the art in real time.

Enhanced with vibrant colors, headboards, armoires, damask wallcoverings, 55-inch TVs, in-room Nespresso machines, expanded MIX Bars (W’s take on the minibar) and inspiring artwork, the hotel’s 286 guestrooms redefine comfort and playful luxury in the city. All specialty suites (four WOW Suites and one E-WOW Suite) also get special treatment with new artwork and lounge areas, chaises and cocktail cubbies.

The first phase of this renovation project saw the iconic rooftop bar Whiskey Blue reimagined in November 2018. Now the hotel is bringing a new spin to its signature restaurant, Cook Hall, which will re-open fall 2019. In addition, all 11,000 square feet of indoor/outdoor meeting space and FIT (gym) feature new furnishings, lighting, artwork and faster connections.

Local Motives Debuts at W Atlanta – Downtown
In a brilliant mash up of art, history and culture, Local Motives, the new restaurant at W Atlanta – Downtown, combines Atlanta’s BeltLine Project, a newfound symbol of revitalization in the city, with beloved street art and flavors as bold as the new look. To capture Atlanta’s creative spirit, local artist and Georgia native Eric Randall collaborated with Puccini Group’s designers to ground the project in an unmistakable sense of place. Randall was tasked with designing and painting large-scale graphics, including the 69’3″ x 9’6″ mural which spans six walls. The restaurant includes a buzzing bar, dining area, café with ample workspace and private dining room with an entrance inspired by Marta train doors. Each area is crafted with stone and concrete, reflecting the neighborhood’s storied industrialization, juxtaposed with pink pastels and vibrant blue hues.

Local Motives lives up to its name with Atlanta staples like Geechie Boy Red Grits and Cheddar (breakfast bowl) as well as luxe-modern indulgences like Beet Tartare, Charred Octopus and curated local selections of meats from Pine Street Market and ingredients from Pure Bliss Organics. Coffee blends are brewed at Docent Coffee, which roasts each batch right on Edgewood Avenue. Handcrafted concoctions at the bar give guests the option to detox or retox with fresh-pressed juices alongside decadent, spiked milkshakes.

These three projects are part of a collective $200 million+ in renovations across the W brand portfolio that is taking place across North America. Other projects include W Washington DC, W Boston, W San Francisco, W Miami and W Montreal.

For more information visit: W Atlanta – Midtown; W Atlanta – Downtown; W AtlantaBuckhead;

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

Universal’s Aventura Hotel opens in Orlando

August 16, 2018

Universal's Aventura Hotel in Orlando, Florida
Universal’s Aventura Hotel in Orlando, Florida (Photo courtesy of Universal Orlando Resort)

The following is a press release from Universal Orlando Resort:

Universal Orlando Resort’s newest Prime Value hotel – Universal’s Aventura Hotel – is now open to guests. Staying in the heart of Universal Orlando, guests at Universal’s Aventura Hotel enjoy exclusive theme park benefits and hotel amenities at a price perfect for value-savvy travelers.

The sleek and stylish hotel offers contemporary guest rooms with floor-to-ceiling windows, and unique dining options such as the destination’s first-ever rooftop bar and grill and a modern food hall. The 600 room hotel is the destination’s sixth property in partnership with Loews Hotels & Co., giving guests the extraordinary experience they have come to expect at a Universal Orlando hotel.

Guests of Universal’s Aventura Hotel can stay in simplified style while experiencing exceptional amenities and benefits including:

  • Exclusive Theme Park Benefits – Guests who stay at Universal’s Aventura Hotel receive exclusive benefits including Early Park Admission to The Wizarding World of Harry Potter and Universal’s Volcano Bay, charging privileges with their room key, and more.
  • Bar 17 Bistro – At Universal Orlando’s first-ever rooftop bar and grill, guests can enjoy cocktails and small plates inspired by global cuisine. The venue will also feature stunning views of all three Universal Orlando theme parks – including the 200 ft. center piece of Volcano Bay, Krakatau as it spews blue lava at night.
  • Urban Pantry – Universal’s Aventura Hotel introduces something new and different to Orlando’s theme park food scene. Urban Pantry is a modern food hall where guests can enjoy diverse flavors, fresh ingredients and globally-inspired dishes such as teriyaki stir fry and smoked salmon pizza.
  • Tech Savvy Accommodations – Universal’s Aventura Hotel offers tech-savvy accommodations, including in-room tablets that allow guests to order pizza to their rooms in addition to controlling many of the rooms’ features like the TV and room temperature controls. The hotel also includes a virtual reality game room.
  • Prime Location – Universal’s Aventura Hotel is just steps away from all three Universal Orlando theme parks – Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay. A walking path connects the hotel directly to Universal’s Volcano Bay, and complimentary shuttle buses are available for resort-wide transportation.

Rates start at $116 per night for a four-night stay. For a limited time, guests that book a stay at Universal’s Aventura Hotel will receive a $50 hotel dining credit when staying for four nights or longer. To learn more or to make a reservation, call 1-888-273-1311 or visit www.UniversalOrlando.com/AventuraHotel.

Hard Rock International will open hotel in Dublin in 2020

July 17, 2018

Hard Rock

The following is a press release from Hard Rock International:

With a presence in more than 70 countries across the globe, Hard Rock International is expanding its hotel portfolio to Ireland, announcing plans to open Hard Rock Hotel Dublin in 2020. Working in collaboration with Tifco Limited, one of Ireland’s largest hotel companies, the highly-anticipated opening of Hard Rock’s first hotel in Ireland will shine a light on the musical vibrancy of the destination, past and present.

Located in Dublin’s city centre on Lord Edward Street, Hard Rock Hotel Dublin will comprise two structures; an existing listed property, built at the turn of the 20th century originally known as the Exchange Buildings and currently the site of the Parliament Hotel, and the adjacent Fashion House Building.

The Fashion House will be entirely rebuilt and transformed into the new hotel entrance and reception. Bringing a contemporary feel to the property, a new glass link bridge will connect guests to the refurbished Parliament building. While retaining and restoring the original red brick façade of 1912, the interiors of the Parliament building will be completely reimagined, creating a unique music-inspired city escape with priceless memorabilia adorning the interior of the property.

The hotel will feature 120 guest bedrooms and suites furnished to an exceptionally high standard using warm fumed woods, fresh stone surfaces, bespoke Ulster carpets and sumptuous patterned and vibrant fabrics. Hard Rock Hotel Dublin will also have an exciting all-day dining restaurant showcasing freshest Irish ingredients. There will also be a casual bar serving food accompanied by well-crafted cocktails and 24-hour in-room dining.

From the main reception and lobby, to the boldly unique restaurant and bar space, Hard Rock Hotel Dublin will bring a polished, vivid and fresh, new design experience to Dublin city centre. Communal areas will feature intimate booth seating and eclectic fittings and furnishings, while the variety of bedrooms will be furnished in visually appealing jewel tones and lush textures.

In true Hard Rock style, the hotel will entice guests with an array of signature brand offerings, including The Sound of Your Stay® music program, allowing guests to set the mood with complimentary vinyl players and records or rock out on a Fender guitar during an in-room jam session, complete with an amp and head phones. The property will also be home to the newly launched wellness program Rock Om®, an in-room yoga experience providing a fresh take on a timeless tradition by fusing together the ancient serenity of yoga with the beat of music.

Commenting on the project, Todd Hricko, SVP & Head of Global Hotel Development for Hard Rock International, said, “Ireland has always been a place close to our hearts, and it only seems right to open a Hard Rock Hotel in Dublin, given the city’s musical roots. This is an exciting opportunity to extend our presence in Europe and elevate the one-of-a-kind offering at Hard Rock Hotels to the next level.”

Renowned for its famous pubs and restaurants, Hard Rock Hotel Dublin will be positioned within the commercial centre of the city, close to Temple Bar. Recognised as a cultural hot spot, Temple Bar is a stone’s throw away from the city’s most visited landmarks and attractions such as Trinity College, Grafton Street, St. Stephen’s Green and the world-famous Guinness Storehouse. The area is also home to many excellent Irish cultural centres and institutions including the Gallery of Photography, the Olympia Theatre, the National Library Photographic Archive, Smock Alley Theatre and the Irish Film Institute.

A city steeped in musical history that spans generations and styles, Dublin’s first Hard Rock Hotel will celebrate the pioneering artists of the past and present that have contributed to the city’s cultural vibrancy.

Speaking about the project, Enda O’Meara, CEO of Tifco Ltd. said, “Dublin’s vibrant cultural scene makes it one of the hottest European cities to visit, attracting over 5.5 million overseas visitors annually. Hard Rock Hotel is an iconic, global brand that will be bringing something very different in its own distinctive style to this vibrant part of the capital city.” Commenting further on the hotel itself Enda said, “The hotel’s custom design based around the existing handsome early 20th century building will be unique, modern and sophisticated, offering upscale 4-star luxury with a standalone F&B proposition that we plan to put on the map. Hard Rock Hotel Dublin will be the place to see and be seen with live music nightly, excellent food and cocktails, and authentic Irish service.”

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life – work, play and personal sanctuary. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

Hard Rock International:

With venues in 75 countries, including 182 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Tifco Hotel Group:

Tifco Hotel Group is one of Ireland’s leading hotel companies who currently own and manage a portfolio of 26 5-star, 4-star and 3-star hotels and resorts in Ireland.

The group owns and operates a number of international hotel brands (under franchise) including the Hilton Dublin Kilmainham, three Crowne Plaza hotels, the Holiday Inn Express Dublin Airport and the 12 Travelodge hotels in Ireland.

Through their management services agreements and contracts Tifco Hotel Group are also involved in Clontarf Castle Hotel, a unique 4-star castle hotel and winner of the Deloitte Best Managed Platinum Companies in Ireland, Hotel Killarney and The Innisfallen Hotel Killarney, the Athlone Springs Hotel, The Metropole Hotel Cork, Cork International Hotel and the Cork Airport Hotel.

For further information on Tifco Hotel Group see www.tifcohotels.ie.

Four Seasons Hotel George V, Paris unveils new Le Spa

July 9, 2018

(Photo courtesy of Four Seasons Hotel George V, Paris)

The following is a press release from Four Seasons:

Four Seasons Hotel George V, Paris officially unveils its new Le Spa this 9 July, offering a sanctuary of haute couture tailor-made, results-driven treatments in the bustling heart of the city.

The brand new Spa, spread over 720m², includes a 17-metre (55-foot) swimming pool, vitality pool with hydro-massage water experience circuit heated to 34°C, a 90 m² cutting-edge fitness room, and a stylish hair salon. In addition to the five single treatment rooms, two luxury hammams for men and women and a Spa Suite for couple treatments.

“We are delighted to introduce Le Spa, a contemporary space of style and serenity in the heart of the city. A place where Parisian elegance meets caring Four Seasons service, delivered by our team of passionate therapists who are dedicated to making you look and feel your best”, says Jean-Claude Wietzel, General Manager of Four Seasons Hotel George V, Paris.

Renowned Parisian interior designer Pierre-Yves Rochon has created a space that is at once bright, modern and elegant drawing on ancient spa traditions, with a colour palette of light grey and silver tones. Inspiration from Greek, Roman and Turkish mosaic patterns lies alongside carefully curated pieces of modern art and spectacular floral compositions designed by Jeff Leatham. “We meticulously selected materials, furniture and pieces of art that embody the spirit codes and harmony of the hotel, both classic and resolutely contemporary” comments Rochon.

Key features of Le Spa include:

Four Seasons Hotel George V, Paris
(Photo courtesy of Four Seasons Hotel George V, Paris)

Swimming Pool
The 17-metre (55-foot) mosaic-lined swimming pool is the perfect spot for poolside relaxation, complemented by a 34°C vitality pool experience.

(Photo courtesy of Four Seasons Hotel George V, Paris)

Fitness Centre
The 90 m² fitness centre offers a selection of the latest cutting edge cardiovascular equipment specially designed by Technogym for Le Spa, with chrome-plated equipment, including treadmills, bikes, ascent trainers, elliptical, and a rowing machine. A 7-metre long screen transports guests to the great outdoors with an interactive movie about nature bringing the four seasons into the very heart of the Hotel.

(Photo courtesy of Four Seasons Hotel George V, Paris)

Hair salon
With two hair dressing stations, the hair salon offers complete high-end hair treatments for women and men leaving guests guaranteed to turn heads as soon as they step outside.

(Photo courtesy of Four Seasons Hotel George V, Paris)

A tailor-made, results-driven approach 
In the city of haute couture, what could be more fitting then a menu of treatments tailor-made to provide the best results from the most reputable French and international brands? Le Spa will offer personalized experiences addressing the needs of all skin types, using a hand-picked collection of products and techniques developed in conjunction with globally recognized Spa and beauty experts.

A selection of brand new Signature Experiences has been developed to harness the core spirit of the Spa, providing bespoke sensory journeys that deliver tangible results. Highlights include a Kobido traditional Japanese facelift, an Alaena organic certified bio anti-ageing treatment, and a Dr Burgener escape designed especially for the Spa.

Kobido: a rare, traditional Japanese facelift created by Dr. Shogo Mochizuki
In Japanese, Kobido means “the ancient way of beauty”, and is the oldest facial tradition in Japan, following a lineage that dates back to 1472. Tradition states that this therapy was reserved exclusively for imperials and nobility for centuries. Le Spa is proud to bring this tradition to modern-day Paris, with Dr. Shogo Mochizuki having come personally to Le Spa to share his expertise with the team of therapists.

(Photo courtesy of Four Seasons Hotel George V, Paris)

Breath of Life by Alaena: an organic treatment signed by Dr Sylvie Peres from France
This body and face treatment is inspired by Tui Na, a therapeutic art of Chinese Medicine, using patented active ingredients to boost cells rejuvenation and impart an anti-ageing effect.

George V Escape by Dr. Pauline Burgener, Switzerland
Created exclusively for Le Spa, this luxurious customised antioxidant treatment combines a Chardonnay body scrub, a massage with Champagne oil, and a facial harnessing the antioxidant power of gold, Chardonnay and green caviar. A sweet treat of a Four Seasons Hotel George V macaron and a glass of Champagne complete this uniquely Parisian experience.

Amazon announces Alexa for Hospitality will launch in hotels in the summer of 2018

June 19, 2018

Alexa for Hospitality
Alexa for Hospitality (Photo courtesy of Amazon)

The following is a press release from Amazon:

Amazon today announced Alexa for Hospitality, a new experience offered by invitation to hoteliers that brings the simplicity and convenience of Alexa to hotels, vacation rentals, and other hospitality locations. Using the Amazon Echo in their room, guests can now ask Alexa for hotel information, contact the hotel to request guest services, play music in their room and more. For hotels, Alexa for Hospitality helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay. Alexa for Hospitality is available to hospitality providers by invitation starting today, with Marriott International introducing the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels starting this summer.

“Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them,” said Daniel Rausch, Vice President, Amazon. “Alexa for Hospitality makes your hotel stay a little more like being at home and gives hospitality providers new ways to create memorable stays for their guests.”

“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International. “So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels.”

An Enjoyable Guest Stay with Alexa
With Alexa for Hospitality, hospitality providers can enable and customize a range of voice-first features based on their guests’ needs. Using an Amazon Echo in their room, guests can ask Alexa for information like pool hours or fitness center location, request hotel services like room service or housekeeping, call the concierge, and more. Alexa can also be configured by hospitality providers to allow guests to control and adjust in-room devices like lights, thermostats, blinds, and TVs to their individual preferences or ask Alexa to play music from popular services including iHeartRadio and TuneIn. Guests can also be given access to thousands of Alexa skills to check airport wait times, play games, get in a quick guided workout, play white noise to help them fall asleep, and more.

Hospitality providers will also have the option to allow their guests to personalize their Alexa in-room experience. Soon, Alexa for Hospitality will support the ability for Amazon customers to temporarily connect their Amazon account to the Alexa-enabled device in their room. Once connected, guests will be able to play their personal music from services including Amazon Music, Spotify, and Pandora; and listen to audiobooks with Audible. When a guest checks out, Alexa for Hospitality automatically disconnects their Amazon account from the in-room device.

Helping Hotels Deliver Memorable Guest Experiences
Alexa for Hospitality makes it easy for vacation rental companies like RedAwning and boutique lifestyle properties within the Two Roads Hospitality portfolio including Thompson Hotels, Joie de Vivre, Destination Hotels and Alila to manage their property experiences and engage with guests. Hospitality providers can provision Echo devices in just minutes to get up and running quickly. Alexa for Hospitality also supports hardware settings like limiting volume level and administrator notifications if a device goes offline. Hoteliers can also use Alexa for Hospitality to measure engagement through analytics and adapt services based on guest feedback.

Hotels can also customize the deployment by selecting default music stations from iHeartRadio stations that match their brand, adding property contacts to order room service or booking a spa treatment, and connecting to custom skills that only their guests can access. For example, Marriott Hotels guests, at properties where Alexa for Hospitality is deployed, can take advantage of the brand’s partnership with TED by requesting Alexa play a TED Talk on mindfulness, creativity or leadership.

Alexa for Hospitality is built to work with existing hotel technologies, reducing or eliminating the need to retrofit or upgrade existing investments, and works with a range of trusted hospitality solution providers. Features developed by DigiValet, Intelity, Nuvola, and Volara allow guests to make requests like “Alexa, order wine,” or “Alexa, book a spa appointment,” with requests routed to hotel property management systems. Alexa for Hospitality also works with popular guest room entertainment providers including World Cinema and GuestTek for voice control of TV experiences, and in-room control of connected devices using Crestron and Inncom by Honeywell.

For more information visit www.amazon.com/alexaforhospitality.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

W Hotels Worldwide launches Wakeup Call festival tour

June 19, 2018

Wake Up Call

The following is a press release from Marriott International:

W Hotels announces the global roll out of WAKE UP CALL, the brand’s signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4- 6). Combining the brand’s longstanding passion for music with its signature Whatever/Whenever® philosophy, WAKE UP CALL takes the festival experience off the field and onto fabulous hotel grounds. Available exclusively for members of Marriott International’s award-winning Starwood Preferred Guest (SPG) and Marriott Rewards loyalty program, anybody is welcome to join the programs and book. Members can check in and then check out performances throughout the hotel – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldt and Angus & Julia Stone. It’s all access (and perhaps a bit of excess), all the time.

W is throwing out the festival playbook and creating an experience that is as fabulous as it is fun. Where the day begins and ends in luxe accommodations (that don’t require surge prices to get back to). Where pools of mud are replaced by poolside performances. Where endless seas of people give way to Instaworthy views of the sea. Think day beds, not day passes. In other words, it’s time for a real WAKE UP CALL.

“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We’ve brought the Whatever/Whenever mentality to recording artists and guests for years – through concepts like our W Sound Suite recording studios and countless performances in W Living Rooms – all to bring people closer to the music they love. Now we are taking our groundbreaking WAKE UP CALL music festival around the world, disrupting the festival scene in ways that only a W hotel stay can.”

W Hotels is bringing this upgraded and elevated experience exclusively to members of SPG and Marriott Rewards. But elite membership is not a requirement—by simply joining the program online guests can quickly gain access to everything WAKE UP CALL has to offer. When guests visit www.wakeupcallfest.com, existing members of either program can log in with their account information to get festival access; nonmembers can quickly sign up through SPG.

THE STOPS
WAKE UP CALL will launch in the U.S. festival capital of Los Angeles at W Hollywood before traveling to the iconic seaside haunt of W Barcelona. From there, WAKE UP CALL will touch down and close out in paradise at the luxe escape of W Bali.  This year’s multi-city tour is an expansion of the inaugural WAKE UP CALL, the first music festival to be held entirely at a hotel, which took place at W Scottsdale in 2016. This year the party is bigger, better and goes longer than ever before.

THE LINEUP
With a mix of big name artists as well as new/next talent, WAKE UP CALL will include performances by: Phantogram, Charli XCX, Chromeo (DJ Set), Betty Who, Léon and Dancing Pineapple Presents: Codeko, Papa Ya (DJ Set), Christofi and Phil N Good at W HollywoodMartin Solveig, Gorgon City, Thomas Jack, Boston Bun and special guest Pete Tong at W Barcelona; and Angus & Julia StoneSam Feldt and Nightmares On Wax (DJ Set) at W Bali, with more to be announced soon. The WAKE UP CALL experience will go well beyond the music, serving up the W experience every step of the way. Festival revelers can expect everything from workout sessions with top fitness masters to exclusive dishes and cocktails created by W chefs and mixologists only for festival goers. WAKE UP CALL combines the pre-party, the main event, and the post-party, all in one perk-filled package. Plus, SPG and Marriott Rewards members can bid for even more exclusive WAKE UP CALL Moments, including 60-minute DJ master classes, in-suite afterparties with featured artists, and off-site adventures curated by festival talent. To book, visit www.wakeupcallfest.com.

WAKE UP AND GO AGAIN
Want it all? Don’t snooze. Presenting WAKE UP CALL: The Complete Set List, a VIP package for the true music-loving jetsetter. Limited to only 1 package, The Complete Set List experience includes: roundtrip airfare to all three WAKE UP CALL festivals, fabulous accommodations, access to all WAKE UP CALL Moments, VIP-only FUEL fitness workout sessions, VIP meet and greets at each festival and more.  It doesn’t get any more “all access” than this. Bidding starts at 250,000 points and launches to members on June 19th. Marriott Rewards members who have linked accounts may transfer points into their SPG accounts to bid on the package.

For tickets and to join SPG and Marriott Rewards, visit www.wakeupcallfest.com. Keep up with us on social using #WAKEUPCALLFEST, @WHotels.

Passing on the party? Have no fear, you can still get close to the music. Tune in to SPG’s YouTube channel to catch live performances from every location, exclusive artist interviews, and so much more. Don’t miss a minute. Watch here – https://www.youtube.com/spg.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer.  For more information on W Hotels, visit whotels.com/theangle or follow us on TwitterInstagram and Facebook.

About Marriott Rewards
Marriott International’s award-winning loyalty program – Marriott Rewards – spans 18 unique and iconic global brands and nearly 4,800 distinctive properties. Members of Marriott Rewards® – which includes The Ritz-Carlton Rewards® – can link their accounts with Starwood Preferred Guest® at members.marriott.com for expanded benefits including instant elite status matching and unlimited points transfer across portfolios. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, our lowest available rates, and gain an elevated stay experience with free Wi-Fi, mobile check-in and checkout, and Mobile Service Requests wherever available.  The hugely popular Marriott Rewards has won the Freddie Award for “Hotel Program of the Year–Americas” nine consecutive years as chosen by frequent travelers. Marriott Rewards is free to join and has no blackout dates. To enroll and for more information about the program, guests may visit MarriottRewards.com. Connect with Marriott Rewards on FacebookTwitter and Instagram.

About Starwood Preferred Guest
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites 11 luxury and distinctive hotel brands in nearly 1,500 properties around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, Your24™, SPG Lifetime™, SPG Moments and 4 p.m. late checkout when available. SPG also offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG has an ongoing commitment to meeting the needs of today’s connected global traveler by leveraging must-have mobile apps for iPhone, iPad, and Android that utilize state-aware technology to create a more personalized hotel stay. All of this has helped SPG build a passionate member base among the world’s most frequent travelers. Learn more about the #spglife at spg.comspg.com/pro and spg.com/moments and connect with us on FacebookTwitter and Instagram. SPG members can now also link their accounts with Marriott Rewards® – which includes The Ritz-Carlton Rewards® – for instant elite status matching and unlimited points transfer at spg.com/Marriott.

 

Aloft Hotels and Universal Music Group launch Project: Aloft Star Tour

June 13, 2018

X Ambassadors

The following is a press release from Marriott International:

Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, today launched the 2018 edition of Aloft Hotels’ artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG’s emerging artists.

Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize that includes1:

  • An opportunity to record a single at the legendary Capitol Studios in Hollywood
  • Mentoring from UMG’s executives which will include help selecting a song to record
  • 500,000 Rewards points2redeemable for Marriott International hotel stays and other rewards

This year’s Project: Aloft Star mentors, the X Ambassadors, will guide the three Project: Aloft Star finalists3 and help them prepare for their finale performance. “We were lucky to have so many wonderful mentors growing up,” said Sam Harris of X Ambassadors. “We’re thrilled to be working with Aloft Hotels to support emerging talent as this year’s Project: Aloft Star Mentor.”

The Project: Aloft Star contest and tour is part of Marriott International’s first-of-its-kind global partnership with UMG, which has evolved to include a focus on developing emerging talent.

“Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. “The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this to emerging talent all over the world.”

“Aloft Hotels is a terrific partner that shares our dedication to the artist community,” said Mike Tunnicliffe, head of UMGB. “At UMG, everything we do starts with our commitment to fostering emerging talent. This year’s Project: Aloft Star Tour not only promotes this competition but also provides our developing artists with an opportunity to reach new fans across the country. We’re thrilled to expand our relationship with Marriott International, and we continue to work together to build progressive long-term campaigns together.”

Tank & the Bangas performing at Aloft Austin Downtown during the 2018 South by Southwest by Southwest Conference and Festivals
Tank & the Bangas performing at Aloft Austin Downtown during the 2018 South by Southwest by Southwest Conference and Festivals (Photo courtesy of Marriott International, Inc.)

Project: Aloft Star Tour
To inspire emerging talent to enter this year’s competition, Aloft Hotels is taking some of UMG’s hottest breakthrough artists on the road, hitting some of the great music cities to host intimate music performances in the brand’s signature W XYZ® bars. The free performances will kick off with Years & Years in Philadelphia on June 23, and will continue in four other locations, including Tank & the Bangas in New Orleans on August 9 and BANNΞRS in Denver on October 17. At each tour stop, fans will be able to collect an exclusive custom memento poster featuring art created by New York designer and illustrator Sophia Chang. The final tour stop will be held in Austin on November 1where the Project: Aloft Star finalists will perform in front of a panel of industry judges that includes representatives from UMG and live music discovery platform Bandsintown, and a winner will be chosen.

Global Footprint
As a truly global hotel brand, concurrent competitions are also running with Aloft Hotels and UMG in the Middle East & Africa and Asia Pacific to find the next big music stars in these regions. As in the Americas, winners in these regions will have the opportunity to record a single with UMG and gain access to mentoring opportunities with UMG representatives. Each region will have their own local celebrity UMG mentors, including names such as Salim Merchant in India and Rachel Liang in Greater China. Aloft Hotels in Europe will also be launching an initiative under the Project: Aloft Star banner to support emerging artists later this year.

Loyalty Member Exclusive Moments
While the tour is open to everyone to join, the best way to experience it will be as a member of Marriott’s award-winning loyalty programs Starwood Preferred Guest (SPG) and Marriott Rewards. Special member benefits will include an NYC preview concert and destination packages, all available for redemption with Starpoints and Marriott Rewards points through SPG Moments and Marriott Rewards Moments.

  • Skip the Line: All Marriott Rewards and SPG members will be able to skip the line to get first access to the tour events, ensuring no member misses out on seeing their favorite band or artist.
  • Artist Meet & Greets: All Marriott Rewards and SPG members will be able to attend members-only Meet & Greets with the artists following their performances.
  • Member Preview Concert: On June 14th SPG and Marriott Rewards members who redeemed the experience on either Moments platform will attend an intimate acoustic performance by BANNΞRS and VIP hang-out with X Ambassadors in New York City. The preview concert will give loyalty members a sneak peek at the programming expected during the Project: Aloft Star Tour, including festival-inspired food & tech-driven beverage concepts.
  • VIP Concert Packages featuring a two-night stay at one of the Aloft hotel stops on this year’s tour, artist merch and VIP talent meet and greet will be available for members on the Marriott Rewards Moments and SPG Moments platforms. Loyalty members may also redeem their Starpoints or Marriott Rewards points to attend a VIP experience at the Project: Aloft Star finale in Austin.

Aloft – the Hotel For Music Makers and Music Lovers
Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program.

Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® bar as a performance space for free, and a musicians’ guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, where to purchase guitar strings, and more to hit the right note for each stay.

UMG and Marriott International Partnership
Since UMG and Marriott International first started working together in 2015, the global partnership has grown to encompass Marriott’s expanded portfolio and has come to life through concerts showcasing UMG’s premiere talent at Marriott properties across the globe, most recently at an emerging female-led artist showcase at Aloft Austin Downtown during the 2018 South by Southwest® (SXSW®) Conference and Festivals.

Project: Aloft Star Americas Contest Details

  • Starting June 12 until August 20, unsigned bands and artists across North America and in select countries in Latin America, are invited to upload up to two original songs (in video or audio format) along with a photo through alofthotels.com for consideration by a panel of judges from UMG, Aloft Hotels and live music discovery platform Bandsintown.
  • The panel will select three finalists to progress to Phase II of the competition where the finalists will receive a mentoring session from X Ambassadors.
  • From September 17 through October 22, fans and music lovers are encouraged to vote for their favorite of the artists.
  • All three finalists will perform at the Project: Aloft Star finale at Aloft Austin Downtown on November 1. The winner will then be chosen from a combination of the public vote and the panel of judges’ scores.

For full details about the competition in all four regions, to enter the competition, or to find out about the Project: Aloft Star tour and sign up for tickets, please visit www.alofthotels.com.

Entry Period: No purchase nec. 18+. Ends 8/20/18. For Rules visit alofthotels.com.

About Aloft Hotels
With more than 125 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, please visit www.alofthotels.com and follow along on FacebookInstagram, and Twitter.

About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

1 In the Americas – prizes in EuropeMiddle East & Africa and Asia Pacific will vary.
2 In August 2018, you will be able to combine your Marriott Rewards account with your SPG account, so you’ll have one account with one member number, one profile, one log-in and one points balance, and you will be able to redeem points at any of our more than 6,500 hotels across 29 hotel brands.
3 In the Americas – EuropeMiddle East & Africa and Asia Pacific will have different local mentors.