Tiffany & Co. teams up with Zoe Kravitz, Naomi Campbell, Karen Elson and more for ‘Believe In Dreams’ 2018 holiday campaign

November 20, 2018

Zoe Kravitz
Zoë Kravitz behind the scenes of the 2018 Tiffany & Co. Believe In Dreams Holiday campaign shoot. (Photo by Lewis Mirrett)

The following is a press release from Tiffany & Co.:

This holiday season, Tiffany & Co. introduces the latest chapter of its “Believe in Dreams” campaign, which takes viewers behind the scenes of a Tiffany workshop where surprising and surreal moments unfold, featuring a star-studded cast of characters.

The campaign film opens at Tiffany & Co.’s iconic Fifth Avenue flagship store, where actress, musician and style icon Zoë Kravitz stars as a Tiffany sales professional working late into the evening. Kravitz is drawn from reality into a Tiffany Blue® dreamscape infused with pops of neon. At the heart of this whimsical wonderland is an underground holiday workshop with craftspeople, and at the helm is a quirky manager played by model Xiao Wen Ju. The exquisite workmanship and masterful artistry of Tiffany & Co. are brought to life in a series of witty vignettes with cameos from models Karen Elson and Maye Musk, among others. The journey culminates in a “madcap tea party” hosted by Naomi Campbell, complete with a delectable selection of pastries from The Blue Box Cafe™ and housewares and table settings from the Home & Accessories collection. By the end of the story, Kravitz discovers that the magic of Tiffany & Co. is where creativity and craftsmanship come together.

The holiday season is a time of year when more than ever, we’re inspired to dream,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.”

The “Believe in Dreams” holiday campaign showcases both Tiffany & Co.’s iconic and new collections, including Tiffany Paper Flowers™, Tiffany HardWear, Tiffany T, Return to Tiffany® and Tiffany Keys. The fantastical film set draws inspiration from the accessories and home collections, with life-sized designs adding another layer of surrealism. The film was directed by Mark Romanek, most recently known for creating Beyoncé’s “Lemonade” and features Aerosmith’s 1973 hit “Dream On,” sung by superstar vocalist Steven Tyler. The campaign film launches globally on November 16.

To coincide with the craftsmanship theme for holiday, the Tiffany New York flagship store will feature an actual workshop that will house jewelers, stonesetters and engravers. The Tiffany workshop will be on display, from November 16, 2018 to January 1, 2019.

About Tiffany & Co.

In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

 

Alex and Ani new collection inspired by Disney’s ‘A Wrinkle in Time’

February 28, 2018

Disney's "A Wrinkle In Time" Collection By Alex and Ani (Photo courtesy of Alex and Ani)
Disney’s “A Wrinkle In Time” Collection By Alex and Ani (Photo courtesy of Alex and Ani)

Alex and Ani, the beloved lifestyle brand that creates meaningful, eco-conscious jewelry to positively empower and connect humanity, today announces a new, cosmically-inspired capsule: Disney’s A Wrinkle In Time Collection by Alex and Ani. Available Friday, March 2, 2018, the 19-piece collection includes necklaces, bracelets and rings inscribed with iconic quotes and magical symbols from the cherished story of one young girl’s epic adventure.

Hand-crafted with intention in Rhode Island, all Alex and Ani accessories harness power and meaning through symbolism, providing a vehicle for the wearer to express his or her individuality. Be it the magical flowers from the planet Uriel or the inspiring words from Mrs. Who, Mrs. Which and Mrs. Whatsit – every piece from Disney’s A Wrinkle In Time Collection by Alex and Ani is meant to speak to one’s heart, unleashing the triumphant powers of love and light.

To further celebrate this exciting collaboration Alex and Ani and Disney jointly produced a video, capturing the interconnection of the film’s powerful messaging to the brand. Both the collection and the video are designed to connect you to the mysteries outside of time and space, with the challenge to become a warrior for love – armored with the power in each Alex and Ani piece. Link to video here: https://www.youtube.com/watch?v=aV_gs7ajn58&feature=youtu.be

Disney’s A Wrinkle In Time Collection by Alex and Ani will be available online at www.alexandani.com and at Alex and Ani stores around the world, as well as select retail locations. See below for descriptions of the full collection and be sure to share your journey on Instagram @ALEXANDANI.

DISNEY’S A WRINKLE IN TIME COLLECTION BY ALEX AND ANI

DARK AND STORMY NIGHT SPINNER NECKLACE
.925 sterling silver 32″ expandable necklace with spinner charm featuring Swarovski crystal embellishments

MOST BEAUTIFUL DREAM SPINNER NECKLACE
14kt rose gold-plated 32″ expandable necklace with spinner charm featuring Swarovski crystal embellishments

BELIEVING TAKES PRACTICE SPINNER NECKLACE
14kt gold-plated 32″ expandable necklace with spinner charm featuring Swarovski crystal embellishments

PURPLE URIEL FLOWER NECKLACE
.925 sterling silver 18″ adjustable necklace featuring glow-in-the-dark flower charm

ORANGE URIEL FLOWER NECKLACE
14kt gold plated 18″ adjustable necklace featuring glow-in-the-dark flower charm

PINK URIEL FLOWER NECKLACE
14kt rose gold-plated 18″ adjustable necklace featuring glow-in-the-dark flower charm

FIND YOUR PLACE IN THE UNIVERSE ADJUSTABLE RING
14kt rose gold-plated adjustable ring engraved with the iconic quote

BRING BACK THE LIGHT ADJUSTABLE RING
14kt gold-plated adjustable ring engraved with the iconic quote

WILD NIGHTS ARE MY GLORY ADJUSTABLE RING
.925 sterling silver adjustable ring engraved with the iconic quote

FIND YOUR PLACE IN THE UNIVERSE ADJUSTABLE NECKLACE
14kt rose gold-plated 19″ adjustable necklace with vertical tag engraved with the iconic quote 

BRING BACK THE LIGHT ADJUSTABLE NECKLACE
14kt gold-plated 19″ adjustable necklace with vertical tag engraved with the iconic quote 

WILD NIGHTS ARE MY GLORY ADJUSTABLE NECKLACE
.925 sterling silver 19″ adjustable necklace with vertical tag engraved with the iconic quote 

FIND YOUR PLACE IN THE UNIVERSE PULL CHAIN BRACELET
14kt rose gold-plated 19″ pull chain bracelet with horizontal tag featuring the iconic quote 

SEE THE UNSEEN PULL CHAIN BRACELET
.925 sterling silver 19″ pull chain bracelet with horizontal tag featuring the iconic quote 

NOTHING IS HOPELESS PULL CHAIN BRACELET
14kt gold-plated 19″ pull chain bracelet with horizontal tag featuring the iconic quote 

SPIRAL RING WRAP
Cosmo-inspired ring wrap available in .925 sterling silver, 14kt gold-plate and 14kt rose gold-plate

BE A WARRIOR EXPANDABLE NECKLACE
28″ expandable charm necklace featuring the iconic quote, available in Rafaelian Silver Finish and Rafaelian Rose Gold Finish

LOVE LOCKET ADJUSTABLE NECKLACE
20″ adjustable locket necklace in Rafaelian Gold Finish

BE A WARRIOR WRAP
Two-tone beaded wrap bracelet featuring Rafaelian Rose Gold Finish stars and Rafaelian Silver Finish metal beads

About ALEX AND ANI
The ALEX AND ANI brand creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes and through their CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $50 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. The company’s World Headquarters is located in the greater Providence, Rhode Island area. Please visit www.alexandani.com for more information.

About Disney’s A Wrinkle In Time
From visionary director Ava DuVernay comes Disney’s “A Wrinkle in Time,” an epic adventure based on Madeleine L’Engle’s timeless classic which takes audiences across dimensions of time and space, examining the nature of darkness versus light and, ultimately, the triumph of love. Through one girl’s transformative journey led by three celestial guides, we discover that strength comes from embracing one’s individuality and that the best way to triumph over fear is to travel by one’s own light. Meg Murry is a typical middle school student struggling with issues of self-worth who just wants to fit in. The daughter of two world-renowned physicists, she is intelligent and uniquely gifted, as is Meg’s younger brother, Charles Wallace, but she has yet to realize it for herself. Complicating matters is the mysterious disappearance of Mr. Murry, which has left Meg devastated and her mother broken-hearted. Charles Wallace introduces Meg and her fellow classmate Calvin to three celestial beings (Mrs. Which, Mrs. Whatsit and Mrs. Who) who have journeyed to Earth to help search for their father, and together they embark on their formidable quest. Travelling via a wrinkling of time and space known as tessering, they are transported to worlds beyond their imagination where they must confront a powerful evil force. To make it back home to Earth, Meg must face the darkness within herself in order to harness the strength necessary to defeat the darkness rapidly enveloping the Universe.

Directed by Oscar® nominee Ava DuVernay from a screenplay by Oscar winner Jennifer Lee and Jeff Stockwell based upon the beloved novel by Madeleine L’Engle, “A Wrinkle in Time” stars: two-time Academy Award® nominee Oprah Winfrey as Mrs. Which, Oscar winner Reese Witherspoon as Mrs. Whatsit, Emmy® nominee Mindy Kaling as Mrs. Who, Storm Reid as Meg MurryGugu Mbatha-Raw as Mrs. Murry, Michael Peňa as Red with two-time Emmy winner Zach Galifianakis as the Happy Medium and Emmy nominee Chris Pine as Mr. Murry. Produced by Jim Whitaker and Catherine Hand with Doug Merrifield and Adam Borba serving as executive producers, the film also boasts an impressive creative team featuring some of the most talented and skilled craft persons working today, including: Tobias Schliessler, ASC as director of photography, Naomi Shohan as production designer, Oscar®-nominee Spencer Averick as film editor, two-time Academy Award®-nominee Paco Delgado as costume designer with music by Ramin Djawadi. “A Wrinkle in Time” opens nationwide on March 9, 2018