Today at an event in NYC, adidas introduced a new capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between. Inspired by adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.
More than 20 complementary pieces feature in the collection – including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.
The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.
ALL ME BRA
Perfect support for smaller cup sizes
Go-to for comfort & freedom of movement
Different strap styles and removeable padding to keep athletes covered and dry
DON’T REST BRA
Mid-level compression supports up to C cup bra sizes
Anti-bounce support delivers a secure feel
Classic, athletic racerback silhouette
STRONGER FOR IT BRA
High-level support system also for large cup bra sizes
Built-in shape limits bounce during athlete’s hardest workouts
Adjustable and convertible straps for customized styling
The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.
Josefine Aberg, VP of Design for adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.
The Statement Collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”
To access additional content from Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza, including an exclusive remix of Dua Lipa’s track ‘Begging’, visit http://a.did.as/_DuaLipaInterview.
Bravo Media’s “Project Runway” has tapped supermodel and entrepreneur Karlie Kloss as the host along with former “Project Runway” champion and celebrated CFDA fashion designer Christian Siriano as the mentor for the newly rebooted Emmy Award-winning franchise. Kloss will also serve as executive producer. In addition, ELLE Editor-in-Chief Nina Garcia returns to the series, joined by famed fashion designer Brandon Maxwell and journalist and former Teen Vogue Editor-in-Chief Elaine Welteroth as judges. The announcement was made today by Shari Levine, Executive Vice President, Current Production, Bravo. The series is currently in pre-production and will premiere in 2019.
“As someone who grew up watching ‘Project Runway,’ I could not be more excited to host and produce a series that provides a platform to aspiring American designers as they pursue their creative and entrepreneurial dreams,” said Kloss, “I am equally as thrilled to work alongside an incredibly talented group of fashion innovators – Brandon Maxwell, Elaine Welteroth, Nina Garcia and Christian Siriano – to inspire, support and help guide these designers as they realize their visions and build everlasting brands and businesses.”
“‘Project Runway'” has offered such wonderful opportunities for so many and I’m excited to take on this role as a mentor,” said Siriano. “I hope to guide and inspire the new talent on the rise.”
“These are the perfect faces for the new ‘Project Runway,’ as we recalibrate for a new generation of fashion enthusiasts,” said Levine, “They are entrepreneurs and trailblazers with tremendous reach inside and outside the fashion industry, and give Bravo and our producing partners, Magical Elves and Lantern Entertainment, the right fuel to reenergize the franchise.”
Bravo launched “Project Runway” in 2004 where it continued airing through 2008. Magical Elves created and produced the first five seasons of the competition series for the network, and have returned along with Lantern Entertainment to produce the series once again. Dan Cutforth and Jane Lipsitz serve as executive producers for Magical Elves and Andy Mitchell and Milos Brajovic serve as executive producers for Lantern Entertainment. Karlie Kloss also serves as an executive producer for the series. For more information on the show, please visit: Bravotv.com/project-runway. Fans can check out the official Facebook page: https://www.facebook.com/ProjectRunwayBravo/
Karlie Kloss is an American supermodel and entrepreneur. Originally from St. Louis, Karlie has shot campaigns and walked for top designers including Marc Jacobs, Oscar de la Renta, Alexander McQueen, Brandon Maxwell and Versace. She is also the face of numerous international campaigns for brands that include Estee Lauder, adidas, Carolina Herrera and Express. Outside of modeling, Karlie is the founder of Kode With Klossy, a nonprofit that empowers girls to learn code and become leaders in tech. Now in its fourth year, the organization hosts free, two-week summer coding camps where girls aged 13 to 18 explore concepts in front-end and back-end software engineering. In 2018, Kode With Klossy hosted 50 free coding camps in 25 cities across the country, providing scholarships to 1,000 young women. An Oath board member and TIME 100 honoree, Karlie is the newest host of Bravo Media’s Emmy award winning series, “Project Runway.” Karlie shares her experiences hosting, filming, modeling, coding and traveling through her YouTube channel, Klossy.
Christian Siriano, following his studies in London, Christian Siriano launched his namesake label and first Spring and Fall collection in 2008. The collections are shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Dubbed “the new king of old-school glamour” by Elle and “the next billion-dollar designer” by Yahoo! Style, his designs have appeared on the world’s biggest stars and most prestigious red carpets. He has dressed the likes of Angelina Jolie, Julianne Moore, Amy Adams, Janet Jackson, Jennifer Lopez, Oprah Winfrey as well as the First Lady Michelle Obama. In April 2018, Siriano was named among Time’s 100 Most Influential People in the World for being an advocate for body inclusivity and runway diversity in the fashion industry. He is the youngest person to ever appear on the Crain’s “40 Under 40” list, was included on Forbes’ “30 Under 30” and most recently appeared in Variety Magazine’s New Power of New York list. He was named “Designer of the Year” at the 2016 AAFA American Image Awards, won the Couture For A Cause “Designer of the Decade” award that same year, was awarded the Inspires Award by the National Eating Disorder Association in 2017 and most recently received the 2018 Bottomless Closet Fashion Award by the non-profit organization which helps guide disadvantaged NYC women enter the work force and achieve success. He just celebrated his ten year brand milestone with a photographic retrospective on his work with Rizzoli Books in late 2017, titled Dresses to Dream About, which has now gone into its second printing. He most recently opened a new store, The Curated NYC. A retail destination for the modern shopper, the eight story townhouse is steps from Fifth Avenue and also houses his office and atelier.
Nina Garcia is the editor-in-chief of ELLE and has been a judge on “Project Runway” since it launched in 2004. Beyond her notable work in over twenty years within magazines, she also entertains an adoring global fan-base and an active following, making her an elite authority on fashion. As such, she serves as a style expert on programs including Today, Good Morning America, The View, CNN and more, and has been a celebrity red carpet correspondent for programs like ABC’s Oscar telecast. She’s written four New York Times bestselling books on style and has received numerous accolades including the Fashion Group International’s prestigious Oracle Award, the Hispanic Federation’s Individual Achievement Award, the Oliver Scholars’ Program Champion of Educational Excellence Award and The Daily’s Magazine of the Year Award.
Brandon Maxwell launched his eponymous luxury women’s ready-to-wear label in New York in 2015. The brand was born out of the desire to make women feel beautiful, sophisticated and powerful by creating timeless garments that are impeccably tailored. With a focus on craftsmanship, the entire collection is designed in New York City. As a child, Maxwell was captivated by the immaculately-dressed women who passed through the Longview, Texas boutique where his grandmother worked and where he spent a lot of time in his youth. He went on to study photography at St. Edward’s University in Austin and began assisting stylist Deborah Afshani in 2009, followed by Edward Enninful and then Nicola Formichetti in 2010. Brandon was awarded the 2018 Woolmark New York Semifinal Prize Award, 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize. His brand is worn by iconic women such as Michelle Obama, Meghan Markle, Lady Gaga, Oprah and more.
Elaine Welteroth is an award-winning journalist, thought leader, and the former Editor-in-Chief of Teen Vogue. Throughout her meteoric 10-year magazine career, she broke new ground as the youngest person and only the second African-American ever to hold the Editor-in-Chief title in Condé Nast’s 107-year history. In this role, she brought social consciousness to the pages of Teen Vogue and transformed the teen title into a credible news source. Previously, she held senior roles on the mastheads at Glamour and Ebony Magazine, and in 2012 she became Conde Nast’s first ever African-American Beauty Director. She’s now a leading expert, advocate and voice for the next generation of change makers, bringing her fresh perspective to scripted and unscripted projects in TV. From writing on hit shows like “Grown-ish” to appearing on-air from ABC News to Netflix and “The View” to E!, Elaine continues blazing a career path that breaks the mold, inspiring a new generation of creative entrepreneurs.
The following is a press release from Estée Lauder:
Estée Lauder today announced that it has signed Karlie Kloss, model, entrepreneur and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
Karlie’s first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angelesand Palm Springs.
Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video launches today, featuring founder Estée Lauder’s great granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie’s and Estée Lauder’s digital and social channels.
To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”
“It is a dream come true to join the Estée Lauder family,” said Karlie Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”
About Karlie Kloss Karlie Kloss is an American supermodel, 36-time Vogue cover girl, entrepreneur and philanthropist. Raised in St. Louis, Missouri, Karlie was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. Karlie launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Karlie was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization. Karlie recently forayed into media and television, hosting Freeform’s six-part series ‘Movie Night With Karlie Kloss’ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Karlie launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, Karlie has amassed over 16.8 million followers to date. Karlie also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williamsand other industry leaders.
About Estée Lauder Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
Fashion retailer Express and supermodel Karlie Kloss have teamed up for the Karlie Kloss x Express Collection, which debuts on March 30, 2017. According to an Express press release, Kloss and Express are set to reveal the collection (which consists of 17 styles) at a live fashion show featuring innovators, game changers, and go-getters as runway models in Kloss’ hometown of St. Louis, Missouri. The event, which will be webcast at 7 p.m. Central Time on Express’ official Facebook page, will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX. The collection is available online on March 30, 2017 after the event and in Express stores on March 31, 2017. Pieces in the collection (which include T-shirts, blazers, maxi dresses and bombers) have a price range from $24.90 to $168.00 (U.S. dollars).
Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. Kloss is also featured in Express’ “Your Life, Your Dress Code” campaign, which launched in late February 2017.