Petco Foundation and the NUTRO Company launch ‘Be a Lifesaver’ Campaign

June 30, 2017

The following is a press release from Petco:

This weekend the Petco Foundation, a leading funder of animal welfare, and The NUTRO Company kick off their “Be A Lifesaver” campaign, promoting everyday lifesavers throughout the country and encouraging all people to be lifesavers for animals this summer.

Everyone can be a lifesaver with five simple actions:

  1. Adopt: Find a new family member by adopting a pet at a local animal welfare organization.
  2. Foster: Fostering pets can save animal lives and can be a fun, educational family-friendly summer activity. Learn more at participating Petco stores on July 22, during the Petco Foundation’s “Be A Foster” event.
  3. Volunteer: Local shelters always need volunteers for a variety of activities like walking dogs, socializing cats or folding laundry. Talk to local animal welfare organizations about how your skills and interests fit with the organization’s needs.
  4. Spread the Word: Share on social media how you’ve acted as a lifesaver for pets with #BeALifesaver
  5. Donate: Donate at checkout at Petco and Unleashed by Petco stores to help the Petco Foundation reach its goal of raising $2.1 million to provide lifesaving investments to animal welfare organizations.

Be A Lifesaver events:

Be A Lifesaver Adoption Weekend: Adopt your new family member
Saturday and Sunday, July 1 and 2 at participating Petco and Unleashed by Petco store locations.

Be A Foster: Learn more about fostering and apply to be a foster family for pets
Saturday, July 22 happening at select Petco and Unleashed by Petco stores.

The NUTRO Company generously donated $75,000 to kickoff the Be A Lifesaver campaign. From July 1-23, guests in Petco and Unleashed by Petco stores are invited to Be A Lifesaver by making a donation at checkout to support animal welfare organizations throughout the country.

“Summer is a busy time for animal welfare organizations. There is often an increase in animal intake and demand for services,” said Petco Foundation executive director Susanne Kogut. “Our Be a Lifesaver campaign aims to inspire individuals to take action to help save animal lives in their own communities. Through collecting donations — $2, $5, and $20 at a time at checkout in Petco stores — we hope to raise more than $2.1 million to support lifesaving animal welfare work nationwide.”

2017 CatCon: talent lineup and ticket details announced

May 1, 2017

CatCon

Lil Bub (Photo courtesy of IAmLilBub)

The following is a press release from CatCon:

Tickets go on sale May 2 for CatCon, the only cat-centric, pop culture convention in the world. Tickets can be purchased at catconworldwide.com.

 Both human and feline celebrities and influencers will be on hand for the event taking place at the Pasadena Convention Center, August 12 and 13, including Ian Somerhalder (“Vampire Diaries”), Mike Bridavsky and Lil BUB, Moshow the Cat Rapper, Cats of Instagram, Julie Newmar (“Batman’s” Catwoman), Pudge the Cat, Nala Cat, Kitten Lady, Aaron Benitez (‘Aaron’s Animals’), Jonathan Zurbel (‘Catstradamus’), Michael Nielsen (‘Monty Boy’), Oskar the Blind Cat, Simone Tipton (‘Doc’), White Coffee Cat, and Luna Rose. More to be announced.

Seminars for this year’s show include: They Put the Special in Special Needs, The Furrocious Fashion Face-Off, CatCon Video Festival presented by The Pet Collective, Kitten Lady Tells All presented by ASPCA, Men and Cats: a Love Story, and The CatCon Awards, presented by the Maker of Frontline Gold.

CatCon 2017 is presented by Rachael Ray Nutrish. Additional sponsors include: Frontline Gold for Cats, The Pet Collective, BuzzFeed, ASPCA, ModCloth, Blue Buffalo, VIP Petcare, World’s Best Cat Litter, Litter Robot, Sleepypod, and Petsafe.

CatCon 2017 Info:
Dates
: Saturday, August 12th and Sunday, August 13th, 2017
Location: Pasadena Convention Center, 300 E Green St, Pasadena, CA 91101
Hours: Saturday, 9AM- 5PM; Sunday, 10AM – 5PM
Tickets: $30 per day for adults, $15 for children ages 5-12, under 5 free

August 1, 2018 UPDATE: On Sunday, August 13 at 3:00 PM, the 1st Annual CatCon Awards, presented by the Maker of FRONTLINE® Gold will be held. Hosted by Tricia Helfer (“Battlestar Galactica” and “Lucifer”), winners will be honored in such categories such as Freshest Loaf and Biggest Newcomer.  Plus, actor and animal activist Ian Somerhalder (“Vampire Diaries”) will present Kitty Lady Hannah Shaw with the Advocate of the Year Award.

Current list of talent  includes: Ian Somerhalder (“Vampire Diaries”), Tricia Helfer (“Battlestar Galatica”), Gilles Marini (“Switched at Birth,” Sex and the City), Julie Newmar (Catwoman from “Batman”), Hannah Shaw (“Kitten Lady”), Addison Riecke (“The Beguiled”), Nickelodeon’s Lizzy Greene, model Tess HollidayLil BubAaron BenitezPrince Michael, and Phil (“Aaron’s Animals”),  Moshow the Cat Rapper with Ravioli, Cats of Instagram, Pudge the Cat, Nala Cat along with siblings White Coffee and Luna, Oskar the Blind Cat and his dad Mick, Chris Poole (“Cole and Marmalade”), Jonathan Zurbel (“Catstradamus”), Michael Nielsen (“Monty Boy”), Scott Stulen (Internet Cat Video Fest), Angie Bailey, (‘Texts from Mittens’), Kate Benjamin (“Catification”),  Rachel DeMita (TV host), Simone Tipton (“Doc”), Dr. Paul Koudounaris and more to be announced.

Packaged Facts reveals Top 10 trends for packaged pet products

March 21, 2017

Sherpa AKC Double Pet Carrier (Photo courtesy of Sherpa)

Packaged Facts, a division of MarketResearch.com, has announced the Top 10 trends for packaged pet products for the year 2017. These trends are discussed at length in Packaged Facts’ recent report “Durable Dog and Cat Petcare Products in the U.S.”

Here are Packaged Facts’ 10 key pet product trends:

  1. National pride is worth the price: While frequently associated with pet food and treats, “Made in the U.S.A.” also carries huge appeal in the durable petcare products market, especially in the collars, harnesses, and leashes category. Several companies offer products made in the U.S., including Coastal Pet Products, 2 Hounds Design, Up Country, Lupine and Wolfgang USA. All of Cycle Dog’s products are made in the U.S.A. as well, and its new Stars & Stripes collar, leash and other accessories take patriotism to a new level.
  2. “Functional” a sought-after buzz word when purchasing pet beds: Features including easy to clean, durable and comfortable are now more or less de rigueur in the pet bedding market, so products focusing on function now typically offer additional appeals. In particular, specialty beds with comfort features can reduce pain while the animal attempts to fall asleep, helping the pet sleep better and reducing discomfort throughout the day. For example, memory foam and gel mattresses have become a mainstay in orthopedic beds for humans, so it should come as little surprise that similar products have carved out a solid niche in the pet market, especially for senior dogs.
  3. Designer brand apparel for cats: In general, most pet apparel is geared towards dogs, which tend to be a lot more amenable to getting dressed up. Taking humanization to the extreme, one of the biggest ways cats have been impacting apparel markets is via human clothing. High-end designers such as Gucci, Marc Jacobs and Jonathan Anderson have incorporated cats into their recent collections.
  4. Bowl designed to improve digestion, reduce neck strain: Many of the new, innovative designs in the bowl, feeder and waterer market tackle specific problems that pet owners have with their current feeding options. This includes products designed to reduce pets’ neck strain, improve digestion and maximize comfort and convenience while adding a sleek and stylish look to pet owners’ homes.
  5. Fashionable pet carriers are in fashion: The importance of fashion and style cannot be overestimated since many pet owners seek out carriers that serve as a fashion accessory. Available in a vast range of materials, colors, styles, and patterns—with trims ranging from fine leather and faux fur to rhinestones and silver findings—pet carriers that look more like handbags also allow owners to sneak their pets into places that may not be dog-friendly. Accordingly, designer purse-type pet carriers, like those offered by Michael Kors and Chanel, are popular, with many manufacturers operating more like fashion designers  As a result, many companies that started out with more basic models have been trending up to better compete with the growing ranks of marketers that focus exclusively on fashion-forward options.
  6. Pet collar marketers capitalize on the “maximum visibility = safety” formula: For most pet owners, safety is a given when it comes to collars, leashes and harnesses, but marketers of these products continue to find ways to make these products even safer for both pets and humans. Coastal Pet Products, for example, recently updated the design of its Lazer Brite collars for maximized reflectivity, making the collar visible at up to 600 feet.
  7. Pet feeders getting “Smarter”: The recent proliferation of high-tech products in the feeding and watering category may leave some pet owners overwhelmed with the array of choices. “Smart” feeders and waterers allow pet owners to set feeding schedules, control portion sizes, and even customize feedings for multiple pets. As a result, pet owners’ involvement in the feeding process is no longer tied to the bowl itself; in fact, with some of the new technology-based feeders, everything can be controlled remotely via a smart phone.
  8. Customers favor customization, personalization: Pet owners enjoy products they can adapt to their own specific needs, including those they can personalize via appearance or function. German-made flexi offers a wide variety of flexible leashes that allow owners to do both, ranging from functional to luxurious. Its Comfort line offers the option to customize the leash with the company’s Multi Box or LED Lighting System options, attached via a fastener system, giving owners the ability to carry extra snacks and waste bags or light the way when it gets dark out.
  9. Tiny pooches and cuddly kitties spurring pet stroller sales: More and more, owners of small dogs and cats want their pets to be able to enjoy the great outdoors as much as their larger canine counterparts, driving up interest in pet strollers. Strollers offer a safe way to experience new outdoor environments and provide stimulation. One marketer cashing in on this trend is Pet Gear, with its new Jogger No-Zip Stroller designed for runners or joggers with a large three-wheel design.
  10. Whisker-friendly designs: Cats are notoriously finicky when it comes to food, and this behavior can extend to their food bowls as well. A common problem: many cats don’t like their whiskers touching the sides of their bowls when eating. New products include bowls with slightly curved designs that allow gravity to focus the food in the center of the bowl rather than being pushed to the sides while feeding. Other bowls are made with materials such as plant fibers to provide cats with mottled mate textures instead of the extra shiny or gloss surfaces believed to be unfavorable to most cats.

 

2017 Kitten Bowl: See all the cute photos and videos

February 6, 2017

Beth Stern and John Sterling (Photo by Marc Lemoine/Crown Media United States, LLC)

“Kitten Bowl”  is an annual feline “catstravaganza” that airs on Super Bowl Sunday and is presented in association with North Shore Animal League America (the nation’s largest no-kill shelter and animal adoption organization) and Last Hope Animal Rescue and Rehabilitation. Hosted by Beth Stern, a TV personality and national spokesperson for North Shore Animal League America, “Kitten Bowl” is a star-studded lineup that includes legendary New York Yankees radio voice John Sterling and referee Chuck Nice. Hallmark Channel aired the fourth annual “Kitten Bowl” in the U.S. on February 5, 2017. Here are videos and photos from the event.

(All photos by Marc Lemoine/Crown Media United States, LLC)

 

2017 Cat Camp: inaugural event in New York City will feature Jackson Galaxy, Lil Bub, Hannah Shaw

January 11, 2017

by Danielle Smith

Cat Camp

Jackson Galaxy
Jackson Galaxy (Photo courtesy of Animal Planet)

People who love cats are invited to attend the inaugural Cat Camp, a fan convention/adoption event which takes place March 11 and March 12, 2017, at the Metropolitan Pavilion in New York City. The event is co-founded by Christina Ha, owner of Meow Parlour, New York’s City first cat cafe, which opened in 2014.

The event will feature cat adoptions, panel discussions, meet-and-greets and vendors selling cat-related items, merchandise and services. The Petco Foundation is the presenting sponsor.

Cat expert Jackson Galaxy, the host of Animal Planet’s “My Cat From Hell,” will be the keynote speaker and will do a meet-and-greet. Celebrity cat Lil Bub and her owner Mike Bridavsky will also be in attendance. Guest speakers/panelists are well-known cat enthusiasts  involved in cat rescuing, spaying/neutering and adoptions, including:

  • Hannah Shaw, also known as The Kitten Lady, a Washington, D.C.-based kitten rescuer/foster parent who has become a star on social media
  • Kate Benjamin, founder of Hauspanther, an online magazine for cat-oriented designs
  • Adam Myatt, founder of the CatTown in Oakland, California, the first permanent cat cafe in the United States
  • Dr. Jennifer Conrad of The Paw Project, a non-profit organization dedicated to banning feline declawing and educating the public about the dangers of declawing.

Although this is an event for cat enthusiasts, the only cats allowed at the event are those that have been pre-approved for adoptions or guest appearances. In other words, people have to leave their pet cats at home (for legal and health reasons, obviously), and this policy will be strictly enforced, say event organizers.

March Madness-inspired ‘Meow Madness’ kitten basketball TV special debuts on Hallmark Channel

January 7, 2017

Kittens in the inaugural "Meow Madness" TV special.
Kittens in the inaugural “Meow Madness” TV special. (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

Hallmark Channel, the exclusive home of kitten  sports and the highly rated “Kitten Bowl” franchise , announces the network’s latest  pet-centric  programming  buzzer  beater , “Meow Madness ,” a Hallmark  Channel  Original  Special Event, will  premiere at 8 p.m. ET on April 3 , 2017.

“Meow Madness” features author and animal advocate  Beth  Stern as host and Peabody Award-winning  reporter  Mary  Carillo as commentator.  The  special will showcase adoptable kittens in the most competitive tournament the basketball world  has ever seen. Hallmark Channel  enjoys home court  advantage for the inaugural “Meow Madness” special as 100 adorable, adoptable “cat-letes” purr-fect an unstoppable zone defense while taking shots  from the “flea throw” zone as  each team claw s its way to “The Final Fur.”

“Meow Madness” is produced by 3 Ball Entertainment.  Executive Producers are Todd A.  Nelson, Ross Weintraub, DJ Nurre and Jeff Altrockm,  with Kathy Sutula serving as co-executive  producer.  3 Ball Entertainment credits include “Extreme Weight Loss” (ABC), “Bar Rescue” (Spike)  and “My Cat From Hell” (Animal Planet), among others.

Check out these “Meow Madness” videos: