Adidas creates limited-edition Statement Collection

October 23, 2018

Ally Love, Katie Becker, Karlie Kloss, Pascha Naderi-Nejad and Hannah Fallis Bronfman at the Adidas Statement Collection event in new York City on October 23, 2018. (Photo courtesy of Adidas)

The following is a press release from Adidas:

Today at an event in NYC, adidas introduced a new capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between. Inspired by adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.

More than 20 complementary pieces feature in the collection – including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.

The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.

ALL ME BRA

  • Perfect support for smaller cup sizes
  • Go-to for comfort & freedom of movement
  • Different strap styles and removeable padding to keep athletes covered and dry
Garbiñe Muguruza in Adidas Statement Collection (Photo courtesy of Adidas)

DON’T REST BRA

  • Mid-level compression supports up to C cup bra sizes
  • Anti-bounce support delivers a secure feel
  • Classic, athletic racerback silhouette

 

Dua Lipa in Adidas Statement Collection (Photo courtesy of Adidas)

STRONGER FOR IT BRA

  • High-level support system also for large cup bra sizes
  • Built-in shape limits bounce during athlete’s hardest workouts
  • Adjustable and convertible straps for customized styling

The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.

Josefine Aberg, VP of Design for adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.

The Statement Collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”

The Statement Collection is available online now at www.adidas.com/us/statementcollection and will be in stores starting November 1.

To access additional content from Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza, including an exclusive remix of Dua Lipa’s track ‘Begging’, visit http://a.did.as/_DuaLipaInterview.

2018 Victoria’s Secret Fashion Show: Event returns to New York City; models announced

September 17, 2018

Victoria's Secret Angels
Victoria’s Secret Angels in 2016 (Photo by Michele Crowe/CBS)

The New York Post has reported that the 2018 Victoria’s Secret Fashion Show will return to New York City, after being in Shanghai in 2017 and Paris in 2016.

November 1, 2018 UPDATE: The 2018 Victoria’s Secret Fashion Show will take place November 7 with musical guests Bebe Rexha, The Chainsmokers, Halsey, Kelsea Ballerini, Rita Ora, Shawn Mendes and The Struts. ABC will televise “The Victoria’s Secret Fashion Show Holiday Special” on December 2 at 10 p.m. Eastern/Pacific Time.

These participating models have been announced:

  • Adriana Lima
  • Aiden Curtiss
  • Alanna Arrington
  • Alannah Walton
  • Alexina Graham
  • Barbara Fialho
  • Barbara Palvin
  • Behati Prinsloo
  • Bella Hadid
  • Candice Swanepoel
  • Cheyenne Carty
  • Cindy Bruna
  • Devon Windsor
  • Duckie Thot
  • Elsa Hosk
  • Estelle Chen
  • Frida Aasen
  • Georgia Fowler
  • Gigi Hadid
  • Gizele Oliveira
  • Grace Bol
  • Grace Elizabeth
  • Herieth Paul
  • Iesha Hodges
  • Isilda Moreira
  • Jasmine Tookes
  • Josephine Skriver
  • Josie Canseco
  • Jourdana Phillips
  • Kelly Gale
  • Kelsey Merritt
  • Kendall Jenner
  • Lais Ribeiro
  • Lameka Fox
  • Leomie Anderson
  • Lorena Rae
  • Maggie Laine
  • Maia Cotton
  • Martha Hunt
  • Mayowa Nicholas
  • Megan Williams
  • Melie Tiacoh
  • Ming Xi
  • Myrthe Bolt
  • Nadine Leopold
  • Romee Strijd
  • Sadie Newman
  • Sara Sampaio
  • Shanina Shaik
  • Sofie Rovenstine
  • Stella Maxwell
  • Subah Koj
  • Sui He
  • Taylor Hill
  • Toni Garrn
  • Willow Hand
  • Winnie Harlow
  • Yasmin Wijnaldum
  • Zuri Tibby

2017 Victoria’s Secret Fashion Show: event will take place in Shanghai for the first time

August 29, 2017

Victoria's Secret Angels
Victoria’s Secret Angels  (Photo courtesy of CBS)

The following is a press release from CBS:

For the first time, the Victoria’s Secret Angels will be filmed in Shanghai, China for “The Victoria’s Secret Fashion Show,” to be broadcast Tuesday, Nov. 28 (10:00-11:00 PM, ET/PT) on the CBS Television Network. The world’s most celebrated fashion show will be seen in more than 190 countries.

Merging fashion, fantasy and entertainment, the lingerie runway show will include pink carpet interviews, model profiles, a behind-the-scenes look at the making of the show, and musical performances that will be announced at a later date.

The all-star line-up of Victoria’s Secret Angels will include returning favorites Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell and Taylor Hill, as well as new faces.

“The Victoria’s Secret Fashion Show” is being produced by Done and Dusted, Inc. Edward G. Razek, Monica Mitro, Ian Stewart, Hamish Hamilton and Chip Quigley are the executive producers. Hamish Hamilton is the director.

Triumph Essence names Liv Tyler spokesmodel for its Autumn/Winter 2017 campaign

April 12, 2017

Liv Tyler
Liv Tyler and Rankin (Photo courtesy of Triumph)

Liv Tyler will be a spokesmodel for the lingerie brand Triumph Essence  for its Autumn Winter 2017 global campaign . Noted photographer Rankin shot the campaign, which will have a glamourous theme of Opulent Art Nouveau and feature delicate and intimate styles crafted in velvet embellished mesh, Leavers lace and silk satin.

Tyler commented in a press release: “I am so honored to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.”

Tyler (the daughter of Aerosmith lead singer Steven Tyler) is best known as an actress who starred in such films as “The Lord of the Rings” trilogy, “The Incredible Hulk”  and “The Strangers.” She is also a co-star of the TV series “The Leftovers.” Before she became an actress, Tyler was a successful teen model. She also had starring roles in the Aerosmith video “Crazy.” Next up for Tyler is a role in the movie “Wildling” and the TV miniseries “Gunpowder.”

Emily Ratajkowski stars in DKNY Spring/Summer 2017 intimates, hosiery and sleepwear campaign

March 13, 2017

Emily Ratajkowski stars in DKNY's Spring/Summer 2017 intimates, hosiery and sleepwear campaign.
Emily Ratajkowski stars in DKNY’s Spring/Summer 2017 intimates, hosiery and sleepwear campaign. (Photo courtesy of DKNY)

DKNY and model/actress Emily Ratajkowski have teamed up for DKNY’s Spring/Summer 2017 Intimates, Hosiery and Sleepwear Campaign, which was unveiled on March 13, 2017. A short promotional film titled “Good Morning, New York) for the campaign shows Ratajkowski waking up in a bed in a New York City apartment, dressing in DKNY lingerie, and walking her dog outside wearing the lingerie, while surprised onlookers gawk at her.

The campaign and film were shot by fashion photographer Sebastian Faena on location in DKNY’s native New York. The fashion film and campaign imagery, styled by Clare Richardson, will live online at DKNY.com and in iconic New York locations including The High Line, Times Square and in New York subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.

In the campaign, Ratajkowski wears the black unlined demi bra and matching cheeky boyshort from the new classic lace collection. Additional styles worn throughout the campaign include her favorite sheer lace bralette and cheeky garter. The litewear collection appears as she lounges in bed wearing the ultra-smooth wirefree bralette and low rise bikini and with the mesh litewear bodysuit paired with the new fishnet thigh high in nude.

The DKNY intimates, hosiery and sleepwear spring 2017 collections, priced at $12 to $62 (U.S. dollars), are available at DKNY, Nordstrom, Lord + Taylor and Macy’s, both in stores and online, as well as select international retailers.

Kathy Ireland extends partnerships for intimate apparel, sleepwear and lighting

December 15, 2016

Kathy Ireland Worldwide and PPI Apparel Group have extended their partnership for Kathy Ireland Intimates & Sleepwear through 2023.  The upcoming collections will have expansion in girls’ apparel and the launch of an underwear line for men called I’M1.  PPI Apparel Group and Kathy Ireland Worldwide first debuted Kathy Ireland Intimates & Sleepwear in spring 2012. The two companies recently celebrated a milestone of $100 million in sales.

In addition, Kathy Ireland Worldwide has expanded and extended its partnership through 2022 with Pacific Coast Lighting, one of the largest decorative lighting manufacturers in the United States. The two companies are sell Kathy Ireland-branded lamps and lighting fixtures.

Kathy Ireland and Clark Linstone
Kathy Ireland Worldwide chair/CEO/chief designer Kathy Ireland and Pacific Coast Lighting president Clark Linstone. (Photo courtesy of Pacific Coast Lighting)
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