Today at an event in NYC, adidas introduced a new capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between. Inspired by adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.
More than 20 complementary pieces feature in the collection – including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.
The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.
ALL ME BRA
Perfect support for smaller cup sizes
Go-to for comfort & freedom of movement
Different strap styles and removeable padding to keep athletes covered and dry
DON’T REST BRA
Mid-level compression supports up to C cup bra sizes
Anti-bounce support delivers a secure feel
Classic, athletic racerback silhouette
STRONGER FOR IT BRA
High-level support system also for large cup bra sizes
Built-in shape limits bounce during athlete’s hardest workouts
Adjustable and convertible straps for customized styling
The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.
Josefine Aberg, VP of Design for adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.
The Statement Collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”
To access additional content from Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza, including an exclusive remix of Dua Lipa’s track ‘Begging’, visit http://a.did.as/_DuaLipaInterview.
The New York Post has reported that the 2018 Victoria’s Secret Fashion Show will return to New York City, after being in Shanghai in 2017 and Paris in 2016.
November 1, 2018 UPDATE: The 2018 Victoria’s Secret Fashion Show will take place November 7 with musical guests Bebe Rexha, The Chainsmokers, Halsey, Kelsea Ballerini, Rita Ora, Shawn Mendes and The Struts. ABC will televise “The Victoria’s Secret Fashion Show Holiday Special” on December 2 at 10 p.m. Eastern/Pacific Time.
For the first time, the Victoria’s Secret Angels will be filmed in Shanghai, China for “The Victoria’s Secret Fashion Show,” to be broadcast Tuesday, Nov. 28 (10:00-11:00 PM, ET/PT) on the CBS Television Network. The world’s most celebrated fashion show will be seen in more than 190 countries.
Merging fashion, fantasy and entertainment, the lingerie runway show will include pink carpet interviews, model profiles, a behind-the-scenes look at the making of the show, and musical performances that will be announced at a later date.
The all-star line-up of Victoria’s Secret Angels will include returning favorites Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell and Taylor Hill, as well as new faces.
“The Victoria’s Secret Fashion Show” is being produced by Done and Dusted, Inc. Edward G. Razek, Monica Mitro, Ian Stewart, Hamish Hamilton and Chip Quigley are the executive producers. Hamish Hamilton is the director.
Liv Tyler will be a spokesmodel for the lingerie brand Triumph Essence for its Autumn Winter 2017 global campaign . Noted photographer Rankin shot the campaign, which will have a glamourous theme of Opulent Art Nouveau and feature delicate and intimate styles crafted in velvet embellished mesh, Leavers lace and silk satin.
Tyler commented in a press release: “I am so honored to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.”
Tyler (the daughter of Aerosmith lead singer Steven Tyler) is best known as an actress who starred in such films as “The Lord of the Rings” trilogy, “The Incredible Hulk” and “The Strangers.” She is also a co-star of the TV series “The Leftovers.” Before she became an actress, Tyler was a successful teen model. She also had starring roles in the Aerosmith video “Crazy.” Next up for Tyler is a role in the movie “Wildling” and the TV miniseries “Gunpowder.”
DKNY and model/actress Emily Ratajkowski have teamed up for DKNY’s Spring/Summer 2017 Intimates, Hosiery and Sleepwear Campaign, which was unveiled on March 13, 2017. A short promotional film titled “Good Morning, New York) for the campaign shows Ratajkowski waking up in a bed in a New York City apartment, dressing in DKNY lingerie, and walking her dog outside wearing the lingerie, while surprised onlookers gawk at her.
The campaign and film were shot by fashion photographer Sebastian Faena on location in DKNY’s native New York. The fashion film and campaign imagery, styled by Clare Richardson, will live online at DKNY.com and in iconic New York locations including The High Line, Times Square and in New York subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.
In the campaign, Ratajkowski wears the black unlined demi bra and matching cheeky boyshort from the new classic lace collection. Additional styles worn throughout the campaign include her favorite sheer lace bralette and cheeky garter. The litewear collection appears as she lounges in bed wearing the ultra-smooth wirefree bralette and low rise bikini and with the mesh litewear bodysuit paired with the new fishnet thigh high in nude.
The DKNY intimates, hosiery and sleepwear spring 2017 collections, priced at $12 to $62 (U.S. dollars), are available at DKNY, Nordstrom, Lord + Taylor and Macy’s, both in stores and online, as well as select international retailers.
Kathy Ireland Worldwide and PPI Apparel Group have extended their partnership for Kathy Ireland Intimates & Sleepwear through 2023. The upcoming collections will have expansion in girls’ apparel and the launch of an underwear line for men called I’M1. PPI Apparel Group and Kathy Ireland Worldwide first debuted Kathy Ireland Intimates & Sleepwear in spring 2012. The two companies recently celebrated a milestone of $100 million in sales.
In addition, Kathy Ireland Worldwide has expanded and extended its partnership through 2022 with Pacific Coast Lighting, one of the largest decorative lighting manufacturers in the United States. The two companies are sell Kathy Ireland-branded lamps and lighting fixtures.