HBO Max announces more programs and launch date: May 27, 2020

April 21, 2020

The following is a press release from HBO Max:

WarnerMedia today announced that its highly anticipated streaming platform HBO Max will officially launch May 27th, 2020 and has unveiled its slate of premium Max Originals that will be available to viewers on DAY ONE. The slate includes the scripted comedy Love Life, starring Anna Kendrick; Sundance 2020 Official Selection feature documentary On the Recordunderground ballroom dance competition series LegendaryCraftopiahosted by YouTube sensation LaurDIY; the all-new Looney Tunes Cartoonsfrom Warner Bros. Animation; and Sesame Workshop’s The Not Too Late Show with Elmo (full program details available below.) Starting May 27th, HBO Max will offer an impressive direct-to-consumer experience with 10,000 hours of premium content including the entire HBO service, together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world, and a monthly offering of new Max Originals which guarantee something for everyone in the house – from preschoolers to teens to grownups – with scripted and unscripted series, docs, animation for kids and adults, and movies.

Today’s announcement comes with an exciting first look at the line-up of Max Originals to debut on the platform on day one.

“Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27th will bear that out,” said Robert Greenblatt, Chairman of Warner Media Entertainment and Direct-To-Consumer. “Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none. I’m knocked out by the breadth and depth of our new offering, from the Max originals, our Warner Bros library and acquisition titles from around the world, and of course the entirety of HBO.”

Consumers will quickly see that HBO Max is set apart by a foundation of loved brands built over decades but stitched together with a distinctive voice and product experience,” added Kevin Reilly, Chief Content Officer, HBO Max, President, TNT, TBS, and truTV. “Our team has meticulously selected a world class library catalogue and collaborated with top creators across all genres to offer a monthly cadence of original series and movies that we will program and promote for cultural impact.”

“It is thrilling to be approaching the launch of HBO Max so we can finally share the first wave of content our teams have been developing in partnership with a group of unparalleled creators,” said Sarah Aubrey, Head of Original Content, HBO Max. “The originals slate available at launch represents a diverse range of unique voices emblematic of the quality and scope of our programming still to come.”

After the initial launch, Max Originals will continue to premiere on the streamer at a regular cadence through summer and fall including The Flight Attendant, starring and executive produced by Kaley Cuoco, from Berlanti Productions and based on the novel by New York Times bestselling author Chris Bohjalian; the highly anticipated Friends unscripted cast reunion special; all-new original episodes of the critically acclaimed DC fan favorite Doom Patrol; the return of the critically beloved mystery comedy Search Party with a brand new season; the three-part documentary series Expecting Amyan unfiltered and intimate view into comedian Amy Schumer’s life on tour creating a stand-up special during her difficult pregnancysci-fi series Raised by Wolves from director and executive producer Ridley Scott, the award-winning creator behind The Martian, Gladiator, and Blade Runner; the adult animated comedy Close Enoughfrom J.G. Quintel (creator of Cartoon Network’s Emmy-winning Regular Show), a hilarious look at the surreal life of a millennial family living with roommates; and Adventure Time: Distant Lands- BMO, the first of four breakout specials resurrecting Cartoon Network’s Emmy and Peabody award-winning franchise Adventure Time.

HBO Max will pull from WarnerMedia’s deep library of fan favorites including motion picture and TV series from Warner Bros.’ 100-year content collection, New Line, library titles from DC, CNN, TNT, TBS, truTV, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, a selection of classic films curated in partnership with TCM, and more. HBO Max will also offer an extensive selection of third-party acquired series and movie titles that stand out in the expanding marketplace.

Inspired by the legacy of HBO’s excellence, unparalleled quality, and innovative, award-winning storytelling, the new offering will be bundled with the HBO service including all of HBO’s premium originals such as WestworldBig Little LiesGame of ThronesSex and the City, VeepThe WireCurb Your Enthusiasm, Insecure, SuccessionWatchmenBarry, Euphoria, The JinxThe Sopranos and more.

Highlights of the extensive WarnerMedia portfolio of programming and acquisitions that will be available on day one include the libraries of Friends; The Big Bang Theory(new) Doctor Who; Rick and MortyThe BoondocksThe BachelorSesame Street; The Fresh Prince of Bel-AirCW shows such as Batwoman, Nancy Drew, and Katy Keenethe first season of DC’s Doom PatrolThe O.C.; Pretty Little Liarsthe CNN catalogue of Anthony Bourdain: Parts Unknownand much more. Soon after, the platform offering will continue to grow adding the libraries of South ParkGossip Girl, The West Wingand more within the first year of launch.

In addition to series, specials, and docs, HBO Max will feature a library of more than 2,000 feature films within the first year. Audiences will be able to watch 700 blockbuster films via the HBO service, including Crazy Rich Asians, A Star is BornAquamanand Joker, as well as films acquired specifically for HBO Max via Warner Bros., the Criterion Collection, and the acclaimed Studio Ghibli. Streaming for the first time ever in the U.S., 20 films from Japan’s legendary Studio Ghibli animation house will be available on HBO Max at launch, including Academy Award® winner Spirited Away and Academy Award nominees Howl’s Moving Castle and The Tale of the Princess Kaguyaas well as fan favorites My Neighbor Totoro, Princess MononokePonyo, and Kiki’s Delivery Service. Fans of all ages will be able to enjoy these wonder-filled films any time they want.

In addition to the premium acquired content on the platform, the WarnerMedia portfolio gives HBO Max the opportunity to curate from 100 years of the most iconic films ever made, as well as access to a library of new theatrical hits. Available films will include Casablanca, The Wizard of Oz, The Matrix, The Goonies, When Harry Met Sally, The Lord of the Rings, Citizen Kane, Gremlins, and the Lego movies, along with every DC film from the last decade, including Wonder WomanJustice League, and every Batman and Superman movie from the last 40 years.

HBO MAX ORIGINALS AVAILABLE ON DAY ONE,  MAY 27th:

CRAFTOPIA

Craftopia is an epic kids crafting competition show hosted and executive produced by YouTube influencer Lauren Riihimaki aka (LaurDIY). Creating and demonstrating crafts to over 8.9 million subscribers on her YouTube channel, LaurDIY has been deemed the “millennial Martha Stewart” by Forbes. On Craftopia, 9 to 15-year old contestants put their imaginations to the test and make their crafting dreams come true in a magical studio. After racing to fill up their carts with inspiring materials from the studio “store,” crafters meet larger-than-life challenges, making truly inventive and amazing creations in order to take home the ‘Craftrophia.’

Craftopia is executive produced by Rhett Bachner and Brien Meagher for B17 Entertainment.

LEGENDARY

Pulling directly from the underground ballroom community, voguing teams (aka “houses”) must compete in unbelievable balls and showcase sickening fashion in order to achieve “legendary” status. The cast includes MC Dashaun Wesley and DJ MikeQ as well as celebrity judges Law Roach, Jameela Jamil, Leiomy Maldonado, and Megan Thee Stallion. From Scout Productions, Emmy Award ® winners David Collins (Queer Eye), Rob Eric (Queer Eye) and Michael Williams (Queer Eye) serve as executive producers. Jane Mun (People’s Choice Awards, MTV Music Awards, America’s Best Dance Crew) and Josh Greenberg (Lip Sync Battle, Sunday Best, America’s Best Dance Crew) serve as executive producers and showrunners.

LOVE LIFE

Love Life, the first full-length scripted series to star Oscar® nominee Anna Kendrick, is about the journey from first love to last love, and how the people we’re with along the way make us into who we are when we finally end up with someone forever. This fresh take on a romantic comedy anthology series is from creator and co-showrunner Sam Boyd (In a Relationship) and is produced by Lionsgate Television and Feigco Entertainment. The series will follow a different protagonist’s quest for love each season, with each half-hour episode telling the story of one of their relationships. Anna Kendrick (Pitch Perfect, A Simple Favor) stars in the first season along with Zoë Chao (Downhill, Strangers), Peter Vack (Someone Great, The Bold Type), Sasha Compere (Miracle Workers, Uncorked), and Lesley Manville (Phantom Thread, Another Year).

Kendrick serves as an executive producer alongside Paul Feig (A Simple Favor, Bridesmaids) and Dan Magnante (Someone Great). Sam Boyd, who wrote the pilot and directs, also executive produces with co-showrunner and executive producer Bridget Bedard (Transparent and Ramy).

LOONEY TUNES CARTOONS

Looney Tunes Cartoons, an all-new series from Warner Bros. Animation starring the cherished Looney Tunes characters. Looney Tunes Cartoons echoes the high production value and process of the original Looney Tunes theatrical shorts with a cartoonist-driven approach to storytelling. Marquee Looney Tunes characters will be featured in their classic pairings in simple, gag-driven and visually vibrant stories. The new series will include 80 eleven-minute episodes, each comprised of animated shorts that vary in length and include adapted storylines for today’s audience. Fans can also look forward to holiday-themed specials. Looney Tunes Cartoons is produced by Warner Bros. Animation and features a talented group of voice cast members including Eric Bauza, Jeff Bergman and Bob Bergen. Pete Browngardt (Uncle Grandpa) and Sam Register (Teen Titans Go!) serve as executive producers.

THE NOT TOO LATE SHOW WITH ELMO

Elmo is the host of his very own talk show and he’s going to bring you some (not-too-late) fun with an all-new, celeb-studded talk show series. This brand-new “primetime” series brings familiar Sesame Street friends like Elmo, Cookie Monster, celebrity guests, and laughs the whole family can enjoy! Elmo will interview guests such as fellow late-night hosts Jimmy Fallon and John Oliver, comedian John Mullaney, New York Times best-selling author Kwame Alexander, actress Blake Lively, and award-winning musical acts Lil Nas X and The Jonas Brothers.

The Not Too Late Show with Elmo is produced by Sesame Workshop.

ON THE RECORD

Directed and produced by Kirby Dick and Amy Ziering (The Hunting Ground, The Invisible War), and first reported by the New York TimesOn The Record presents the powerful  haunting story of music executive Drew Dixon (collaborator on hit records by Method Man and Mary J. Blige, Estelle and Kanye West, and Whitney Houston) as she grapples with her decision to become one of the first women of color, in the wake of  #MeToo, to come forward and publicly accuse hip-hop mogul Russell Simmons of sexual assault.

The documentary, which premiered  at the 2020 Sundance Film Festival to rave reviews, chronicles not only Dixon’s story but that of several other accusers  –  Sil Lai Abrams, Sheri Sher–  delving deeply into the ways women of colors’ voices are all too often silenced and ignored when they allege sexual assault; as well as the cultural forces that pressure them to remain silent.

On The Record is produced by Dick and Ziering’s Jane Doe Films with Dan Cogan, Geralyn Dreyfous and Jenny Raskin for Impact Partners, Regina K Scully for Artemis Rising, Ian Darling for Shark Island Institute and Abigail Disney for Level Forward serving as executive producers. The creative team includes producers Jamie Rogers and Amy Herdy.


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About HBO Max 
HBO Max is WarnerMedia’s direct-to-consumer offering debuting in spring 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from Warner Media’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. Sign up for updates at HBOMax.com.

About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).

 

HBO Max announces launch month, subscription price, more original programs

October 29, 2019

The following is a press release from WarnerMedia:

WarnerMedia today unveiled significant new details about its HBO Max direct-to-consumer strategy on the company’s iconic Warner Bros. lot, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.

“With this entire company coming together, we will have one of the most robust collections of premium streaming content that will appeal to all demographics in the household, and be able to achieve incredible scale and reach right out of the gate,” said Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer. “We couldn’t achieve this without AT&T’s unprecedented and enthusiastic support. When you live in a world with ‘dragons’ — it feels very good to have one of your own in the game!”

Launching in May of 2020, WarnerMedia will be making HBO Max available to customers in the U.S. for $14.99 per month. The company is targeting 50 million domestic subscribers and 75 – 90 million premium subscribers by year-end in 2025 across the U.S., Latin America and Europe. At launch, AT&T will immediately offer HBO Max to the roughly 10 million HBO subscribers on AT&T distribution platforms, at no additional charge. HBO Now direct-billed users who subscribe directly through HBONow.com will also have access to Warner Media’s HBO Max product. AT&T customers on premium video, mobile and broadband services will be offered bundles with HBO Max included at no additional charge. We are in active discussions with our distributors and look forward to offering their customers seamless access to this great product.

“We’ve positioned HBO Max in a way that makes sense for our Company, our distribution partners and our customers,” said Tony Goncalves, CEO of Otter Media. “We are creating a company-wide ‘membership-model’ that taps into AT&T’s 170 million direct-to-consumer relationships, 5,500 retail stores and 3.2 billion annual customer touchpoints to achieve scale and reach at launch.”

HBO Max will launch with 10,000 hours of curated premium content including the entire HBO service, bundled with new HBO Max Originals that expand the breadth of the offering targeted at young adults, kids and families.  HBO Max will pull from WarnerMedia’s deep library of fan favorites in its 100-year content collection, including library content from Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. HBO Max will also offer a robust selection of third party acquired series and movie titles that will rival any other streaming offering in the marketplace.

New Max Originals announced today include:

  • The Fungies!, from Stephen Neary and Cartoon Network Studios, is a prehistoric comedy that explores Fungietown through the whimsical quests of Seth, a young student at Fungietown Elementary.
  • Tig N’ Seek from Myke Chilian and Cartoon Network Studios is about 8-year-old Tiggy and his gadget-building cat, Gweeseek, as they search for the lost items of Wee Gee City. With Tiggy’s cheerful attitude and Gweeseek’s exceptional inventing capabilities, the duo humorously navigate day-to-day dilemmas at the Department of Lost and Found.
  • Tooned Out, executive produced by Robert Zemeckis (Forrest Gump; Cast Away; Back to the Future), is a half-hour, hybrid live-action and animated comedyThings get a little cartoony for Mac when he starts seeing iconic cartoon characters in his life, but they’re not just there for laughs, they’re helping him get through a very rough patch in his life.
  • Looney Tunes Cartoons, an all-new series of 80 eleven-minute episodes and holiday-themed specials from Warner Bros. Animation starring the cherished classic Looney Tunes characters for today’s kids. Iconic characters will include Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Tweety, Sylvester, Granny, Yosemite Sam, Foghorn Leghorn, Marvin the Martian, Tasmanian Devil, Road Runner, Wile E. Coyote and many more.
  • Jellystonea new animated children’s comedy series from Warner Bros. Animation that will welcome viewers to the town of Jellystone, where their favorite Hanna-Barbera characters live, work, play, and stir up trouble together.
  • DC Super Hero High is a half-hour comedy series executive produced by Elizabeth Banks (Charlie’s Angels, Pitch Perfect, Shrill), which follows a group of students experiencing the fun and drama of adolescence at a boarding school for gifted kids. These teens are just trying to navigate the pressures of high school, but none of them realize that someday they will become legendary DC Super Heroes.
  • Rap Sh*t (working title) from Issa Rae (Insecure; A Black Lady Sketch Show) is a half-hour comedy series that follows a female rap group from outside of Miami trying to make it in the music industry.
  • College Girls (working title), the latest series from Mindy Kaling (Four Weddings and a Funeral, Late Night, The Mindy Project, The Office), is a 13-episode half-hour, single-camera comedy following three 18-year-old freshman roommates at Evermore College in Vermont who are equal parts lovable and infuriating.
  • Strange Adventuresa DC Super Hero anthology series executive produced by Greg Berlanti (Arrow, The Flash, Supergirl, Titans, Doom Patrol), will feature characters from across the DC canon. This one-hour drama series will explore close-ended morality tales about the intersecting lives of mortals and superhumans.
  • Green Lantern inspired series from Berlanti Productions that will finally introduce characters from this iconic comic in Berlanti’s biggest series yet.
  • A Series of Stand Up Specials presented by Conan O’Brien will feature five new comedy specials. O’Brien will host two specials, featuring short sets from multiple up-and-coming comics while also curating one-hour sets from three comedians. In addition HBO Max has purchased the rights to a one-hour special from comedian James Veitch.
  • Raised by Wolvesan epic serialized sci-fi series executive produced and directed by Ridley Scott (The MartianBlade RunnerAlien: Covenant) centering on two androids tasked with raising human children on a mysterious virgin planet.
  • Bobbie Sue is a feature-length film starring Golden Globe® winner Gina Rodriquez (Jane the Virgin) following the story of a headstrong young lawyer who lands a career-making case with an upper crust law firm, only to realize she’s been hired for optics and not her expertise.

New HBO original announced today:

  • House of the Dragon, a 10-episode, straight-to-series order “Game of Thrones” prequel. Based on George R.R. Martin’s Fire & Blood, the series, which is set 300 years before the events of “Game of Thrones,” tells the story of House Targaryen. Co-created by George R.R. Martin and Ryan Condal. Emmy award winning director Miguel Sapochnik and Ryan Condal will partner as showrunners and will also serve as executive producers along with George R.R. Martin and Vince Gerardis. Sapochnik will direct the pilot and additional episodes of the series, which will be written by Condal.

Newly Acquired and Library Titles:

  • In addition to the new original titles mentioned above, HBO Max also announced today a number of classic and library titles that will be coming to the streamer in its first year of launch, including: South Park, Rick & Morty, The O.C., Aqua Teen Hunger Force, Robot Chicken, Space Ghost Coast to Coast, The Bachelor, Impractical Jokers, The Closer, Rizzolli and Isles, Major Crimes, The Alienist, The West Wing, United Shades of America with Kamau Bell, This is Life with Lisa Ling, and Anthony Bourdain: Parts Unknown.
  • In addition, a collection of classics from the libraries of Looney TunesMerrie Melodies and Hannah Barbara will be available at launch.

“We are attracting top talent to bring in a wide variety of original ideas, curating the rich library assets of this company, and acquiring the most compelling third-party programming available,” said Kevin Reilly, chief content officer, HBO Max, president, TNT, TBS and truTV.

DEPTH AND BREADTH OF PROGRAMMING

HBO Max, anchored by HBO and its iconic shows, movies, documentaries and specials, will build on HBO’s legacy and offer something for every demographic – from dramas, comedies, sci-fi, and anime to children’s, unscripted, films, documentaries, comedy specials, late-night shows, blockbuster movies and library content – ensuring that everyone in the household has thousands of hours of entertainment at their fingertips.

In addition to series, specials and docs, HBO Max will have 1,800 film titles at launch that will cover every genre, taste and fan interest, including HBO’s vast collection/library of new theatrical hits and beloved classics. Global blockbuster franchises from Warner Bros. including The MatrixThe Lord of the RingsThe HobbitGremlins and the Lego movies will be available in the first year, along with every DC film from the last decade including Aquaman and Joker, and every Batman and Superman movie from the last 40 years.

“We work with an unmatched roster of innovative artists and we couldn’t be happier to be bringing them to HBO Max next year and well into the future,” said Ann Sarnoff, chair and CEO of Warner Bros. “HBO Max will have the pick of the litter here at Warner Bros.”

For a complete list of titles coming to HBO Max please visit here.

FEATURES AND FUNCTIONALITY

Throughout the year after its initial launch, HBO Max will roll out a variety of new features and functionality not found on any other streaming platforms today, including:

  • Recommended By Humans – HBO Max will combine Human Powered Discovery and analytics in novel ways to make it much easier for viewers to quickly find the content they are passionate about.  Here, talent and influencers will make recommendations to our users about content they love, in the form of short, authentic videos to talk about how they’ve fallen in love with it and why.
  • Co-Viewing – Research shows that many viewers are aware of how viewing with others can throw off their recommendations. HBO Max is solving this co-viewing challenge by allowing viewers to create shared homepages that are completely separate from their personal homepages, but tailored to the group’s likes and needs. They can create shared watch lists and view with members of their household without impacting their personal profiles.

HBO Max will also offer standard direct-to-consumer features, such as:

  • Content Hubs – Content hubs feature clusters of content from recognizable brands that attract passionate audiences.
  • Personalized Profiles & Homepages
  • Kids’ profiles and Parental PIN usage
  • Downloads for offline viewing

ADDITIONAL DETAILS

HBO Max’s leading quality and breadth of content will be fueled by AT&T’s continued investments and resources to ensure the offering is attractive to every household.

Within the first year of launch WarnerMedia plans to expand the service to include an AVOD option, offering consumers access to even more content, with more flexibility to manage the overall price value options on the platform.

The company also announced plans in the future to provide subscribers with unique live, interactive and special event programming as it continues to build out and differentiate HBO Max.

AT&T intends to expand HBO Max beyond the U.S., initially prioritizing Latin America and Europe where the company currently has ownership interest in or operates premium HBO networks, and has over-the-top services.

AT&T intends to invest significantly in HBO Max, with an incremental investment of $1.5 to $2 billion in the partial year of 2020 and continued investment in following years.  That investment includes spending for new content, foregone licensing revenue of our content, operating expense for the technology platform, and marketing.

“To build, launch and grow the best streaming platform available requires a major investment and total support,” said John Stankey, AT&T Chief Operating Officer and CEO of WarnerMedia. “We’re making that commitment and putting the strength of our entire company behind this.”

The replay of today’s webcast will be available at WarnerMediaday.com. More information is available at HBOMax.com.

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