L’Oréal launches Big Bang Beauty Tech Innovation Program in South Asia Pacific, Middle East and North Africa

May 30, 2024

(Photo courtesy of L’Oréal)

The following is a press release from L’Oréal:

To spur the next era of beauty, L’Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East and North Africa (SAPMENA) region, including India. The biggest open innovation competition of this scale for the beauty sector, it offers promising startups the chance to develop their innovation in a commercial pilot and potential exposure to 35 markets of the SAPMENA region.

The competition emphasizes the co-creation and co-development of innovative beauty technology and marketing solutions. Startups will address one or more of the five challenge themes: Consumer Experience, Content, Media, New Commerce and Tech for Good. Through their participation, startups will have the opportunity to connect with commercial and digital leaders, including strategic partners and mentors who can offer insights to test new ideas and potential to scale.

First launched in China in 2020, the competition now extends across Asia and MENA, tapping into the dynamic startup ecosystem and immense consumer potential of these regions. From a handful of investors and companies a little over a decade ago, these regions today have grown into a dynamic hub with increasing deal flow within the global startup ecosystem.

Home to 40% of the world’s population, the SAPMENA region covers 35 markets including many of the world’s fastest growing, most populous and young markets. Its consumers are young digital natives, having an average age of 28 years (compared to the global average of 33 years) and with more than 60% purchasing online every week. Innovative e-commerce and social commerce business models and technologies are needed to reach and engage these consumers, who are leading the beauty acceleration with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social. Across Southeast Asia, India and the Middle East, the combined startup ecosystem includes over 40,000 startups, with more than 180 unicorns (startups valued US$1 billion+) and a deal flow that reached US$20 billion last year.

Vismay Sharma, President of L’Oréal SAPMENA Zone, said, “Asia and the Middle East are young, vibrant markets with a strong and dynamic startup ecosystem and opportunities for growth. Leveraging Beauty Tech, L’Oréal wants to uncover better and more novel ways of connecting with consumers and answering unmet needs through beauty innovations. We are on the lookout for unique solutions that leverage data and tech – we believe augmented tech, online platforms and digital services have great potential to elevate the consumer experience.”

Saloni Shah, Chief Digital and Marketing Officer, L’Oréal India, said, “India is home to successful start-ups that has resulted in an incredibly dynamic ecosystem. The vibrant energy, entrepreneurial spirit, and advanced digital landscape make it conducive for innovation across industries, especially in Beauty Tech. L’Oréal is committed to supporting this ecosystem, fostering collaboration, and seeking opportunities with innovative startups to shape the future of beauty.”

About the Big Bang Beauty Tech Innovation Program in SAPMENA

The Big Bang Beauty Tech Innovation Program regional open innovation competition seeks to discover, support and nurture promising startups from across the South Asia Pacific, Middle East and North Africa region, from countries including United Arab Emirates (UAE), Saudi Arabia, India, Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. These startups will be given the opportunity to develop their pilots in Beauty Tech innovation in one of five challenge themes: Consumer Experience, Content, Media, New Commerce and Tech for Good. The top three SAPMENA Grand Finale winners will win a L’Oréal-funded commercial pilot opportunity and a year-long mentorship program with senior executives from L’Oréal and the program partners including Accenture, Google and Meta.

Startups who prove successful pilots in SAPMENA could have the opportunity to work with L’Oréal globally. With L’Oréal SAPMENA as a launchpad, startups could tap into an extensive network of partners and market insights.

The three regional online semi-finals for the GCC, India and Southeast Asia will culminate in an in-person SAPMENA Grand Finale. Up to ten startup finalists across SAPMENA will vie for the top prizes at the Grand Finale in Singapore on 23 October 2024. Judges will comprise senior executives from L’Oréal and the program partners.

Key dates:

  • Submission deadline: 13 July 2024
  • India online semi-final: 11 September 2024
  • Southeast Asia online semi-final: 30 September 2024
  • SAPMENA in-person Grand Finale in Singapore: 23 October 2024

Startups passionate about creating the future of the beauty industry with L’Oréal are encouraged to apply now on the competition website by the submission deadline of 13 July 2024.

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About L’Oréal South Asia Pacific, Middle East, and North Africa (SAPMENA) Zone

Home to 3 billion people and 40% of the world’s population, the South Asia Pacific, Middle East & North Africa (SAPMENA) Zone is a major growth engine for L’Oréal and a global talent hub. The SAPMENA Zone was formed in 2021 to drive focus on consumer needs and growth in many of the world’s most populous, young and fast-growing economies. Across 13 entities and 35 markets spanning New Zealand to Morocco, the L’Oréal SAPMENA Zone is reinventing beauty experiences for our consumers through a portfolio of over 30 international brands and game-changing Beauty Tech innovations. Our business model is built on responsible and sustainable growth, with commitments which focus on three key areas – the planet, the people and our products.

About L’Oréal

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future program, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.

L’Oréal Paris debuts Elvive Rapid Reviver #StopWaiting Campaign starring Camila Cabello

January 4, 2019

L'Oréal Paris
L’Oréal Paris brand spokeswoman Camila Cabello (Photo courtesy of L’Oréal Paris)

The following is a press release from L’Oréal Paris:

Is it really true that good things only come to those who wait? According to new research from L’Oréal Paris Elvive Hair Care, 91 percent of women have been told this throughout their lives. However, women today are dispelling this old adage through both their actions and their demands across all areas of their lives – including their beauty products. With women leading busier lives than ever before, they know every second counts and don’t want to wait to see results from the products they use.

L’Oréal Paris believes it’s time to flip the narrative by celebrating that good things come to those who STOP waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “Backed by fifteen years of research and offering better, faster care to fit women’s increasingly busy lifestyles, the conditioners give women one less thing to wait for.”

Every Second Counts, But So Does Your Hair 
The new Elvive Rapid Revivers campaign debuts as a television commercial during the Golden Globes telecast this weekend. Based on the insight that over 50 percent of women today spend more than three minutes conditioning their hair and one in two feel they do not have enough time to condition their hair, the campaign highlights the time-saving benefits of the products.

L’Oréal Paris Elvive Rapid Reviver Deep Conditioners is a range of three products that offer twice the results of a leading conditioner with no leave-in time required. Combining a unique blend of 20 percent damage repairing serum with tailored ingredients per product, the breakthrough collection instantly transforms hair for 2X more nourishment, 2X less breakage, or 2X more revived hair*. The three conditioners – Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver, and Elvive Color Vibrancy Rapid Reviver – provide deep results, while remaining extremely lightweight on hair without any residue or weigh down. The new conditioner collection builds on the 2018 launch of the Elvive hair care line which is designed to revive hair damage.

It’s Time to Stop Waiting
To bring the no wait time proposition of the products to life, L’Oréal Paris is launching the #StopWaiting campaign. It is rooted in celebrating women who stopped waiting – whether that was to take action, find their voice or pursue a passion.

The night of the Golden Globes, the brand’s powerhouse of celebrity spokeswomen, including Camila CabelloEva LongoriaAmber Heard and Aja Naomi King, will come together on social media to share what they achieved when they stopped waiting. Together with brand experts and social influencers, they will help inspire others with their powerful stories and motivating statements.

“I’m learning to trust my instincts more and more and follow my heart,” says Camila Cabello. “Believe in yourself and stop waiting to go after what you truly want.”

Women everywhere can join the campaign and voice how they are challenging the archaic adage by sharing their own #StopWaiting stories, tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter. Throughout Golden Globes weekend, people can animate their stories on Instagram by using the brand’s first-ever GIPHY sticker that was specially created for the campaign. The night of the awards, the brand will spotlight the #StopWaiting sentiments women are expressing on the red carpet and online by sharing select posts on the brand’s Twitter page.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

*than a leading conditioner

 

L’Oréal Paris celebrates women who ‘own it’ in new Superior Preference Hair Color Campaign starring Julianne Moore, Courteney Cox, Amber Heard

January 3, 2019

The following is a press release from L’Oréal Paris:

L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNINGIT campaign. It’s a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life – their hair color included. Why? Because they’re worth it.

The campaign stars actress Courteney Cox along with L’Oréal Paris  spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in when believing in something. Each woman has a unique, personal story of owning their life and their signature hair color. The first part of the integrated campaign debuts as a commercial during this weekend’s Golden Globes broadcast.

“Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color.”

“There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it,” remarks Amber Heard. “I own my blonde and I own being me.  Just like my hair, there are many more dimensions to my life than meet the eye.”

“Above all, I own being a mom and nurturing my relationships,” notes Courteney Cox. “Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am.”

Superior Preference has been L’Oreal Paris’ gold standard in hair color since 1973. Available in over 50 shades, Superior Preference delivers long lasting color that’s luminous and fade defying. It pairs the brand’s translucent gel hair dye formula with its exclusive Care Supreme Conditioner to help keep color vibrant, while providing silky and shiny hair color. Preference Hair Color has a suggested retail price of $9.99 and is available at www.lorealparisusa.com, as well as mass, food and drug retailers nationwide.

Just like the original Superior Preference campaign in 1973, “Own It” was created by McCann New York. The campaign premieres this weekend and will live on social, digital and in print media throughout the following months.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

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