Maybelline New York announces Josephine Skriver as global spokesmodel

April 19, 2018

The following is a press release from Maybelline New York:

Josephine Skriver
Josephine Skriver (Photo courtesy of Maybelline New York)

Maybelline New York, the world’s leading cosmetics brand, is excited to announce Josephine Skriver as a global spokesmodel. A well-known international model with a loyal fan base, Josephine has risen to the top of her industry through years of dedication, hard work and hustle in the Big Apple and around the world. She is recognized for her philanthropic work, down to earth personality and immense success in her modeling career on the runway and in notable campaigns.

Josephine joins an impressive lineup of global spokesmodels who have helped shape the identity of the iconic Maybelline New York beauty brand including Adriana LimaGigi Hadid, Herieth Paul, Jourdan DunnCris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington. In her partnership with Maybelline New York, Josephine will participate in brand activities on the global scale.

“Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl,” said Josephine. “I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

Josephine grew up in Denmark and was first approached in her teenage years about modeling while on a visit to New York City. Years later in February 2011, Josephine’s connection to New York came full circle when she made her debut at New York Fashion Week, walking for designers like Calvin Klein and Rag & Bone. The same year she appeared in Milanand Paris shows, walking for Balenciaga, Chanel, Dolce & Gabbana, Valentino, Yves Saint Laurent and most notably closed Prada’s show.

Since her successful career launch, Josephine has modeled in campaigns for the likes of Bulgari, Gucci, Max Mara, Michael Kors, and Tom Ford. She has collaborated with top photographers including Steven Meisel and Mikael Jansson, while her editorial accolades include American Vogue, Vogue Italia, Vogue Germany, V, Dazed, W, and Interview. In 2013, Josephine walked in her first Victoria’s Secret Fashion Show, and has graced the runway in the annual show ever since. She was given the coveted title of Victoria’s Secret Angel in 2016.

“We are beyond thrilled to have Josephine as part of our Maybelline family,” said Leonardo Chavez, Global Brand President, Maybelline New York. “A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city.”

In addition to her modeling career, Josephine is notable for being an advocate for global LGBTQ rights and is involved with organizations like Family Equality Council and COLAGE as well as to Keep A Child Alive, which focuses on children’s fight against HIV. Having been raised by LGBTQ parents, Josephine hopes to inspire children and all future generations of LGBTQ families by sharing her own journey.

Josephine is excited to continue her work with Maybelline New York this Spring, appearing in her first campaign for the brand for the launch of Super Cushion 2-in-1 launching in May 2018.

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of New York Fashion Week and other fashion weeks worldwide. For more information, log on to www.maybelline.com.

Estée Lauder signs Karlie Kloss

April 19, 2018

Karlie Kloss
Karlie Kloss  (Photo courtesy of Estée Lauder)

The following is a press release from Estée Lauder:

Estée Lauder today announced that it has signed Karlie Kloss, model, entrepreneur and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn MurphyFei Fei SunGabriella WildeHilary RhodaJoan SmallsKendall JennerMisty Copeland and Yang Mi.

Karlie’s first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angelesand Palm Springs.

Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video launches today, featuring founder Estée Lauder’s great granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie’s and Estée Lauder’s digital and social channels.

To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.

“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”

“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”

“It is a dream come true to join the Estée Lauder family,” said Karlie Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”

About Karlie Kloss
Karlie Kloss is an American supermodel, 36-time Vogue cover girl, entrepreneur and philanthropist. Raised in St. Louis, Missouri, Karlie was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin KleinCarolina Herrera and Swarovski. Karlie launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Karlie was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization. Karlie recently forayed into media and television, hosting Freeform’s six-part series ‘Movie Night With Karlie Kloss’ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Karlie launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, Karlie has amassed over 16.8 million followers to date. Karlie also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williamsand other industry leaders.

About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.

Follow @esteelauder

Follow @karliekloss

Jennifer Lopez partners with Inglot Cosmetics for extensive collection

April 5, 2018

Jennifer Lopez (Photo courtesy of Inglot Cosmetics)
Jennifer Lopez (Photo courtesy of Inglot Cosmetics)

The following is a press release from Inglot Cosmetics:

After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics. Launching April 26th, the extensive color line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. Finally, everyone can now achieve their own authentic “J Lo Glow.”

“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers,” said Lopez. “What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!”

Jennifer worked very closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin’ The Highlight.” As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going-out-glam, inspired by Jennifer’s iconic styles.

“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” says Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”

The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colors in the line were created and handpicked by Jennifer herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.

The line launches globally on April 26 on jenniferlopezinglot.com, inglotusa.com, in Inglot stores and in select Macy’s locations. But if you can’t wait, an exclusive palette inspired by Jennifer’s look in the advertising campaign will be available for pre-sale starting April 17 on jenniferlopezinglot.com.

Founded in Poland in 1983, Inglot Cosmetics is one of the world’s leading manufacturers and retailers in color cosmetics. Renowned for their expansive array of shades and revolutionary best-sellers such as the Freedom System of custom palettes and O2M Breathable Nail Enamel, Inglot creates the trends behind the scenes at Fashion Week in New York, Paris, Milan, London and on Broadway. Inglot is dedicated to offering beauty enthusiasts around the world with products that feature cutting edge technology and the finest ingredients. In addition to the global website, the brand has 755 brick and mortar retail locations in over 80 countries, including 40+ point of sales in the United States.

Elizabeth Arden launches March On campaign with Reese Witherspoon

March 1, 2018

Behind the scenes of Elizabeth Arden’s March On campaign shoot with Reese Witherspoon, the brand’s Storyteller-in-Chief. (Photo courtesy of Elizabeth Arden)

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces the launch of the March On campaign, featuring a limited-edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day.  As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign.

The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.

“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”

The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick.  The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn
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About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.

 

 

Kat Von D Beauty celebrates self-expression and positivity with Kat Von D x Divine Collection

February 22, 2018

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

The following is a press release from Kat von D Beauty:

The KAT VON D x DIVINE Collection is a symbol of self-expression, artistry and positivity, celebrating Divine, the beauty of a true original. Divine is an iconic drag queen and entertainer, and one of Kat’s muses. Known for his larger-than-life persona – and the makeup to match! – Divine embraced his authentic self with unwavering confidence. Divine’s makeup is so iconic that it has been the inspiration for movies, cartoons, actors and performers globally. Today, Divine’s legacy continues to inspire. Available for a limited time only beginning February 14 on Katvondbeauty.com, February 17 on Sephora.com, and March 2 in Sephora stores. #Vegan! All products are 100% Cruelty Free and vegan. Made with love, not animals.

“Divine Official Enterprises, LLC is excited to be working with Kat Von D Beauty on this collection. Divine and Kat connect on so many levels. From artistry, fashion, and makeup, to a genuine love for animals and music. Kat and Divine embody beauty, glamour, and attitude, which is reflected in this collaboration that makeup wearers and cosmetics junkies everywhere will find irresistible.” – Noah Brodie, CEO, Divine Official Enterprises, LLC @divineofficial

Kat Von D x Divine Collection: I Am Divine Eyeshadow Palette & I Am Divine Studded Kiss Crème Lipstick (Photo courtesy of Kat Von D Beauty)

KAT VON D x DIVINE I Am Divine Eyeshadow Palette Limited Edition ($38 USD)
This 8-pan eyeshadow palette features high pigment matte, shimmer and metallic shades inspired by Divine’s famous look, with a selfie-friendly cover design: Hold the palette over your eyes, snap a selfie! Shades include: Babs, Hard Magic, Baltimore, Waters, Filthy, Pink Flamingos, Female Trouble, and Hairspray.

KAT VON D x DIVINE I Am Divine Studded Kiss Lipstick Limited Edition ($19 USD)
Kat also created a never-before-seen nude shade of Studded Kiss Crème Lipstick, called Divine, in collectible neon green studded packaging, that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear.

https://www.katvondbeauty.com/eye/eyeshadow/kat-von-d-x-divine-eyeshadow-palette/27365.html

https://www.sephora.com/product/i-am-divine-palette-P428667

https://www.sephora.com/product/studded-kiss-creme-lipstick-P428666

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

Get The Look and Get Inspired:
For the campaign (shot on Divine’s birthday), each of the 4 KVDB Artistry Collective Artists transformed Kat and her 3 muses to Divine-inspired icons for the KAT VON D x DIVINE campaign: transformation and makeup artist Timothy Hung, character stylist and YouTuber Bejean, and 14-year-old skater, surfer and drummer Max Morse.

KAT VON D: @thekatvond
Divine Transformation by KVDB AC Steffanie Strazzere (@sstrazzere)

Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere
Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

“I’ve always been a huge Divine fan. He was so iconic and so ground-breaking, especially for the time that he was around because he was not only breaking barriers in the regular world just being openly gay, but in the drag world as well. He made people question the conventional idea of beauty and he made something that could be scary to most people very appealing. That’s so powerful.” – Kat Von D

TIMOTHY HUNG: @timothyhungcom
Divine Transformation by KVDB AC  Kelseyanna Fitzpatrick (@kelseyannaf)

Timothy Hung: Divine Transformation by Artistry Collective Artist Kelseyanna Fitzpatrick (Photo by Mariano Vivanco)

“I love the idea of changing myself into different characters to express myself freely, differently, and artistically.” – Timothy Hung

Timothy was excited to pay homage to Divine. He especially loved working with Kelseyanna Fitzpatrick for his Divine transformation as she was one of his past students!

*MUA Trick from Timothy: Use “Bisque” (orange undertone) from the Kat Von D Beauty Crème Contour Palette to cover a beard!

BEJEAN: @malibudollface
Divine Transformation by KVDB AC Tara Buenrostro (@juscallmetara)

Bejean: Divine Transformation by Artistry Collective Artist Tara Buenrostro (Photo by Mariano Vivanco)

“I truly love people like Divine for giving me the opportunity tobe who I am and stand in my truths. I also love Kat Von D Beauty because it caters to everyone. In fact, it was one of the first brands that had foundations in my shade.” – Bejean

Bejean was tapped for the campaign by Kat via Instagram, and he was delighted to say the least.

MAX MORSE: @maximushenrymorse
Divine Transformation by  KVDB AC Leah Carmichael (@iamleah)

Max Morse: Divine Transformation by Artistry Collective Artist Leah Carmichael (Photo by Mariano Vivanco)

Fourteen-year-old Max Morse met Kat when she tattooed his father, Toby Morse, a motivational speaker best known as the vocalist for punk rock band H20 and Hazen Street. Max and his mom watched Divine’s movies when he was a child.

“He (Max) doesn’t care, just like Divine didn’t care what people thought, and that’s how we are trying to raise him. Just be yourself, don’t be a follower, be a leader.” – Toby Morse, Max’s Father

“As soon as the makeup went on, it was like POOF! He was in the mirror, striking poses.” – Moon Morse, Max’s Mother

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.

Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

 

Revlon launches ‘Live Boldly’ campaign

January 24, 2018

Revlon Live Boldly campaign
Revlon Live Boldly campaign. Pictured from left to right: model Achok Majak; new Revlon Brand Ambassadors Raquel Zimmermann, Ashley Graham, Imaan Hammam, Adwoa Aboah; and model Rina Fukushi. (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it is to “Live Boldly.”

As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to “Live Boldly.” Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the “30 models of the 2000s.”

“Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Revlon’s Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon’s Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

Marc Jacobs Beauty debuts Adwoa Aboah campaign image for new Shameless Youthful-Look 24-H Longwear Foundation SPF 25

January 17, 2018

Adwoa Aboah in Marc Jacobs Beauty's Spring 2018 Campaign Image For New Shameless Foundation (Photo courtesy of Marc Jacobs Beauty)
Adwoa Aboah in Marc Jacobs Beauty’s Spring 2018 Campaign Image For New Shameless Foundation (Photo courtesy of Marc Jacobs Beauty)

The following is a press release from Marc Jacobs Beauty:

Marc Jacobs Beauty is pleased to announce the launch of Shameless Youthful-Look 24-H Longwear Foundation, and the corresponding campaign image featuring Adwoa Aboah, the latest face of the brand. Photo by David Sims, styled by Katie Grand, with makeup by Diane Kendal, hair by Guido Palau, and nails by Jin Soon Choi.

In the image, Adwoa wears new Shameless Youthful-Look 24-h Longwear Foundation in shade Tan Y400, Marc Jacobs Beauty’s new Medium Buildable Foundation with first-ever flashback-free SPF and exceptional hydration. available in a broad range of 29 shades for all skin tones, shameless blends seamlessly without settling thanks to its patented Infinity Milling process. The oil-free, 24-hour Longwear formula is self-setting, which means you get a fresh, natural finish that lasts all day. A first-to-market, encapsulated SPF provides broad spectrum sun protection for a weightless-feeling, flashback-free SPF that never appears chalky on camera or ashy on any skin tone. Snow Mushroom and Blue Daisy extract beautify from the inside out to help give skin a hydrated, plumped and more (you)thful look.

Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. (Photo by Raymond Meier)

To complement her shameless skin, Adwoa wears Velvet Noir Major Volume Mascara in Noir, New Nudes Sheer Gel Lipstick in Moody Margot, Le Marc Lip Crème Lipstick in Mahogany, and Enamored Hi-Shine Nail Lacquer in Delphine.

Adwoa’s shameless look will also be featured in the upcoming campaign video directed by Jesse Jenkins, with creative direction by Katie Grand, debuting in February.

Marc Jacobs beauty Shameless Youthful-Look 24-h Longwear Foundation ($46 USD) will be available globally February 2018 at Sephora, Sephora.com, Marcjacobsbeauty.com, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman.

About Marc Jacobs Beauty:
As with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.

Narc redefines beauty as imperfectly perfect. “I see beauty in many things and I  am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.”  Inspiration stems from the spirit of a girl and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

 

Kat Von D Beauty launches 40 new vegan #StuddedKiss Lipsticks

January 12, 2018

Kat Von D in Kiss Me All Over – Kat Von D's Studded Kiss Vegan Lipstick Campaign
Kat Von D in Kiss Me All Over – Kat Von D’s Studded Kiss Vegan Lipstick Campaign (Photo by Mariano Vivanco)

The following is a press release from Kat von D Beauty:

Kat Von D’s iconic Studded Kiss Crème Lipstick is back to rock your lips with a covetable new formula, explosive new shade range, and reimagined new look! When Kat set out to create the perfect lipstick – romantic yet edgy, classy yet sexy in unbelievable colors – she created the iconic Studded Kiss. Today, Studded Kiss Lipstick is more badass than ever with a higher pigment formula that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear and commitment to cruelty-free makeup that’s completely vegan.

The new Studded Kiss Crème Lipstick launches with 40 incredible colors in three rad finishes: Satin Matte, Glimmer, and Metallic. Kat’s largest, most disruptive shade range ever includes timeless best-sellers, resurrected fan-favorites, beloved icons from her Everlasting Liquid Lipstick collection, and the all-new White Out, an artistry-inspired opaque white to use as a base or to mix and customize your own perfect lip shades. From nudes to brights to bold pops of color, Studded Kiss offers a full spectrum for any one.

Kat Von D Beauty New Studded Kiss Vegan Lipsticks in 40 shades (Photo courtesy of Kat Von D Beauty)

As always, Kat personally tested and approved the formulation of each 100% Vegan, cruelty-free shade to ensure consistent pigmentation, and comfortable, virtually weightless wear. Kat was even involved in designing the iconic Studded Kiss Lipstick packaging and lettering. The Studded Kiss lipstick bullet case was inspired by the black studs on her favorite cuff bracelet.

https://www.katvondbeauty.com/lip/lipstick/studded-kiss-creme-lipstick/40006.html

Get The Look:
Kat Von D Beauty Artistry Collective Artist Tara Buenrostro (@juscallmetara) shares her passion for the new Studded Kiss Lipsticks:

  • “The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there. They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!”

Tara dishes on creating the look seen on Kat Von D in the Studded Kiss Crème Lipstick campaign, which inspired the “Kiss Me All Over” tagline:

  • “I always love collaborating with Kat on ideas for campaigns, so when she approached me with the idea of lipsticks all over her face, my first thought was that I was going to have to kiss her… A LOT. In order to accomplish the campaign look, I created custom stencils and with the help of the three other Artistry Collective members we filled them in with different shades of Studded Kiss to truly showcase the amazing color range, intense pigmentation and color payoff to give Kat the perfect, Studded Kiss Me All Over look.”

Kat Von D Studded Kiss Crème Lipstick ($19 USD) will be available in the US on January 12 onKatvondbeauty.comJanuary 19 on Sephora.com, and January 26 in Sephora stores.

#Vegan! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. Studded Kiss Crème Lipstick is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com@KatVonDBeauty, #KatVonDBeauty and #StuddedKiss

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Kaufhof, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

 

Revlon names Gal Gadot as a global brand ambassador

January 9, 2018

Gal Gadot
Gal Gadot (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon announces Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Revlon’s new Live Boldly campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.

“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”

“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives.  Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon.  “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.

Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.

Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.

For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

Tom Ford opens his first beauty store in London

November 21, 2017

The following is a press release from Tom Ford Beauty:

Ton Ford
Tom Ford beauty store in London (Photo courtesy of Tom Ford Beauty)

Debuting on November 20, 2017, the first TOM FORD beauty standalone store is the ultimate in luxury beauté, expressed through Tom Ford’s singular vision. Located in London’s historic Covent Garden (3 The Market Building) this store is a pivotal moment in the evolution of the brand.

The new design of light and layered grey glass sculpture creates a visually arresting play on objects and space while highlighting his collection of makeup, skincare and fragrance for women and men.

Tom Ford’s inimitable touch reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns. Halos of light and floating white marble slabs showcase the exquisite design of his products, fully immersing you in the convergence of glamour and technology for the most luxurious retail environment.

A complete vision of the breadth of the world of TOM FORD BEAUTY, each room in the 130 square meter store features its own enhanced shopping experiences, equipped with various digital technologies that unite technical innovation, bespoke sculptural design and the most coveted customer services.

GROUND FLOOR

COLOR ROOM
Discover the latest launches, most wanted colors, and augmented reality, that allow customers to virtually try on shades from the highly coveted lip color collection.

FRAGRANCE ROOM
Enter Tom Ford’s personal scent laboratory, where the brand is transforming how consumers trial fragrance. The room features a dedicated interactive scenting installation where guests can digitally explore the unconventional scents that make up the artisanal Private Blend Collection. A dramming bar offers customized services, from luxury sampling to scent styling.

Explore the Oud and Neroli Portofino Collections, the Tom Ford for Men skincare and grooming collection and a luxury gifting station.

MAKEUP ROOM
An intimate room that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialist. For the first time, customers can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service.

LOWER LEVEL

PRIVATE MAKEUP SERVICES ROOM
The Private Makeup Services Room provides appointment-only services bookable online and in store, with Tom Ford Beauty Specialists. The brand offers fragrance customization and makeup services such as application, Tom Ford’s Shade and Illuminate philosophy, definitive brows, VIP masterclasses and bridal services.

There is also the opportunity to record your customized how-to for these services.

VIP/EVENT SPACE
This is the ultimate space for private cosmetic and fragrance one-to-one consultations.
The sculptural and lighting design and digital screens create the most exclusive space to showcase the products.

GROOMING ROOM
Experience the Tom Ford for Men skincare and grooming collection in London’s most luxurious space for men. Guests can choose from a range of exclusive grooming services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel, close-cut Wet Shave, all bookable online at tomfordbeauty.co.uk/appointments.

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