April 18, 2017
The following is an excerpt from an Orchestra press release:
Orchestra, a French fashion brand for children’s and maternity clothes, has officially launched in the United States with its first English language website. In late May 2017, Orchestra will open its first U.S.-based fashion retail store at King of Prussia Mall in Pennsylvania.
With the launch of Orchestra’s first English language website, us.shop-orchestra.com, shoppers in the U.S. will be able to browse all of Orchestra’s designs for the early years of childhood. The website will also offer membership to Orchestra’s Club loyalty program which gives valued customers access to exclusive savings.
Orchestra, a family-owned company since 1995, was created by Chantal and Pierre Mestre to design and produce a fun and affordable children’s clothing brand. Their experience as merchants in the textile industry and as parents to their own little ones, led them to develop a diverse fashion collection, ranging from newborn babies to young pre-teens.
Over the years, the brand has developed a unique distribution model that blends product groups and services. More than 3,000 designs are produced in a season and over 100 new items can be shipped to stores each week. The business has expanded its product offerings to include maternity fashion and childcare products and has introduced new shopping channels, particularly through its online store. Orchestra has become a unique “one-stop shop” for parents and expectant mothers, selling more than 80 million pieces a year. Orchestra strives to bring value, service and quality to its customers. Today, Orchestra, the leader in children’s clothing in France, is the sixth largest children’s clothing retailer in the world and operates 700 stores in 40 countries throughout Europe, Asia, and North Africa.
