Barbie Dolls 2019: Take a look at Mattel’s new Barbies debuting this year

(Image courtesy of Mattel)
2019 Barbie 60th Anniversary Role Model Dolls (Photo courtesy of Mattel)

The year 2019 is the 60th anniversary of the Barbie doll. Here’s a look at the new Barbie dolls that Mattel is introducing this year. They include the first Barbie dolls with physical challenges: a Barbie doll in a wheelchair and a Barbie doll with a prosthetic leg. They are part of the Barbie Fashionistas collection. Another landmark for Barbie is the David Bowie Barbie, which is the first time that a female Barbie doll has adopted the persona of a male celebrity. (This gallery will be updated as new dolls are added.)

(All photos courtesy of Mattel)

Mattel announces licensing deal with Sanrio that includes Hello Kitty and other brands

June 4, 2019

Hello Kitty Store
Hello Kitty Store (Photo courtesy of Universal Studios Hollywood)

The following is a press release from Mattel:

Mattel, Inc. (Nasdaq: MAT) today announced an international licensing agreement with Sanrio, Inc. Through this new partnership, Mattel will design and develop a wide array of toys, dolls, playsets, games, puzzles, baby gear, plush, vehicles and other products inspired by Hello Kitty & Friends and Hello Kitty Cafe, as well as a range of characters in the Sanrio portfolio – including Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars, Tuxedosam, Pompompurin, My Melody, Hangyodon, and Pochacco, among others. The toy lines and games will available in North America, Europe, Latin America, Australia and New Zealand beginning Fall 2020.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190604005409/en/

“We’re excited to bring the Supercute world of Sanrio to life through toys that will allow for fans of all ages to experience Hello Kitty and Sanrio Friends in new ways,” said Janet Hsu, Chief Franchise Management Officer of Mattel. “This relationship is another example of Mattel’s commitment to collaborate with globally-recognized franchises as part of our transformation into an IP-driven, high-performing toy company.”

“Mattel is the perfect partner to align with our mission to evolve the brand and connect with Sanrio fans worldwide,” said Craig Takiguchi, COO of Sanrio. “Their global reach and creative approach to product development and storytelling is like no other. I am confident that together we will transform our toy business in a unique way that will resonate with generations of Sanrio fans.”

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About Sanrio®

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-Maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter.

Mattel launches interactive family entertainment centers featuring Barbie, Hot Wheels, Mega Construx

May 2, 2019

2019 Barbie Role Models (Photo courtesy of Mattel)
Hot Wheels
(Photo courtesy of Mattel)

The following is a press release from Mattel:

Mattel, Inc. (NASDAQ: MAT) announced plans to create the first multi-branded family entertainment centers featuring Barbie® and Hot Wheels®, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten.

The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be created in partnership with iP2Entertainment, a leading provider of out-of-home experiential entertainment destinations, will feature distinctly themed areas for Barbie, Hot Wheels and Mega Construx®. Each themed area will offer a range of unique and creative play possibilities for kids and families that will:

  • Reaffirm that girls can be anything they want as they explore a magical Barbie mini-world filled with near limitless possibilities. This experience draws on the brand’s mission to support 21st century learning skills through play – specifically creativity, communication and collaboration
  • Ignite kids’ challenger spirit by putting them in the driver’s seat for experiential activities –including customizing their own Hot Wheels car, designing their race track and creating custom rides they can experience on a massive racing simulator
  • Challenge kids and families to design, build and test their construction skills in the ultimate Mega Construx building scenarios

In addition to these brand-themed areas, the centers will offer events such as family game night, experiential retail and high-quality food and beverage options.

“The family entertainment centers will extend the emotional connection of our brands with kids and allow Mattel to continue to bring wonder and imagination to families,” said Janet Hsu, Chief Franchise Management Officer, Mattel. “The family entertainment centers offer a powerful combination of physical and digital play that give kids the chance to interact with Barbie, Hot Wheels and Mega Construx through live events and experiences, gaming and content.”

Roger Houben, CEO, iP2Entertainment, said: “Our partnership with Mattel reimagines the indoor entertainment center experience, which, until now, has seen limited innovation for nearly four decades. Together, we’ll create brand new physical and digital play-based experiences for kids that will get them moving and engaged in ways that no small screen device could.”

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at
www.mattel.com.

Mattel introduces Barbie Career 60th Anniversary doll collection

March 6, 2019

Barbie Career 60th Anniversary Collection.
Barbie Career 60th Anniversary Collection. Pictured from left to right: Maya Gabiera, Surfer, Brazil; Naomi Osaka, Tennis Player, Japan; Kristina Vogel, Cycling Champion, Germany; Tessa Virtue, Ice Skater, Canada; Yara Shahidi, Actress, United States; Adwoa Aboah, Activist and Model, United Kingdom; Dipa Karmakar, Artistic Gymnast, India; Chen Man, Photographer, China; Ita Buttrose, Journalist, Australia. (Photo courtesy of Mattel)

The following is a press release from Mattel:

Mattel, Inc. kicks off worldwide celebrations to mark the 60th anniversary of Barbie, the number one fashion doll in the world designed to inspire the limitless potential in every girl.

In its 60th year, the Barbie brand is honoring the largest lineup of global female role models and taking the next step to close the Dream Gap by donating to fund like-minded organizations aimed at leveling the playing field for girls through the Mattel Children’s Foundation. Research** has shown that starting at age five, girls start doubting their potential, this is the Dream Gap.

“For 60 years, Barbie has championed girls, inspired generations to believe through make believe and showed them that they have choices. With more than 200 careers, six runs for president and a trip to the moon before Neil Armstrong, Barbie continues to evolve to be a modern, relevant role model for all ages,” said Lisa McKnight, General Manager and Senior Vice President, Barbie.  “The Barbie brand believes girls should never know a world, job, or dream women haven’t conquered. Through our global platform, we are igniting a movement to help close the Dream Gap and further establish Barbie as the ultimate girl empowerment brand.”

The brand is celebrating and inspiring girls around the world in its 60th year by:

  • CELEBRATING ROLE MODELS TO INSPIRE THE NEXT GENERATION by shining a light on women who are breaking boundaries in a variety of diverse career fields.
    • Barbie will honor more than 20 women across multiple countries and continents ranging from 19 to 85 years old and speaking 13 languages.
    • This is the largest and most diverse lineup of women honored to date by Barbie and a continuation of the “Shero” program launched in 2015.
    • These women are gifted a one-of-a-kind doll made in their likeness, the highest honor from the Barbie brand.
    • Around the world, Barbie is honoring role models including actress and activist, Yara Shahidi, tennis star, Naomi Osaka, activist and model, Adwoa Aboah, and many more.
  • LAUNCHING THE BARBIE DREAM GAP PROJECT FUND by dedicating resources to like-minded organizations in support of closing the Dream Gap and leveling the playing field for girls.
    • Barbie will donate one dollar from every doll sold* in the United States up to $250,000. The funds will be managed through the Mattel Children’s Foundation, the company’s social impact arm.
    • Follow @barbie during the 60th celebrations and join the conversation to help close the Dream Gap and inspire a girl in your life by using #Barbie60 #YouCanBeAnything.
    • This initiative builds on theBarbie Dream Gap Project announced last year, the brand’s ongoing global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential
  • LEVERAGING BARBIE AS A ROLE MODEL and connecting with fans through inspiring content that is purpose-driven at the core, while entertaining and fun.
    • As the #1 girls brand on YouTube, Barbie has a powerful platform to showcase teachable moments and is launching a new vlog on March 7 called “Finding Your Voice.”
    • For the month of March, Barbie Vlogger becomes an editor on the YouTube Kids app with a curated playlist of inspiring videos. Barbie Vlogger was given this honor because she has become a top girl influencer on YouTube with more than 108 million views.
  • HOSTING INSPIRING EVENTS FOR GIRLS AROUND THE WORLD and inviting fans everywhere to celebrate Barbie, a global cultural icon. To find an experience near you, please visit www.Barbie.com/60.
    • An immersive Barbie pop-up experience in New York City to celebrate the brand’s past, present and future on March 9. Equal parts fashion tribute and art installation, fans of all ages can celebrate the icon.
    • The Barbie “Be Anything” Tour will kick-off in Bentonville, Ark. with GRAMMY-nominated, country music star Kelsea Ballerini on March 9 and 10. It will run through October and stop at 36 participating U.S. Walmart locations. At each stop, girls can hear about a role model’s journey, enter for a chance to win up to $20,000 to make their dreams come true and enjoy other fun and interactive experiences for the whole family.
    • “Barbie Presented by Amazon” pop-up stores are in five major markets across the U.S. based on Amazon’s innovative physical retail model. Fans are treated to an immersive Barbie experience through April 2.
    • In-store activations in various participating U.S. Target locations throughout the country on March 9 that will feature the “What Will You Be” exclusive Barbie-themed apparel and accessories line for girls ages 5 to 10.
    • Celebrating female empowerment with a visual message at landmarks across the world including New York’s Empire State Building, TOKYO SKYTREE®, Toronto’s CN Tower and Sydney’s Bondi Beach.
  • INTRODUCING COMMEMORATIVE PRODUCT encouraging girls to dream. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie has not broken.
    • Barbie Career 60th Anniversary doll collection celebrates six careers that have been in the Barbie line from the beginning and are still areas that are underrepresented by women, including astronaut, pilot, athlete, journalist, politician and firefighter.
    • Barbie 60th Anniversary and Proudly Pink Barbie dolls pay homage to Barbie’s heritage with stunning design to celebrate 60 years of fashion.
    • The brand is collaborating with partners across multiple categories including apparel, publishing, food, beauty, travel and more to celebrate the milestone.

Visit barbiemedia.com for more information, images and video footage of the brand. Follow @barbie and @barbiestyle on social media and join in the celebration using #Barbie60 and #YouCanBeAnything.

*For every Barbie doll purchased in the U.S. between 3/6/19 and 3/11/19, Mattel will donate $1.00 to the Barbie Dream Gap Project Fund (part of the Mattel Children’s Foundation) – up to a maximum total donation of $250,000. Offer is void in AL, AR, CT, HI, IL, MA, MS, NH, NJ, NY, SC and UT.  No portion of the purchase is tax deductible.

**Study conducted by researchers at New York University, the University of Illinois and Princeton University.

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Fisher Price relaunches Rescue Heroes brand of toys

February 15, 2019

Fisher-Price Rescue Heroes
Fisher-Price Rescue Heroes (Photo courtesy of Mattel)

The following is a press release from Mattel:

Fisher-Price®, the leading global brand for infants and preschoolers, will re-launch Rescue Heroes®, a preschool toy line featuring action figures that honor real life heroes who work together to combat disasters whenever or wherever they happen. Through play, the Rescue Heroes toy line aims to stimulate children’s imagination and sense of adventure without involving violence. The product line will be available exclusively at Walmart stores nationwide and at Walmart.com beginning this summer.

Fisher-Price and Walmart are teaming up to bring Rescue Heroes to families and give parents and children a preschool-friendly way to engage in meaningful conversation about the heroism displayed in the world around us such as from first responders. In today’s world, it is hard to turn on the news without hearing about a manmade or natural disaster; from the California Camp Fires to a tsunami in Southeast Asia, these disasters are difficult topics to address with kids. As a way to engage and empower families, Fisher-Price is hosting an exciting Rescue Heroes parking lot event this summer at Walmart stores across the nation to give kids an opportunity to physically engage with fire trucks and police cars with the goal of getting familiar with how they work and the purpose they serve.

“We’re excited to be the exclusive retailer for the Rescue Heroes toy line that carries such a powerful and important message,” said Anne Marie Kehoe, vice president of toys at Walmart. “We hope that through localized parking lot events, we are helping guide young families in teaching their children about deserving heroes and how they too can help their community.”

“As Fisher-Price looks to reinforce its position in helping parents of kids zero to five years old, Rescue Heroes is a great example of a unique offering that works to provide greater purpose to play,” said Chuck Scothon, SVP of Fisher-Price and Global Head of Infant Pre-School. “Rescue Heroes for us serves to recognize and honor everyday heroes, from first responders to young children who perform incredible, noble acts. It’s a departure from action figures built around good versus evil storytelling, providing mom an alternative she can feel good about,” said Scothon.

This year, Rescue Heroes and Fisher-Price are teaming up with Joe Torrillo, a former Fire Department New York (FDNY) Firefighter and honoring his service with his own one-of-a-kind Rescue Heroes action figure. Joe was on his way to a FDNY Rescue Heroes launch on September 11, 2001, when he stopped to jump into action at the World Trade Center and ultimately survived being buried alive by both collapses. Today, Joe remains an inspirational figure who embraces everything a true hero stands for.

“As a former member of the FDNY, Rescue Heroes and the message they send to kids, hits very close to home. I am thrilled that Fisher-Price is re-launching this inspirational toy line and honored to be receiving my very own action figure,” stated Joe Torrillo, former FDNY Firefighter.

Beginning in April, a suite of digital content, including animated episodes, will roll out across YouTube Kids and Fisher-Price platforms to further stimulate a child’s sense of adventure through Rescue Heroes content.  “Kid Heroes” content will highlight kids across the country who are heroes in their communities, including nationally recognized “kid hero” Roman McConn. Roman is a 7-year-old Texan who channeled his love for animals into a philanthropic venture, Project Freedom Ride, to help animals in shelters find permanent homes.

Starting today, consumers can pre-order the new Rescue Heroes toy line exclusively at Walmart.com.

About Mattel
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Mattel debuts 17 new Barbie Global Role Models dolls and 3 Inspiring Women dolls to celebrate International Women’s Day

March 6, 2018

Barbie Gobal Role Models
Barbie Global Role Models include: Vicky Martin Berrocal, Xiaotong Guan, Bindi Irwin, Sara Gama, Chloe Kim, Martyna Wojciechowska, Nicola Adams OBE, Yuan Yuan Tan, Patty Jenkins, Hélène Darroze, Hui Ruoqi, and Leyla Piedayesh (Photo courtesy of Mattel)

The following is a press release from Mattel:

Ahead of International Women’s Day, Barbie is honoring 17 historical and modern-day role models from around the world. These women come from diverse backgrounds and fields and are breaking boundaries to inspire the next generation of girls. With 81 percent* of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models.

“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”

Sparking a global conversation leading up to International Women’s Day, the Barbie brand is:

  • Honoring 14 modern-day role models – Through its Shero program, Barbie honors women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness. Global honorees announced today include:
    • Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
    • Chloe Kim, Snowboarding Champion, USAA first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 winter games at age 17
    • Bindi Irwin, Conservationist, Australia – International award-winning wildlife conservationist and celebrity who inherited her father’s passion for wildlife and is dedicated to inspiring the next generation to make a difference in the world
    • Nicola Adams, Boxing Champion, UK – Two-time gold medalist who is Great Britain’s most successful female boxer of all time and is the only female boxer in the history of the sport to have held all four amateur titles
    • Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
    • Hélène Darroze, World-Renowned Chef, France – Inspirational fourth-generation French chef with three restaurants and two Michelin stars
    • Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese women’s national volleyball team who also won gold in the 2016 summer games
    • Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of fashion label lala Berlin that incorporates urban-cool and elegant-chic elements in its high-quality knitwear
    • Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
    • Martyna Wojciechowska, Journalist, Poland – TV presenter, magazine editor, author, director and the second Polish woman to conquer the Seven Summits
    • Sara Gama, Soccer Player, Italy – Captain of Juventus and Italian national soccer team, member of the Federal Board and President of Commission for the development of women’s soccer
    • Xiaotong Guan, Actress and Philanthropist, China – Ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in China
    • Yuan Tan, Prima Ballerina, China – Prima ballerina and principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet
    • Vicky Martin Berrocal, Entrepreneur and Fashion Designer, Spain – Leads the creative direction of Victoria company with collections that include festive costumes, flamenco dresses, gowns, handbags and jewelry

  • Introducing Inspiring Women™ doll line series – These historical dolls come with educational information about the contributions each woman made to society and their respective fields. The first three dolls in this series are:
    • Amelia Earhart – First female aviator to fly across the Atlantic Ocean, courageously challenging the conventions of the times by breaking and setting aviation records
    • Frida Kahlo – Artist who gained recognition for her unique style and perspective, and became a celebrated artist, activist and symbol of strength
    • Katherine Johnson –  Pioneer in mathematics who broke through barriers of race and gender, and joined a pool of women hired by NASA to work as ‘human computers’ to calculate the trajectory of the first American-manned flight into space
  • Asking fans to share #MoreRoleModels – Barbie is sparking a global call to action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media.

Barbie has previously honored women, including Ibtihaj Muhammad, Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere.

Visit www.Barbie.com/rolemodels for more information on the global role models and program. Follow @barbie and @barbiestyle on social media to join in the conversation using #MoreRoleModels.

* This online survey of 8,000 moms of daughters aged 0-10 years old, was commissioned by Mattel and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct.

About Mattel
Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

Mattel debuts movie-themed Barbies for ‘A Wrinkle in Time’ and ‘Tomb Raider’

February 19, 2018

by Jennifer Smith

Mattel has unveiled new Barbie dolls based on two fantasy adventure movies releasing in 2018: “A Wrinkle in Time” and “Tomb Raider.”

“A Wrinkle in Time” Barbie dolls based on the characters in the movie played by Mindy Kaling, Oprah Winfrey and Reese Witherspoon (Photo courtesy of Mattel)

For “A Wrinkle in Time,” the three new Barbie dolls are inspired by the characters of Mrs. Who (played by Mindy Kaling), Mrs. Which (played by Oprah Winfrey) and Mrs. Whatsit (played by Reese Witherspoon).  For “Tomb Raider,” the new Barbie doll is based on the character of Lara Croft (played by Alicia Vikander).

“A Wrinkle in Time” is the live-action film adaption of the classic children’s book written by Madeleine L’Engle. The movie, directed by Ava DuVernay, will be released by Walt Disney Pictures on March 9, 2018.

The “Wrinkle in Time” Barbie dolls go on sale for at a suggested retail price of about $50 each on the following dates:

  • Mrs. Whatsit: March 16, 2018
  • Mrs. Which: March 19, 2018
  • Mrs. Who: April 1, 2018

The movie “Tomb Raider,” directed by Roar Uthaug, is based on the video game of the same title. Warner Bros. Pictures will release the movie on March 16, 2018.  Angelina Jolie previously starred as Lara Croft in the 2001 movie “Lara Croft Tom Raider” and its 2003 sequel “Lara Croft Tome Raider: Cradle of Life.”

The “Tomb Raider” Barbie was unveiled at the 2018 New York Toy Fair. The doll goes on sale on March 9, 2018, at a suggested retail price of $29.99.

Barbie honors Ibtihaj Muhammad with one-of-a-kind doll at Glamour Women of the Year Summit

November 13, 2017

Ibtihaj Muhammad and her Barbie doll (Photo courtesy of Mattel)
Ibtihaj Muhammad and her Barbie doll (Photo courtesy of Mattel)

The following is a press release from Mattel:

Mattel honors Ibtihaj Muhammad, the first American Olympian to compete while wearing a hijab, as a Barbie Shero by gifting her a one-of-a-kind doll in her likeness. The doll was unveiled at the Glamour Women of the Year LIVE Summit, an annual event that gives young women the opportunity to hear from select past and present Women of the Year honorees, as well as other influential leaders from a variety of fields, in Brooklyn, NY.

Muhammad is the latest honoree as part of Barbie Shero program that recognizes women who break boundaries to inspire the next generation of girls. Muhammad was presented this doll by last year’s Shero, body activist and model, Ashley Graham.

“Through playing with Barbie, I was able to imagine and dream about who I could become,” said Ibtihaj Muhammad. “I love that my relationship with Barbie has come full circle, and now I have my own doll wearing a hijab that the next generation of girls can use to play out their own dreams.”

One of TIME magazine’s “100 Most Influential People” of 2016, Muhammad not only breaks boundaries with her swordsmanship, but with the launch of her clothing line, Louella. Noticing a gap in the marketplace, Muhammad designs new fresh and vibrant looks for the modest fashion industry.

“Barbie is celebrating Ibtihaj not only for her accolades as an Olympian, but for embracing what makes her stand out,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie. “Ibtihaj is an inspiration to countless girls who never saw themselves represented, and by honoring her story, we hope this doll reminds them that they can be and do anything.”

“Ibtihaj Muhammad has challenged every stereotype—which to me is the definition of a modern American woman,” said Glamour Editor-in-Chief Cindi Leive. “Last year, she was the first athlete from the U.S to compete in the Olympics wearing a hijab, and today we are thrilled to celebrate Ibtihaj as the first hijab-wearing Barbie. She will play a tremendous role in ensuring that girls of the future see themselves represented fully and beautifully in our culture.”

The doll will be available for purchase in 2018. For more information and images, visit www.Glamour.com/woty.

Christian Siriano debuts one-of-a-kind Barbie fashion collection celebrating body diversity

September 29, 2017

Christian Siriano and his exclusive Barbie fashion collection (Photo courtesy of Mattel)
Christian Siriano and his exclusive Barbie fashion collection (Photo courtesy of Mattel)

The following is a press release from Mattel:

Christian Siriano, a top fashion designer known for advocating for body positivity, has partnered with the iconic doll to launch a one-of-a-kind collection showcasing red carpet glamour on the four different Barbie® body types found in the brand’s Fashionistas® line.

Four of the one-of-a-kind Barbie looks were inspired by red carpet moments Siriano designed for celebrities, which showcase the evolution of red carpet beauty. The final doll’s gown was inspired by the designer’s Resort 2018 collection to complete the diverse line-up. Siriano continues to challenge the fashion industry’s standards by being more inclusive—a shared value for the Barbie brand.

Christian Siriano’s exclusive Barbie fashion collection (Photo courtesy of Mattel)

“Barbie has always been a huge inspiration to me and I’m honored to be teaming up with this iconic brand,” said Christian Siriano. “It’s especially exciting to be designing an array of inclusive and diverse doll looks that can allow girls to see themselves better represented when they play. It was incredible to recreate iconic red carpet moments and dress my latest muse, Barbie, in a new look from my Resort 2018 collection.”

Over the past three years, the Barbie brand has infused a variety of skin tones, body types, hair styles and fashions into its line—making it the most diverse doll line on the market. The brand is a better reflection of the girls who play with them, and culturally depicts a broader view of beauty currently seen on runways, red carpets, in magazines and with the rise of social media influencers.

“Barbie is a fashion icon—she’s been dressed by a multitude of designers over the years who have used her as a canvas to reflect beauty of the moment,” said Sejal Shah Miller, VP Global Marketing of Barbie. “We are thrilled that Christian is the next designer to be inspired by Barbie and is showcasing a diverse and inclusive view of red carpet looks.”

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.

These dolls are not for sale.

 

Mattel And WWE launch girls product line

July 20, 2017

WWE Superstars Dolls
WWE Superstars Dolls (Photo courtesy of Mattel, Inc.)

The following is a press release from Mattel:

Mattel and WWE are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.

  • 12″ fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
  • Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.
  • Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.

This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys”R”Us® stores nationwide and Toysrus.com this September.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” said Stephanie McMahon, WWE Chief Brand Officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”

The new WWE Superstars product line, which was revealed today at San Diego Comic-Con, offers fans an original way to play and includes the following: