May 16, 2022
by Carla Hay
Directed by Frank Marshall and Ryan Suffern
Culture Representation: Taking place in New Orleans, the documentary “Jazz Fest: A New Orleans Story” features a cast of white and black people (with a few Latinos), mostly music artists, who are connected in some way to Jazz Fest, an annual music and cultural festival in New Orleans.
Culture Clash: Jazz Fest has had its share of obstacles, including overcoming racial segregation issues, Hurricane Katrina and the COVID-19 pandemic.
Culture Audience: “Jazz Fest” will appeal primarily to people who are interested in this festival and its impact on New Orleans and pop culture.
“Jazz Fest: A New Orleans Story” is a purely laudatory documentary, told mostly from artists’ perspectives. The film is sometimes unfocused, and some of the commentary praise is too effusive, but the dynamic concert scenes make the movie a worthwhile watch. The movie capably demonstrates how Jazz Fest has become a necessary and influential cultural institution in New Orleans.
Directed by Frank Marshall and Ryan Suffern, “Jazz Fest: A New Orleans Story” does nothing groundbreaking in how the film is presented. It’s a traditionally formatted documentary that blends archival footage with the movie’s exclusive interviews. “Jazz Fest: A New Orleans Story” does an excellent job of showing the diversity of Jazz Fest, the commonly used name for the New Orleans Jazz & Heritage Festival.
Despite its name, this beloved event isn’t just a festival for jazz music. Jazz Fest—an outdoor festival which traditionally takes place in the spring at Fair Grounds Race Course and Slots—also features R&B, rock, pop, country, gospel, blues, Latin music, Americana, world music, and a number of other music genres from numerous artists from around the world. Jazz Fest, which launched in 1970, is owned by the non-profit New Orleans Jazz & Heritage Festival Foundation Inc. The event is produced by AEG Presents and Festival Productions Inc.-New Orleans.
Jazz Fest co-founder George Wein (who died in 2021, at age 95) is one of the people interviewed in the documentary. A longtime concert promoter, Wein says in the documentary that he was first approached to do Jazz Fest in 1962 by “someone from the Hotel Corporation of America” to do a “Newport [Jazz Festival] type of festival.” Wein said that because of Jim Crow laws at the time that made racial segregation legal in Louisiana, “I couldn’t have white musicians and African [black] musicians on stage at the same time.”
And so, Jazz Fest had to wait to launch only after the U.S. Civil Rights Act of 1964 passed into law and ended legal racial segregation in the United States. Shell Oil Company signed on to be Jazz Fest’s first corporate sponsor. Jazz Fest’s first concert lineup in the event’s inaugural year included Mahalia Jackson, Duke Wellington, Pete Fountain, Al Hirt, Clifton Chenier, Fats Domino, The Meters, and the Preservation Hall Band.
Jazz Fest received support from the artistic community from the beginning, although attendance from the public was very low by today’s Jazz Fest standards. In the first year of Jazz Fest, which took place in Congo Square in 1970, about 350 people attended. Since then, Jazz Fest has become the biggest annual concert event in New Orleans, with an estimated 425,000 to 475,000 people in attendance, before the COVID-19 pandemic.
Jazz Fest co-founder Quint Davis comments in the documentary: “When Jazz Fest started, it was like we were presenting this music to the world … There were a lot of reasons everybody thought we would fail. One of them was bringing Cajun people and Latin people together.”
Davis adds, “Well, everybody eats, and everybody dances. So, if we can get people together to see what they eat and see what they dance to, I think that can work. When it was all put together in one place, it was stunning to the local people. They were amazed at themselves and felt tremendous pride.”
One particular New Orleans family became integral to Jazz Fest: the Marsalis family, who are world-renowned for their musical accomplishments, particularly in jazz. Ellis Marsalis Jr. (who died in 2020, at age 85) and four of his six sons—Wynton, Branson, Delfeayo, and Jason—are interviewed in the documentary, and they share fond memories of performing at Jazz Fest. The Marsalis brothers literally grew up at Jazz Fest and frequently performed as part of the musical group called the Ellis Marsalis Family Tribute. Branford Marsalis comments on performing with his brothers and his father Ellis: “When we walked out on stage, he ceased being my dad. He was the leader of the group.”
Davis comments on another popular Jazz Fest artist: “Jimmy Buffett is very, very special to us. He’s been responsible for drawing more people to the New Orleans Jazz & Heritage Festival than maybe anybody else.” Buffett says in the documentary: “Everything I do, from writing shows to writing songs comes out from being a child of the Mardi Gras.”
Other artists interviewed include Irma Thomas; Pitbull; Boyfriend; Sony Landreth; Big Freedia; Tom Jones; Divine Ladies member Angelina Sever; Preservation Hall Jazz Band member Ben Jaffe; Cowboy Mouth member Fred LeBlanc; High Steppers Brass Band member Daryl Fields; Tab Benoit; Marc Savoy; John Hammond; and Earth, Wind & Fire members Philip Bailey, Verdine White and Ralph Johnson. The documentary also has archival footage of several performances, including those by Aaron Neville; Katy Perry with the Gospel Soul Children; Thomas; Pitbull; B.B. King; Al Green; Hammond; Big Freedia; Preservation Hall Jazz Band; Herbie Hancock; Nashville Super Choir; and Earth, Wind & Fire.
There’s an entire segment in the documentary about the food of Jazz Fest, with soundbites from some Jazz Fest food vendors, along with the expected delectable-looking display of New Orleans cuisine, such as jambalaya, crawfish, pralines and beignets. The movie tends to drift off-topic in the middle of the film, when it veers into a prolonged discussion of Mardi Gras, including the history of Mardi Gras and how Mardi Gras has impacted New Orleans Fortunately, the documentary eventually gets back on track to talking about Jazz Fest.
One of the best aspects of the documentary is the discussion about how Jazz Fest had a triumphant comeback in 2006, after the devastation of Hurricane Katrina in 2005. Bruce Springsteen’s emotionally moving Jazz Fest 2006 performance of “My City of Ruins” is in the documentary. Springsteen comments, “There are certain moments when you meet your audience, and that’s when the healing begins. It was one of the most beautiful concert experiences I ever had.”
The epilogue of “Jazz Fest: A New Orleans Story” includes mention of how, for the first time in Jazz Fest history, the event was cancelled. It happened in 2020 and 2021, due to the COVID-19 pandemic. The epilogue includes a brief mention of Jazz Fest’s return in 2022, with footage of Buffet performing a rousing cover version of the Rolling Stones’ “You Can’t Always Get What You Want.”
“Jazz Fest” is a documentary that often comes across as an electronic press kit video, because the commentary is non-stop praise of Jazz Fest and/or New Orleans, with no mention of any under-reported problems of Jazz Fest. The movie lacks any constructive criticism of the event and doesn’t talk about issues such as overcrowding or overpricing. But as a documentary that’s meant to celebrate the event, “Jazz Fest: A New Orleans Story” is at its best when it lets the music and performances do the talking.
Sony Pictures Classics released “Jazz Fest: A New Orleans Story” in select U.S. cinemas on May 13, 2022.