2019 Kitten Bowl: Information revealed about this year’s event

January 14, 2019

Kitten Bowl VI
Kitten Bowl VI (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

Hallmark Channel hosts the nation’s most beloved rescue pet adoption event of the year when “Kitten Bowl VI” premieres exclusively on, Sunday, February 3, 2019 (2 p.m. ET/PT). “Kitten Bowl” returns after a successful run at Super Bowl Live in Minneapolis in 2018 and will feature kittens rescued from across the country, all of whom will be vying for the National Championship of Feline Football trophy. The 2019 game also marks a milestone of more than 25,000 shelter pet adoptions since “Kitten Bowl” premiered in 2014.

The shelter pet adoption effort around “Kitten Bowl” began with five shelter partners five years ago. Through partnership with North Shore Animal League America, “Kitten Bowl” neighborhood shelter partners grew to 500 and will exceed that number in 2019. During “Kitten Bowl” weekend, shelter partners of North Shore Animal League America show clips from the show while showcasing beautiful animals from local areas in need of loving, forever homes. Many shelters will give away Hallmark Channel’s coveted “Kitten Bowl” trading card packs and the five shelters who adopt the most animals during the adoption event will receive cash grants. The “Kitten Bowl” adoption event runs from February 2-February 16.

TV personality, author and animal advocate Beth Stern returns as host for this year’s event from Hallmark Channel Stadium. Stern embodies the spirit of adoption in her everyday life, having fostered countless animals in need. Stern’s tireless year-round efforts to find homes for animals makes her a synergistic fit to lead the charge for “Kitten Bowl VI.”

On the day of the big game, Stern is joined by Dean Cain and former NFL player Rodney Peete for all the play-by-play action along with commentary by former NFL running back Rashad Jennings and fourtime Pro Bowl quarterback Boomer Esiason, making “Kitten Bowl VI” the MUST SEE event on the day of the big game.

North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation drafted the 2019 teams. “Kitten Bowl” is part of Hallmark Channel’s evergreen pet initiative, ADOPTION EVER AFTER, which highlights the plight of homeless animals and the joys rescued and adopted pets bring into our lives.

“Kitten Bowl VI” is produced by 3 Ball Entertainment with Todd A. Nelson, Ross Weintraub and Kathy Sutula serving as executive producers.

2019 Cat Bowl: Hallmark Channel reveals details of inaugural event

January 14, 2019

(Photo by Aaron Burns/Crown Media United States)

The following is a press release from Hallmark Channel:

Hallmark Channel announces the first-ever annual “Cat Bowl,” part of the network’s core philanthropic effort ADOPTION EVER AFTER, which uses entertainment programming to showcase animals available for adoption in neighborhoods all across America, is set to premiere exclusively on the network, Saturday, February 2, 2019 (10 p.m. ET/PT). “Cat Bowl” is a companion program to the network’s storied pet franchise, “Kitten Bowl,” the first animal competition on television to create awareness for the plight of homeless animals and the joys that adopted pets bring to our lives. The “Kitten Bowl” franchise is responsible for the adoption of more than 25,000 shelter pet adoptions over five years through partnership with North Shore Animal League America and its shelter partners across the country.

“Cat Bowl” will showcase adorable and adoptable adult ‘cat-letes’ as they compete on the gridiron for a special place in viewers hearts. Inspirational stories of senior and special needs cats will highlight the special event. During each year’s broadcast of “Kitten Bowl,” awareness for pet adoption rises dramatically. Hallmark Channel announces that with its partner North Shore Animal League America, “Cat Bowl” and “Kitten Bowl” will be a part of the biggest pet adoption event in the country. More than 500 shelter partners will showcase local animals available for adoption from February 2-February 16.

TV personality, author and animal advocate Beth Stern is the host for this year’s event from Hallmark Channel Stadium. Stern is joined by Hallmark Channel star Alison Sweeney and “Home & Family” co-host Cameron Mathison for all the play-by-play action. The special will also feature Where Are They Meow, stories that follow up on some former “Kitten Bowl” cat-letes such as Jerry Mice, Puma Esiason and last year’s star, Swirl.

North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation drafted the cats for a more heartwarming “Senior Bowl” than has ever taken place on the gridiron.

“Cat Bowl” is part of Hallmark Channel’s evergreen pet initiative, ADOPTION EVER AFTER, committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets.

“Cat Bowl” is produced by 3 Ball Entertainment with Todd A. Nelson, Ross Weintraub and Kathy Sutula serving as executive producers.

2018 Kitten Bowl: Hallmark Channel brings event to Super Bowl Live at Nicollet Mall in Minneapolis

January 22, 2018

Two-Tone Jones in “Kitten Bowl V” (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

Hallmark Channel, America’s favorite family-friendly cable television network, is recreating Kitten Bowl  live in the Dayton Building of Nicollet Mall as part of the 10-day Super Bowl Live experience in Minneapolis, MN. Nearly 100 furry “cat-letes” will take the field over a 10-day period to see which team will be crowned Feline Football League champions and take home the coveted Hissman Trophy. This year’s show is truly unique as is it includes back stories about the rescues of some of the Cat-letes – including many from the devastation of Hurricane Irma. Viewers will also see some of kittens find their forever homes, on-set, at the end of the show. Kitten Bowl is part of Super Bowl Live from Friday, January 26 at 4 p.m. Central Time and through Sunday, February 4 at 3 p.m.

Fans coming to Kitten Bowl Live Presented by Hallmark Channel will be greeted by a life-like version of Rodney Peete, former NFL great and current Kitten Bowl play-by-play announcer, in the broadcast booth.

Rodney Peete and his wife, Holly Robinson Peete, stars of Hallmark Channel’s new family reality series “Meet the Peets” will make appearances on NFL Radio Row, January 31 (2-6 p.m.), February 1 (8 a.m.Noon), and February 2 (8 a.m.-Noon), and host media at Kitten Bowl Presented by Hallmark Channel at Nicollet Mall, January 31 (8 a.m. -Noon), February 1 (2-6 p.m.), February 2 (2-6 p.m.).

Fans will tour the Purr-king Lot for pre-game tailgating and the locker room where kittens chill before hitting the field.

Next, it’s on to Hallmark Channel Stadium to see kittens claw out a victory as the felines show off their best Stefon Diggs catches and leaps through the goal posts for extra points.

Fans will memorialize the experience at the Paws of Fame Trophy Room  and capture a photo worthy of social sharing in front of the MVK (“Most Valuable Kitten”) Wall. Snap a photo with former greats of the game: Tomcat Brady, Tabby Romo, Mew Brees, Joe Montuna, and more.

Kitten Bowl is an entertainment program produced by Hallmark Channel to bring awareness to the plight of homeless animals and to show the most beautiful animals in the world are available for adoption from your own local shelter.

The final stop on the tour is the Adoption Ever After room which features shelter pets from Minneapolis and surrounding areas who need a loving and forever home. A simple act of adoption helps to clear the shelters. Kittens on the field are provided by North Shore Animal League America and all furry players are available to be adopted.

For those who cannot make it to Minnesota there are 500 Kitten Bowl parties at local shelters all across the country. To find a Kitten Bowl Party near you go to www.hallmarkchannel/kitten-bowl. Have fun and do good! Come to the Kitten Bowl Presented by Hallmark Channel, January 26 – February 4. You just might bring home the love of your life.

“Kitten Bowl V,” a three-hour original special premieres on Hallmark Channel, Sunday, February 4 (Noon and 3 p.m. ET/PT).

Kitten Bowl host Beth Stern
“Kitten Bowl” host Beth Stern (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

January 13, 2018

Hallmark Channel brings “Kitten Bowl V” on the road to Super Bowl LII as a major activation hosted in Minneapolis, Minnesota for ten days leading up to the day of the big game. The announcement was made today as part of Crown Media Family Networks’ TV Critics Association Winter Press Tour. Beginning Friday, January 26th through Sunday, February 4th, guests taking part in all the excitement surrounding the Super Bowl can celebrate Kitten Bowl, the nation’s most beloved rescue pet adoption event of the year. Fans who visit will see kittens compete on the field at Hallmark Channel Stadium, tailgate in the purr-king lot, tour the Paws of Fame trophy room, take a photo with the Hissman trophy and share their memories via social media. Guests will even be able to take home a souvenir: an official pack of “Kitten Bowl” trading cards. The major component of the activation is to support Hallmark Channel’s Adoption Ever After campaign and, with the help of North Shore Animal League America, kittens will be available for adoption on site.

“Bringing ‘Kitten Bowl’ to the Super Bowl is a dream come true. We have seen the franchise grow tremendously in support of animal adoption over time, evolving from entertainment into America’s most beloved national rescue pet adoption event,” said Bill Abbott, President and CEO, Crown Media Family Networks. “This is the first time Hallmark Channel will have a major media presence at the Super Bowl and the activation of ‘Kitten Bowl V’ will help elevate the network’s Adoption Ever After initiative of finding all animals forever homes.” The presence among the NFL and Super Bowl LII leads in to the kick-off of “Kitten Bowl V” premiering exclusively on the network, Sunday, February 4 (12 p.m. Eastern Time/Pacific Time). The 2018 version of “Kitten Bowl” features countless displaced kittens rescued from some of the country’s recent natural disasters of 2017, all of whom will be vying for the National Championship of Feline Football trophy – and a loving, forever home in which to display it.

TV personality, author and animal advocate Beth Stern hosts this year’s television event. Stern embodies the spirit of adoption in her everyday life, having fostered countless animals in need. Stern’s tireless, year-round efforts to find homes for animals makes her a synergistic fit to lead the charge for “Kitten Bowl V,” truly a super day of adorable pets. On the day of the big game, four-time Pro Bowl quarterback and Feline Football League Commissioner Boomer Esiason calls the play-by-play action making “Kitten Bowl V” super Sunday’s MUST-SEE viewing party. Hallmark Channel’s Dean Cain, Alison Sweeney and former NFL star Rodney Peete, animal lovers and adoption advocates, provide commentary throughout the event, in addition to heartwarming adoption stories.

North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation rescued the 2018 team. “Kitten Bowl” is part of Hallmark Channel’s Adoption Ever After pet initiative, which highlights the plight of homeless animals and the joys rescued and adopted pets bring into our lives.

Purina ONE 28 Day Challenge launches for 2017 to help North Shore Animal League

April 20, 2017

Andy Cohen Purina One Difference campaign
Andy Cohen engages with students while leading a lesson in New York on April 20, 2017. Along with a $20,000 donation to North Shore Animal League America’s Mutt-i-grees program, Purina ONE is partnering with Mutt-i-grees and Andy Cohen as part of its ONE Difference Campaign, which focuses on nourishing the lives of both students and shelter dogs across the country. (Photo by Amy Sussman/AP Images for Purina ONE)

From April 20 to May 31, 2017, Nestlé Purina PetCare Company will donate $10 (U.S. dollars) to the animal shelter/rescue organization North Shore Animal League America (NSALA) for each new consumer who registers for the Purina ONE 28 Day Challenge subject to a maximum donation of $20,000.  The Purina ONE 28 Day Challenge invites dog owners to their dog’s food to Purina ONE SMARTBLEND.

Andy Cohen’s rescue dog, Wacha, enjoys a Purina ONE lunch on in New York City on April 20, 2017. (Photo by Amy Sussman/AP Images for Purina ONE)

For the second consecutive year, the ONE Difference campaign will benefit NSALA’s Mutt-i-grees, a shelter-led academic curriculum that brings shelter dogs into classrooms and libraries, allowing students to engage with the pets while learning lessons in emotional competence, academic achievement and social awareness. According to a Purina press release, Mutt-i-grees was developed by The Pet Savers Foundation, an affiliate of NSALA and Yale University School of the 21st Century. More than 4,000 schools and libraries nationwide participate in the program.

On April 20, 2017, Purina elebrated its ONE Difference campaign today with the help of television personality Andy Cohen and his former shelter dog Wacha. The Bravo executive/talk show host joined the brand and North Shore Animal League America at a library in New York City to name Wacha an honorary “Mutt-i-gree” for the day and help lead a lesson with area elementary school students.