Pepsi Archives – CULTURE MIX

2020 Super Bowl: Jennifer Lopez, Shakira are the halftime show performers

September 26, 2019

Jennifer Lopez at the 2018 American Music Awards at the Microsoft Theater in Los Angeles on October 9, 2018. (Photo by Jeff Kravitz/ABC/FilmMagic for DCP)

The following is a press release from the National Football League:

Today, Pepsi, the NFL and Roc Nation announced cultural icons Jennifer Lopez and Shakira will perform during the Pepsi Super Bowl LIV Halftime Show on FOX at Hard Rock Stadium in Miami Gardens, Florida, on Sunday, February 2, 2020. Pepsi and the NFL collaborated with Roc Nation to bring these two icons together for the first time ever, for what will be an unforgettable performance on the world’s biggest stage.

“Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” said Lopez. “And now it’s made even more special not only because it’s the NFL’s 100th season, but also because I am performing with a fellow Latina. I can’t wait to show what us girls can do on the world’s biggest stage.”

“I’m so honored to be taking on one of the world’s biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world — and to top it off, on my birthday!” said Shakira. “This is a true American dream and we are going to bring the show of a lifetime!”

Jennifer Lopez is an award-winning singer, actress, producer, and entertainer who has established herself in music, film, and television. She is a successful recording and touring artist who has sold over 75 million records and has a cumulative worldwide box-office gross of over $3 billion. As an artist, fashion icon, entrepreneur, and a philanthropist, Jennifer Lopez has been named to the TIME 100 list, Forbes’ Most Powerful Celebrity, and People’s first “Most Beautiful Woman in the World”, in addition to being nominated for both Golden Globe and GRAMMY awards and receiving the MTV Video Vanguard Award. Most recently, Lopez spent Summer 2019 touring the globe with her electrifying sold-out It’s My Party tour. She can currently be seen on the big screen as the notorious Ramona in the critically-acclaimed box office smash, Hustlers. As one of most influential female artists in history, Jennifer Lopez defines what it means to be a global icon and the ultimate multi-hyphenate.

Shakira is a Colombian singer-songwriter and multi-GRAMMY® award winner. She has sold over 75 million records worldwide and has won numerous awards including three GRAMMYs®, eleven Latin GRAMMYs®, and several World Music Awards, American Music Awards and Billboard Music Awards, to name a few. She is the only artist from South America to have a number one song in the U.S., has had four of the 20 top-selling hits of the last decade, and is one of the top-5 YouTube artists of all time. Shakira’s last album “El Dorado” charted #1 on iTunes in 37 Countries, won Best Pop Vocal Album at the 2017 Latin GRAMMY® Awards, and Best Latin Pop Album at the 2018 GRAMMY® Awards. With over 10 billion streams, it is one of the most-streamed female albums of all time. In November 2018 she wrapped her hugely successful El Dorado World Tour.

Pepsi Super Bowl LIV Halftime Show Announcement

The Pepsi Super Bowl Halftime Show is the most-watched musical performance of the year, with nearly 100 million viewers tuning in to last year’s show. Super Bowl LIV marks Pepsi’s eighth year as title sponsor of the Super Bowl Halftime Show and 18th year as an NFL partner. Past halftime performances include Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.

The Pepsi Super Bowl LIV Halftime Show telecast will be produced by NFL Network with Ricky Kirshner serving as executive producer, and Hamish Hamilton serving as director. Roc Nation will serve as producers and strategic entertainment advisors of the live performance.

Viewers can expect unprecedented access to the making of pop culture’s biggest event and should stay tuned for more details. For ongoing updates on the Pepsi Super Bowl LIV Halftime Show, follow @Pepsi on Instagram and Twitter.

The first exclusive interview between Jennifer Lopez and Shakira will air tonight on NFL Thursday Night Football during halftime of the 8:20p.m. ET game.

For more information about Super Bowl LIV, visit SuperBowl.com.

Pepsi Generations Summer 2018 campaign features Michael Jackson, Britney Spears, Ray Charles on retro cans

May 10, 2018

The following is a press release from PepsiCo:

Pepsi announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content. Through this summer celebration, Pepsi is reminding fans of all ages to unleash their youthful spirit and live life to the fullest.

Britney Spears in “This Is the Pepsi” 2018 Pepsi Generations TV advertisement (Photo courtesy of PepsiCo)

The world was first introduced to the Pepsi Generations campaign – a celebration of some of the brand’s biggest pop culture moments – earlier this year through the “This Is the Pepsi” national Super Bowl commercial. From supporting emerging musical talent through platforms like Pepsi Sound Drop to marquee ads featuring world-class musicians and jaw-dropping Super Bowl Half Time Show performances, Pepsi’s strong heritage in music will shine through in this phase of the global campaign, showcasing Pepsi as a force in music for decades to come.

“My partnership with Pepsi has always been really special to me. I’m so excited to be featured in the new Pepsi Generations Summer campaign,” said Britney Spears. “It’s fun, fresh and all about music. To be featured on a Pepsi can is such an honor, and I can’t wait to see my fans enjoying them!”

“Pepsi Generations has been an incredibly special campaign for us and music has always been at the heart of it,” said Stacy Taffet, Sr. Director, Marketing, Pepsi Trademark, North America. “This summer, we’re continuing that momentum for consumers of every generation with incredible music partnerships, performances, integrations and brand new music and summer-themed Pepsi Stuff. We can’t wait to give our fans a reason to celebrate the summer season.”

Pepsi will celebrate all summer long throughout the U.S. across the full Pepsi portfolio – Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.

Limited-Edition Icon Cans: To honor iconic musical partnerships of Pepsi past and present, the brand is rolling out limited-edition Pepsi Generations icon cans featuring superstars Michael Jackson, Ray Charles and Britney Spears, and retro Pepsi logos from each artist’s era. The exclusive packaging will be found on regular Pepsi and Diet Pepsi for a limited time this summer and available at major retailers nationwide in 20-oz., 12-oz. can 12-packs and 24-packs. Fans can collect all three cans via multipacks which will feature one of the three artists in each pack.

Pepsi Stuff Summer Edition: Pepsi Stuff, the U.S. loyalty program that made its long-awaited return this year, is expanding its collection to feature summer-inspired retro gear and exclusive music giveaways. New Pepsi Stuff will be available starting May 14 through consumer codes found on specially-marked Pepsi packaging across regular, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry, and will include premiums such as beach coolers, grills, towels, headphones, beach chairs, t-shirts and more, as well as giveaways including the hottest concert tickets of the season such as Austin City Limits, Lollapalooza, VMAs, the Pepsi-sponsored Britney Spears tour – including meet and greets – and more. Visit PepsiStuff.com to participate.

To introduce the summer collection, Pepsi will release a new “This Is the Pepsi” commercial featuring one of today’s top music superstars who will give fans a fun look at new Pepsi Stuff. Additional details around the advertisement will be released in the coming weeks.

Summer Music Integrations: Throughout the summer, Pepsi will be delivering exclusive music experiences and activations to its fans, including a concert event with Live Nation featuring some of today’s biggest names in music. Pepsi is also partnering with Live Nation to integrate Pepsi Generations artist cups into their venues across the country this summer. Additional details and schedule for Pepsi’s music initiatives will be announced early this summer.

Visit Pepsi.com for more information on Pepsi Generations and join the conversation via @pepsi and #PepsiGenerations #ThisIsThePepsi.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

Pepsi launches global capsule collection with Boohoo, Umbro, Le Specs, New Era, Anteater

April 24, 2018

The following is a press release from PepsiCo:

Iconic beverage brand Pepsi® announces a global capsule collection with fashion partners Boohoo, Umbro, Le Specs, New Era and Anteater. In the brand’s latest extension of its 2018 global #LOVEITLIVEIT campaign, Pepsi intersects art and sport to celebrate the world’s beautiful game – football – on a new pitch: fashion.

“Pop culture acumen – from sport and music to art and culture – is embedded in our Pepsi brand identity. It’s exciting to see our brand extend its power beyond the refreshing cola it is traditionally known for,” said Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, Global Beverage Group, PepsiCo. “Football is the world’s game – and that culture and lifestyle goes beyond where and how we watch the game, to how we love and live the game. And that is where this fresh capsule collection plays. It brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories.”

The 2018 Pepsi “Art of Football” Capsule Collection consists of an alliance with labels originating from around the world — including Russia’s Anteater, the UK’s Boohoo and Umbro, Australia’s Le Specs and the U.S.’s New Era. The collection includes a range of streetwear apparel and accessories such as t-shirts, backpacks, bucket hats and iPhone cases from Anteater; hoodies, tracksuits, t-shirts and cropped jackets from Boohoo; soccer t-shirts, shorts and balls from Umbro; sunglasses from Le Specs; and fashion headwear and t-shirts from New Era. The collection will be available beginning May 21^st at each individual partners’ e-commerce site, and department stores and fashion specialty retailers where the partners’ brands are normally sold, as well as the full Pepsi “Art of Football” Capsule Collection available on http://www.boohooman.com/pepsi.

The 2018 Pepsi “LOVE IT. LIVE IT. FOOTBALL.” campaign collides football with art, bringing to life some of football’s greatest stars with distinctive artwork from emerging visual artists from each of their home countries — Argentina’sDIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur. Each item in the Pepsi “Art of Football” Capsule Collection incorporates the artwork – another way the disruptive art aesthetic links and animates all campaign elements, from the limited-edition player packaging and arresting out of home that is more art than billboard, to thumb-stopping digital content and a blockbuster TV commercial.

For more information on the Pepsi “Art of Football” Capsule Collection, join the conversation online with #LOVEITLIVEIT.

About PepsiCo

https://www.youtube.com/watch?v=R4vg6AKi6bs

2017 Comic-Con International: Fandom and Pepsi Host Inaugural Fandom Fest during San Diego Comic-Con

June 13, 2017

The following is a press release from Fandom:

FANDOM Logo

FANDOM, home to the largest entertainment fan site in the world, announced a lineup of new experiences that will bring San Diego Comic-Con to life for fans at the convention as well as those at home.

From Thursday, July 20 through Sunday, July 23, FANDOM in partnership with PEPSI will host the first-ever FANDOM Fest, a celebration of entertainment and fans during San Diego Comic-Con. FANDOM Fest will feature a food truck that will serve fantastical pop culture foods with PEPSI drink pairings. Foods will be inspired by popular movies, TV shows and video games, such as Deadpool, Game of Thrones, Naruto and Star Wars. A new food and beverage pairing will be available while supplies last each day, including a spicy Chimichanga paired with PEPSI, a PEPSI FIRE® Fire and Ice Float, Ichiraku Ramen Taco paired with PEPSI ZERO SUGAR®, and Wookiee Cookie paired with DIET PEPSI®. Additionally, FANDOM Fest will feature a stage that will play host to live FANDOM programs, fan-participatory trivia games, cosplay shows, and talent interviews and panels, as well as a lounge area for fans to swap and stream Con stories.

FANDOM Fest will be open to the general public as well as Con attendees at Petco Interactive Zone, located adjacent to Petco Park on Park Boulevard. Free of charge, FANDOM Fest will be open from 10 a.m. to 6 p.m. Thursday through Saturday and 10 a.m. to 3 p.m. on Sunday.

FANDOM is also bringing the Comic-Con experience to fans at home, with a robust content lineup, including reporting from the show floor, talent interviews, Con features, and live-streamed programming from FANDOM Fest. Content will be hosted on the freshly revamped FANDOM site as well as @getfandom social channels. The new site experience fuels fans’ passions like never before with curated content feeds that highlight favorite entertainment fandoms, and streams of stories, social posts and fan- contributed content that capture the complete conversation around buzzing topics. These experiences will grow over the coming months to include additional content feeds and the launch of a FANDOM app. The app will expand on the functionality of the new web experience to allow users to have a deeply personalized experience with their favorite fandoms.

“FANDOM has always been committed to being the most comprehensive and authentic destination possible for entertainment fans,” said FANDOM Chief Content Officer Dorth Raphaely. “With our new site look and capabilities, we’re now able to deliver on this promise in a completely different capacity, which best enables a unique fan point of view. A perfect example of this experience will be our coverage around San Diego Comic-Con, including that at FANDOM Fest. Our goal is to feature content that is compelling and interesting for attendees at the show as well as those following remotely.”

For a complete schedule of FANDOM Fest content, please visit: www.fandom.wikia.com/articles/fandom-fest-live-sdcc-2017-full-schedule-details.