Tag: Popsugar PlayGround

2019 Popsugar Play/Ground: Chrissy Teigen, Issa Rae, Mandy Moore headline event

March 6, 2019

The following is a press release from PopSugar:

On June 22 and June 23, powerhouse global lifestyle brand PopSugar, along with event partner Reed Exhibitions, the world’s leading event organizer, will return to Pier 94 in New York City to present the second annual PopSugar Play/Ground, an experiential wonderland for women. Following the huge success of last year’s inaugural festival, the event will provide experiences both playful and grounding, bringing together a large and engaged community of women with today’s most compelling leaders, experts, and artists.

PopSugar Play/Ground celebrates dreams, no matter what they may look like, and provides the tools to achieve them. Festival-goers can expect one-of-a-kind programming that has something for everyone, with an emphasis on wellness, career advancement, activism, self-care, and self-love. The Main Stage will feature uplifting and inspiring panel conversations with headliners Chrissy Teigen, Issa Rae, and Mandy Moore, among others, cutting-edge workouts, and much more to be announced. Further highlights this year include immersive villages:

  • The Playground: a space where attendees can tap into their inner child and experience pure joy
  • Sugar Studios: a fitness dome programmed with back-to-back workouts from today’s leading influencers and most highly sought-after studios
  • The Samsung Soul Space Village: a dedicated wellness space offering expert workshops and classes focused on spirituality, stress relief, crystal healing, and more
  • The Beauty Carnival: a beauty hub that aims to gamify beauty in the most luring, eye-catching, and experiential way
  • The Mall of the Future: a shopping space with numerous brands that everybody will love, from all-time favorites to the up-and-coming. This village will also include The Pop Shop, an area curated by PopSugar editors that will feature exclusive collaborations and an entire PopSugar product range

“PopSugar Play/Ground is going to be even bigger and better this year,” said Lisa Sugar, founder and president of PopSugar. “We were thrilled with the community that joined us in year one, and this year we plan to build on our success to bring together women who are ready and excited to learn, play, and be inspired by the incredible talent and experiences we have lined up. PopSugar has always celebrated the multihyphenate woman, and Play/Ground is a place where she can embrace and connect with new friends while treating and celebrating herself.”

“I’m thrilled to announce that I’ll be a part of PopSugar Play/Ground this June because it’s a festival that celebrates all aspects of the modern-day woman — playfulness, politics, health, wellness, and fearlessness,” Mandy Moore said. “It’s about celebrating her potential and speaking to all sides of her. It’s a weekend dedicated to learning, being inspired, and creating your path to happiness — whatever that may be.”

Immersive retail is a cornerstone of PopSugar Play/Ground. In the shopping bazaar, guests will be able to purchase exclusive items curated by both PopSugar editors and Play/Ground celebrity headliners, as well as limited-edition product collaborations with PopSugar’s favorite brands. Samsung, one of Play/Ground’s presenting sponsors, will partner on the Samsung Soul Space Village, focused on holistic health, spirituality and more. Wendy’s will return to PopSugarPlay/Ground as a premiere sponsor for the second year in a row. CALIA by Carrie Underwood, Nair, Physicians Formula, Tropicana, and many other brands will also activate at PopSugar Play/Ground, producing highly experiential and Instagram-worthy activations that are unique to PopSugarPlay/Ground.

“PopSugar Play/Ground is a leader in the experiential event space, and we are thrilled to bring the festival to NYC for the second year,” said Ron Walden, group vice president of ReedPOP West, a division of Reed Exhibitions. “We can’t wait to build off last year’s success and share the evolution of PopSugar Play/Ground in June with our audience.”

The two-day festival is expected to attract more than 15,000 attendees. Tickets are on sale now and begin at $55 for GA and $200 for VIP. More guests, brand partners, and exhibitors will be announced in the following months.

For more information on PopSugar Play/Ground and to purchase tickets, please go to www.popsugarplayground.com.

Popsugar launches Popsugar Play/Ground, a female-focused lifestyle event

April 16, 2018

Popsugar Play/Ground

The following is a press release from Popsugar:

On June 9 and June 10, 2018, at Pier 94 in New York City, powerhouse global lifestyle media company POPSUGAR, along with event partner Reed Exhibitions, the world’s leading event organizer, will bring POPSUGAR’s content to life at POPSUGAR Play/Ground. A breakthrough festival that will provide experiences that are at once playful and grounding, attendees will have the opportunity to learn, shop, sweat, enjoy, and indulge.

Festivalgoers will find the ultimate happy place at this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, and Yara Shahidi, as well as spiritual guru Gabby Bernstein and many others. Further highlights will include a musical performance by AlunaGeorge, an artist collaboration with Ashley Longshore, cutting-edge workouts lead by fitness superstars, an interactive shopping bazaar featuring exclusive product collaborations with favorite POPSUGAR brands, Instagram-worthy art installations, and so much more.

Attendees will also be able to experience curated brand activations. Presenting partner, eyelove, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at  Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming. Nordstrom will highlight Nordstrom’s approach to wellness and will feature Nordstrom beauty products and services. Lime-A-Rita, Moen, COVERGIRL, and many others will also participate.

“At POPSUGAR, we aim to make women’s lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them,” said Lisa Sugar, founder and president of POPSUGAR. “POPSUGAR Play/Ground’s programming reflects the wide range of interests of our audience, where they can come to engage every part of their lives in an unforgettable two day experience.”

“Our team is excited to collaborate with POPSUGAR in creating their biggest event yet with POPSUGAR Play/Ground and to bring Reed Exhibitions’ event expertise to the festival,” said Hervé Sedky, president of Reed Exhibitions, The Americas. “We’re thrilled to expand our portfolio of events and continue to forge a successful partnership with POPSUGAR.”

Central to the event will be the unique and powerful brand activations attendees can only experience at POPSUGAR Play/Ground. “Today’s consumers don’t just want to shop their brands; they want to fully experience everything their brands have to offer,” said Geoff Schiller, POPSUGAR CRO. “To that end, by activating at POPSUGAR Play/Ground, our brand partners will deliver on that promise and opportunity at scale. Together, we will engage, empower and inspire thousands of people.”

The two-day festival is expecting to attract more than 15,000 attendees. More guests, performers, sponsors, and exhibitors will be announced in the following months.

For more information on POPSUGAR Play/Ground and to purchase tickets, please click here.

About POPSUGAR:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, and makeup line Beauty by POPSUGAR. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com

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