NBCUniversal Owned Television Stations, a division of NBCUniversal today announced that Snapchat will feature content from the stations’ Clear the Shelters third annual nationwide pet adoption campaign in its “Stories” section on Saturday, August 19. Videos and snaps of users with their pets and participating animal shelters will be featured in the app’s special Clear the Shelters “Stories” section this weekend. In addition, audiences all across the country will be able to activate Snapchat filters that will complement the stations’ pet adoption campaign.
Clear the Shelters is a first-of-its-kind pet adoption campaign that is spearheaded by NBC and Telemundo-owned stations. The stations’ pet adoption initiative includes the participation of more than 75 NBC and Telemundo stations, and nearly one thousand animal shelters across the U.S. and in Puerto Rico. The campaign’s robust social media campaign #ClearTheShelters, #DesocuparLosAlbergues has already garnered support from various celebrities including Kristen Bell from NBC’s The Good Place, model Kate Upton, and Telemundo’s Carmen Villalobos, to name a few. On Clear the Shelters day August 19, participating animal shelters will offer low cost or waived pet adoption fees. Since the effort was expanded nationally in 2015, the stations’ Clear the Shelters pet adoption campaign has resulted in more than 70,000 pet adoptions.
“We’re excited to partner with Snapchat to offer audiences an entirely new way to stay up-to-date with all the wonderful pet adoption stories that we’ll be sharing from our Clear the Shelters events this weekend,” said Lora Dennis, Senior Vice President of Digital Media, NBCUniversal Owned Television Stations. “Clear the Shelters has become a summer tradition for many communities and we cannot wait for audiences to watch all the fun videos and snaps and also join our social media campaign.”
For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on social media by using the hashtags #ClearTheShelters and #LoveMyPet. To access information in Spanish, please visit DesocuparLosAlbergues.com and follow #DesocuparLosAlbergues and #AmoAMiMascota.
The following is a press release from NBCUniversal:
NBCUniversal Owned Television Stations, a division of NBCUniversal, today announced VIP Petcare returns as a repeat national sponsor of the NBC and Telemundo owned stations’ annual Clear the Shelters nationwide pet adoption campaign. VIP Petcare will donate more than $200 of preventive veterinary services to individuals that adopt a pet at this event. The $200 includes one free dose each of prescription flea/ tick and heartworm preventative medication.
Clear the Shelters is a nationwide pet adoption campaign that is spearheaded by NBC and Telemundo-owned stations. The stations’ Clear the Shelters annual pet adoption campaign has become a popular event for communities all throughout the country and includes the participation of hundreds of animal shelters. On Saturday, August 19, participating animal shelters will offer low cost or waived pet adoption fees. Since the effort was expanded nationally in 2015, the stations’Clear the Shelters efforts have resulted in more than 70,000 pet adoptions.
“VIP Petcare’s continued support of the NBC and Telemundo owned stations’ Clear the Shelterspet adoption campaign will ensure that our stations and partner shelters deliver a memorable event for communities and pet adopters all across the country,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. “We’re excited to work with a partner that values the importance of quality pet care and wellness and look forward to another successful Clear the Shelters day.”
VIP Petcare’s goal is to not only find forever homes for shelter and rescue pets, but to educate all pet owners on the importance of ongoing pet wellness care. The company is dedicated to keeping every pet healthy, happy and safe. Through a network of over 2700 clinics nationwide, VIP Petcare provides vaccinations, diagnostic testing, microchipping and other wellness veterinary care to pets and their parents.
“We are honored to sponsor Clear the Shelters for the second consecutive year,” said Will Santana, CEO and Founder of VIP Petcare. “Thousands of pets will find a home on August 19 and we are committed to ensuring they get a healthy start in their new life.”
For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters and #LoveMyPet. To access information in Spanish, please visit DesocuparLosAlbergues.comand follow #DesocuparLosAlbergues and #AmoAMiMascota.
Petco returns as a national sponsor of NBCUniversal Owned Television Stations’ “Clear the Shelters” pet adoption campaign for a second consecutive year. On Saturday, August 19, 2017, Petco partners will be present at participating animal welfare organizations to answer questions from potential pet adopters and their families. Petco will also be distributing “Welcome to the Family” packets containing information for new pet parents along with coupons for pet supplies.
“Clear the Shelters” is a nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal that includes 30 NBC and Telemundo-owned stations. The stations’ “Clear the Shelters” third annual pet adoption campaign has become a popular event for communities nationwide and includes the participation of hundreds of animal welfare organizations. On August 19, participating animal shelters will offer low cost or waived pet adoption fees. The NBC and Telemundo owned stations’ third annual “Clear the Shelters” effort has helped to inspire local communities to take action and open their homes to animals in need. Since the effort was expanded nationally in 2015, the stations’ “Clear the Shelters” pet adoption campaign has resulted in more than 70,000 pet adoptions.
“Petco has been an fantastic partner to the owned stations and we’re excited to work with a company that is deeply committed to pet adoption issues and helping families have the resources and information they need to provide the best care to their newly adopted pets,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. “The Petco Foundation has also been a great supporter of our “Clear the Shelters” campaign and we’re pleased to work with a non-profit organization that shares our goal of matching homeless pets with new, permanent homes.”
“With more than 50 years in the pet specialty business, Petco understands and celebrates the importance of the incredible bond between pets and pet parents,” said Charlie Piscitello, chief people officer at Petco. “‘Clear the Shelters‘ allows us to extend our year-long animal adoption efforts and offers our immensely passionate store partners the ability to help even more families start out with the tools and knowledge they need to make their relationship with their new pet as rewarding as possible.”
For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters, #ThinkAdoptionFirst and #LoveMyPet.
This weekend the Petco Foundation, a leading funder of animal welfare, and The NUTRO Company kick off their “Be A Lifesaver” campaign, promoting everyday lifesavers throughout the country and encouraging all people to be lifesavers for animals this summer.
Everyone can be a lifesaver with five simple actions:
Adopt: Find a new family member by adopting a pet at a local animal welfare organization.
Foster: Fostering pets can save animal lives and can be a fun, educational family-friendly summer activity. Learn more at participating Petco stores on July 22, during the Petco Foundation’s “Be A Foster” event.
Volunteer: Local shelters always need volunteers for a variety of activities like walking dogs, socializing cats or folding laundry. Talk to local animal welfare organizations about how your skills and interests fit with the organization’s needs.
Spread the Word: Share on social media how you’ve acted as a lifesaver for pets with #BeALifesaver
Donate: Donate at checkout at Petco and Unleashed by Petco stores to help the Petco Foundation reach its goal of raising $2.1 million to provide lifesaving investments to animal welfare organizations.
Be A Lifesaver events:
Be A Lifesaver Adoption Weekend: Adopt your new family member
Saturday and Sunday, July 1 and 2 at participating Petco and Unleashed by Petco store locations.
Be A Foster: Learn more about fostering and apply to be a foster family for pets Saturday, July 22 happening at select Petco and Unleashed by Petco stores.
The NUTRO Company generously donated $75,000 to kickoff the Be A Lifesaver campaign. From July 1-23, guests in Petco and Unleashed by Petco stores are invited to Be A Lifesaver by making a donation at checkout to support animal welfare organizations throughout the country.
“Summer is a busy time for animal welfare organizations. There is often an increase in animal intake and demand for services,” said Petco Foundation executive director Susanne Kogut. “Our Be a Lifesaver campaign aims to inspire individuals to take action to help save animal lives in their own communities. Through collecting donations — $2, $5, and $20 at a time at checkout in Petco stores — we hope to raise more than $2.1 million to support lifesaving animal welfare work nationwide.”
Here are Packaged Facts’ 10 key pet product trends:
National pride is worth the price: While frequently associated with pet food and treats, “Made in the U.S.A.” also carries huge appeal in the durable petcare products market, especially in the collars, harnesses, and leashes category. Several companies offer products made in the U.S., including Coastal Pet Products, 2 Hounds Design, Up Country, Lupine and Wolfgang USA. All of Cycle Dog’s products are made in the U.S.A. as well, and its new Stars & Stripes collar, leash and other accessories take patriotism to a new level.
“Functional” a sought-after buzz word when purchasing pet beds: Features including easy to clean, durable and comfortable are now more or less de rigueur in the pet bedding market, so products focusing on function now typically offer additional appeals. In particular, specialty beds with comfort features can reduce pain while the animal attempts to fall asleep, helping the pet sleep better and reducing discomfort throughout the day. For example, memory foam and gel mattresses have become a mainstay in orthopedic beds for humans, so it should come as little surprise that similar products have carved out a solid niche in the pet market, especially for senior dogs.
Designer brand apparel for cats: In general, most pet apparel is geared towards dogs, which tend to be a lot more amenable to getting dressed up. Taking humanization to the extreme, one of the biggest ways cats have been impacting apparel markets is via human clothing. High-end designers such as Gucci, Marc Jacobs and Jonathan Anderson have incorporated cats into their recent collections.
Bowl designed to improve digestion, reduce neck strain: Many of the new, innovative designs in the bowl, feeder and waterer market tackle specific problems that pet owners have with their current feeding options. This includes products designed to reduce pets’ neck strain, improve digestion and maximize comfort and convenience while adding a sleek and stylish look to pet owners’ homes.
Fashionable pet carriers are in fashion: The importance of fashion and style cannot be overestimated since many pet owners seek out carriers that serve as a fashion accessory. Available in a vast range of materials, colors, styles, and patterns—with trims ranging from fine leather and faux fur to rhinestones and silver findings—pet carriers that look more like handbags also allow owners to sneak their pets into places that may not be dog-friendly. Accordingly, designer purse-type pet carriers, like those offered by Michael Kors and Chanel, are popular, with many manufacturers operating more like fashion designers As a result, many companies that started out with more basic models have been trending up to better compete with the growing ranks of marketers that focus exclusively on fashion-forward options.
Pet collar marketers capitalize on the “maximum visibility = safety” formula: For most pet owners, safety is a given when it comes to collars, leashes and harnesses, but marketers of these products continue to find ways to make these products even safer for both pets and humans. Coastal Pet Products, for example, recently updated the design of its Lazer Brite collars for maximized reflectivity, making the collar visible at up to 600 feet.
Pet feeders getting “Smarter”: The recent proliferation of high-tech products in the feeding and watering category may leave some pet owners overwhelmed with the array of choices. “Smart” feeders and waterers allow pet owners to set feeding schedules, control portion sizes, and even customize feedings for multiple pets. As a result, pet owners’ involvement in the feeding process is no longer tied to the bowl itself; in fact, with some of the new technology-based feeders, everything can be controlled remotely via a smart phone.
Customers favor customization, personalization: Pet owners enjoy products they can adapt to their own specific needs, including those they can personalize via appearance or function. German-made flexi offers a wide variety of flexible leashes that allow owners to do both, ranging from functional to luxurious. Its Comfort line offers the option to customize the leash with the company’s Multi Box or LED Lighting System options, attached via a fastener system, giving owners the ability to carry extra snacks and waste bags or light the way when it gets dark out.
Tiny pooches and cuddly kitties spurring pet stroller sales: More and more, owners of small dogs and cats want their pets to be able to enjoy the great outdoors as much as their larger canine counterparts, driving up interest in pet strollers. Strollers offer a safe way to experience new outdoor environments and provide stimulation. One marketer cashing in on this trend is Pet Gear, with its new Jogger No-Zip Stroller designed for runners or joggers with a large three-wheel design.
Whisker-friendly designs: Cats are notoriously finicky when it comes to food, and this behavior can extend to their food bowls as well. A common problem: many cats don’t like their whiskers touching the sides of their bowls when eating. New products include bowls with slightly curved designs that allow gravity to focus the food in the center of the bowl rather than being pushed to the sides while feeding. Other bowls are made with materials such as plant fibers to provide cats with mottled mate textures instead of the extra shiny or gloss surfaces believed to be unfavorable to most cats.
Animal Planet’s Puppy Bowl XIII was the first Puppy Bowl to air simultaneously on both coasts when it premiered on February 5, 2017 (Super Bowl Sunday) with three hours of puppies playing a mock football game. The inaugural Petco Lombarky trophy was awarded in Puppy Bowl XIII at Geico Stadium, a miniature set built for the TV show.
According to an Animal Planet press release, Puppy Bowl XIII kicked off at Geico Stadium with a special appearance by weather forecaster Mr. Punxsutawney Phil. The famous groundhog and two of his inner circle officiated the coin toss to start the game. This year’s Pedigree Starting Lineup boasted 39 puppies who also competed for the individual Bissell MVP (Most Valuable Puppy) by scoring the most touchdowns with dog-approved toys by Petco. This year’s Bissell MVP was Team Fluff’s Rory, a 17-week-old male poodle mix from Little Dog Rescue in Florida.
For the sixth year in a row, America’s favorite “ Rufferee,” Dan Schachner, returned to call the puppy penalties, furry fumbles and terrier touchdowns.Award-winning animal advocate and television correspondent Jill Rappaport introduced the Subaru Pup Close and Personal segments that highlight some of the heartwarming stories of the adorable athletes.
For Puppy Bowl XIII, Animal Planet worked with 34 different animal shelters and rescue organizations from across 22 states to fill the rosters of #TeamRuff and #TeamFluff with 78 adoptable players for this puppy pile-up. This year, the Bowl also featured three pups with special needs: Doobert (deaf), Lucky (three-legged) and Winston (hearing-and-sight impaired). One special player is drafted to play in Puppy Bowl XIII by celebrity dog Chunk Handler. Plus, viewers got to see the canines conduct their pre-game rituals when the cameras were allowed in the locker room.
While the puppies broke for a cat nap, the Arm & Hammer Clump & Seal Kitty Half-Time Show got underway with a performance by the feline musical group Chicago Rock Cats with Kitty Gaga singing “Puparazzi ” to her little monsters of adoptable rescue kittens.
The puppy teams added rescue mascots to their cheering section. Team Ruff gained the watchful eye of Orlando the Screech Owl, and Team Fluff recruited Muffin the Chinchilla who adds another layer of fluff. Getting the fans excited on the sidelines are rescue rabb its and guinea pig cheerleaders who hop into action. “Meep the Bird” got a ma keover and returned as a rescue African Gray Parrot. Meep talked sports with Geico The Gecko and live tweeted updates throughout the big game.
Plus, Puppy Bowl fans got a glimpse of celebrity dogs Chloe the Mini Frenchie, Chloe Kardoggian, Ella Bean, Marnie the Dog, Manny the Frenchie, Mervin the Chihuahua, Sometimes Carl and Toast Meets World with her siblings Muppets Revenge and Underpants the Dog who watched the biggest game of the year from the stands. As always, fans witnessed Puppy Bow’s water bowl cam, slow-motion playback cam and fan-favorite Dairy Queen kiss cam. Viewers won’t miss a minute of excitement with aerial shots of the field from the Sheba Sky Box, and Surge the Hamster was back on his wheel powering the Puppy Bowl score board.
Puppy Bowl Virtual Reality, sponsored by Pedigree, gave viewers a pup’s eye view of the action on the Geico grid iron through the eyes of Buttons, one of this year’s Puppy Bowl XIII players. Not letting her diminutive size hold her back when tackling opponents in a scrimmage spanning two video halves, Buttons played her way through the piles of puppies, chew toys and assistant coaches to score a winning touchdown.
On game day, puppy supporters were invited to vote in the Most Valuable Puppy poll . Viewer votes determined which heavenly hound gets barking rights and the title of Bissell MVP, which will be revealed at the end of the broadcast. Before and during the action, keep an eye out for guest takeovers on Animal Planet Instagram and Snapchat. This year’s roster includes players from AHeinz57 (Iowa), Big Fluffy Dog Rescue (Tennessee), Citizens for Animal Protection (Texas), Last Hope K 9 (Massachusetts), Miami-Dade County Animal Services (Florida), Mr. Bones & Company (New York), Nevada SPCA, Paw Works (California), Stray Rescue (Missouri), among others.
The ASPCA in New York provided adoptable kittens for the Kitty Half-Time Show; the cheerleading rescue rabbits and guinea pigs are from Luv-N- Bunns (Philadelphia) and Helping All Little Things (New Jersey). The chinchilla mascots were provided by Chin Friends Chinchilla Rescue (New York) and the owl flew in from Volunteers for Wildlife (Long Island). The African parrot was provided by Phoenix Landing rescue (Washington, DC).