Tag: Puppy Bowl

2024 Puppy Bowl: see photos and videos

January 11, 2024

Puppy Bowl XX (Photo courtesy of Warner Bros. Discovery)

The following is a press release from Warner Bros. Discovery:

Puppy Bowl, the original and longest running call-to-adoption television event, returns for a 20th year on Sunday, February 11, 2024 at 2PM ET / 11AM PT and will be simulcast across Animal Planet, Discovery, TBS, truTV, Max and discovery+.

The three-hour television matchup will be the biggest yet, featuring 131 puppies, 73 shelters and rescues across 36 states and territories – including the all-time smallest pup, Sweetpea, at 1.7 lbs and the biggest, Levi the Great Dane at 72 lbs. Inspiring adoption stories will highlight the dedication and incredible work of rescues and shelters, as puppies from Team Ruff and Team Fluff take to the gridiron in the Puppy Bowl XX stadium to win the WAYFAIR® “Lombarky” trophy and find their forever homes. To celebrate 20 years of the game, four previous Puppy Bowl players return to be inducted into the all-new Puppy Bowl Hall of Fame.

The game kicks off when the PEDIGREE® Starting Lineup players take to the field. Dash, a Pomeranian/pug, and Maggie, a chow chow/American Staffordshire terrier representing the US Virgin Islands for the first time, will compete for Team Fluff while Tater, an Australian cattle dog/German shepherd, and Peanut Pretzel, a pug from Los Angeles, will look to bring Team Ruff to victory. As the game progresses, it will be revealed which puppy player has what it takes to be named the MVP (Most Valuable Puppy) or to win the SUBARU OF AMERICA, INC. Underdog Award. 

Six special needs puppy players will also be introduced including Riddle, a pug terrier who suffers from the neurological condition cerebellar hypoplasia; Mr. Bean, a papillon who only has his two hind legs; and four pups who don’t let their deafness slow them down on the gridiron.

For the first time ever, puppies are taking over the show’s production by operating the cameras and lighting, directing from the control room, stage managing on the studio floor and even coaching Team Ruff and Team Fluff. Puppy Bowl referee Dan Schachner returns for his 13th year and for the first time, will have a puppy assistant coach, Whistle, who helps him call the plays and fumbles. With new camera angles, including a ref GoPro camera and wide-angle shot from the goal posts, viewers will experience getting nose-to-nose with the puppies. Fan-favorite elements including the slo-mo cam, NEXGARD® Brand Products blimp, the coveted water-bowl cam and the TEMPTATIONS™ Skybox kittens will return alongside sportscasters Steve Levy and Taylor Rooks providing play-by-play commentary between Team Ruff and Team Fluff.

Puppy Bowl XX begins with the annual pre-game show at 1PM ET/ 10AM PT on Animal Planet, going behind-the-scenes on the Puppy Bowl draft with exclusive interviews with coaches and players. Puppy Bowl fans will also learn more about each player’s breed mix and other unique traits from the Wisdom Panel™ pet DNA test that could help determine who will have a furry leg-up on the field. The pre-game show will check in with the BISSELL® Pet Foundation to see how they are continuing to make an impact with their rescue mission efforts and will also provide a first-look at the Kitty Halftime Show presented by ARM & HAMMER™ SLIDE™.

Also returning are the SUBARU OF AMERICA, INC. “Pup Close and Personal” segments that share some of the all-star athletes’ backstories. Featured will be Baltimore Ravens’ Ronnie Stanley’s rescue foundation which trains dogs, including hound Linus, to support people with special needs; and Beignet, a New Orleans dachshund, who gets a nose to tail makeover before the big game.

Puppy Bowl’s annual ‘Adoptable Pup’ segments sponsored by PEDIGREE ® features puppies – and a few kittens – from 14 shelters and rescues across the country that will be available for adoption during the game. Country singer and adoption advocate Miranda Lambert will introduce the first segment, as her non-profit, MuttNation, will feature a senior dog seeking their forever home.

Following Puppy Bowl XX, TBS’ new series hosted by comedian and actress Sarah Silverman, “Stupid Pet Tricks,” will premiere with a special multi-network sneak peek across TBS, Discovery, truTV and Animal Planet on Sunday, February 11 at 5PM ET/ 2PM PT.

In celebration of Puppy Bowl XX, Warner Bros. Discovery is partnering with Best Friends Animal Society, a leading national animal welfare organization, to help animals find their loving homes and will match donations to cover adoption fees for their pet lifesaving centers nationwide from February 7-14. Text PUPPY to 707070 or head to PuppyBowl.com/donate to double your impact or find a shelter near you.

Audiences can follow the conversation on social media with #PuppyBowl, and follow Animal Planet on Facebook, X, Instagram, and TikTok, as well as Puppy Bowl on Facebook for more updates.

Keep checking PuppyBowl.com for more information on the participating pups, the full photo gallery, and to vote on which pup you want to win the Pupularity Playoffs. Enjoy the spirit of Puppy Bowl at home with the official Puppy Bowl XX Collection, a curated assortment of apparel and accessories for you and your dog, available at PuppyBowl.com/shop.

Official Puppy Bowl XX sponsors include ARM & HAMMER™ SLIDE™, BISSELL®, MAYTAG™, NEXGARD® Brand Products, the PEDIGREE® brand, RING, SUBARU OF AMERICA, INC., TEMPTATIONS™, WISDOM PANEL™ and WAYFAIR®.

ANIMAL PLANET DRIVES IMPACT FOR PET ADOPTION WITH PARTNERSHIPS TO CELEBRATE 20 YEARS OF PUPPY BOWL

In celebration of the three-hour matchup featuring 131 puppies, 73 shelters and rescues across 36 states and territories, Animal Planet has paired with marketing and multiplatform partners to build opportunities for fans to experience Puppy Bowl. Best Friends Animal Society, Funny Face Bakery, National Football League Players Association, and Wag! join returning collaborators Bark Social, Grounds and Hounds, Pooch Perks, Southwest Airlines, and Valpak to support Puppy Bowl and raise awareness to find animals their forever homes.

“For the 20th anniversary of Puppy Bowl, we made this beloved pop culture event bigger and better than ever. In addition to working with a group of amazing brands and extending our reach, a big goal for our team was to drive more impact for pet adoption than ever before. Each one of our partnerships gives our fans fun ways to join the Puppy Bowl celebration but also drives awareness for shelters across the country,” said Karen Bronzo, Chief Marketing Officer, U.S. Networks Group, Warner Bros. Discovery.

This year’s Puppy Bowl partners include:

· Bark Social – Bark Social, the premier social club for dogs and dog lovers, will be hosting Puppy Bowl XX watch parties on Sunday, Feb. 11 from 1PM to 5PM ET at their Bethesda, Baltimore, Philadelphia, and Alexandria locations. Bark Social’s venue hosts a professionally monitored off-leash yard and features a fully stocked bar/beer garden and cafe ready for happy hours, sports games, trivia, drag shows, and more. Cheer for Team Ruff or Team Fluff with your furry best friend while grabbing a drink, playing games, winning prizes, and enjoying delicious bites with lots of chances for social media-worthy moments. Attendees can even go home with their own new MVP from one of the on-site adoption experiences. For more details, please visit www.barksocial.com or @bark_social.

· Best Friends Animal Society – In celebration of Puppy Bowl XX, Best Friends Animal Society, a leading animal welfare organization working to end the killing of cats and dogs in Americas shelters by 2025, will be waiving adoption fees from February 7 – 14 at their pet lifesaving centers across the country. Additionally, over 150 of Best Friends shelter and rescue group partners will also be participating in the fee-waived week. To find a participating shelter or rescue near you, visit bestfriends.org/puppybowl.

· Funny Face Bakery – Funny Face Bakery has partnered with Puppy Bowl to offer the ultimate treat bundle for pets and their humans. Their meme-worthy decorated cookies will be offered alongside special dog treats to celebrate the big game. Visit Funny Face Bakery or follow them on Instagram and TikTok (@funnyfacebakery) for more information.

· Grounds and Hounds – Grounds & Hounds Coffee Co. and Animal Planet have partnered together to create The Official Fuel of Puppy Bowl. For this limited release collaboration, the perfect blend was created to accompany a cozy winter morning with your best friend. Blending the highest-grade beans from Guatemala and Papua New Guinea, Grounds and Hounds developed the most aromatic and smooth Medium Roast blend to date. Each purchase of the exclusive Puppy Bowl Blend will include a complimentary official Puppy Bowl Game Day Bandana.

· Pooch Perks – Pooch Perks is the leading dog subscription box service dedicated to pampering furry family members. In collaboration with Puppy Bowl XX, a special selection of toys and treats have been curated to complement both Puppy Bowl and the month of LOVE in February. Each Pooch Perks Puppy Bowl Box comes with the official Puppy Bowl XX bandana, football & valentines themed toys and yummy treats and toys that both pets and owners will enjoy while watching Puppy Bowl.

· National Football League Players Association – The NFL Players Association (NFLPA) partnered with Animal Planet to connect dog lovers in the league with adoptable pups from Operation Paws for Homes for the ultimate puppy play date. Baltimore Ravens players Zay Flowers and Patrick Queen spent the afternoon with these pups as they tested their pet knowledge, discussed their experience with dog adoption, and participated in a few puppy piles. Follow @animalplanet and @nflpa on Instagram to see the fun moments.

· Southwest Airlines – Those flying on Southwest Airlines(R) during the month of February can enjoy Puppy Bowl content via the Inflight Entertainment Portal. Flyers can check out Animal Planet’s Puppy Bowl On Demand TV series to watch past Puppy Bowl favorite games and moments, including Puppy Bowl XIX, and an exclusive video, “Journey to Puppy Bowl,” which follows three puppies as they flew on Southwest to the cutest game in sports. Want to bring your own four-legged friend with you onboard? Southwest allows small dogs and cats to travel in-cabin in an approved carrier.

· Valpak – From the mailbox to the gridiron, Valpak is all about tackling savings. Valpak is helping Puppy Bowl celebrate its 20th anniversary with a takeover of the iconic blue envelope, offering one fan the chance to score a $10,000 sweepstakes prize. Plus, inside select envelopes, there’s a chance to win $100 towards the adoption fee for a new best friend.

· Wag! – Wag! is partnering with Puppy Bowl XX to celebrate the love and joy of pets by offering $10 off pet care when you use code PUPPYBOWL. Plus, Wag! will be matching donations made through the Wag! app to Best Friends Animal Society, up to a total of $10,000, between now and the big game.

Multi-platform elements for Puppy Bowl XX can be found on PuppyBowl.com, including photo galleries, Meet the Players-style videos, and adoption page for animals in need of a home. The “Pupularity Playoffs” bracket returns for the fourth consecutive year as fans vote on the Most Pupular player in the starting lineup. Following a month of on-air placements and social promotion, the winner of the bracket will be revealed in the pre-game show on Animal Planet.

Puppy Bowl superfans can also show their team spirit using Puppy Bowl stickers/GIFs pack that are available on GIPHY and in-app on Instagram, TikTok, Twitter, and more. These are designed to add game day flair to viewers’ social posts, texts, and emails. AR filters are also available on Instagram, Facebook, and TikTok for fans to join the fun. The “Puppy Presser” allows users to share a spotlight moment with their pet, while “Puppy Bowl Gameday” creates an immersive experience, placing a viewer on the Puppy Bowl field for a touchdown and being chased by puppy players.

Viewers can also share their pets enjoying the game by posting photos on social media using #PuppyBowl for a chance to be featured on TV during the telecast.

Puppy Bowl XX is produced for Animal Planet by Bright Spot Content, an All3Media America company.

About Warner Bros. Discovery:

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

Puppy Bowl XX Participants

2023 Puppy Bowl: See photos and videos

January 25, 2023

Effie in “Puppy Bowl XIX” (Photo by Elias Weiss Friedman)

The following is a press release from Animal Planet:

Puppy Bowl returns for its 19th year on Sunday, February 12, 2023, at 2:00PM ET / 11:00AM/PT, and for the first time will be simulcast across Animal Planet, Discovery Channel, TBS, HBO Max and discovery+ — a rare opportunity for new viewers to experience the original and longest running call-to-adoption TV event. This year’s program will feature Bleacher Report host Taylor Rooks, sports commentator Steve Levy, Egypt Sherrod and Mike Jackson (“Married to Real Estate”), Faruq Tauheed (“Battlebots”), Zak Bagans (“Ghost Adventures”), Alex Guarnaschelli (“Supermarket Stakeout”) along with talent from Discovery Channel’s “Street Outlaws” franchise, New Line Cinema’s upcoming film “Shazam! Fury of the Gods,” and some of the biggest sports personalities from Warner Bros. Discovery Sports.

With more puppies and more inspiring adoption stories than ever before, Puppy Bowl XIX will highlight the incredible work of rescue and shelter workers who dedicate their lives to helping animals find their forever homes. Puppy Bowl XIX will feature 122 puppies, 67 shelters and rescues across 34 states — and for the first-time will feature a Native American animal organization and a puppy player from Dominica, West Indies.

Puppy Bowl XIX will start with a pre-game show at 1:00PM ET/ 10:00AM PT to give audiences the inside scoop on the Puppy Bowl draft with exclusive interviews with coaches and players. Audiences will also learn more about each puppy player’s breed mix and other unique traits from Wisdom Panel™ dog DNA test that could help determine which puppy player will have a furry leg-up on the field. The pre-game show will also provide a first-look at the ARM & HAMMER™ SLIDE™ Kitty Halftime Show.

The game kicks off when the PEDIGREE® Starting Lineup players take to the field and as the game progresses, it will be revealed which puppy player has what it takes to be named the BISSELL® MVP (Most Valuable Puppy) or to win the SUBARU OF AMERICA, INC. Underdog Award.

Puppy Bowl referee Dan Schachner returns for his 12th year of overseeing the stumbles & tumbles and calling all the puppy penalties and touchdowns while sportscasters Steve Levy and Taylor Rooks return to provide play-by-play commentary. Audiences will also see the return of Puppy Bowl’s ‘Adoptable Pup’ segments sponsored by PEDIGREE ®. Sprinkled throughout the program, 11 shelters from around the country will feature one of their puppies (and 3 shelters with kittens during KITTY HALF-TIME) that are all up for adoption during the game! Other fan-favorite elements return, including the Puppy Cheer Squad, the coveted water-bowl cam, the slo-mo cam, end zone pylon cameras to catch all the action, in addition to an all-new backstage look at the puppy players’ red-carpet arrivals ahead of the game.

Also returning are the SUBARU OF AMERICA, INC. “Pup Close and Personal” segments that share the back stories of the adorable star athletes. Viewers will meet Cooper, a Boston terrier/ boxer mix from Seattle Humane, who marks the Emerald City’s debut in Puppy Bowl with a visit to the Seattle Seahawks’ Training Camp where Defensive End Shelby Harris coaches Cooper on his signature moves, and Inya, a Chihuahua/ miniature Pinscher mix rescued by the Phoenix-based NAGI Foundation working to restore the sacredness of the Native American community by uniting people and animals. For more “Pup Close and Personal” stories featured in Puppy Bowl XIX, please click HERE.

During the game, audiences will also meet eleven special needs puppy players looking for their forever homes that will include Julius, a hearing-impaired Dalmatian, Marmalade, a sight and hearing-impaired Border Collie/ Australian Cattle Dog; Mykonos, a American Staffordshire Terrier/ Bulldog with a cleft palate, among others.

Official Puppy Bowl XIX sponsors include BISSELL®, WAYFAIR®, ARM & HAMMER™ SLIDE™, NEXGARD®, The PEDIGREE® brand, SUBARU OF AMERICA, INC., TEMPTATIONS™, and WISDOM PANEL™ pet DNA test.

Viewers can join the conversation on social media by using the hashtag #PuppyBowl and following Animal Planet on Facebook, Instagram, Twitter, and TikTok for the latest updates.

Keep checking PuppyBowl.com for more information on the participating pups and to learn how you join in on the fun.

Puppy Bowl XIX is produced for Animal Planet and discovery+ by Bright Spot Content, an All3Media America company.

About Animal Planet

Animal Planet, one of Discovery, Inc.’s great global brands, is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Available to 360 million homes in more than 205 countries and territories, Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. For more information, please visit www.animalplanet.com.

About Discovery

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About TBS

TBS, a Warner Bros. Discovery brand, is a top-rated destination for television among young adults and known for escapist, good-time entertainment, featuring smart, imaginative characters with heart and comedic edge. From unscripted and scripted comedy series to game shows, and animated programming, TBS’ Originals slate is comprised of some of the most popular shows on cable — “AEW: Dynamite,” “American Dad!,” “Miracle Workers,” “Wipeout,” “Friday Night Vibes,” and “The Cube” along with upcoming series “Stupid Pet Tricks”. TBS’ lineup also includes comedy hits like “Young Sheldon” and “The Big Bang Theory,” classic sitcom favorites such as “Friends,” blockbuster movies, and live event coverage of Major League Baseball, the NCAA Division I Men’s Basketball Championship and “ELEAGUE,” Warner Bros. Discovery’s eSports gaming competition. Website: www.tbs.com

About HBO Max

HBO Max™ is a streaming platform that offers best in class quality entertainment, delivering the greatest array of series, movies, and specials from the iconic brands of HBO, Warner Bros., and DC, as well as Max Originals and blockbuster films. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. Currently available in 61 countries, HBO Max began its global rollout launching in markets across Latin America and the Caribbean in 2021, followed by European launches in the Nordics, Iberia, the Netherlands and Central and Eastern Europe.

About discovery+

discovery+ is the definitive non-fiction, real life subscription streaming service from Warner Bros. Discovery. With the largest-ever content offering at launch, discovery+ features a wide range of exclusive, original series across popular passion verticals including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com, or find the discovery+ app on most mobile and connected TV devices.

About WBD Sports

WBD Sports is a global leader in premium sports content across all platforms, engaging fans in more than 200 markets and in over 20 languages. The WBD Sports U.S. portfolio includes multi-platform partnerships with the National Basketball Association (“NBA”), Major League Baseball (“MLB”), National Collegiate Athletic Association (“NCAA”), National Hockey League (“NHL”) and United States Soccer Federation (“USSF”). WBD Sports Europe features Eurosport, the leading sport destination and the Home of the Olympic Games in Europe, as well as Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Golf Digest. In 2022, Eurosport UK combined with BT Sport to create an extensive collection of live sports coverage for fans in the UK and Ireland.

WBD Sports’ owned-and-operated platforms include Bleacher Report – the #1 digital destination for young sports fans, reaching more than 175 million users each month – Eurosport.com, Europe’s #1 online sports news website, House of Highlights, HighlightHER and a full suite of digital and social brands. TNT Sports is WBD’s sports content brand in Argentina, Brazil, Chile and Mexico. Several regional sports networks, serving fans live sports in each of the respective U.S. markets, are also owned and/or operated by WBD Sports in the U.S.

2022 Puppy Bowl: See photos and videos

(Photo courtesy of Discovery+/Animal Planet)

The following is a press release from Discovery+ and Animal Planet:

Everyone’s favorite other game is back in action for the ultimate woof-a-thon. The original call-to-adoption television event and cutest sports competition, PUPPY BOWL, returns for its 18th year, highlighting more shelters, more incredible stories, and the most puppies ever featured in PUPPY BOWL history. Get ready to cheer on the adoptable puppy players of TEAM RUFF and TEAM FLUFF as they give it their all to catch air-speed and take home this year’s CHEWY “Lombarky” trophy. Catch all the action in the GEICO ‘stadium within a stadium’ that takes this game to the next level. Between ear pulls, tail tugs, sloppy kisses, incredible interceptions, puppy penalties and hard-won touchdowns, this is the game you don’t want to miss! Tune in to PUPPY BOWL XVIII, the 3-hour spectacular event that can be streamed on discovery+, the definitive non-fiction, real life subscription streaming service, and Animal Planet on Sunday, February 13 at 2 PM ET/11 AM PT.

PUPPY BOWL celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their fur-ever loving homes. This year an astounding 67 shelters and rescues from 33 states bring 118 incredible adoptable puppy players out to sport their TEAM RUFF ‘Tail Mary Tangerine’ and TEAM FLUFF ‘Bark Blue’ bandana colors. Each pup player is coming to strut their paws and show off their uniqueness, and with the help of the Wisdom Panel™ dog DNA test, we’ll find out what’s beyond those bandanas and luscious fur, and how each dog’s breed mix might give them a leg-up on the field. And on top of these hidden traits which may be revealed, these players will give it their all to chase, fetch, guard, heel, and sprint to the CHEWY end zone pylons for the ultimate touchdowns and score game catching field goals on THE HOME DEPOT goal posts.  

Thanks to our returning and notoriously entertaining slo-mo cam, fans will get to see these canines’ devotion to the game as they put their tricks to the test to score a touchdown and a possible chase of the tail. While showing off their tricks and shakes, audiences will get the pawesome views from the water bowl cam which will catch our furry friends in a PEDIGREE® timeout to re-energize their quirky selves and quench their thirst. For the ultimate top-notch aerial view, the TEMPTATIONS™ Kitty Sky Box will also be featured throughout the game so fans can feel as if they’re in the center of all the puppy madness. 

The PUPPY BOWL XVIII Pre-Game Show begins exclusively on discovery+ and Animal Planet at 1PM ET/ 10AM PT where fan-favorite PUPPY BOWL sportscasters Rodt Weiler, Sheena Inu, James Hound, and field reports Mini Pinscher and Greta Dane provide the inside scoop on this year’s Puppy Bowl Draft ahead of the big game. The pre-game show spotlights exclusive interviews with coaches and players, a look at the adorable pups warming up and running their favorite routes during CHEWY’s ‘Play of the Day.’ In addition, audiences will get a first-look tease at the purr-fect halftime show through the ARM & HAMMER™ Clump & Seal™ Kitty Halftime Report. We’ll also get puppy DNA analysis from Wisdom Panel™ dog DNA test Players Report and catch up with several special puppy players past and present including Chunky Monkey, who won the hearts of many during Puppy Bowl XVII and Marshall, who was declared victorious as the winner of the Puppy Bowl XVII ‘Pupularity Playoff”. Those who tune-in will meet Biscuit, the Washington Capitals service pup who is training with America’s VetDogs and see a special look at the BISSELL Pet FoundationTM and their rescue efforts of transporting cats and dogs out of the Hurricane Ida danger zone to safety at Animal Welfare League in Alexandria, VA. 

To kick off the game, special guests Elmo & Tango are traveling all the way from Sesame Street to gather the PEDIGREE® Starting Lineup players in the center of the field for the PUPPY BOWL XVIII coin toss to who from Team Fluff or Team Ruff will be the first to wag their tails! In addition, Elmo & Tango will be featured throughout the game as they cheer on one unforgettable pup, Wasabi, a Chihuahua/Cocker Spaniel mix from The Sato Project, from the sidelines throughout the game. As the game progresses, we will see which pup has what it takes for the one and only BISSELL Pet FoundationTM MVP (Most Valuable Puppy) award by scoring the most touchdowns. This pup will join a league of past MVP champions, and through TROPICAL SMOOTHIE CAFE®, audiences will catch up with a previous Puppy Bowl MVP now in his loving, forever home and living his best life “on Tropic Time”. Be sure to tune in to find out which lucky pup will also take home the coveted SUBARU OF AMERICA, INC. Underdog Award! 

And of course, Dan Schachner, PUPPY BOWL’s official and favorite Ruff-eree is returning for his 11th year of calling the puppy penalties, ruffs stumbles & tumbles, and awesome touchdowns for a game unlike any other. Dan is ready for the ultimate puppy showdown and fans will hear all these calls and more from returning commentators Steve Levy and Taylor Rooks as they give us the play-by-play coverage of the rambunctious pups of Team Fluff and Team Ruff as they frolic, jump, dive, and occasionally snooze their way to victory. In addition to seeing these puppy players on the field, audiences will also see the return of the SUBARU OF AMERICA, INC. Pup Close and Personal segments that shine a light on adorable star athletes including one special Senior Spotlight story which showcases that age is just a number and senior dogs are ultimately puppies at heart. This year’s Pup Close and Personal features various segments including:

  • A special profile on Orange Twins Rescue, started by Ariana Grande and her choreographers and creative directors’, twins Scott & Brian, who accompany a pair of bonded Siberian Husky/ Chihuahua mix puppy sisters, Bimini & Tayce to Farm Animal Refuge in San Diego where they meet baby goats and cows
  • Kirby, a very special Labrador retriever who is the Houston Texans’ service pup in-training in partnership with America’s Vet Dogs, who visits NRG Stadium for a service practice session with Texans player Justin Reid
  • Hoku, a American Staffordshire Terrier/ Catahoula Leopard Mix; and Puppy Bowl’s first ever Hawaiian pup, from Maui Humane Society, who as a participant of the rescue’s ‘Buddies’ program, embarks on a special field trip to a hike in Maui’s National Parks where we learn about the legend of the ‘Poi’ dogs of ancient Polynesian culture
  • Birch, a Chihuahua / Toy Fox Terrier mix who is cared for by a special foster under Ninna’s Road to Rescue foster program and is coached for the big game by Puppy Bowl XVI alum, Darcy
  • Benny, a special needs Labradoodle, who is living his best life with a foster from Bosley’s Place where he spends his days practicing laps on the lush property with his fellow dog companions
  • A special look at The Dogist (Elias Weiss Friedman) who teams up with Pilots to the Rescue, to bring one incredible Dalmatian puppy, Pongo, on a flight from a Virginia shelter to New York City for PUPPY BOWL XVIII

 In addition to these incredible Pup Close stories, PUPPY BOWL XVIII will also feature an unforgettable senior spotlight story featuring Mr. Lee Asher from the upcoming discovery+ series, My Pack Life, as he hosts Sharkey, a Greyhound Mix from Family Dogs New Life shelter at his own rural sanctuary, The Asher House, in Oregon where Sharkey will not have a day full of adventure but will have a chance of finding a forever home.  

During the game, audiences will also meet nine fuzzball special needs players that are looking forward to finding their forever home; including Benny, a wheelchair bound Labradoodle featured in one of this year’s Pup Close stories; Forrest, a one-eyed Neapolitan Mastiff/Cane Corso Mix; Rocket, a deaf Chihuahua/Dachshund: Pongo, a deaf Dalmatian; Ridley, a deaf and vision impaired Border Collie; Bunny, a deaf American Staffordshire Terrier/Labrador Retriever Mix; Moby, a French Bulldog with a cleft palate; Bimini, a vision impaired Siberian Husky/Chihuahua Mix; and Irwin, a three-legged ​​American Pit Bull Terrier/Chihuahua Mix. This year’s big game will feature the return of two special PUPPY BOWL moments. First, TEAM RUFF and TEAM FLUFF players will be cheered by adorable, adoptable puppy cheerleaders who will root and howl for their favorite players from the sidelines. This year, the new cheer squad will bring-it from their own special sideline setup to shake their pom poms, run a few cheer-formations, and amp up the volume with an overload of cuteness as PUPPY BOWL XVIII players make their way down the field. Next, audiences will again see Puppy Bowl’s ‘Adoptable Pup’ segments, hosted by Dan Schachner and sponsored by CHEWY. Sprinkled throughout the program, 11 shelters from around the country will feature one of their puppies (and 3 shelters with kittens during KITTY HALF-TIME) that are all up for adoption during the game! 

In addition to these unforgettable moments, put your paws together midway through the game for the ARM & HAMMER™ Clump & Seal™ KITTY HALF-TIME SHOW for these adoptable kittens at their practically purr-fect beach party. At this ocean-side getaway, audiences will experience the beach-tastic party with these felines having some fun in the sun and learning about their heartwarming adoption stories in their loving new fur-ever home.

Fans can also access even more furry fun and exclusive content by downloading discovery+. Leading up to PUPPY BOWL XVIII, discovery+ and Animal Planet GO users will find exclusive in-app original programming, including the PUPPY BOWL mid-form series “Pupclose & Personal” featuring Ariana Grande’s best friends and choreographers, Scott and Brian Nicholson, who founded Orange Twins Rescue, a non-profit organization that rehabilitates and rescue animals in need. Plus, we’ll also see Dan the Ref take us down memory lane, highlighting the very best and firsts of Puppy Bowl’s 17-year history. Additionally, fans are also invited to Tweet along with game day commentator Meep the Bird and vote in real time, for the winner of the Most Valuable Puppy award. Results will be revealed during the epic program.

For the first time in Puppy Bowl history, there will be 23 exclusive Puppy Bowl NFTs released leading up to and on the day of the game hosted by Chronicle, an NFT studio and marketplace. Each drop will feature unique and pawsitively adorable trading cards varying in price and rarity, and a portion of the proceeds from all the sales will benefit Orange Twins Rescue, an animal rescue organization founded by brothers Scott and Brian Nicholson, and Ariana Grande. For the latest on when the NFTs are releasing, follow along on Animal Planet’s Twitter, Instagram, Facebook, and TikTok.

Additionally, fans can look forward to the following exclusive digital content: Elmo will be taking over Discovery’s Instagram Story to tell his own puppy adoption story; Kirby, the Houston Texans’ service pup in-training, will be hosting a Discovery Instagram Story takeover as he prepares to play in the Puppy Bowl; and the cutest pregame puppy scrimmage will stream live on Animal Planet TikTok the day of the game.

Fans can also show off their puppy fandom by using the special custom GIF sticker pack available by searching “Puppy Bowl” in the GIF section on social platforms or by visiting the Puppy Bowl GIPHY page. 

Official PUPPY BOWL XVIII sponsors include ARM & HAMMER™ Clump & Seal™, BISSELL Pet FoundationTM, CHEWY, GEICO, THE HOME DEPOT, the PEDIGREE® brand, SUBARU OF AMERICA, INC., TEMPTATIONS™, TROPICAL SMOOTHIE CAFE®, and Wisdom Panel™ pet DNA test. 

For more information about the shelters, rescues and organizations that participated in PUPPY BOWL XVIII, Animal Planet audiences can visit Puppybowl.com/Adopt. 

PUPPY BOWL XVIII is produced for discovery+ and Animal Planet by Bright Spot Content, an All3Media America company. Simon Morris is executive producer and showrunner with Suzanne Rauscher and Sandy Varo Jarrell also serving as executive producers. For Animal Planet, Erin Wanner is executive producer, Pat Dempsey is supervising producer, and Marissa Donovan is production coordinator.

PUPPY BOWL XVIII PLAYERS

2021 Puppy Bowl: see photos and videos

January 6, 2021

Puppy Bowl (Photo by Elias Weiss Friedman/Discovery+/Animal Planet)

 

The following is a press release from Discovery Networks:

“We need puppies now more than ever!” said everyone. Have no fear because television’s cutest sports competition and the original call-to-adoption TV event “Puppy Bowl” returns on Sunday, February 7, 2021 for the biggest, most exciting game to date, now as a 3-hour event that can be viewed on both Discovery+, the definitive non-fiction, real life subscription streaming service that features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of Discovery+ on Verizon, and Animal Planet on February 7, 2021, at 2PM ET/11AM PT. Join Discovery+ and Animal Planet for this special three-hour event to experience all the fuzzy puppy faces from Team Ruff and Team Fluff who go paw to paw to win the Chewy “Lombarky” trophy in “Puppy Bowl’s” all-new venue, a ‘stadium within a stadium’ that’s bigger and better than ever before. Be sure to be on the lookout for Team Ruff who is looking to reclaim their title after last year’s loss – they’re coming back with a vengeance! Gear up because it’s officially the most wonderful time of the year for the biggest game of the year – “Puppy Bowl XVII”!

“Puppy Bowl” celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their loving homes. In years past, “Puppy Bowl” is 16 for 16 with the adoption rate at 100% as all puppies and kittens featured in “Puppy Bowl” to date have found their forever homes with loving families. And even though this past year has been different from year’s past, one thing is for certain—there will be a “Puppy Bowl”—and discovery+ and Animal Planet continue this annual tradition to highlight these special puppy players and kittens so that they can finally find the place they are meant to call ‘home.’

This year, 22 shelters and rescues from nine Northeastern States are enlisted to bring 70 incredible adoptable puppy players out for “Puppy Bowl” to sport their Team Ruff ‘Tail Mary Tangerine’ and Team Fluff ‘Bark Blue’ bandana colors. What genetic traits are these pups bringing to the game? With the Wisdom Panel™ dog DNA test, we’ll find out what’s beyond those big puppy dog eyes and how each dog’s breed mix might give them an advantage on the field. We’ll see their skills playout in the brand-new Geico Stadium, where these adoptable players have even more room to rumble and fumble!  Fan-favorite elements, including slow motion replays, nose-to-nose action from the famous water bowl cam, and aerial shots of the field from the brand-new Temptations Sky Box are all back this year, along with epic drone shots of puppy players across the arena that bring audiences as close as possible to all the game-play action. The Home Depot goal post nets serve as the backdrop to every touchdown and field goal as audiences have a front row seat view through lens of the cameras in the Chewy end zone pylons.

Joining this year as “Puppy Bowl XVII” announcers are ESPN’s Monday Night Football play- by- play announcer Steve Levy and SportsCenter host Sage Steele who will be providing puppy analysis throughout the game! The “Puppy Bowl XVII” Pre-Game Show begins at 1 PM ET/ 10 AM PT where long-time “Puppy Bowl” sports correspondents Rodt Weiler, James Hound and Sheena Inu, and field reports Brittany Spaniel and Herman Shepard pump up the crowd with pup insights on the furry matchups before the big game. Sponsored by [ yellow tail ]® wine, the Pre-Game Show will also offer ideas on how to create a “Puppy Bowl” “tail”gate party for the perfect viewing experience. The game opens with a special performance of the National Anthem by singing-group and internet sensation, Boys World, before kicking off with the pups of the Pedigree Starting Lineup, who are giving it their all to compete for the one and only Bissell MVP (Most Valuable Puppy) award by scoring the most touchdowns. Who will take home the title this year to join the greats of puppies past in the Puppy Bowl MVP Hall of Fame? Tune in to find out this and which lucky pup will also take home the coveted Subaru of America Inc. Underdog Award!

Joining the game for the 10th year in a row is America’s favorite “Rufferee,” Dan Schachner, who, after a decade, is ready to call the puppy penalties, ruffs & tumbles, and pawsome touchdowns for a game unlike any other. Award-winning animal advocate and television correspondent Jill Rappaport also returns to introduce the Subaru of America, Inc. Pup Close and Personal segments that shine a light on some of these adorable athletes and other adoptable puppies across the country, in addition to the special Senior Spotlight stories which showcase that age is just a number with senior dogs who are ultimately puppies at heart.

This year’s Pup Close and Personal highlights include a special profile of actress and animal advocate Kristen Bell who has teamed up with Annenberg PetSpace in Los Angeles to spend time with Java, a Labrador mix puppy looking for a fur-ever home to snuggle in; Biscuit, a very special Maltese mix pup from Paw Works in LA, who gets a special day out with one lucky kid baker from Food Network’s ‘Kid Baking Championship,’ where we’ll also hear from hosts Valerie Bertinelli & Duff Goldman; Fozzie, a Foster Dogs Inc. Norwegian Elkhound who experiences his first ever grooming from Harlem Doggie Day Spa; and Foofur, a Shepherd mix puppy who is cared for by a very special foster under the PAWS Chicago foster program. Other in-depth profiles include Marshall, a deaf Boston Terrier mix rescue pup who’s training with Green Dogs Unleashed to be a therapy dog, where at a local hospital, he will provide a group of COVID ER nurses with a much-needed mental break in the midst of the pandemic; Jett, a double front amputee Labrador mix from Pets With Disabilities in Maryland, who is prepping for the big game with regular jaunts along the countryside with his fellow special needs cat and dog companions; and Stitch, a Hound mix, who at Wilburton Inn-New England dog friendly resort in Vermont, enjoys a special day out at the Inn on a mission to meet an adopter, before getting scrappy on the field.

Audiences will also see four incredible Senior Spotlight profiles that include Scoobert, an 8-year-old Chihuahua Boxer mix from mix from Young at Heart Sanctuary in Chicago who even though is a senior pooch with medical needs, has a special zest for life; veterinarian Dr. Kwane Stewart, aka @thestreetvet, who treats homeless dogs off the streets of Los Angeles at no cost; Mona, a 10-year-old Toy Poodle mix who undergoes reiki healing sessions at Den Retreat in Los Angeles for a more peaceful state of mind; and Blossom, an American Staffordshire Terrier, who has become the poster pup for the ‘Pitbulls in flower crowns’ series by rescue advocate and photographer Sophie Gamand. Puppy Bowl XVII will also feature five special needs players who are looking forward to finding their loving home including Jett, and four hearing impaired pups including Marshall, a Boston Terrier; Fletcher, an American Bull Dog; Theodore, a Pyr Border Collie; and Rumor, a Heeler mix.

Additionally, for the first time ever on the sidelines, our Team Ruff and Team Fluff players will be cheered on by none other than adoptable puppy cheerleaders who will root and howl for their favorite players. These cheerleading pups will turn up the volume with cuteness overload by shaking their pom poms as the Puppy Bowl XVII players make their way down the field! Midway through the game, get ready to turn up the beat and put on your dancing shoes for the Arm & Hammer Clump & Seal™ Kitty Half-Time Show. Audiences will experience the neon dance party they’ve been waiting for all year and rave to the purr-fect beats dropped by senior rescue cat DJ Grand Master Scratch. As an after-party treat, viewers will even be able to see a special adoption update on where these dancing felines found their loving new homes with their loving new forever dance partners.

As a bonus treat for this year’s Puppy Bowl XVII, audiences will also see exciting new ‘Adoptable Pup’ segments, hosted by Dan Schachner and sponsored by Chewy. Sprinkled throughout the program, 11 shelters from around the country will feature one of their special pups (and a few kittens during Kitty Half-Time!) that are all up for adoption during the game!

Puppy Bowl digital audiences can point their paws to PuppyBowl.com to vote for their favorite pup in the ‘Pupularity Playoffs’ bracket style tournament featuring photos by Instagram sensation @TheDogist. Audiences can also check out an exciting live puppy playtime scrimmage on Animal Planet’s TikTok in the lead up to Puppy Bowl XVII. Fans may also be able to see their own animal featured in a photo gallery on PuppyBowl.com when they post a pic of their fur-baby watching Puppy Bowl XVII and tag #PuppyBowl. For more fun social content, head to Facebook, Instagram, Twitter, and TikTok for original videos, GIFs, Instagram Stickers, a Puppy Bowl AR Filter, and more. Audiences can also follow discovery+ on Instagram, Facebook and Twitter.

Fans can also access even more furry fun and exclusive content by downloading Discovery+. Leading up to “Puppy Bowl,” Discovery+ and Animal Planet GO users will find exclusive in-app original programming, including the “Puppy Bowl” midform series “Pupclose & Personal”, where NFL stars Chris Godwin, Ronnie Stanley, and Ryan Kerrigan reveal their personal pup adoption stories to share why they’re so passionate about canine causes. Pus, we’ll also see Dan the Ref take us down memory lane, highlighting the very best and firsts of “Puppy Bowl’s” 17-year history. Additionally, fans are also invited to Tweet along with game day commentator Meep The Bird and vote in real time, for the winner of the Most Valuable Puppy award. Results will be revealed during the epic program.

Official “Puppy Bowl XVII” sponsors include Arm & Hammer Clump & Seal, Bissell, Chewy, Geico, The Home Depot, Pedigree, Subaru of America Inc., Temptations, Wisdom Panel dog DNA test and [ yellow tail ]® wine.

For more information about the shelters, rescues and organizations that participated in “Puppy Bowl XVII” Animal Planet audiences can visit Puppybowl.com/Adopt.

“Puppy Bowl XVII” is produced for Animal Planet by Bright Spot Content, an All3Media America company. Simon Morris is executive producer and showrunner with Cindy Kain and Sandy Varo Jarrell also serving as executive producers. For Animal Planet, Dawn Sinsel serves as senior executive producer and Pat Dempsey is supervising producer.

2019 Puppy Bowl: See photos and videos

January 30, 2019

Puppy Bowl XV
Puppy Bowl XV (Photo courtesy of Animal Planet)

The following is a press release from Animal Planet:

Ready, Set, Pup! Television’s fuzziest sports competition and original adoption extravaganza is back and celebrating its 15th year, the biggest to date, as the world’s cutest sporting event returns to Animal Planet for PUPPY BOWL XV on Sunday, February 3 at 3PM ET/12PM PT. In years past, 100% of the puppies and kittens that have participated in PUPPY BOWL have been adopted to loving families. Animal Planet continues this tradition this year with a new set of adorable animals that are ready to tumble and fumble into their new homes across the nation. Tune in for this special two-hour event to experience all the fuzzy puppy faces from #TeamRuff and #TeamFluff who go nose to nose to win the CHEWY.COM “Lombarky” trophy at GEICO stadium. While we will be sure to keep score of touchdowns and puppy penalties, these pups playing the game are sure to go big and go home – with their new loving forever adoptive families!

This year, Animal Planet worked with over 50 dedicated animal shelters and rescue organizations from over 20 states and territories in the U.S. and made an international stop to Costa Rica, to get these puppies set for the big game. With a bigger game in store for viewers, audiences will be sure to find their favorite elements returning to the fluffiest game of the year including a front row seat to the pre-game rituals of these special pups via the locker room camera. Viewers will also get an up close and personal look at the game through the famous water bowl cam, the fan favorite kiss cam, aerial shots of the field from the TEMPTATIONS™ Sky Box, and a look at the touchdowns through the SPRINT cameras in the end zones. This year we go beyond fur-deep to find out what these adorable puppies are really made of, with a WISDOM PANEL™ Canine DNA Test. What genetic traits are giving them those advantages on the field? We tested them all to find out! The tail-gating starts with the PUPPY BOWL Pre-Game Show at 2PM ET/11AM PT, featuring aww-nalysis and cuddly commentary from sports correspondents, including the infamous Rodt Weiler with James Hound and Sheena Inu serving as pre-game show analysts. The first half of PUPPY BOWL XV is sponsored by STXfilms’ Ugly Dolls, with the second half sponsored by Illumination’s The Secret Life of Pets 2 from UNIVERSAL PICTURES.

This year’s PEDIGREE® Starting Lineup presents puppies who are also competing for the individual BISSELL® MVP (Most Valuable Puppy) by scoring the most touchdowns with dog-approved toys by CHEWY.COM. We’ll see familiar faces including America’s favorite “Rufferee,” Dan Schachner, who returns for the eighth year in a row to call the puppy penalties, furry fumbles and terrier touchdowns, along with award-winning animal advocate and television correspondent Jill Rappaport, who introduces the SUBARU OF AMERICA, INC. Pup Close and Personal segments that highlight some of the heartwarming stories of the adorable athletes.

This year’s Pup Close and Personal highlights include profiles of Olympic silver medalist and longtime animal advocate, Gus Kenworthy, who has teamed up with Muddy Paws Rescue to prep Sierra, a Staffordshire Terrier mix, to the right headspace before the big game; Violet Vanderpump, a Chihuahua/Dachshund mix rescued by Lisa Vanderpump’s very own rescue, Vanderpump Dogs; and our very own Ref, Dan Schachner, who joined The Sato Project on a visit to Puerto Rico’s Dead Dog Beach, where they rescued and rehabilitated numerous puppies and prepped for travel to the U.S. on ‘Flight of Freedom’ plane with at least 100 of Dan’s closest furry friends. Other in-depth profiles include Melody, a Chihuahua/Shih Tzu Mix from Memphis Humane who takes a visit to Graceland, home of Elvis Presley; Flo, a Maltese/Chihuahua mix who goes on an exciting adventure to her first trip to Del Mar Dog Beach in San Diego, CA thanks to the Helen Woodward Animal Center; and a special visit to Territorio de Zaguates or ‘Land of the Strays’ in Costa Rica, a dog sanctuary on acres of open land famous for the hikes that staff and would-be adopters would take with hundreds of dogs in tow!

Accompanying Dan on the sideline is his trusty rufferee assistant, Shirley, the rescue sloth who is keen to show off the slow-motion action throughout the game. We’ll also meet Shirley’s biggest & enthusiastic fan club – a group of loveable baby sloths from Costa Rica’s Toucan Rescue Ranch sanctuary. Viewers will additionally meet each of the team’s designated mascots – TEAM RUFF will be energized by an adorable trio of baby porcupines, while TEAM FLUFF has a charming capybara on their side for moral support. And don’t forget to check out the spectacular group of baby kangaroo cheerleaders who root for their favorite team from the sidelines! PUPPY BOWL XV will also feature three fuzzball special needs players that are looking forward to finding their forever home; including Pippi, a blind Jack Russel Mix; Bumble, a blind and hearing-impaired Australian Shepherd Mix; and Will, a three-legged Doodle Mix.

Midway through the exciting game, get ready for a purr-fect surprise with the ARM & HAMMER™ Clump & Seal™ KITTY HALF-TIME SHOW. Audiences will experience a show like no other as we celebrate the 15th anniversary in style with a giant pop-up cake, performances by Adam Feline of Purrr-oon 5, a fearless performance by the Atlanta Acro-Cats, and a spectacular domino display finale!

Fans will have the chance to watch an early premiere of the PUPPY BOWL XV Pregame Show on January 27 on Animal Planet GO. Broadcast of the event will also be available on GO in conjunction with the 3:00pm ET/ 12:00pm PT start time and unlocked at 5:00pm ET/ 3:00pm PT. Viewers will also be able to experience several mid-form pieces on GO including the GEICO “Kitty Tailgate,” a go-to guide for all things PUPPY BOWL XV; the ARM & HAMMER™ Clump & Seal™ “Road to the Kitty Halftime Show,” a behind-the-scenes parody video series where we will meet the choreographer, costume designer and the musical directors of Kitty Halftime Show; and the GEICO “Around the Bowl & Spot Center,” where a veteran dog host and his clueless rookie co-host commentate on all the latest PUPPY BOWL action. Crowds can flock to the Animal Planet and PUPPY BOWL Facebook pages while also following the action from players in real time on Twitter and Instagram. Audiences can also check out the PEDIGREE® “Puppy Bowl XV: Training Camp,” an exciting VR experience available on Facebook and YouTube where audiences will find themselves up close and personal inside the famous GEICO Stadium during training camp with these awesome pups!

Fans can also head to Facebook and YouTube for original social content like Dan the Ref explaining the rules of refereeing to his rufferee assistant, Shirley; UNIVERSAL PICTURES’ video of kids trying to convince their parents to get them a dog by discussing the benefits of pets, and another sweet video of kids explaining why adoption is the best way to get a dog. Viewers can watch the team mascots – TEAM FLUFF’s dashing capybara and TEAM RUFF’s adorable baby porcupines – as well as the assistant rufferee Shirley predict the winners of the AFC, the NFC championship games, and even the Super Bowl. Additionally, for the first time ever, Puppy Bowl will be featured on Snapchat’s Discover page where audiences can keep up with the day’s best moments with the “Puppy Bowl Highlights” Show, as well as ‘Our Story’ coverage of the PUPPY BOWL XV, featuring behind-the-scenes cuteness and more! A fan favorite feature this year is the PEDIGREE® PUPPY BOWL Trading Cards, where you can upload your pet’s own photo, pick 1 of 10 specialized frames, and add creative stats including “Favorite TV Show,” “Naughtiest Habit,” and more. Digital audiences are also invited to vote on Twitter, in real time, for the winner of the Most Valuable Puppy award at twitter.com/animalplanet and results will be revealed during the epic program.

A year ago, Animal Planet’s PUPPY BOWL XIV broke ratings records and was the highest rated Puppy Bowl ever with a 1.46 rating among Adults 25-54 in L+SD on Sunday, Feb. 4 from 3-5PM/ET (12-2PM/PT), up a whopping +32% from PUPPY BOWL XIII (1.11) on Feb. 5, 2017. More so, PUPPY BOWL XIV was the #1 social non-sports program on cable with more than 1.2 million interactions on Facebook, Instagram and Twitter and earned trending topics on Twitter and Facebook.

Official PUPPY BOWL XV sponsors include TEMPTATIONS™, CHEWY.COM, PEDIGREE®, SPRINT, BISSELL®, STXfilms, UNIVERSAL PICTURES, GEICO, SUBARU OF AMERICA, INC., ARM & HAMMER™ Clump & Seal™, and WISDOM PANEL™ Canine DNA Test.

Returning for the second year to Animal Planet is Puppy Bowl Presents: The Dog Bowl, the paw-tastic football competition for adult and senior dogs living in rescues and shelters, hosted by award-winning animal advocate Jill Rappaport. These fuzzballs are oftentimes overlooked by younger pups, but here at The Dog Bowl audiences can see these 63 dapper dogs and the amazing spirit they can bring to any loving family. Similar to PUPPY BOWL, The Dog Bowl works hand in hand with shelter and rescue partners (31) to create two amazing team rosters – Team Goldies and Team Oldies – as they matchup for their own furry football competition to score hard-won touchdowns in the ALLSTATE® nets to win the CHEWY.com Lombarky trophy. Additionally, 100% of the dogs that have participated in The Dog Bowl have been adopted to loving families. For Dog Bowl, PURINA presents the Starting Lineup for these special dogs who are also competing for the individual MILK-BONE MVP (Most Valuable Pooch) Award. Similar to PUPPY BOWL, these experienced pooches will also get a chance to find out what they’re made out of with the help of the WISDOM PANEL™ Canine DNA Test. Ancestry, disease screening and more! Audiences will also be able to enjoy the support of the featured tail-gaters of Dog Bowl II and winners of Season 7 of America’s Got Talent, The Olate Dogs, as they root for their favorite players. Get ready for an amazing match with these dogs who are eager to showcase that even though they might not be puppies, they are puppies at heart on Saturday, Feb. 2 at 8PM.

Throughout the program, audiences will see the SUBARU OF AMERICA, INC. “Dogs Life” in-depth profiles that shed light on a few of the amazing organizations and dogs as they prep for their road to Dog Bowl II. We’ll see profiles on Ronnie Stanley, an offensive tackle for the Baltimore Ravens, who is working with Maryland’s largest animal shelter, The Baltimore Animal Rescue and Care Shelter (BARCS), to hold a ‘Dog Bowl Combine Day’ tryout with three prospective dog players at the shelter to see who will make the cut to play in Dog Bowl II; Cadence from Nowzad, Afghanistan’s only official animal sanctuary founded by Former British Marine Pen Farthing; Iggy, who took a special flight to Dog Bowl II thanks to Pilots N Paws; and Marnie, the world’s most famous rescue dog with 2.1 million followers on Instagram known for her signature head tilt and hanging tongue, who is working paw in paw with California-based Paw Works to select which of their senior dogs will be playing in Dog Bowl II.

This year’s Dog Bowl halftime show is epic to say the least, with a special look at DC Humane Alliance’s ‘Barktoberfest’ featuring senior wiener dog races and Jill Rappaport reporting on amazing dog adoption stories. The Dog Bowl also features several social media senior celebrity dogs who made their presence known during the game including Mervin the Chihuahua (@mervinthechihuahua), Marnie the Dog (@marniethedog), Kimchi Kardoggian (@the_kardoggians), and Ella Bean (@ellabeanthedog). Dog Bowl II also includes several special needs dogs including Sutty a (three-legged Pomeranian / Border Collie mix), Anneliese (a three-legged Beagle mix), Wilma (a partially blind Chihuahua), Captain Will (a one-eyed Chihuahua / Shih Tzu mix), Mr. Bojangles (a Poodle/Shih Tzu mic who is also our first wheelchair player!), Elijah (a straight-legged German Shepherd), Gizmo (a partially blind Papillon mix), and Audrey (a deaf Australian Shepherd / Border Collie mix). These special dogs and more are all up to duke it out to win a touchdown and the hearts of viewers. Dog Bowl sponsors include MILK-BONE, WISDOM PANEL™ Canine DNA Test, ALLSTATE®, PURINA, CHEWY.COM and SUBARU OF AMERICA, INC.

For more information about the shelters, rescues and organizations that participated in PUPPY BOWL XV, Animal Planet audiences can visit https://www.animalplanet.com/tv-shows/puppybowl/.

PUPPY BOWL XV is produced for Animal Planet by Discovery Studios where Simon Morris is executive producer and showrunner and Cindy Kain is vice president of current production. For Animal Planet, Dawn Sinsel serves as senior executive producer and Pat Dempsey is supervising producer.

2018 Puppy Bowl: see all the cute photos and videos

February 4, 2018

Puppy Bowl XIV
Puppy Bowl XIV (Photo courtesy of Animal Planet)

The following is a press release from Animal Planet:

PUPPY BOWL, the cutest competition in sports history, returned to Animal Planet on February 4, 2018, for an epic matchup between adoptable puppy players from #TeamRuff and #TeamFluff who go paw to paw and nose to nose to win the CHEWY.COM “Lombarky” PUPPY BOWL XIV trophy. PUPPY BOWL XIV aired simultaneously on both coasts, featuring two hours of fuzzy faces, sloppy kisses, incredible interceptions, puppy penalties and hard-won touchdowns. After the pup-tastic game of ear pulls and tail tugs is over, all the PUPPY BOWL puppy players end up as winners when they find their forever homes.

PUPPY BOWL XIV was played at the all-new bone-shaped GEICO® stadium which features more than a dozen cameras, including those embedded in the end zone pylons, to help get audiences closer to the PUPPY BOWL action than ever before. The game kicked off with Jokgu the piano playing chicken from Season 12 of America’s Got Talent pecking out “The Star-Spangled Banner” on the keyboard as an adorable blended bunch of baby barnyard cheerleaders, including ducklings, piglets and baby bunnies, help excite fans on the sidelines throughout the game.

For PUPPY BOWL XIV, Animal Planet worked with 48 different animal shelters and rescue organizations from 25 U.S. states and territories, to fill the rosters of #TeamRuff and #TeamFluff with 90 adoptable players for this puppy pile-up – the most puppies and shelters in PUPPY BOWL history. With the help of DNA testing conducted by WISDOM PANEL™, these puppy athletes go beyond fur-deep to find out what they’re really made of and use it to their advantage.

PUPPY BOWL XIV features pups rescued from areas that were devastated by natural disasters in 2017, including Houston, Puerto Rico and Florida. A Pit Bull puppy player from Villalobos Rescue Center, the largest Pit Bull rescue in the U.S., is also featured in PUPPY BOWL XIV with Marcel from Pit Bulls & Parolees. Other special needs puppy players this year include, among other players, Ryder (a sight-impaired Husky), Chance (a deaf Dalmatian), Moonshine (a sight-impaired and deaf Border Collie) and Luna (a Pomeranian mix with a cleft palate), who won’t let anything stop them from trying to score the winning touchdown and a loving forever home.

Animal Planet audiences can learn more about the shelters, rescues and organizations that participated in PUPPY BOWL XIV by visiting https://www.animalplanet.com/tv-shows/puppy-bowl/.

 

 

 

2018 Puppy Bowl: new Geico stadium, debut of first Dog Bowl

January 5, 2018

Puppy Bowl XIV
(Photo courtesy of Animal Planet)

The following is a press release from Animal Planet:

PUPPY BOWL, the cutest competition in sports history, returns to Animal Planet on Feb. 4 for an epic matchup between adoptable puppy players from #TeamRuff and #TeamFluff who go paw to paw and nose to nose to win the CHEWY.COM “Lombarky” PUPPY BOWL XIV trophy. PUPPY BOWL XIV will air simultaneously on both coasts when it premieres Sunday, Feb. 4 at 3PM/ET 12PM/PT featuring two hours of fuzzy faces, sloppy kisses, incredible interceptions, puppy penalties and hard-won touchdowns. After the pup-tastic game of ear pulls and tail tugs is over, all the PUPPY BOWL puppy players end up as winners when they find their forever homes.

PUPPY BOWL XIV will be played at the all-new bone-shaped GEICO® stadium which features more than a dozen cameras, including those embedded in the end zone pylons, to help get audiences closer to the PUPPY BOWL action than ever before. The game kicks off with Jokgu the piano playing chicken from Season 12 of America’s Got Talent pecking out “The Star-Spangled Banner” on the keyboard as an adorable blended bunch of baby barnyard cheerleaders, including ducklings, piglets and baby bunnies, help excite fans on the sidelines throughout the game.

The tail-gating starts with the PUPPY BOWL Pre-Game Show at 2PM ET/11AM PT, featuring aww-nalysis and cuddly commentary from sports anchor James Hound with Rodt Weiler and Sheena Inu serving as pregame show analysts. The competitive canines will conduct their pre-game rituals from the PUPPY BOWL locker room, which includes an all-new locker room webcam. Additionally, Gordon Setter and Greta Dane will serve as pre-game field correspondents.

This year’s PEDIGREE® Starting Lineup will compete for the individual BISSELL® MVP (Most Valuable Puppy) award by scoring the most touchdowns with dog-approved toys by CHEWY.COM. And for the seventh consecutive year, America’s favorite rufferee, Dan Schachner, returns to call the puppy penalties, furry fumbles and terrier touchdowns, as his assistant referee this year, Shirley the rescue sloth, will assist him on the field.

Award-winning animal advocate Jill Rappaport introduces the Subaru of America, Inc. Pup Close and Personal segments that highlight heartwarming stories of the adorable athletes. The in-depth Pup Close and Personal profiles this season include Puppy adoption advocate and The Bachelorette and Bachelor in Paradise alum Wells Adams and his continuing efforts to promote puppy adoption; Mango, the first-ever international PUPPY BOWL player who was rescued from Mexico by the family team behind Compassion Without Borders;  the incredible relationship between BFF pups Buttons, a sight-impaired and deaf Cocker Spaniel and Sophie, a three-legged Goldendoodle; and Tyler, a loveable pup player rescued from the flood waters of Houston during Hurricane Harvey who made his way to PUPPY BOWL XIV via a road trip with Greg Mahle of Rescue Road Trips.

As always, fans will witness PUPPY BOWL’s iconic water bowl cam, instant replays and the fan-favorite kiss cam. Animal Planet audiences won’t miss a moment of the excitement with aerial shots of the field from the SHEBA® Sky Box and the Puppy Bowl Blimp as Surge the hamster is back on his wheel powering the PUPPY BOWL scoreboard.

For PUPPY BOWL XIV, Animal Planet worked with 48 different animal shelters and rescue organizations from 25 U.S. states and territories, to fill the rosters of #TeamRuff and #TeamFluff with 90 adoptable players for this puppy pile-up – the most puppies and shelters in PUPPY BOWL history. With the help of DNA testing conducted by WISDOM PANEL™, these puppy athletes go beyond fur-deep to find out what they’re really made of and use it to their advantage.

PUPPY BOWL XIV features pups rescued from areas that were devastated by natural disasters in 2017, including Houston, Puerto Rico and Florida. A Pit Bull puppy player from Villalobos Rescue Center, the largest Pit Bull rescue in the U.S., is also featured in PUPPY BOWL XIV with Marcel from Pit Bulls & Parolees. Other special needs puppy players this year include, among other players, Ryder (a sight-impaired Husky), Chance (a deaf Dalmatian), Moonshine (a sight-impaired and deaf Border Collie) and Luna (a Pomeranian mix with a cleft palate), who won’t let anything stop them from trying to score the winning touchdown and a loving forever home.

Meep the Bird, a rescue African Gray Parrot, returns to talk sports and live tweet updates throughout the game from his iPhone and iPad. Fans can follow @MeepTheBird on Twitter and Instagram to catch the latest news, puppy drama and locker room moments from inside the stadium.

While the puppy players break for a cat nap, the ARM & HAMMER™ SLIDE™ Cat Litter KITTY HALF-TIME SHOW gets underway with viral video sensation Prince Michael and Phil the cat from Aaron’s Animals. These popular purrformers take to the stage as Kitt-ENSYNC sings “Meow Meow Meow” to the tune of *NSYNC’s 2000 hit “Bye Bye Bye.” All adoptable kittens on stage with Kitt-ENSYNC are provided by ASPCA NY.

And these aren’t the only cats who need to be rescued. Wild tigers are in trouble due to habitat loss and poaching, which is pushing them to extinction. Discovery Communications is working with World Wildlife Fund and others to support Project C.A.T., a worldwide effort to double the number of tigers in the wild by 2022. By conserving nearly two million acres of protected land in India and Bhutan, this collaboration aims to ensure a healthy habitat for future generations of tigers. To join and support Project C.A.T., please visit discovery.com/ProjectCAT. If you are in the U.S., simply text TIGER to 707070.

PUPPY BOWL digital audiences can point their paws to AnimalPlanet.com/PuppyBowl to view the roster of the PUPPY BOWL XIV starting lineup. For the first time, fans can create their very own digital PUPPY BOWL trading cards, using their own beloved animal as the star! Just upload your pet’s photo, choose one of 10 different frames – including the option to choose #TeamRuff or #TeamFluff – and add fun stats like “Pawsome Talent,” “Favorite TV Show” and “Naughtiest Habit.” On game day,  Sunday, Feb. 4, PUPPY BOWL XIV fans are invited to vote in the Most Valuable Puppy poll at AnimalPlanet.com/PuppyBowlMVP. The viewer votes determine which puppy player gets barking rights and the title of MVP, which will be revealed during PUPPY BOWL XIV.

Leading up to the game, social media users are encouraged to keep an eye out for a very special PUPPY BOWL Instagram Story that will provide an insider’s look at PUPPY BOWL – the only way to see it is by following @AnimalPlanet on Instagram. PUPPY BOWL fans can also follow all the PUPPY BOWL action in real time on Twitter via @animalplanet. Fans looking for the Puppy Bowl news and opinion that truly matter can keep an eye out for “Spot Center” and “Around the Bowl” on the Animal Planet and Puppy Bowl Facebook  pages.

PUPPY BOWL VIRTUAL REALITY gives viewers a pup’s eye view of the action, taking them inside Puppy Bowl Training Camp, where puppy trainer Mike turns our rookie players from fluff to buff! The two-part PUPPY BOWL VIRTUAL REALITY series will be available at AnimalPlanet.com/PuppyBowlVR, through the Discovery VR iOS and Android apps, Samsung VR and the Animal Planet YouTube channel.

Last year, PUPPY BOWL XIII dominated a field of imitators with the #1 cable telecast across the day. It was the second-highest-rated PUPPY BOWL in the history of the event, dogging all competition on cable. The single telecast averaged 2.5 million total viewers P2+, a double-digit increase (+12%) in viewers vs. the PUPPY BOWL XII telecast. PUPPY BOWL XIII also ranked #2 in ALL OF TELEVISION in its timeslot among Women 25-54 and Women 18-49 for the fifth consecutive year, no exclusions, behind only FOX and its Super Bowl coverage. PUPPY BOWL XIV will repeat all day and night for a total of 10 hours on game day.

PUPPY BOWL XIV official sponsors are PEDIGREE®, CHEWY.COM, Subaru of America, Inc., BISSELL®, ARM & HAMMER™ SLIDE™ Cat Litter, WISDOM PANEL™, GEICO® and SHEBA®.

Animal Planet will premiere the first-ever Puppy Bowl Presents: The Dog Bowl, a newly added furry football competition for adult dogs living in rescues and shelters, frequently passed over for their younger counterparts. As a companion to PUPPY BOWL, The Dog Bowl works with shelters and rescues to fill the rosters of two teams of players, Team Wags and Team Tails, for what will be a full-scale matchup. The Subaru of America, Inc. “Dogs Life” in-depth profiles of individual dog players will include NFL player Eric Decker and Jessie James Decker who run Deckers Dogs, a non-profit that trains rescue dogs to be to be service dogs for disabled vets; NFL player and animal advocate Logan Ryan; Tia Torres from Pit Bulls & Parolees; and Steve Greig aka @Wolfgang2242 on Instagram who has dedicated his life to caring for and helping to rescue senior dogs in need.

The Dog Bowl also features celebrity dogs from Instagram, including, among other celebs, Mannie the Frenchie (@mannie_the_frenchie), Chloe Kardoggian (@chloekardoggian), EllaBean (@ellabeanthedog), Rufus the Pug (@realrufuspug), and Hamilton the Pug (@hamiltonpug) who show support and cheer for players. The Dog Bowl Half Time “Pet-A-Palooza” adoption event takes place at Little Shelter in Long Island, NY. Other The Dog Bowl sponsors include SOUTHWEST, MILK-BONE, PURINA and ALLSTATE.

Animal Planet audiences can learn more about the shelters, rescues and organizations that participated in PUPPY BOWL XIV by visiting https://www.animalplanet.com/tv-shows/puppy-bowl/.

PUPPY BOWL XIV is produced for Animal Planet by Discovery Studios where Simon Morris is executive producer and showrunner and Cindy Kain is vice president of current production. For Animal Planet, Dawn Sinsel serves as executive producer and Pat Dempsey is producer.

2017 Puppy Bowl: see all the cute photos and videos

February 6, 2017

Rory, the poodle mix that was voted Puppy Bowl XIII MVP.
Rory, the poodle mix that was voted Puppy Bowl XIII MVP. (Photo courtesy of Animal Planet)

Animal Planet’s Puppy Bowl XIII was the first Puppy Bowl to air simultaneously on both coasts when it premiered on February 5, 2017 (Super Bowl Sunday) with three hours of puppies playing a mock football game. The inaugural Petco Lombarky trophy was awarded in Puppy Bowl XIII at Geico Stadium, a miniature set built for the TV show.

According to an Animal Planet press release, Puppy Bowl XIII kicked off at Geico Stadium with a special appearance by weather forecaster Mr. Punxsutawney Phil. The famous groundhog and two of his inner circle officiated the coin toss to start the game. This year’s Pedigree Starting Lineup boasted 39 puppies who also competed for the individual Bissell MVP (Most Valuable Puppy) by scoring the most touchdowns with dog-approved toys by Petco. This year’s Bissell MVP was Team Fluff’s Rory, a 17-week-old male poodle mix from Little Dog Rescue in Florida.

For the sixth year in a row, America’s favorite “ Rufferee,” Dan Schachner, returned to call the puppy  penalties, furry fumbles and terrier touchdowns.Award-winning animal advocate and television  correspondent Jill Rappaport introduced the Subaru Pup Close and Personal segments that highlight  some of the  heartwarming stories of the adorable athletes.

For Puppy Bowl XIII, Animal Planet worked with 34 different animal shelters and rescue organizations from across 22 states to fill the rosters of #TeamRuff and #TeamFluff with 78 adoptable players for this puppy pile-up. This year, the Bowl also featured three pups with special needs: Doobert (deaf), Lucky (three-legged) and Winston (hearing-and-sight impaired). One special player is drafted to play in Puppy Bowl XIII by celebrity dog Chunk  Handler. Plus, viewers got to see the canines conduct their pre-game rituals when the cameras were allowed in the locker room.

While the puppies broke for a cat nap, the Arm & Hammer Clump & Seal Kitty Half-Time Show got underway with a performance by the feline musical group Chicago Rock Cats with Kitty Gaga singing “Puparazzi ” to her little monsters of adoptable rescue kittens.

The puppy teams added rescue mascots to their cheering section. Team Ruff gained the watchful eye of Orlando the Screech Owl, and Team Fluff recruited Muffin the Chinchilla who adds  another layer of fluff. Getting the fans excited on the sidelines are rescue rabb its and guinea pig  cheerleaders who hop into action. “Meep the Bird” got a ma keover and returned as a rescue African Gray Parrot. Meep talked sports with Geico The Gecko and live tweeted updates throughout the big game.

Plus, Puppy Bowl fans got a glimpse of celebrity dogs Chloe the Mini Frenchie, Chloe Kardoggian, Ella Bean, Marnie the Dog, Manny the Frenchie, Mervin the Chihuahua,  Sometimes Carl and Toast Meets World with her siblings Muppets Revenge and Underpants the Dog who watched the biggest game of the year from  the stands. As always, fans witnessed Puppy Bow’s water bowl cam, slow-motion playback cam and fan-favorite Dairy Queen kiss cam. Viewers won’t miss a minute of excitement with aerial shots of the field  from the Sheba Sky Box, and Surge the Hamster was back on his wheel powering the Puppy Bowl score board.

Puppy Bowl Virtual Reality, sponsored by Pedigree, gave viewers a pup’s eye view of the action on the Geico grid iron through the eyes of Buttons, one of this year’s Puppy Bowl XIII players. Not letting her diminutive size hold her back when tackling opponents in a scrimmage spanning two  video halves, Buttons played her way through the piles of puppies, chew toys and assistant coaches to score a winning touchdown.

On game day, puppy supporters were invited to vote in the Most Valuable Puppy poll . Viewer votes determined which heavenly hound gets barking rights and the title of Bissell MVP, which will be revealed at the  end of the broadcast. Before and during the action, keep an eye out for guest takeovers on Animal Planet  Instagram and  Snapchat. This year’s roster includes players from AHeinz57 (Iowa), Big Fluffy Dog Rescue (Tennessee), Citizens for Animal Protection (Texas), Last Hope K 9 (Massachusetts), Miami-Dade County Animal Services (Florida),  Mr. Bones & Company (New York), Nevada SPCA, Paw Works (California), Stray Rescue (Missouri),  among others.

The ASPCA in New York provided adoptable kittens for the Kitty Half-Time Show; the cheerleading rescue rabbits and guinea pigs are from Luv-N- Bunns (Philadelphia) and Helping All Little Things (New Jersey). The chinchilla mascots were provided by Chin Friends Chinchilla Rescue (New York) and the owl flew in from Volunteers for  Wildlife (Long Island). The African parrot was provided by Phoenix Landing rescue (Washington, DC).

(All photos courtesy of Animal Planet)

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