Apple announces Apple TV+ with Steven Spielberg, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston and more

March 25, 2019

The following is a press release from Apple:

Apple today announced Apple TV+, the new home for the world’s most creative storytellers featuring exclusive original shows, movies and documentaries, coming this fall. Apple TV+, Apple’s original video subscription service, will feature a brand new slate of programming from the world’s most celebrated creative artists, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more. On the Apple TV app, subscribers will enjoy inspiring and authentic stories with emotional depth and compelling characters from all walks of life, ad-free and on demand.

“We’re honored that the absolute best lineup of storytellers in the world – both in front of and behind the camera – are coming to Apple TV+,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”

Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Users can subscribe to and watch new Apple TV channels – paying for only services they want, like HBO, SHOWTIME and Starz – all on demand, available on and offline, with incredible picture quality and sound; enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalized Apple TV app.

Beginning in May, customers can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.

The new Apple TV app personalizes what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users’ viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.*

Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.

Availability

Pricing and availability for the Apple TV+ video subscription service will be announced later this fall.

The all-new Apple TV app is coming to iPhone, iPad and Apple TV customers in over 100 countries with a free software update this May, and to Mac this fall.

Through Family Sharing, users can share Apple TV+ and subscriptions to Apple TV channels.

The Apple TV app will be available on Samsung smart TVs beginning this spring and on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.

Later this year, customers with eligible VIZIO, Samsung, LG and Sony smart TVs will be able to effortlessly play videos and other content from their iPhone or iPad directly to their smart TVs with AirPlay 2 support.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms – iOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Editor’s note: The shows on Apple TV+ include:

  • Steven Spielberg’s reboot of the “Amazing Stories” anthology
  • Oprah Winfrey projects, including a documentary titled “Toxic Labor” about workplace harassment; a documentary (title to be announced) about mental health; and a book club-oriented program whose title is to be announced.
  • “The Morning Show,” a drama series about morning television, starring Jennifer Aniston, Reese Witherspoon and Steve Carell, with Aniston and Witherspoon among the executive producers
  • “See,” a post-apocalyptic drama series starring Jason Momoa and Alfre Woodard
  • “Little Voice,” a musical drama series, executive produced by J.J. Abrams, with original songs written by Sara Bareilles
  • “My Glory Was I Had Such Friends,” starring Jennifer Garner and executive produced by J.J. Abrams
  • “Peanuts” content, based on the beloved comic-strip characters
  • “Swagger,” a drama series based on the life of basketball star Kevin Durant, with Durant executive producing the show with Ron Howard and Brian Grazer
  • “Defending Jacob,” a drama series starring and executive produced by Chris Evans, about a father whose teenage son is suspected of killing a classmate
  • “Pachinko,” a drama series based on Min Jin Lee’s book, with Soo Hugh as the showrunner
  • A comedy series (title to be announced) about video-game company, executive produced by “It’s Always Sunny in Philadelphia” co-stars Rob McElhenney and Charlie Day
  • “Are Your Sleeping,” a drama series about how a podcast affects a cold murder case, starring Octavia Spencer, Lizzy Caplan and Aaron Paul
  • “Dickinson,” a drama series about Emily Dickinson, starring Hailee Steinfeld
  • “Bastards,” a drama series about war veterans, starring Richard Gere
  • A drama series (title to be announced) about CIA operative Amaryllis Fox, starring and executive produced by Oscar-winning actress Brie Larson
  • “Little America,” a comedy series about immigrants, executive produced by Oscar-nominated “The Big Sick” writers Kumail Nanjiani and Emily V. Gordon
  • “Helpsters,” a children’s show from Sesame Workshop
  • “Calls,” an American remake of a French drama series that does reenactments of 911 calls
  • “For All Mankind,” a space drama series starring Joel Kinnaman
  • “Central Park,” an animated series from “Bob’s Burgers” creator Loren Bouchard, with a voice cast that includes Kristen Bell, Tituss Burgess, Daveed Diggs, Josh Gad, Kathryn Hahn, Leslie Odom Jr. and Stanley Tucci.
  • “Homes,” a docuseries about unusual homes
  • “Losing Earth,” a possible drama or docuseries about climate change
  • “Shantaram,” a drama series about an escaped prisoner from Australia who’s hiding out in India, from executive producer/screenwriter Eric Warren Singer (“American Hustle”)
  • “Time Bandits,” a fantasy comedy series from executive producer/director Taika Waititi, based on Terry Gilliam’s 1981 film of the same title
  • A still-untitled drama/thriller series from executive producer M. Night Shyamalan, with a cast that includes Lauren Ambrose, Rupert Grint and Toby Kebbell
  • A still-untitled drama series from Oscar-winning director Damien Chazelle, with the show’s plot and cast to be announced
  • A still-untitled sci-fi series from executive producer Simon Kinberg, who has written several “X-Men” movies
  • A still-untitled mystery drama series from executive producer/director Jon M. Chu (“Crazy Rich Asians”), based on real-life pre-teen reporter Hilde Lysiak (played by Brooklynn Prince), with Jim Sturgess co-starring as her father

SOURCE: Variety

*Network and streaming app availability may vary by country.

Elizabeth Arden and Reese Witherspoon announce 2019 ‘March on Pink campaign

March 7, 2019

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.

Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.

“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Reese Witherspoon behind the scenes at the March On photo shoot. (Photo courtesy of Elizabeth Arden)

As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn

ElizabethArden Facebook | ElizabethArden Instagram | ElizabethArden YouTube

About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls nationwide.

 

Reese Witherspoon’s Draper James fashion line partners with ELOQUII on exclusive capsule collection

March 6, 2018

The following is a press release from ELOQUII Design:

ELOQUII, the trend-driven retailer for women sizes 12-28, announces an exclusive capsule collection with lifestyle brand, Draper James. The Draper James for ELOQUII collection of 30 designs, including dresses and separates, captures Draper James’ signature Southern aesthetic while staying true to the design and fit ELOQUII’s customer loves.

The collection celebrates femininity with its colorful and upbeat details and presents a modern twist on timeless, ladylike style. Priced $55$225, the Draper James for ELOQUII collection is sold through ELOQUII stores and ELOQUII.com. The collection will also be available on DraperJames.com, through exclusive trunk show events in Draper James stores and RentTheRunway.com.

“Here at Draper James we care deeply about our customers’ feedback and they’ve consistently asked for expanded sizing. We were determined to set out to find the right partner to better serve her, which led us to ELOQUII, a brand whose fashion and fit we love,” says Draper James Founder and Creative Director Reese Witherspoon. “It’s been such a fun and rewarding experience to work with ELOQUII on this collaboration. We are thrilled to invite more women into the family with the Draper James for ELOQUII collection.”

Draper James for ELOQUII debuts with the Escape Route collection for Spring. Standout styles include the Embellished Parrot Dress ($226), Charleston Stripe Dress ($146) and Dolly Check Print Wrap Top ($86) with matching Skirt ($100). The partnership continues with the Hello Darlin’ Summer collection full of ladylike silhouettes showcasing Draper James’ signature magnolia print and denim separates alongside playful accents including Southern slogans and shoulder ties.

“When Reese and Draper James, a woman and brand we admire for Southern charm, hospitality and style, approached us to partner, we jumped at the opportunity,” states ELOQUII Creative Director Jodi Arnold. “We are so happy to create a timeless and playful collection with a brand that shares our core values that all women should have access to amazing fashion.”

Follow the conversation @ELOQUII @DraperJames #ELOQUIIxDraperJames.

About ELOQUII

ELOQUII Design Inc., based in New York and Columbus, Ohio, is a private company that is transforming the way women sizes 12+ dress and participate in fashion. The pioneering e-commerce destination for fashion in sizes 14 to 28, ELOQUII offers trend-driven style at accessible price points. The Company – in merchandise categories including apparel, swim, wide width footwear and accessories – debuts new and exciting trend-leading collections each month. ELOQUII also offers customers access to unique content through its Style & Substance platform, an editorial catalogue, and has created an online community through its #XOQ hashtag, which allows customers to tag themselves to the Company’s site via Instagram. The brand is currently sold at their Washington D.C. Pentagon City store, The Shops at North Bridge in Chicago, Easton Center in Columbus and through www.ELOQUII.com.

About Draper James

Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington and Atlanta. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.

Elizabeth Arden launches March On campaign with Reese Witherspoon

March 1, 2018

Behind the scenes of Elizabeth Arden’s March On campaign shoot with Reese Witherspoon, the brand’s Storyteller-in-Chief. (Photo courtesy of Elizabeth Arden)

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces the launch of the March On campaign, featuring a limited-edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day.  As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign.

The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.

“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”

The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick.  The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn
Facebook | Instagram | Twitter | YouTube

About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.

 

 

Mattel debuts movie-themed Barbies for ‘A Wrinkle in Time’ and ‘Tomb Raider’

February 19, 2018

by Jennifer Smith

Mattel has unveiled new Barbie dolls based on two fantasy adventure movies releasing in 2018: “A Wrinkle in Time” and “Tomb Raider.”

“A Wrinkle in Time” Barbie dolls based on the characters in the movie played by Mindy Kaling, Oprah Winfrey and Reese Witherspoon (Photo courtesy of Mattel)

For “A Wrinkle in Time,” the three new Barbie dolls are inspired by the characters of Mrs. Who (played by Mindy Kaling), Mrs. Which (played by Oprah Winfrey) and Mrs. Whatsit (played by Reese Witherspoon).  For “Tomb Raider,” the new Barbie doll is based on the character of Lara Croft (played by Alicia Vikander).

“A Wrinkle in Time” is the live-action film adaption of the classic children’s book written by Madeleine L’Engle. The movie, directed by Ava DuVernay, will be released by Walt Disney Pictures on March 9, 2018.

The “Wrinkle in Time” Barbie dolls go on sale for at a suggested retail price of about $50 each on the following dates:

  • Mrs. Whatsit: March 16, 2018
  • Mrs. Which: March 19, 2018
  • Mrs. Who: April 1, 2018

The movie “Tomb Raider,” directed by Roar Uthaug, is based on the video game of the same title. Warner Bros. Pictures will release the movie on March 16, 2018.  Angelina Jolie previously starred as Lara Croft in the 2001 movie “Lara Croft Tom Raider” and its 2003 sequel “Lara Croft Tome Raider: Cradle of Life.”

The “Tomb Raider” Barbie was unveiled at the 2018 New York Toy Fair. The doll goes on sale on March 9, 2018, at a suggested retail price of $29.99.

Crate and Barrel announces partnership with Reese Witherspoon

October 10, 2017

The following is a press release from Crate and Barrel:

Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate and Barrel’s holiday advertising campaign.

As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.

“We are honored to work with Reese, who expresses so many of the best qualities of our brand—style, warmth, and optimism,” said Crate and Barrel President Steve Woodward. “Reese has shown the world she has an eye for design, and we’re thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life.”

The holiday campaign, “Make This Season Merry and Just Right,” features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign – created by Crate and Barrel’s Agency of Record Preacher – includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.

This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.

About Crate and Barrel
Crate and Barrel is an industry-leading home furnishings specialty retailer, known for its exclusive designs, timeless style and superb customer service. In addition to a direct marketing division that services more than 90 countries, the company operates stores throughout the U.S. and Canada as well as international franchise locations around the globe. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and contemporary home décor to American consumers. Founded in 1962, the brand’s essence has translated perfectly to the omnichannel era 55 years after opening its first store. The Crate and Barrel family of brands, which includes CB2 and The Land of Nod, is owned by Otto Group, a global retail and services group based in Hamburg, Germany. For more information, visit www.crateandbarrel.com.

About Draper James
Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington with Atlanta opening fall 2017. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat

Reese Witherspoon navigates love and an unusual living situation in ‘Home Again’

September 8, 2017

Reese Witherspoon in "Home Again"
Reese Witherspoon in “Home Again” (Photo by Karen Ballard)

“Home Again” stars Reese Witherspoon as Alice Kinney in a modern romantic comedy. Recently separated from her husband, (played by Michael Sheen), Alice decides to start over by moving back to her hometown of Los Angeles with her two young daughters. During a night out on her 40th birthday, Alice meets three aspiring filmmakers (played by Pico Alexander, Nat Wolff, and Jon Rudnitsky) who happen to be in need of a place to live. Alice agrees to let the guys stay in her guest house temporarily, but the arrangement ends up unfolding in unexpected ways. Alice’s unlikely new family and new romance comes to a crashing halt when her ex-husband shows up, suitcase in hand. “Home Again” is a story of love, friendship, and the families we create. And one very big life lesson: Starting over is not for beginners.

Here are videos and photos from “Home Again”:

 

Reese Witherspoon named storyteller-in-chief for beauty brand Elizabeth Arden

March 30, 2017

Reese Witherspoon at an Elizabeth Arden photo shoot
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.

The following is an excerpt from an Elizabeth Arden press release:

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.

Reese Witherspoon in an Elizabeth Arden Prevage ad.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)

Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

Reese Witherspoon at an Elizabeth Arden photo shoot.
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)