Revlon Archives – CULTURE MIX

Revlon appoints Jessica Jung as global brand ambassador

April 30, 2020

The following is a press release from Revlon:

Global beauty leader Revlon announces singer, author, actress, model and fashion designer Jessica Jung as its newest Global Brand Ambassador. The multi-hyphenate, known for her rise to K-pop stardom, will represent the brand in Asia and appear in global campaigns this year for the iconic Super Lustrous and ColorStay franchises along with other new launches such as new Total Color permanent hair color

“Revlon has always represented the epitome of glamour for me. As a young girl growing up in San Francisco, I couldn’t help but be dazzled by the bold imagery of iconic women wearing Revlon makeup!” said Jessica Jung, “To now be part of these legendary Revlon ambassadors is a thrill and an honor.”

“We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way. She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our Live Boldly ethos. We’re thrilled to have her as part of the Revlon family,” added Silvia Galfo, Revlon Global Brand President.

Born in San Francisco to Korean parents, Jung, or popularly known as Jessica, to her millions of global fans, moved to Korea at age 11 to pursue her dream as a performer. She was discovered at South Korean shopping mall with her sister, rose to K-Pop stardom as a member of a popular girl group and went on to become an accomplished actress, singer, author and fashion designer with her own line, Blanc & Eclare. She speaks English, Korean and Chinese and has become an international superstar by forging her own path and pursuing her passions through a wide range of creative endeavors.

Jung is the newest addition to the cohort of bold women representing Revlon, including actress Gal Gadot, actress and recording artist Sofia Carson, model and activist Ashley Graham, model Adwoa Aboah, and model Eniola Abioro.

She will begin appearing on behalf of Revlon across all media platforms in Spring 2020.

About Revlon:
An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today the brand is regarded as global beauty leader, innovator and color expert, offering consumers in more than 150 countries a range of high quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady Candid. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the US. Revlon also offers a wide range of tools for beauty and nail. Revlon serves professional hair stylists and colorists with the Revlon Professional line, offering hair color, hair care and styling products under the Revlonissimo, UniqOne, and Equave franchises. Revlon Professional also provides cutting edge education to help salon professionals around the world transform their clients to look their very best. With a long-standing commitment to women’s progress, health and well-being, the brand has history of raising funds and awareness for women’s issues through signature programs like the Revlon Run Walk and The Revlon Million Dollar Challenge.

Revlon introduces The Marvelous Super Lustrous Collection, inspired by ‘The Marvelous Mrs. Maisel’

July 10, 2019

Revlon’s The Marvelous Super Lustrous Collection: Take the Stage Reds (Photo courtesy of Revlon)

Revlon’s The Marvelous Super Lustrous Collection: Stand-Up Nudes (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon introduces The Marvelous Super Lustrous Collection, a special limited-edition lipstick collection in collaboration with the award-winning Amazon Original series “The Marvelous Mrs. Maisel.” Available exclusively on Amazon.com just in time for National Lipstick Month, the collection features two curated sets of high-impact, super moisturizing Super Lustrous Lipstick. Take The Stage Reds features three show-stopping shades in Fire & Ice, Certainly Red, and Cherries in the Snow – which was recommended by Midge in Season 1. Stand-Up Nudes includes three universally flattering nudes for a classic complement to any look with Pink Truffle, Blushing Mauve and Rum Raisin.

From Midge Maisel to Rose Weissman, the women of The Marvelous Mrs. Maisel are meticulous about their beauty routines, which include freshly coiffed hair and a seemingly endless array of lip colors complementing their perfectly tailored outfits. Midge’s own bold choices are a hallmark of the show and reflect her trailblazing spirit as she finds her own path to independence in the late 1950s and early 1960s. Revlon’s iconic Fire & Ice campaign debuted around the same time, marking the first time women were encouraged to wear makeup for themselves as a mode of self-expression. It was an impactful cultural moment and complements Revlon’s presence in the show as one of Midge’s favorite beauty brands. What fan can forget her recommendation of Cherries in the Snow and Raven Red to a shopper while browsing the Revlon counter in season 1 and her excitement when she finally lands a job at the prestigious Revlon counter in season 2.

Revlon’s The Marvelous Super Lustrous Collection captures Midge Maisel’s courage and confidence, and embodies the spirit of today’s Revlon Live Boldly campaign. You can watch “The Marvelous Mrs. Maisel” Seasons 1 and 2 only on Amazon Prime Video.

SRP: $19.99 each

AVAILABLE: July 2019 exclusively at Amazon.com while supplies last.

Revlon launches ‘Live Boldly’ campaign

January 24, 2018

Revlon Live Boldly campaign. Pictured from left to right: model Achok Majak; new Revlon Brand Ambassadors Raquel Zimmermann, Ashley Graham, Imaan Hammam, Adwoa Aboah; and model Rina Fukushi. (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it is to “Live Boldly.”

As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to “Live Boldly.” Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the “30 models of the 2000s.”

“Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Revlon’s Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon’s Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

Revlon names Gal Gadot as a global brand ambassador

January 9, 2018

The following is a press release from Revlon:

Revlon announces Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Revlon’s new Live Boldly campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.

“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”

“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon. “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.

Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.

Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.

For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.