Sperry launches new shoe line Sperry 7 Seas

March 9, 2017

Sperry 7 Seas
Sperry 7 Seas (Photo by Magdalena Wosinska)

Sperry has launched a new shoe line called Sperry 7 Seas, an innovative new line of shoes built for exploration by land and sea.  According to a Sperry press release, Sperry 7 Seas is “an updated boat shoe design featuring 21st century technology that was developed in partnership with America’s Cup athletes.. When America’s Cup sailors, the best sailing athletes in the world, needed a footwear partner, they looked to Sperry, makers of the world’s first boat shoe. As the Official Footwear Supplier for Oracle Team USA and SoftBank Team Japan, Sperry designers created the Sperry 7 Seas Pro to meet the demanding needs of extreme sailing …

“Its new design elements provide beastly traction, fierce fit, and intense vent. Terrain traction pods and Sperry’s classic non-marking rubber outsole with Razor-Cut Wave-Siping assure superior grip. The 360° Lacing System, MocFit construction, and SeaBound integrated energy return system provide a fit that gives the wearer confidence in both sun and storm. Lastly, its hydrophobic mesh uppers with HydroPel technology and OmniVent construction ensure the shoe sheds water and dries quickly, providing intense ventilation when facing the elements. Comprised of four styles and 23 colorways, the collection retails for approximately $90 ( U.S. dollars) and is now available at retail and on Sperry.com.”

Hailee Steinfeld’s spokesmodel campaign for Reef Escape: first photo revealed

January 31, 2017

Hailee Steinfeld in Reef Escape's Spring/Summer 2017 campaign
Hailee Steinfeld in Reef Escape’s Spring/Summer 2017 campaign (Photo by Yu Tsai)

Reef Escape sandal collection has named Oscar-nominated actress Hailee Steinfeld its new spokesmodel. She shot the Reef Escape’s Spring/Summer 2017 campaign at Milk Studios in Los Angeles with celebrity and fashion photographer Yu Tsai. Steinfeld commented in a statement: . “I love the Reef Escape collection because they are cute, comfortable and fun to pair with different outfits. Mixing California beach style with my personal style shows just how versatile these sandals are.”

Steinfeld is best known for her roles in 2010’s “True Grit” (for which she received an Oscar nomination for Best  Supporting Actress”), 2013’s “Romeo and Juliet,” 2015’s “Pitch Perfect 2” and 2016’s “The Edge of Seventeen.” She is also singer; her “Haiz” EP was released in 2015.

Selena Gomez signs spokesmodel deal with Coach

December 16, 2016

Selena Gomez
Selena Gomez (Photo courtesy of Dick Clark Productions)

Singer and actress Selena Gomez has signed a deal to represent the accessories/lifestyle brand Coach,  She will appear in Coach’s fall 2017 fashion campaign.  Her partnership with Coach will also include a special design project with Coach executive creative director Stuart Vevers, as well Gomez teaming up with Coach Foundation in its support of Step Up, a national organization dedicated to the empowerment of underprivileged teenage girls.

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