Honda partners with spcaLA to help people adopt dogs

March 2, 2017

Carlos PenaVega in Honda's 2017 CR-V SUV campaign
Carlos PenaVega in Honda’s 2017 CR-V SUV campaign that promotes the car and dog adoption. (Photo courtesy of Honda)

Honda has teamed up with spcaLA in a campaign to help people adopt dogs. The campaign (which runs from March 2  to March 31, 2017) is also aimed at boosting awareness for the 2017 Honda CR-V SUV. According to a Honda press release, the  promotion will be primarily on Honda’s Latino-oriented social channels, such as @HondaLatino Twitter, Instagram and Facebook. The campaign incorporates the brand’s belief in “The Power of Dreams,” which has been a key theme throughout the CR-V’s marketing launch. Actor/singer Carlos PenaVega (formerly of the group Big Time Rush) stars in a series of three videos for the campaign. The dogs featured in the videos are pets from the spcaLA that are up for adoption.

Honda’s “CR-V Pet Adoption Drive” follows the CR-V’s “Best Friends” Spanish-language TV spot, which debuted on Fox Deportes during football’s big game in February, marking a first for Honda. The spot focuses on the notion that sometimes a dream means helping others realize theirs. It tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship and the whole family comes together to train the dog. One day, they receive a call they’ve been expecting. In the final moments of the spot, it is revealed that the months-long training activities have been done so that they could gift the dog to another family as a service dog to help a child with special needs.

SPCALA makes Animal Safety Net manual available as a free download

January 26, 2017

spcaLA
(Photo courtesy of spcaLA)

Society for the Prevention of Cruelty to Animals Los Angeles (spcaLA) is now offering its Animal Safety Net (ASN) manual as a free download. It’s the first time since ASN’s inception in 1998 that the manual is being offered offered to humane organizations, prosecuting attorneys, and domestic violence professionals as a free, downloadable manual.

The ASN program is a way to help survivors of domestic violence keep their pets and leave their abusers. Since 1998, ASN says it has assisted more than 300 families and 500 pets, including dogs, cats, hamsters, and rabbits.  ASN provides veterinary care, nourishing food, behavioral enrichment and temporary safe shelter to animals in the program.

Available as a download, the spcaLA Animal Safety Net manual has what an organization needs to start their own ASN program. ASN has been making a difference in the Los Angeles community for nearly 20 years due to donations from individuals, foundations and corporations. ASN is not government-funded; nor is there a national SPCA or humane society that provides support.

The link between domestic violence, animal abuse, and child abuse is well-documented. According to ASN, 62 percent of its clients reported they would not have gone into a shelter, had they not been able to place their animal with spcaLA. They had good reason to fear for their pets’ safety; clients reported 23 percent of ASN pets had already suffered violence at the hands of their abusers. Knowing that their animal was safe and that reunification was possible helps survivors make it through a difficult time.

For more information, please contact Ana Bustilloz at 323-730-5300 x252, cell 323-707-1271 or [email protected].

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