sportswear Archives – CULTURE MIX

Adidas creates limited-edition Statement Collection

October 23, 2018

Ally Love, Katie Becker, Karlie Kloss, Pascha Naderi-Nejad and Hannah Fallis Bronfman at the Adidas Statement Collection event in new York City on October 23, 2018. (Photo courtesy of Adidas)

The following is a press release from Adidas:

Today at an event in NYC, adidas introduced a new capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between. Inspired by adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.

More than 20 complementary pieces feature in the collection – including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.

The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.

Shay Mitchell in Adidas Statement Collection (Photo courtesy of Adidas)

Hannah Fallis Bronfman in Adidas Statement Collection (Photo courtesy of Adidas)

Karlie Kloss in Adidas Statement Collection (Photo courtesy of Adidas)

ALL ME BRA

Perfect support for smaller cup sizes
Go-to for comfort & freedom of movement
Different strap styles and removeable padding to keep athletes covered and dry

Garbiñe Muguruza in Adidas Statement Collection (Photo courtesy of Adidas)

DON’T REST BRA

Mid-level compression supports up to C cup bra sizes
Anti-bounce support delivers a secure feel
Classic, athletic racerback silhouette

Dua Lipa in Adidas Statement Collection (Photo courtesy of Adidas)

STRONGER FOR IT BRA

High-level support system also for large cup bra sizes
Built-in shape limits bounce during athlete’s hardest workouts
Adjustable and convertible straps for customized styling

The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.

Josefine Aberg, VP of Design for adidas Training, said: “Women are driving the global fitness movement by abandoning routines and embracing a versatile approach to training without skipping a step in style. That exact attitude inspired this capsule collection that covers women from the moment they hit the street through their most powerful sessions of sweat.

The Statement Collection has vibrant hues and standout prints that harmonize for the ultimate fitness wardrobe, designed to be as strong and bold as the women wearing them.”

The Statement Collection is available online now at www.adidas.com/us/statementcollection and will be in stores starting November 1.

To access additional content from Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza, including an exclusive remix of Dua Lipa’s track ‘Begging’, visit http://a.did.as/_DuaLipaInterview.

Fabletics partners with Demi Lovato for limited-edition capsule collection

May 8, 2017

Demi Lovato for Fabletics (Photo courtesy of Fabletics)

The following is a press release from Fabletics:

Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, is excited to announce its first-ever collaboration. With the Fabletics mission to empower women by making a healthy, active lifestyle accessible to everyone— regardless of size, shape, age or ability—the new Demi Lovato for Fabletics limited-edition capsule collection reinforces their shared commitment to inclusion, female empowerment and body positivity.

Featuring standout pieces inspired by her mission and her music, the first Demi Lovato for Fabletics collection reflects Demi’s authentic voice of female empowerment and unique style. The collection will support the brand’s ongoing partnership with the United Nations Foundation’s Girl Up campaign—a “by girls, for girls” movement that empowers girls to become a force for change for girls everywhere.

“When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics. Demi embodies so many elements of the Fabletics brand in such a unique way; she’s a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics,” said Kate Hudson.

The Demi Lovato for Fabletics collection will launch with an initial limited edition capsule collection in mid-May 2017, which will include an assortment of tops and leggings, followed by a full performance collection in August 2017 ranging from bras and leggings to layering pieces including tops, jackets and much more. The collection reflects the fashion meets performance DNA of Fabletics, blended with styles inspired by Demi’s mission, music, and voice of female empowerment. Of the collaboration, Demi Lovato said: “When I was approached by Kate to do a collaboration for Fabletics, I couldn’t have been more excited. I am thrilled to lend my voice to such a powerful brand and organization, both of which represent many of the values I stand for—particularly the importance of empowering girls. Being involved in the creative design process while being able to have a daily impact on young girls’ lives around the world is so rewarding to me, making this initiative very dear to my heart.”

As part of the Fabletics partnership with Girl Up, the brand is dedicated to creating a community that nurtures inspiring, confident, and spirited girls who are able to realize their best selves. By integrating Demi’s authentic voice and passionate influence, Fabletics will further strengthen its efforts to raise funds and awareness for some of the world’s most marginalized adolescent girls, ensuring that they are educated, happy, healthy, safe, and positioned to be leaders in their communities, specifically, with the aim to support one of Girl Up’s priority initiatives, SchoolCycle.

With approximately 130 million girls out of school globally, getting girls to school and keeping them there is of utmost importance. Girl Up’s SchoolCycle initiative works with UNFPA to give girls bikes—along with spare parts and maintenance training—so they can continue their education and travel quickly and safely to and from school. The bikes also give girls independence and mobility to create a better future for themselves, their families, and communities.

The Demi Lovato for Fabletics capsule collection will be sold across 8 countries and will be available on the official website as well as in the 21 Fabletics stores nationwide.

Fabletics now offering extended sizes

April 3, 2017

Kate Hudson (center) with Fabletics models. (Photo courtesy of Fabletics)

The following is a press release from Fabletics:

Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, is excited to announce its expansion into extended sizes. Reinforcing its commitment to create and foster an inclusive community of women who embrace body positivity, Fabletics extended sizing now includes sizes XXS – 3X and is celebrating this milestone with a brand new campaign.

Reflecting on this milestone, Fabletics co-founder Kate Hudson said, “When I started Fabletics, my goal was (and still is) to empower women and design with every woman in mind, because everyone – regardless of size, shape, age or ability – deserves to look incredible, be inspired and feel their absolute best. We don’t see this as the introduction of a separate line but an extension of our brand that now allows us to embrace all the amazing women who are, or want to become, part of our community. Our mission is to support all women on their journey to live a healthy, active lifestyle.”

Fabletics monthly collections combine performance with fashion and are known for their unique prints and vibrant colors. The new plus size range reflects the brand’s signature aesthetic, while ensuring the ultimate in construction — including contrast-color side panels for a slimming effect, flattering seam curvature, precise fit and optimal fabrications that maintain soft yet supportive functionality. Product enhancements for peak performance and fit include wider bands with adjustable straps and closures on bra tops for added support and comfort, longer length options for coverage, power mesh fabrications for breathability and adjustable side shirring on key tops.

While customers can shop the traditional way, through its Flexible VIP Membership program, Fabletics’ goal is to give back to its over one million members by providing high-quality activewear at an unrivaled value. Some of the many membership benefits also include exclusive access to members-only collections, up to 50% off every purchase and exciting community perks—including free workout videos with world-renowned trainers, exclusive content and offers from carefully curated health and wellness experts and much more.