Culture Representation: Taking place in New York, California and Nevada, the documentary film “Sell/Buy/Date” features a racially diverse group of people (African American, white, Latino and Native American) from the working-class, middle-class and wealthy discussing American society’s attitudes and laws about sex workers.
Culture Clash: People offer different perspectives on whether or not certain types of sex work should be legal and what the repercussions would be if the laws changed.
Culture Audience: “Sell/Buy/Date” will appeal primarily to people who are interested in watching an unusual documentary about sex workers that blends comedy and the seriousness of hard-hitting issues.
In the very unique documentary “Sell/Buy/Date,” director Sarah Jones takes viewers on a personal journey exploring diverse perspectives of sex workers in America. The movie’s tonal shift from lighthearted to tragic is jarring but necessary. The first two-thirds of the film put more emphasis on Jones alternating between comedic sketches and interviews that she conducted with sex workers and celebrities. The last third of the film is when the documentary takes a much darker and more realistic turn, when sex workers talk about the exploitation and abuse that’s part of the sex industry, whether the sex work is legal or not.
“Sell/Buy/Date” is based on Jones’ one-woman stage show “Sell/Buy/Date,” which had a limited off-Broadway run in New York City in 2016 and a limited engagement in Los Angeles in 2018. In the stage show, Jones (who says she’s never been a sex worker) played various characters representing various perspectives of the sex industry. Jones is also known for her one-woman, off-Broadway show “Bridge & Tunnel,” which won a special Tony Award in 2006. Meryl Streep was an executive producer of “Bridge & Tunnel,” and Streep has the same title for the “Sell/Buy/Date” documentary.
In the “Sell/Buy/Date” stage show, Jones played 19 fictional characters of various races, ethnicities and genders. In real life, Jones (who usually identifies as African American and sometimes as biracial or multiracial) is the child of “an African American father and mother of mixed Euro-American and Caribbean descent,” according to Jones’ Wikipedia page. She calls herself a “woman of color” in the documentary.
In the “Sell/Buy/Date” documentary, Jones portrays four fictional characters: Lorraine, an outspoken 85-year-old white Jewish grandmother; Bella, an academic-minded white college sophomore, who’s majoring in sex-work studies and who’s “ashamed of her white privilege”; Nereida, a sassy half-Dominican, half-Puerto Rican advocate for female rights; and Rashid, a working-class African American man who’s an aspiring entrepreneur and who works as an Uber driver to pay his bills. The “Sell/Buy/Date” stage show also had fictional characters in the sex industry, but none of the play’s sex-worker characters are in the “Sell/Buy/Date” documentary, because Jones interviews real-life sex workers in the film.
Jones interviewed people in New York state (where Jones is based), California and Nevada. The interviewees range from sex workers to activists to people who are not in the sex industry but who know Jones personally. It’s clear from watching the tonal shift of the film that Jones started off thinking that the film was going to go one way, and it turned out going another way. “Sell/Buy/Date” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival.
The movie opens with a scene of Jones, Lorraine, Bella and Nereida gathered in Jones’ dressing room, as they talk about the “Sell/Buy/Date” stage show, which will soon close. It’s a comedy sketch where the four women discuss the controversy over the show, such as protestors and critics who call Jones and “Sell/Buy/Date” a “danger to women.” Nereida comments that with the “Sell/Buy/Date documentary, Jones was trying so hard to be the “wokest” to please everybody, the play has just ended up angering “everybody.” In a staged scene, Jones is seen getting criticism on social media for being a SWERF: Sex Worker Exclusionary Radical Feminist, which is a label that Jones says does not apply to her.
In a voiceover, Jones says of the “Sell/Buy/Date” characters that she created: “On stage, in my play, they help me share different sides of a topic that’s not often talked about in the sex industry.” As time goes on in the documentary, Jones eventually reveals that she’s created “Sell/Buy/Date” (the play and the movie) as a way to try to emotionally heal and come to terms with the death of her 18-year-old sister Naomi, whose drug addiction led to her becoming a sex worker. Jones doesn’t go into too many details about this tragedy in the movie, but she has said in media interviews that Naomi died at the start of Jones’ career in the entertainment industry.
Early on in the documentary, Jones mentions dreading the anniversary of Naomi’s death. She also talks about keeping Naomi’s journal for three years and being afraid to read it, although she eventually does read parts of the journal on camera in the documentary. It’s one of the best parts of the movie, when Jones is being herself and showing a very vulnerable side to her, instead of playing characters to get some laughs.
Jones’ mother Leslie (an obstetrician/gynecologist) appears briefly in the documentary and mostly shows support for Jones in making this movie, but she also expresses her disapproval of her daughter having to spend so much time with people whom Leslie thinks are unsavory characters because of their line of work. These mother/daughter scenes are mostly heartwarming, but viewers can tell that the subject of Naomi is too painful for them to talk about in depth on camera. (Jones’ parents are divorced, and her father does not appear in the documentary.)
There’s a little bit of Leslie that comes across in Jones’ grandmotherly Lorraine character. The character of Bella represents people who think all sex work should be legal everywhere. The character of Nereida is vehemently opposed to prostitution being legal, because she believes that prostitutes (especially female prostitutes) will still be exploited. In the beginning of the movie, Nereida argues with Jones about Jones glorifying prostitution in the documentary. And later, Nereida gives a passionate monologue that’s one of the movie’s best scenes. As for Rashid, this character is in the movie for pure comic relief as Jones’ driver. He doesn’t have much to say about the sex industry except to hint that he’s had experience in hiring sex workers.
People have different definitions of “sex work,” so “Sell/Buy/Date” talks mostly to sex workers whose primary sex work involves sex acts that are done in person. For example, there are no interviews with people who work only in phone sex or Internet/webcam sex. It’s debatable whether or not getting paid to strip and dance nude is considered “sex work,” but the movie includes a segment where Jones goes to a pole-dancing class taught by Amy Bond, founder of Pole + Dance Studios in San Francisco. During her interview, Bond opens up about her puritanical Mormon background and how she used to do porn. Bond encourages Jones and other people in the pole-dancing class to have more of a mind/body connection.
One of the more ironically interesting parts of the documentary is when Jones is in Las Vegas for a Sex Industrialist Revolution Conference taking place right next to an anti-sex trafficking conference. However, the documentary could have used more exploration of what making prostitution legal would really mean for sex-trafficking activities and how it all relates to gender issues. Men are the majority of customers for prostitutes, but the customers are punished less than the prostitutes, when it comes to the law and society’s judgments. It’s debatable if legal prostitution really erases the society stigma that prostitutes (who are usually female) have to bear more than their customers.
Some celebrities make cameos as themselves in the documentary. Rosario Dawson gives words of encouragement to Jones about making the movie. Ilana Glazer and Jones talk about the controversy over the “Sell/Buy/Date” play. Bryan Cranston appears toward the end of the film and shares a very personal story with Jones about how he lost his virginity to a prostitute.
At various points in the scripted parts of the movie, Jones is seen interacting by phone only with two characters from her “support team”: her manager Roger and her publicist Nora. These are fictional characters that could be based on real-life people. In the movie, it’s mentioned that Jones is in a “dead-end relationship” with Roger and that they are “just using each other.” Roger is also evicting her from a home that he’s been renting for her because he doesn’t want to pay her rent anymore. It’s never really explained in the movie how true any of this information is, but it looks out of place in a documentary.
For most of the documentary, the fictional characters drift in and out of the narrative. Other scenes not involving these fictional characters are deliberately staged, such as a scene where Jones is in a waiting room for a doctor’s appointment, and she’s sitting near a sex worker named Tish “The Dish” Roberts. The scene is staged to make it look like Roberts and Jones are meeting as random strangers for the first time, as Roberts sees Jones and gushes to Jones that she’s a fan of the “Sell/Buy/Date” play.
In this waiting room, the two women then talk about Roberts’ experiences as a sex worker. Roberts (who is African American) says she became a sex worker at age 17, when a white male schoolteacher she had at the time gave her a lot of attention that she craved. The teacher knew that Roberts came from an impoverished, broken home, so the attention that he gave her eventually turned to paying her to perform sex acts with him.
Roberts says that these payments for sex acts continued on more than one occasion, and she obeyed the teacher’s orders to keep everything a secret. She comments to Jones about that sexual experience: “It felt like a transaction. I learned to detach from it.”
In the conversation, Roberts thanks Jones for doing the “Sell/Buy/Date” play and movie for giving a voice to sex workers. Jones doesn’t pass judgment on Roberts, but neither does Jones call this teacher-student experience for what it really is: sexual exploitation. And depending on the age-of-consent-law in the state where it took place, it would have been illegal sexual abuse.
Lotus Lain, a sex worker who is also described as a “sex worker advocate,” warns Jones about the pitfalls of directing this documentary and not being in the sex industry herself: “You’re about to get yourself cancelled. You’re an outsider. You are what we call a ‘civilian.’ You do not understand what it is we go through to be telling our stories.” The conversation between Jones and Lain ends on a cordial note, but Jones does seem very aware throughout the film that she’s learning more about the sex industry as she goes along in making the documentary.
At first, some of the sex workers interviewed in the documentary paint a rosy picture of being in control of their work and their bodies. A common theme in this talk is that sex work can equal “empowerment.” But what “Sell/Buy/Date” eventually does is expose the different layers of the sex industry to show that the people who push the most for prostitution to be legal are the ones who are most likely to get the most financial gain from it. And men are the vast majority of the business owners in the sex industry.
In the documentary, these business owners include porn entrepreneur/actor Evan Seinfeld (also known as a musician who used to be the lead singer/bassist for the rock band Biohazard), who essentially brags about how much money he can make from porn and talks about how his employees (who are mostly women) can make a lot of money too. What he doesn’t mention (but is obvious to anyone who knows anything about business) is that because Seinfeld owns his company, he still makes more money than the people who work for him.
In Nevada (where prostitution is legal), brothel owner Alice Little gives Jones a cheerful tour of her Chicken Ranch brothel, which has only women as sex workers. Little talks about how the brothel is safe and regulated, but she glosses over any negative experiences her employees have had with customers. Little admits that she’s one of the very few women in the United States who owns a legal brothel. What Seinfeld and Little have in common is promoting their businesses in this documentary, so of course their agenda is to make the sex industry look as glamorous as possible.
But then, Jones shows another side of the sex industry that is more common: the workers who don’t own businesses in the sex industry, and who are at the mercy of customers, pimps/madams and other people who can exploit them. The documentary starts to get real when sex workers/activists such as Esperanza Fonseca (a transgender woman) and Pueblo tribe member Terria Xo open up about the violence and other abuse they’ve experienced in their line of work. Addictions to drugs and alcohol are also occupational hazards. When people talk about making prostitution legal, no one likes to talk about who’s going to pay the medical bills when these sex workers get viciously assaulted during their work.
Jones interviews Xo with other Native American activists, such as Jennifer Marley (who is Tewa, part of the Pueblo tribe) and Becki Jones (from the Diné/Navajo tribe), who give honest and direct talk about how sex workers who are women of color and transgender women are disproportionately more likely than any other sex workers to experience violence and death because of sex work. And therefore, they say that even if prostitution became legal everywhere in America, it still would not change the violence that can happen, and the racial and gender disparities in who gets to profit the most from sex work. “Sell/Buy/Date” doesn’t force viewers to think one way or another about these issues, but it admirably presents enough perspectives for viewers to make up their own minds.
UPDATE: Cinedigm will release “Sell/Buy/Date” in select U.S. cinemas, on digital and VOD on October 14, 2022.
Culture Representation: Taking place in Texas in 1979, the horror film “X” features a cast of predominantly white characters (with one Latina and two African Americans) representing the working-class and middle-class.
Culture Clash: Six people go to a rented farm to make a porn movie, but the elderly spouses who own the farm show their violent disapproval.
Culture Audience: “X” will appeal primarily to people who are fans of writer/director Ti West and horror flicks that skillfully blend horror with satirical comedy.
Pictured clockwise, from left: Owen Campbell, Brittany Snow, Mia Goth, Scott Mescudi and Jenna Ortega in “X” (Photo by Christopher Moss/A24)
“X” is a horror film that doesn’t break any new ground, but this “slow burn” movie delivers some gruesome terror with touches of social satire that can bring some laughs. Written and directed by horror master Ti West, “X” is sure to count as one of his best movies. Will “X” be considered an iconic movie that influences countless other horror films? No. However, “X” takes a simple concept that other slasher movies mishandle and makes it something that horror fans can thoroughly enjoy, as long as people can tolerate watching some bloody violence that can be nauseating to some viewers.
“X” had its world premiere at the 2022 SXSW Film Festival in Austin, Texas. It’s fitting that the movie premiered in Texas, since the story takes place mostly in a rural and unnamed part of Texas. (“X” was actually filmed in New Zealand.) In “X,” the year is 1979, when porn movies made in the U.S. got an “X” rating for adults-only content. Six people in the adult film industry are going on a road trip to an isolated farm that the producer has rented, in order to make a porn film called “The Farmer’s Daughter.” This porn movie is a very low-budget film with only one camera.
The six people on this fateful trip are:
Wayne Gilroy (played by Martin Henderson), a brash, fast-talking middle-aged producer whose immediate goal in life is for “The Farmer’s Daughter” to be a blockbuster porn movie—or at least make a fraction of what “Debbie Does Dallas” made, so that Wayne can get out of debt.
Maxine Minx (played by Mia Goth), an up-and-coming actress who wants to be as famous as “Wonder Woman” TV star Lynda Carter. Off camera, Maxine (who’s in her 20s) is Wayne’s lover (he left his wife for her), and Wayne has promised to make Maxine a star. Maxine also has a cocaine habit, since she’s seen snorting coke several times in the movie.
Bobby-Lynne Parker (played by Brittany Snow), an experienced porn actress in her 30s, who styles her physical appearance like Marilyn Monroe, and who likes to think of herself as the reigning Southern belle of porn.
Jackson Hole (played by Scott Mescudi), the porn name of a well-endowed actor in his 30s who is the only male cast member doing the porn scenes in “The Farmer’s Daughter.” Bobby-Lynne and Jackson are also sex partners off-camera, in a “friends with benefits” relationship.
RJ Nichols (played by Owen Campbell), the director of “The Farmer’s Daughter.” RJ, who’s in his late 20s, likes to think that the porn movies he directs are cinematic art.
Lorraine Day (played by Jenna Ortega), RJ’s girlfriend, a “jack of all trades” crew member who is essentially RJ’s assistant. Lorraine is in her late teens or early 20s and is relatively new to the adult film industry. She’s eager to learn all that she can about filmmaking.
The movie’s opening scene shows viewers that this porn movie shoot will result in a massacre, since police officers arrive at the farm and see several bloody and mutilated dead bodies. The movie circles back to this crime scene at the end of the film. The rest of “X” shows what happened 24 hours earlier, leading up to the massacre.
It takes a while for “X” to get going, since the first half of the movie is about the road trip, arriving at the farm, and filming the sex scenes. The farm is owned by an elderly couple named Howard (played by Stephen Ure), nicknamed Howie, and his wife Pearl (also played by Goth), who have been married to each other for decades. Ure and Goth wear balding hair pieces and prosthetic makeup that give creepy and decrepit physical appearances to Howard and Pearl. Goth gives an absolutely maniacal performance as Pearl, who is much more disturbed and volatile than Howard.
Howard is a cantankerous veteran of World War I and World War II. The first thing that Howard does when he sees Wayne is pull a gun on him, until Wayne reminds Howard that he’s the movie producer who’s renting the farm for a film shoot. Wayne doesn’t tell this farm couple that this film shoot is for a porn movie, but Howard and Pearl inevitably find out because they’re on the property during this film shoot.
Pearl is starved for affection from her husband. When she tries to make amorous advances on Howard, he pushes her away and mentions his heart condition when he says, “You know I can’t. My heart.” Pearl is a former dancer who sees a lot of younger herself in Maxine and instantly fixates on Maxine. Pearl is also a voyeur, so it should come as no surprise that Pearl ends up watching one of the sex scenes that’s being filmed in the barn. And when she finds out that a porn movie is being made on her property, all hell breaks loose.
Before the murder and mayhem begin, “X” makes some sly commentary on how gender affects perceptions and judgments of people’s involvement in porn. This small cast and crew of “The Farmer’s Daughter” are a microcosm of larger issues in the adult film industry: Men are usually in charge and usually make the business decisions. The women are usually expected to follow orders.
Women in adult entertainment also get more of society’s stigma and degradation, compared to men in adult entertainment. A woman is much more likely than a man to be called a “whore” for doing porn. This derogatory name-calling happens in a scene in “X,” even though for “The Farmer’s Daughter” porn movie, a man is just as much of a participant in the sex scenes as the women. There’s a moment in the movie where one of the women flips the proverbial script and makes a decision that greatly upsets one of the men.
And because there are three couples on this trip, their dynamics also represent the types of relationships that can occur in the adult film industry. Wayne and Maxine represent a stereotypical older filmmaker who hooks up with a young actress and tells her a lot of big talk about making her a star. Bobby-Lynne and Jackson are swingers who don’t have any commitment in their relationship and don’t want to be bound by traditional sexual expectations. RJ and Lorraine represent people who are in the porn industry only to get filmmaking experience so that they can move on to mainstream movies.
“X” has the expected sex scenes, but there are also scenes that show the type of camaraderie that can happen during a film production. On their first night after filming scenes from “The Farmer’s Daughter,” the cast and crew hang out and have some drinks together. Bobby-Lynne leads a toast where she says, “Here’s to the perverts who’ve been paying our bills for years!”
After this toast, Bobby-Lynne sings Fleetwood Mac’s “Landslide,” while Jackson plays acoustic guitar. Snow’s performance of “Landslide” is very good and one of the unexpected highlights in this horror film. This laid-back party scene is effective in showing how the people in this group have no idea what’s in store for them.
“X” has a few nods to 1970s horror classics, such as 1974’s “The Texas Chain Saw Massacre” and 1978’s “Halloween.” The comparisons to “The Texas Chain Saw Massacre” are obvious. In “X,” Blue Oyster Cult’s 1976 song “(Don’t Fear) The Reaper” song is played during a pivotal scene. Horror aficionados know that “Don’t Fear the Reaper” was also prominently featured in 1978’s “Halloween.”
Even though the first half of “X” doesn’t have any real terror, “X” still manages to keep viewers on edge over what might happen. There’s no real mystery of who the villains are, because this is a slasher flick that clearly forecasts who will be the perpetrators of the violence. Although the ideas in “X” aren’t very original, they’re still filmed in very suspenseful ways. And there’s an interesting twist/reveal toward the end of the film. Ultimately, “X” doesn’t pretend to be anything other than what it is: a worthy tribute to retro slasher films that makes “X” memorable in its own right.
A24 will release “X” in U.S. cinemas on March 18, 2022. The movie is set for release on digital and VOD is April 14, 2022.
Culture Representation: Taking place in an unnamed city in New Mexico, the comedy/drama film “Jethica” features a predominantly white cast of characters (with one Latina and one African American) representing the working-class and middle-class.
Culture Clash: A woman has an unexpected reunion with a former classmate from high school, but this former classmate has a big problem: a stalker who follows her everywhere.
Culture Audience: “Jethica” will appeal primarily to people who are interested in offbeat dark comedies that are unpredictable.
Callie Hernandez and Will Madden in “Jethica” (Photo by Pete Ohs)
The dark comedy thriller “Jethica” blurs genres and cheekily plays with viewer expectations on what the movie is about and how it’s all going to end. Directed by Pete Ohs, “Jethica” has a relatively small number of cast members, and the movie clocks in at 70 minutes. It’s just the right amount of time to tell this story, in what could have easily been a short film. “Jethica” has a simple concept, but it’s depicted in a compellingly eerie way.
Five people have screenwriting credits for “Jethica”: director Ohs and four of the movie’s cast members: Callie Hernandez (who plays Elena), Ashley Denise Robinson (who plays Jessica), Will Madden (who plays Kevin) and Andy Faulkner (who plays Benny). By having so many cast members credited as screenwriters, “Jethica” gives the impression that much of this movie was improvised. And sure enough, in the production notes for “Jethica,” Ohs makes this statement: “Our creative process was an experiment. We went to New Mexico without a script and wrote the movie as we went.” “Jethica” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival.
On the surface, “Jethica” (which takes place in an unnamed city in New Mexico) sounds like a typical “woman in peril” movie about someone being followed by a stalker. But there’s more to the story than the stalking. The beginning of the film shows a woman in her 20s named Elena having a sexual tryst in the back of a car with an unnamed man (played by Alan Palomo), whose face is never seen in the movie. Based on their conversation, she thinks of him as no more than a casual hookup whom she sees on a semi-regular basis.
During this tryst, he asks Elena why she hasn’t invited him to her home. She explains that she has a roommate and doesn’t want to deal with scheduling their hookups based on when the roommate will be home or not. Elena then tells him that about a year ago, she lived alone in an isolated trailer that she inherited from her grandmother.
Elena states matter-of-factly that the reason for her seclusion was “because I killed somebody.” Elena’s lover responds sarcastically, “I had no idea I was hooking up with a murderer.” Elena then begins to tell what happened when she lived alone in that trailer. The movie then switches to flashback mode for nearly all of the story.
The flashback begins with Elena getting gas for her car at a gas station, where she randomly sees Jessica, a former classmate from high school, who’s getting gas for her own car. Elena and Jessica haven’t seen each other since they were high-school students. Their reunion starts off a little awkward, because Jessica doesn’t seem that happy to see Elena. Jessica comes across as uncomfortable and a little standoffish when talking to Elena.
Jessica says that she used to live in California, but she left because she had a stalker. She then moved to Santa Fe, but the stalker found her there too. Jessica says she’s on a road trip but doesn’t mention where she’s going. Elena invites Jessica to her place to hang out and have some coffee. At first Jessica says no, but then she changes her mind.
While Jessica follows Elena back to Elena’s trailer, she notices that Elena has stopped on the road to say hello to a man in his late 20s or early 30s. He seems to be walking with a slightly off-kilter gait and has a vacant stare. It’s unclear if the man is homeless or not. When they get to the trailer, Elena explains that the man’s name is Benny, and he’s a platonic friend of hers.
Jessica begins to open up to Elena about her stalker ordeal. She says that her stalker is a man named Kevin Morris, whom she barely knows, but somehow, he became obsessed with her. Jessica also mentions that the police won’t help with her stalking problem because Kevin didn’t break any laws by showing up in public in the same places where Jessica was.
However, Jessica shows Elena some of the creepy videos and letters that Kevin sent her. Although he never threatened her with bodily harm, his rantings became increasingly hostile because he became upset with Jessica for not responding to his communication. Kevin talks with a lisp, which is why the title of the movie is “Jethica.”
Elena generously tells Jessica that she can stay in Elena’s home as long as Jessica needs to stay. For now, Jessica just accepts the offer to stay the night. But it isn’t long before a man shows up outside the trailer. He restlessly paces back and forth and yells out Jessica’s name repeatedly.
A terrified Jessica peers out the window and is certain that the man, who looks a lot like Kevin, can’t possibly be Kevin. How can she be so sure? Who is this man? And how did he find Jessica in this very remote area? Those questions are eventually answered in the movie.
“Jethica” is a very atmospheric film that makes great use of the scenic vistas in New Mexico’s desert landscapes and Puebloan ruins. (The movie was filmed in Estancia, New Mexico.) “Jethica” director/co-writer Ohs is also the movie’s producer, cinematographer and film editor. Some of the sunset and nighttime shots in the movie are as breathtaking as they can be foreboding, because most of the movie takes place in a remote area where something ominous always seems to be on the brink of happening.
It’s not quite a horror film, but “Jethica” has some aspects of supernatural horror. Still, viewers should not expect major terror or chase scenes that are typical of supernatural horror movies. The movie has plenty of suspense and touches of sardonic comedy that make it worthwhile to viewers who can appreciate eccentric, low-budget films.
“Jethica” isn’t a movie where people give award-worthy performances, although all of the cast members are perfectly fine in their roles. That’s because all of the movie’s characters in this New Mexico desert area are guarded about something. The secrets that come out are what people will remember most about “Jethica.”
UPDATE: Cindeigm will release “Jethica” in select U.S. cinemas on January 13, 2023. Fandor will premiere the movie on February 14, 2023.
Culture Representation: Taking place in an unnamed U.S. city and in Augusta, Maine, the comedy film “I Love My Dad” features a predominantly white cast of characters (with a few African Americans) representing the working-class and middle-class.
Culture Clash: A divorced father, who is a pathological liar, tries to reconnect with his estranged, young adult son by creating a fake online profile where the father impersonates a woman who pretends to be romantically interested in the son.
Culture Audience: “I Love My Dad” will appeal primarily to people who are interested in quirky comedies that have incisive social commentary on “catfishing” (creating a fake online persona to deceive people) and dysfunctional family relationships.
James Morosini and Patton Oswalt in “I Love My Dad” (Photo courtesy of I Love My Dad LLC/Hantz Motion Pictures)
Inspired by a true story, “I Love My Dad” is the type of comedy that adeptly turns its most cringeworthy moments into its funniest moments. It’s not an easy challenge, considering that it’s a movie that will make many viewers uncomfortable. “I Love My Dad” has a double meaning, because it’s about a divorced father who pretends to be an attractive young woman online, so that he can lure his estranged son into an online emotional relationship. It’s all because this disturbed father is so desperate to reconnect with his son, he’s concocted this elaborate ruse, even if he knows it’s a disaster waiting to happen.
It’s the type of warped story that people might think could only be fabricated for a movie. However, it happened in real life to “I Love My Dad” writer/director James Morosini, who also stars as the hapless and beleaguered son in this movie. “I Love My Dad” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival, where it won the event’s top grand jury prize: Best Narrative Feature. As messy as the movie’s subject is, it’s also a wild and entertaining ride that’s made all the more poignant because it’s a deeply personal story.
“I Love My Dad” opens with a flashback scene of Chuck Green (played by Patton Oswalt) and his son Franklin Green (played by Seamus Callahan), who’s about 8 or 9 years old, taking home a stray black Labrador retriever that they found on the street. Eager to please his son, Chuck tells Franklin (who has no siblings) that they can keep the dog, which is male. Franklin asks, “What if he’s lost?” Chuck just shrugs.
As Chuck and Franklin walk home together with the dog, Chuck sees a “missing dog” flyer posted on a telephone pole. The dog in the flyer’s photo is the same dog that Chuck has taken, and the owner wants to find the dog. Out of Franklin’s sight and without any guilt, Chuck tears the flyer off the pole because he wants to keep the dog. It’s an indication of Chuck’s personality: impulsive, wanting immediate gratification, and very selfish.
The movie then fast-forwards to showing Franklin in his early 20s. His parents have been divorced for years, and Franklin is in therapy for anxiety and depression—mostly because his irresponsible and unreliable father Chuck has caused a lot of emotional damage to Franklin. Chuck is a chronic liar whose dishonesty was the main cause for the divorce.
Franklin is a misfit loner who lives with his mother Diane (played by Amy Landecker), who is very protective and concerned about Franklin’s mental health. Franklin is currently unemployed, but his dream job is to be a computer coder for a video game company. He spends a lot of time playing video games. The movie doesn’t mention where Franklin and Diane live, but it’s thousands of miles away from Chuck. Diane has not been in regular contact with Chuck for a long time—and she wants it to stay that way.
Meanwhile, Chuck (who lives in Augusta, Maine) is despondent because Franklin, whom he has not spoken to in about a year, has recently blocked Chuck from all of Franklin’s social media. Chuck is sulking about it at his office job (the movie never mentions what Chuck does for a living), and his mopey attitude is noticed by a co-worker named Jimmy (played by Lil Rel Howery). Jimmy asks Chuck why he looks so sad, and Chuck tells him about Franklin’s online snubbing.
Jimmy mentions to Chuck that when he was blocked online by an ex-girlfriend, all he had to do to continue following her on social media was to create a phony online persona and get on her online “friends” list again. Jimmy brags that the trick worked, and he was able to keep tabs on what this ex-girlfriend was doing. It’s an idea that Chuck takes to extremes.
Shortly after getting cut off from Franklin, Chuck goes to eat by himself at a local diner called Carl’s Kountry Kitchen. (“I Love My Dad” was filmed in New York state, and the movie includes the real Carl’s Kountry Kitchen, which is in Syracuse, New York.) Chuck’s server is a friendly woman in her early 20s named Becca (played by Claudia Sulewski), who has a “girl next door” attractiveness about her.
When Chuck goes home, he looks up Becca on the Internet and finds all of her social media. And that’s when he gets the idea to pretend to be Becca and contact Franklin. Chuck steals Becca’s identity and many of her online photos to create fake online profiles of her. When Franklin accepts the fake Becca’s friend requests, Franklin asks her during a chat why he’s the only person she’s following.
As the fake Becca, Chuck quickly comes up with an excuse that “Becca” has new accounts because she deleted her previous accounts when she took a break from social media. Franklin believes this excuse. Over time, Franklin and “Becca” get closer, as they open up to each other about their emotions and family problems. And it should come as no surprise that Franklin ends up falling for “Becca,” as Chuck gets more caught up in this elaborate and twisted masquerade.
Chuck is ecstatic that Franklin is talking to Chuck again, even though it’s all based on Chuck’s concocted lies. Chuck confides in his co-worker Jimmy about the fake online persona. Jimmy warns Chuck not to continue this deception because Franklin might permanently cut Chuck out of Franklin’s life if Franklin finds out the truth. Chuck ignores this advice because he’s self-centered and has become accustomed to lying to get what he wants.
One of the funniest aspects of “I Love My Dad” is how it shows Becca appearing to exist in person with Franklin when he’s chatting with her online or having fantasies about her. But then, the camera suddenly switches to the reality that Chuck is talking to Franklin, so Chuck is shown doing the things with Franklin that Franklin is simultaneously imagining that Becca is doing with Franklin. This switch of perspectives is cleverly edited to bring many laugh-out-loud moments for people watching the movie. Chuck has fantasies too, where he places himself in moments where he wants to emotionally bond with Franklin.
Franklin knows that “Becca” doesn’t live near him, but he eventually wants some kind of contact with her beyond words and photos on a screen. When he tries to set up an online video chat, “Becca” comes up with the excuse that her computer’s video camera is broken. Whenever Franklin becomes skeptical of “Becca” being real, Chuck thinks of something to continue the ruse.
At one point, Franklin insists on talking to “Becca” on the phone. And so, Chuck averts Franklin’s suspicions that “Becca” is a fake persona when Chuck enlists a neurotic co-worker whom he’s been dating named Erica (played by Rachel Dratch) to impersonate “Becca” over the phone. Erica is infatuated with Chuck, but she’s very reluctant to be a part of this deceit. Chuck lies to Erica by saying that it’s a prank that he and Franklin play on each other as a father-son tradition. Erica participates in this con only after she gets Chuck to agree to have sex with her at their office.
Of course, there’s a sexual component that becomes a part of Franklin’s online “romance” with “Becca.” It’s a part of the deception that makes Chuck the most squeamish and feeling very guilty about what he’s doing. But that doesn’t stop dishonest Chuck from making Erica an unwitting accomplice during a hilarious scene involving online sex talk.
To be clear: “I Love My Dad” does not condone incest or sexual abuse. Rather, it shows in amusing and unsettling ways how pathetic online liars can be with their con games. The people who know Chuck’s secret (his co-workers Jimmy and Erica) express their disapproval to Chuck, but Chuck is the type of person who will do what he wants, no matter what other people say about it being wrong. The movie makes it obvious that as much as Chuck thinks he’s too smart to get caught, he’s really the one who’s degrading himself the most.
“I Love My Dad” has some hilarious twists and turns as Chuck’s lies get bigger, and he goes to greater lengths to prevent his lies from being exposed. This movie works so well as a comedy, mainly because the story doesn’t take itself too seriously. It’s really a “truth is stranger than fiction” movie that seems so absurd, it might as well be a comedy. Morosini admirably channels what must have been a very painful time in his life into a story that can not only entertain people but also provoke thoughtful discussions about healing from family dysfunction, deciding what to forgive, and choosing which family members to have in one’s life.
The lead performances by Morosini and Oswalt make this movie’s engine run with a crackling energy of two characters who are at odds with each other but also weirdly co-dependent on each other for emotional validation. Some viewers might not care for how “I Love My Dad” ends, while other viewers will love the movie’s ending. Either way, the intended message of “I Love My Dad” is that there’s sometimes no way to predict what people will do to be close to the ones they love.
UPDATE: Magnolia Pictures will release “I Love My Dad” in select U.S. cinemas on August 5, 2022. The movie is set for release on digital and VOD on August 12, 2022.
Pictured clockwise, from bottom left: Olivia Luccardi, Dana Millican, Stefanie Estes, Rebekah Wiggins, Eleanore Pienta and Nina E. Jordan in “Soft & Quiet” (Photo by Greta Zozula)
Culture Representation: Taking place in an unnamed U.S. city, the dramatic film “Soft & Quiet” features a predominantly white cast of characters (with two Asians and one Latina) representing the working-class and middle-class.
Culture Clash: White supremacist women gather to form a racist hate group, and some of them plot to get revenge on two Asian women in a crime that spirals out of control.
Culture Audience: “Soft & Quiet” will appeal primarily to people who are interested in movies that have accurate depictions of racist hate crimes and the people who commit them.
Stefanie Estes in “Soft & Quiet” (Photo by Greta Zozula)
Even though this movie’s title is “Soft & Quiet,” the movie’s message is meant to sound a very loud and urgent alarm. It’s a brutally realistic and disturbing depiction of female white supremacists who try to look harmless, but whose toxic bigotry can erupt into vicious hate crimes. Most movies (fiction and non-fiction) about white supremacists often focus on male racists, because male racists tend to be more visible to the public, such as when men are the majority of attendees at hate rallies. “Soft & Quiet” writer/director Beth de Araújo exposes the equally dangerous and often more covert insidiousness of women who identify as white supremacists and who will do whatever it takes to oppress and violate people who aren’t white.
Although the characters in this movie are fictional, they represent exactly how many hate-filled racists actually think and act in the real world. “Soft & Quiet” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival. It would be foolish to dismiss “Soft & Quiet” as being overly dramatic or an “only in a movie” story. Anyone can look up real-life hate crimes to see that what happens in this movie has happened in one form or another in real life—and the crimes are often much worse than what’s in a movie. And those are just the crimes that were reported. There are unknown numbers of unreported crimes that will never be made public.
People who watch “Soft & Quiet” without knowing anything about the movie beforehand might think from the film’s first 15 minutes that it’s just a lightweight story about some suburban women getting together to form a support group in a church. That’s the intention of the movie: to make people aware that racists who have these hateful beliefs often give the appearance of being inoffensive, law-abiding citizens. It’s that false sense of “unthreatening normalcy” that acts as a façade for many racists who are hiding in plain sight and who intend to violate other people’s civil rights, based on their race.
“Soft & Quiet,” which takes place in an unnamed U.S. city, begins with a scene in an unnamed primary school restroom, where a schoolteacher in her 30s named Emily (played by Stefanie Estes) is in a toilet stall and looking at the result of a pregnancy test. Emily bursts into tears when she sees the result of the test. Later in the movie, it’s revealed that Emily and her husband have been unsuccessfully trying to start a family. This latest pregnancy test shows that she’s not pregnant.
Emily gathers her composure as she walks out of the restroom. School sessions have ended for the day, and Emily sees a cleaning employee named Maria (played by Jovita Molina), who’s doing her job on the premises. Emily apparently is a teacher of first graders or second graders, because one of her students is a boy named Daniel (played by Jayden Leavitt), who’s about 7 or 8 years old.
Daniel is waiting outside by himself because his mother is late in picking him up. Emily expresses some concern about this child being alone, but she’s more concerned about telling Daniel to scold Maria to not mop any floors until after Daniel leaves. Emily says it’s because Daniel could slip and hurt himself on a wet floor. When Daniel’s mother arrives, Emily makes sure to tell her that she was looking out for Daniel and that this school employee could’ve put Daniel’s life in danger. Daniel’s mother expresses gratitude to Emily for being so conscientious.
Emily is not saying these things out of the kindness of her heart. The movie shows in subtle ways, which become more obvious when Emily’s true racist nature is revealed, that Emily wanted Daniel to put this Latina employee “in her place,” because Emily firmly believes in white supremacy. Throughout the movie, there are several references to the white supremacist women being preoccupied with feeling that their race is “endangered” in America.
After she leaves the school, Emily goes to a local church, where she has gathered a group of five other women (ranging in ages from late 20s to late 30s) for a meeting. At first, the women exchange small talk. But then, Emily unwraps the cherry pie that she brought to the meeting. The pie has a Nazi swastika carved in the center. All of the women laugh with glee and amusement when they see this hateful and disgusting symbol.
That’s because the women who have gathered for this meeting want to form a group called Daughters of Aryan Unity. A few of the women already know each other, while others do not. The women sit in a circle and introduce themselves, beginning with Emily, and they all express much of their racial hostility and resentments. Many of their vile comments are what you would expect from bigots who think that people who are white, Christian, heterosexual and cisgender are superior to everyone else.
Here are brief descriptions of the other members of the group:
Kim (played by Dana Millican), a married mother of two children, is the owner/manager of a local convenience store. Kim has a journalism degree and a brittle, no-nonsense attitude. She offers to be in charge of the group’s planned newsletter. Kim immediately shows her anti-Semitism when she complains about Jews owning banks and controlling the mainstream media. Emily and Kim have known each other for years.
Leslie (played by Olivia Luccardi) has recently moved to the area. She’s a bachelorette who later reveals that she’s an ex-con and comes from a “shitty family.” Leslie was invited to this meeting by Kim, because Leslie works at the same convenience store. Leslie thinks of Kim as her mentor. It should come as no surprise, considering Leslie’s criminal background, that Leslie ends up being the biggest loose cannon in the group.
Marjorie (played by Eleanore Pienta) is a retail store employee, who’s angry that a female co-worker of Colombian heritage got a job promotion that Marjorie wanted. Even though Marjorie admits that her supervisor told Marjorie that the promoted employee has “better leadership skills” than Marjorie does, Marjorie still thinks that Marjorie was entitled to the promotion because she’s been a store employee longer and because she is a white American. Marjorie, who dismisses any of the promoted co-worker’s job qualifications, says that the co-worker only got promoted because of “diversity and because she’s brown.”
Nora (played by Nina E. Jordan), a lifelong member of the Ku Klux Klan, says that her father was a KKK chapter president in Valentine, Nebraska. Nora, who is married and pregnant with her fifth child, believes that people of different races are better-off being separated from each other. She has this to say about race mixing: “I’m here to talk common sense. Multiculturism doesn’t work.”
Alice (played by Rebekah Wiggins), an awkward loner, says that she’s a married homemaker who spends “a lot of time by myself and in my thoughts.” Even if this group has beliefs that unite them, the “mean girls” element is still there. After the meeting, a few of the women single out Alice behind her back because they think Alice is a misfit who might not be compatible with the other women.
Emily leads the discussions and makes these remarks: “We are here to support each other during this multicultural warfare. I have been brainwashed to feel shame for my heritage, to feel guilty for the prosperity our husbands, our fathers, our brothers created in the Western world and that everyone else benefited from.” In her racist speech, Emily ignores historical facts about the United States, where white supremacy caused genocide of indigenous people, enslavement of black people, and other racist human-rights violations that resulted in white people benefiting and prospering the most from this racism.
When talking about the proposed newsletter, Emily makes a comment that best sums up why these types of female white supremacists are so sneaky: “We have to be careful with the first issue [of the newsletter]. We want to engage the mainstream. We can’t come on too strong, okay? Soft on the outside, so vigorous ideas can be digested more easily. We are the best secret weapon that no one checks at the door because we tread quietly.”
Not everyone is welcoming of this group’s racist beliefs. Something happens that abruptly breaks up the meeting: The church pastor, who is in the building, apparently overheard this discussion, and that’s how he found out that Emily was hosting a white supremacist meeting. The pastor takes Emily aside privately, expresses his disapproval, and tells her that if she and her group leave immediately and never come back, he won’t report them. Emily ends the meeting, but she doesn’t tell the other members of the group that they have been kicked out by the church pastor.
Not long after this church expulsion, something happens that changes the course of the story. Emily, her husband Craig (played by Jon Beavers) and Marjorie happen to be in the convenience store where Kim and Leslie are working. The store is about to close when two sisters in their 20s go in the store. Kim announces that the store is closed, but the older and more assertive sister, whose name is Anne (played Melissa Paulo), says she just needs to quickly buy a bottle of wine. The younger sister’s name is Lily (played by Cissy Ly), who is quieter than Anne and is more likely to want to avoid confrontations.
Anne and Lily both happen to be Asian. And when they go in the store, they are the only people of color who are there. What happens next triggers a series of events that turn “Soft & Quiet” from a conversation-driven movie into a gripping portrayal of heinous and irreversible actions. It’s enough to say, without revealing too many details, that the white supremacists instigate a physical altercation at the store, and then they impulsively hatch a vengeful plot that targets Anne and Lily.
It’s important for viewers to notice that when the members of this white supremacist group commit the crimes that they commit, they are always thinking about how they can use their privileges as white women to get away with the crimes. There are subtle and not-so-subtle references to how they think because they are white women, they are more likely to be believed than people who aren’t white. They also engage in a lot of ego posturing about how they are the “good people,” while their victims and targets of their hate are the “bad people.” And during one particularly harrowing scene, Kim mentions that she knows plenty of cops who can protect her and other members of this racist group if they do something wrong.
All of the cast members in the movie give authentic portrayals of their characters, which is why “Soft & Quiet” will touch a lot of nerves in viewers who might see people they know in these characters. Emily has a respectable job as a teacher of very young and impressionable kids, but it masks her dark side that she only shows to certain people. Estes gives a chilling but effective performance as someone who presents herself as one way to most of the world but is actually another way in reality.
Luccardi’s unhinged portrayal of Leslie represents the type of white supremacist who doesn’t really care about hiding hate. Leslie is the only one in this movie who mentions anything about her background. She’s the only one in this group who has a criminal record. But the point of “Soft & Quiet” isn’t to blame family upbringings or over-explain backstories for why these women turned out the way that they did. The point of the movie is to show viewers that this is how a lot of racists are behind closed doors.
“Soft & Quiet” is an impressive feature-film debut from writer/director de Araújo, who shows great skill in how the movie unpeels the layers of racist hate. The movie also succeeds in how it credibly transitions from camaraderie-filled discussions to a maelstrom of terror and violence. The film’s compelling cinematography (by Greta Zozula), music (by Miles Ross) and editing (by Lindsay Armstrong) will engulf viewers in this tension-filled environment.
“Soft & Quiet” is not an easy film to watch. It’s meant to make people uncomfortable. It might make people angry or sad. The violence and hatred unleashed by the movie’s racist characters might be triggering for some viewers who’ve experienced these types of crimes. Some viewers might be so turned-off or upset, they might not be able to finish watching the movie. Regardless of what people think of “Soft & Quiet,” the movie serves its purpose if it makes people more aware and less in denial about the racists who live among us and how poisonous these bigots can be.
UPDATE: Momentum Pictures will release “Soft & Quiet” in select U.S. cinemas, on digital and VOD on November 4, 2022.
Culture Representation: Taking place in Ireland, the horror film “The Cellar” features an all-white cast of characters representing the working-class and middle-class.
Culture Clash: A married couple and their two children move into a house that has a history of being haunted and where previous residents have mysteriously disappeared.
Culture Audience: “The Cellar” will appeal primarily to people who don’t mind watching formulaic horror movies that don’t do anything truly unique.
Eoin Macken and Abby Fitz in “The Cellar” (Photo by Martin Maguire/RLJE Films/Shudder)
“The Cellar” succeeds in creating a spooky atmosphere, but it fails to rise above countless other haunted house stories, because of the movie’s weak screenplay, mediocre acting and dull pacing. “The Cellar” is too generic to be a memorable horror film. There are so many overused concepts in “The Cellar” that are in better haunted house movies, you can really do a checklist of all the ideas that are recycled in “The Cellar.”
Written and directed by Brendan Muldowney, “The Cellar” is based on his short film “The Ten Steps.” It’s yet another story about a family moving into a house with very dark secrets that the family won’t discover until it’s too late. And the people living in the house stay much longer than most people would in real life, just so the terror in the movie can be stretched out in repetitive scenes. “The Cellar” had its world premiere on the same date at the 2022 editions of the South by Southwest (SXSW) Festival and FrightFest Glasgow.
The family at the center of “The Cellar” are spouses Keira Woods (played by Elisha Cuthbert) and Brian Woods (played by Eoin Macken) and their children Ellie Woods (played by Abby Fitz) and Steven Woods (played by Dylan Fitzmaurice Brady). Ellie, who’s about 16 or 17 years old, is a stereotypical pouty teen. Her idea of rebelling is reading books on anarchy and getting an ankle tattoo of the anarchy symbol. Steven, who’s about 10 or 11 years old, is a stereotypical adorable tyke with the expected wide-eyed, open-mouthed, shocked reactions when the terror in the house begins to happen.
The Woods family’s new home is a drab and shabby mansion in an unnamed city in Ireland. (The movie was actually filmed on location in Roscommon, Ireland.) And as haunted houses typically are in horror movies, this house is in an isolated wooded area. The family members are all natives of Ireland, except for Keira, who’s either Canadian or American. (Cuthbert is Canadian in real life.)
“The Cellar” opens with the Woods family’s first day and night in the house. Brian and Steven are already there, while Keira and Ellie arrive separately by car. Ellie is already sulking because she didn’t want to move away from her friends. Upon seeing the house for the first time, Ellie says, “Holy shit. It’s so ugly!”
Why is this the first time that Ellie is seeing this house? It’s because Brian and Keira bought the house at an extremely low price at an auction. And they later find out the hard way that this bargain was too good to be true. And yes, “The Cellar” is another haunted house movie where the new residents didn’t bother to find out any background information about the house before buying it. The house still has furnishings and decorations left behind by the previous owner.
“The Cellar” doesn’t waste any time in showing that the house’s cellar is a place where sinister things happen. Within minutes of being in the house for the first time, Ellie goes in the cellar and declares to Keira, who’s near the door: “It’s filthy!” Keira replies, “I like to think of it as character.” And sure enough, Ellie mysteriously gets locked in the cellar, she freaks out, and then manages to escape. “I’m not staying in this house!” Ellie wails.
But of course, Ellie does stay in the house. After all, where else is she going to go in a hackneyed horror movie? All of the house’s rooms are predictably dark, as if everyone who’s lived there couldn’t be bothered to get a proper lamp or lighting that can illuminate more than certain corners of a room.
Ellie gets even more irritated with her parents when she finds out she has to look after Steven like a babysitter on their first night in the house. That’s because Keira and Brian, who are independent TV producers, have to work late because of an important pitch meeting related to their business. Keira tells Ellie that they need to sell this pitch in order for the family to financially survive.
Meanwhile, back in the mansion that doesn’t know the meaning of full-wattage light bulbs, Ellie is bitterly complaining to her boyfriend on the phone about how she much she dislikes her new home and how it’s unfair that she and Brian have to be in this creepy house alone on their first night there. The boyfriend listens to Ellie gripe about how much she misses him and their friends, and he suggests that he stay with her, even though Ellie’s parents wouldn’t let her do that. Ellie tells him why her parents are working late and says, “I hope they go bust, and we have to sell this house!”
Keira and Brian are independent TV producers who are trying to launch a reality show geared to teenagers called “Natural Selection,” where a young actress will pretend to be a popular vlogger. The pitch meeting takes place in a darkly lit conference room (everything in this movie is darkly lit or in tones of gray), where Keira and Brian are trying to sell this show to TV executives. There are vague mentions about viewer voting based on the physical appearances of the reality show’s cast members. It sounds like a horrible idea.
While Keira and Brian are in this meeting, the electricity suddenly goes out in their house. And what a coincidence: The circuit breaker is in the cellar. Guess who has to be the one to go back to the dreaded cellar to figure out what’s going on with the circuit breaker? Ellie calls Keira to tell her about this electricty outage. Keira excuses herself from the meeting and tells Ellie that she has to be the one to fix the electricity problem by finding the circuit breaker.
Ellie is in a near-panic because she’s scared and reluctant to go back to the cellar. During this phone conversation, Keira instructs Ellie on how to find the circuit breaker in the cellar. And because this movie is filled with as many horror clichés as possible, Ellie is holding a lit candle in the cellar, instead of a more practical flashlight or a smartphone light.
Keira guides Ellie by telling her how many steps she needs to take to get to the circuit breaker. To help calm down Ellie, Keira tells Ellie to count out loud how many steps she’s taking for this walkthrough. During this counting out loud, the phone disconnects. Keira calls back and gets no answer. And when Keira and Brian get home, they find out to their shock that Ellie has disappeared.
A police investigator named Detective Brophy (played by Andrew Bennett) is called to the scene. Keira and Brian aren’t completely alarmed because they tell the detective that Ellie has run away before, and she’ll probably come back in a few days. A small search team looks though the woods to no avail. Keira puts up some missing-person flyers around the area. Meanwhile, “The Cellar” is so poorly written, it never shows Keira or Brian contacting any of Ellie’s friends to find out if these friends have seen her, which would be one of the first things that parents of a missing child would do.
The rest of “The Cellar” gets a bit monotonous, as Keira discovers strange symbols in the house and tries to find out what they all mean. Eventually, the search for Ellie becomes less of a priority in the movie than Keira playing detective to find out the history of the house and to get more information about the previous residents. Ellie contacts the auction manager, who says that the house was previously owned by an elderly woman whom he never met because her attorney was his main contact for the auction.
Because clues are easily given to Keira throughout the movie, she notices that the house has a portrait painting of a university mathematician named John Fetherston, the deceased patriarch of the family that previously lived there. She goes on a quest to find out this family’s background. The answers she gets are utterly predictable.
During this investigation that takes up a lot of Keira’s time, the movie never bothers again to address Keira and Brian’s job predicament that has made them financially desperate. As the days go by, and Ellie remains missing, these parents of a missing child don’t have realistic conversations about this family crisis of a child’s disappearance. It’s why “The Cellar” mishandles the separate terror of a family who has a missing child.
Instead, the movie puts more emphasis on the banal horror trope of a woman being perceived as mentally ill if she suspects what’s going on has to do with the supernatural. Brian questions Keira’s mental health when she divulges some of her theories about why the house might be haunted. Keira also begins to believe that Ellie didn’t run away but that Ellie was abducted—and not necessarily by a human being.
Meanwhile, more stereotypical haunted house hijinks ensue. Doors mysteriously open on their own. Objects get moved with no explanation. Steven gets locked in a room on one occasion, even though no one else appears to be there. The house’s electricity malfunctions again. It all just leads to a conclusion that would only be surprising to people who fell asleep during the movie’s boring middle section. The movie’s last scene is actually one of the few highlights of “The Cellar,” but it’s too little, too late.
One of the more commendable aspects of “The Cellar” is composer Stephen McKeon’s effectively haunting score. This music is sometimes used in over-the-top ways, but it does bring a consistent level of invoking the right moods for each scene. The production design for “The Cellar” is also noteworthy, although nothing in this movie is going to win any awards. The movie’s visual effects are adequate and not gruesome, for viewers who don’t like seeing bloody gore. Still, most of the movie’s “jump scares” just aren’t very scary, and they lack originality.
Unfortunately, the quality of “The Cellar” is lowered by Cuthbert’s stiff performance. She’s never really believable as a mother who’s frantically worried about her missing child. And in scenes where she should be conveying more emotion, Cuthbert just delivers her lines flatly. All the other cast members are in underwritten and underdeveloped roles, with nothing particularly special about their acting. “The Cellar” isn’t the worst horror movie ever, but it doesn’t have the spark, personality or creative imagination to make it stand out from other horror movies with the same ideas.
RLJE Films will release “The Cellar” in select U.S. cinemas on April 15, 2022, the same date that the movie premieres on Shudder.
Culture Representation: Taking place in an unnamed city in Utah, the horror movie “Deadstream” features an all-white cast of characters representing the working-class and middle-class.
Culture Clash: A controversial Internet prankster does a livestream event from a haunted house, and he experiences unexpected terror.
Culture Audience: “Deadstream” will appeal primarily to people who don’t mind watching poorly made horror movies with an extremely annoying main character.
Joseph Winter in “Deadstream” (Photo courtesy of Shudder)
“Deadstream” is dead on arrival with its bungled attempt at taking the over-used concept of a haunted house and blending it with the tech concept of Internet livestreaming. It’s the type of idiotic horror flick where the obnoxious main character hides in a van to avoid being killed by an attacker, but then he keeps screaming loudly, thereby exposing his hiding place. In fact, throughout this movie, viewers will wish that the dimwitted, motormouth main character of “Deadstream” would just shut up and go away.
Written and directed by husband-and-wife duo Joseph Winter and Vanessa Winter, “Deadstream” could have been a better movie on so many levels. The movie’s plot—horror during a livestream, set in one location—is not completely original but it has a lot of potential for some genuine scares and compelling characters. Unfortunately, “Deadstream” is ruined by a whiny-voiced protagonist whose non-stop annoying chatter is the equivalent of verbal diarrhea.
It’s one of those movies where you can immediately tell, without even looking at the film credits, that the irritating and off-putting main character is the movie’s director. How can you tell? Because the acting is horrible, and everything about this character (and this movie) is extremely self-indulgent with no real self-awareness of how bad everything is, which is usually a sign that if the director is an actor, then he cast himself as the star of the movie.
Unfortunately, in “Deadstream,” viewers are stuck with this insufferable main character, who is in every scene of this dull, unimaginative and sloppily made film. His name is Shawn Ruddy (played by Joseph Winter), a Utah-based cretin who makes his living as a controversial Internet personality. Shawn, who is in his 30s, films himself doing extreme pranks and stunts, and he puts those videos online.
Shawn’s entire act is to do things where he says he’s facing his greatest fears. “Deadstream” is filmed almost entirely as if it’s a livestream of what happens to Shawn in the movie. Although “Deadstream” takes place in an unnamed city in Utah, the movie was actually filmed in Spanish Fork, Utah. “Deadstream” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival.
What Shawn has done in his quest for more Internet fame has gotten him banned and/or de-monetized from several social media platforms. Some of his pranks and stunts include intentionally provoking a police officer (there’s brief flashback footage of Shawn picking a fight with a cop in uniform and being chased by the cop), as well as some other tacky and dumb things that aren’t shown in the movie but are mentioned, such as smuggling himself across the U.S./Mexico border, so he could ridicule undocumented Mexican immigrants. Another of Shawn’s controversial stunts was paying a homeless man to fight Shawn, and then beating up the homeless man.
The movie obviously wants to be a spoof of the real-life Internet jerks who do these tasteless and often-illegal stunts, but the comedy in “Deadstream” falls very flat. The biggest problem with this movie’s failed attempt at satire is that “Deadstream” has nothing clever or funny to say about this subculture of people who seek fame and fortune on the Internet by putting themselves and other people in harm’s way. The beginning of the movie shows Shawn trying to redeem himself by announcing to his audience that he will do a stunt where he won’t hurt other people.
Shawn is now livestreaming on a website called Livid.tv, which is one of the last places on the Internet that will host his shenanigans. It’s never mentioned in the movie how many Internet followers Shawn has, but he has a devoted group of people who still want to see his mindless antics. Shawn announces to his audience one day: “I’m mortally terrified of ghosts. For my next livestream event, I will be spending one night alone in a haunted house.”
An unnamed sponsor is paying Shawn to do this livestream. Under the terms of the sponsor contract, Shawn has to be the only person in the house during this livestream. And if he sees or hears anything unusual, he has to check it out. If he breaks these rules, he won’t get paid. However, one of these rules gets broken, in order to service what happens in most of the movie.
The first third of “Deadstream” is a monotonous slog of Shawn talking on camera while he’s in the haunted house, explaining the house’s history, and showing viewers each room in the house. In between, he makes wisecracks that aren’t funny at all. The small, abandoned house, which is nicknamed Death Manor, is in an isolated wooded area. The house is dirty, damaged, and has been boarded up since the 1950s.
When Shawn first arrives at Death Manor (which he calls “the most haunted house in the world”), he shows his livestream audience that he’s serious about not leaving in case he gets scared. On camera, he removes his car’s spark plugs and throws them into the woods. The history of Death Manor is that it was built in 1880 by a wealthy Mormon pioneer, who built the house for his adult daughter named Mildred Pratt, who was a poet and a social outcast.
As a young woman, Mildred had a long-distance love affair with a book publisher named Lars Jorgensen, who was based in Boston. Lars proposed marriage to Mildred, and she accepted his proposal. But tragically, two days before Mildred was going to travel to Boston to be with Lars, he died in an accident. Distraught over Lars’ death, Mildred committed suicide in the house. Over the years, several other people, including five children, have mysteriously died in the house, with the legend being that Mildred is the ghost who’s haunting the house and causing these deaths.
One of the men who died in the house wrote about a recurring dream of seeing a ghost in the house, with the ghost saying, “The pond water is still.” The movie wastes some time with Shawn showing his audience some archival clips of paranormal investigators who spent time in the house. None of this is really spoiler information, because most of the movie’s “horror” is about whether or not Shawn will encounter Mildred or other ghosts.
One of this livestream event’s rules is broken when a woman in her 20s named Chrissy (played by Melanie Stone) unexpectedly shows up and says that she’s a major fan of Shawn, and she wants to hang out with him at this house and possibly help him. Shawn wants Chrissy to leave because his sponsor contract says that he has to spend the night alone in the house. However, several viewers demand that Chrissy stay in the house because they think she looks sexy.
Shawn takes a viewer vote over whether or not Chrissy can stay in the haunted house with him, and the vast majority of viewers vote for Chrissy to stay. Shawn says on camera that the sponsor can make an exception to the rule since Chrissy being in the house is what the majority of Shawn’s audience wanted. Chrissy is very much a fawning “fangirl” who seems to have a big crush on Shawn. Some of the viewers commenting online also notice that Chrissy is a lot braver than Shawn in this haunted house. Of course, this wouldn’t be a horror movie if things didn’t go terribly wrong, and some dangerous madness ensues.
One of the missed opportunities in “Deadstream” is how inconsistently it shows Shawn’s engagement with his live audience. There are some viewer comments shown on screen, and Shawn occasionally responds directly to some of these comments. But then, there are other scenes where the comments should be on the computer screen, but they’re not. Some of the comments say exactly what “Deadstream” viewers will be thinking, when they talk about how boring everything is.
Shawn wears or holds a camera that can show the audience what he’s seeing. He also wears a helmet with built-in flashlight, since the house has no electricity or other lighting. In addition to having a computer tablet and a laptop computer, Shawn has a camera with a ‘”selfie” angle. Expect to see a lot of close-ups of Shawn’s face in “Deadstream,” which has many scenes that were obviously inspired other horror movies about people who film themselves during a ghost investigation, such as 1999’s “The Blair Witch Project” and 2009’s “Paranormal Activity.”
Shawn does a lot of talking at the camera, but he’s so self-absorbed that he doesn’t interact with the audience as much as he should, even though audience interaction is one of the main purposes of a livestream. When a lot of the mayhem starts, Shawn is obviously preoccupied with what’s in front of him, but “Deadstream” doesn’t really show a lot of live-reaction terrified comments from people in Shawn’s audience, who are supposed to be witnessing the horror in real time.
Instead, there are parts of the movie where Shawn occasionally logs on to video messages to get advice or knowledge from people in the audience. These parts of the movie look awkward and don’t transition well in the already-erratic flow of the story. There are parts of the movie involving poems and spell chants that are very bottom-of-the-barrel silly with no creativity.
In fact, there are huge sections of “Deadstream” that seem to want viewers to forget that everything is happening in front of people in a live audience. That’s because the movie clumsily handles the scenes where Shawn repeatedly screams for help. Shawn apparently didn’t bring a phone with him. And even if he did, it’s unlikely he would get a signal, because that hindrance is typical in horror movies with people stuck in isolated areas.
One of the movie’s biggest plot holes is that it never explains where Shawn is getting his WiFi service in this remote, wooded area and in an abandoned house with no electricity. Because of this plot hole, the entire concept of the movie falls apart. “Deadstream” comes across as a movie where the filmmakers think viewers are too stupid to see this obvious plot hole.
Sometimes, plot holes can be overlooked in a horror movie if it really delivers on some genuinely scary moments. Unfortunately, “Deadstream” falls short of this basic standard. The movie has too much of Shawn’s incessant yakking, moronic shrieking and self-centered posturing, but not enough action, which doesn’t really kick in until the last third of the film. The visual effects and makeup for the supernatural entities are creepy, but not terrifying. “Deadstream,” much like its dreadful main character, ultimately wears out its welcome long before the movie is over.
Shudder will premiere “Deadstream” on October 6, 2022.
Culture Representation: Taking place in Canberra, Australia, the horror movie “Sissy” features a predominantly white cast of characters (with a few black people and one Asian) representing the working-class and middle-class.
Culture Clash: A social media influencer is invited to a weekend getaway party by a former childhood friend, and bitter emotions lead to murder and mayhem.
Culture Audience: “Sissy” will appeal primarily to people who are interested in horror movies that have a satirical tone.
Pictured clockwise, from bottom left: Yerin Ha, Daniel Monks, Emily De Margheriti, Hannah Barlow and Lucy Barrett in “Sissy” (Photo courtesy of Shudder)
The darkly comedic horror film “Sissy” sarcastically combines bloody gore with incisive commentary about friendships, bullying and social media culture. It’s a movie that might start off seeming to be one way, but some clever twists and turns take viewers on a bumpy and unpredictable ride. The scares aren’t so much in the violent and gruesome deaths but in the horror of how easily people can be manipulated into thinking certain ways about other people, based on contrived and superficial images. “Sissy” had its world premiere at the 2022 South by Southwest (SXSW) Film Festival.
“Sissy” is written and directed by Hannah Barlow and Kane Senes, who previously teamed up for the 2017 comedy/drama feature film “For Now.” Barlow is also an actress in “For Now,” as she is in “Sissy.” The title character in “Sissy” (which takes place in Canberra, Australia) is named Cecilia (played by Aisha Dee), but her childhood nickname was Sissy. This childhood is shown in several flashbacks depicted through Cecilia’s memories and home videos that she has kept over the years.
The flashbacks show Cecilia/Sissy when she was 12 years old (played by Amelia Lule) and hanging out with her best friend at the time: Emma (played by Camille Cumpston), who is the same age. The two girls are seen doing what adolescent best friends often do: They dance together to pop songs, they talk about their hopes and dreams, and they pledge to be best friends forever. In one of the flashbacks, Emma tells Cecilia/Sissy: “Let’s make a pact: No matter what happens, we end up in the nursing home together. You’re the only person I want to poop my pants with.”
The movie opens 12 years after these home videos were made. Cecilia and Emma (played by Barlow) haven’t seen or spoken to each other in years. Cecilia is now making a living as a social media influencer who gives New Age positive self-help and self-esteem advice on videos that she puts online. Using the social media name Sincerely Cecilia, she currently has about 200,000 followers on social media, where she talks a lot about meditation and creating “safe spaces.”
One day, Cecilia is in a drugstore pharmacy when she randomly sees Emma. Cecilia seems alarmed and backs away, as if she doesn’t want to Emma to see her. But Emma does see Cecilia, and Emma is very happy to see her. Emma and Cecilia give each other updates on what they’ve been doing with their lives.
Cecilia is uncomfortable and a little bit guarded during this conversation, but Emma doesn’t notice this discomfort at all. In fact, Emma seems to be very impressed with Cecilia being an “influencer” with a six-figure following on social media. Emma is also eager to have Cecilia back in her life, so she impulsively invites Cecilia to the engagement party that’s she’s having to celebrate her impending marriage to her fiancée Fran (played by Lucy Barrett). Cecilia reluctantly accepts the invitation.
At this festive party, which is held at a nightclub, Cecilia meets Fran, who is very friendly and tells Cecilia that Emma talks a lot about her. Cecilia doesn’t know anyone else at the party except for Emma, whose many friends in attendance include gossipy Jamie (played by Daniel Monks) and talkative Tracey (played by Yerin Ha). After some initial hesitation, Cecilia ends up having a fairly good time at the party, even though a drunken Emma pulled Cecilia on stage and forced her to sing karaoke with her, and Emma vomited on Cecilia. It’s one of the many comedic moments in the movie.
Emma and Cecilia’s reunion goes well enough that Emma insists that Cecilia come along to a weekend getaway trip that Emma is having with a small group of friends at a remote house in a wooded area. On this trip are Emma, Cecilia, Fran, Jamie and Tracey, who travel in one car to the vacation house. Another guest is already at the house when they arrive. And she’s not happy to see Cecilia at all. In fact, she’s absolutely furious about it.
Her name is Alexandra “Alex” Kutis (played by Emily De Margheriti), who knew Emma and Cecilia in their childhoods. (In the childhood flashback scenes, Alex is played by April Blasdall.) Through a series of events, viewers find out why there’s bad blood between Alex and Cecilia. It’s enough to say that in their childhoods, Alex was a rival to Cecilia to be Emma’s closest friend.
That rivalry opens up old emotional wounds, because Alex is now in Emma’s life as a close friend. On Alex’s social media, she describes Emma as her “best friend.” At this getaway trip, Cecilia is treated like an outsider, since she barely knows anyone in the group except for Emma and Alex. Emma’s friends are very superficial and catty, as they talk about people on social media and are preoccupied with watching a tacky reality dating show called “Paradise Lust.”
Alex delights in making Cecilia as uncomfortable as possible on this trip. For example, Alex smirks when telling Cecilia that Cecilia has to sleep on the couch because Emma didn’t tell Cecilia would be on this trip, and there are no more beds available. Alex also deliberately calls Cecilia her former childhood nickname “Sissy” numerous times, even though Cecilia politely corrects her and tells her that she no longer goes by the name Sissy, which has painful memories for Cecilia.
During a group dinner, Alex’s hostility toward Cecilia is on full display, when Alex belittles Cecilia for being a “public figure” who’s “profiting from people’s pain.” This remark comes after Tracey rudely asks Cecilia how much money she makes from being a social media influencer. Emma tries to keep the peace and says that it’s no one’s business how much money Cecilia makes. Meanwhile, Cecilia is visibly embarrassed by this barrage of disrespectful judgments about who she is from people she’s just met.
Alex also questions the ethics of anyone who gives self-help advice for a living but who’s not a trained and qualified professional in psychology. Even though Cecilia tells everyone that she’s upfront with her audience that she’s not a trained professional, Alex and eventually Jamie attempt to demean Cecilia to make her feel unworthy of her accomplishments. And to make Cecilia feel even more insecure, Alex mentions that Fran is studying to get her doctorate in psychology. Alex snipes to Cecilia, “Fran is helping real people with real problems.”
The story behind the shared history of Cecilia, Emma and Alex unfolds in layers to reveal why there’s so much resentment, jealousy and other negative feels that come out and affect what happens on this trip. The dialogue in this movie is both satirical and authentic when it comes to the psychological warfare that people can play on each other. All of the actors portray their roles with just enough parody to show viewers that “Sissy” is not a movie that’s taking itself too seriously.
“Sissy” has fun playing with some horror movie stereotypes, such as “terror in the woods” and a dimwitted cop who is called to the scene when the mayhem is in full swing. This cop’s name is Constable Martindale (played by Shaun Martindale), and he embodies the typical horror movie cop who arrives alone and has to make quick decisions on how to handle some chaos. The movie is also a hilariously brutal send-up of how people use social media in the worst ways.
As a low-budget movie, “Sissy” makes very good use of cinematography (by Steve Arnold) to convey certain moods. Certain pivotal scenes are bathed in an eerie crimson red. And the color pink is a constant presence in the movie, to conjure up the childhood friendship of Cecilia/Sissy and Emma as a reminder of not only their happy memories but also what went wrong to cause their long estrangement.
Before going on the getaway trip, Cecilia looks back on a childhood video of her and Emma where they were wearing pink wigs, so Cecilia decides to dye her hair pink. It’s a symbolic of how Cecilia wishes she could go back to this happy time in her life. “Sissy” also has an original score (by Kenneth Lambl) that also skillfully goes back and forth between whimsical and ominous, to reflect these contrasting moods in the movie.
But all of these elements really wouldn’t work as well without the performances of the cast members and the direction of the film, which get the tone of a satirical horror film just right. The heart of the movie (as well as the terror) is really about the cauldron of emotions stirred up when Cecilia, Emma and Alex are all on this unsettling trip together. Dee, Barlow and De Margheriti give the movie’s best performances as this trio of women coming to terms with their past. And because Cecilia is the most complex of these characters, Dee has the standout performance.
“Sissy” is not for viewers who are easily disturbed by seeing bloody violence in movies. However, for people who can tolerate this type of content, “Sissy” offers more than the usual horror movie clichés. It’s easy for horror movies to stage bloody death scenes that are messy. But what “Sissy” accomplishes is much harder: It shows in intriguing and sometimes uncomfortably funny ways how life, relationships and people’s inner psyches can be messy too.
UPDATE: Shudder and AMC+ will premiere “Sissy” on September 30, 2022.
For the first time, South by Southwest (SXSW) Conference & Festivals will be held as a hybrid event (in-person and online) for the 2022 edition of the event, which takes place from March 11 to March 20 in Austin, Texas. After being cancelled in 2020 because of the COVID-19 pandemic and going completely online in 2021, SXSW is following safety protocols to offer this hybrid experience for SXSW attendees in 2022. SXSW is arguably the best-known event in the U.S. that combines music, film, interactive and convergence programming.
Here are some of the anticipated highlights of the festival:
Updated February 15, 2022
The lineup of SXSW keynote speakers includes:
Grammy-winning artist Lizzo
Grammy-winning artist Beck
Author Neal Stephenson
Filmmaker/immersive artist Celine Tricart
President of Beggars Group U.S. Nabil Ayers with journalist Andy Langer
MediaLink founder and CEO of Michael E. Kassan and founder and Candle Media founder/co-CEO chairman of DAZN Group/Smash Ventures co-founder/managing director Kevin Mayer with Variety co-editor-in-chief Cynthia Littleton
Rappler CEO Maria Ressa
Grammy Award-nominated artist Michelle Zauner
Featured speakers include:
The women of Peacock’s critically acclaimed comedy series Girls5eva, for a panel that will include songwriter Sara Bareilles; Tony Award-winning actress and Grammy Award-winning singer Renée Elise Goldsberry; author/actress Busy Philipps; Emmy-winning writer Paula Pell; and Emmy winning screenwriter/showrunner Meredith Scardino.
Music artists and “Omoiyari” director Kishi Bashi
Graphic designer and Beeple director Laurie Segall
Director of OPTIV Federal Services Nycki Brooks; former Associate Vice Chancellor for Cybersecurity Initiatives at the Texas A&M University System Dr. Stephen Cambone; CEO and a board member of Optiv Federal Services Kevin Lynch; and the Department of Defense’s (DoD) Chief Data Officer David Spirk.
Founder and President of Deborah Brosnan & Associates Dr. Deborah Brosnan with entrepreneur John Paul DeJoria.
Investigative writer and producer Nile Cappello; Campfire Studios founder/CEO of Campfire Studios Ross Dinerstein; author/TV personality Chrissy Teigen; and Emmy Award-winning filmmaker Marina Zenovich discuss their investigation into the Remnant Fellowship Church, including a first look at Part Two of their HBO Max docuseries The Way Down: God, Greed, and the Cult of Gwen Shamblin.
Candid CEO Ann Mei Chang
Professor/media host Scott Galloway
Treefort founder & CEO of Kelly Garner and Academy Award-nominated actor and screenwriter Ethan Hawke talk about their forthcoming Audible Original scripted series “FISHPRIEST”
United States Secretary of the Interior Deb Haaland
Center for Humane Technology co-founder/president Tristan Harris
Advocate, data scientist and algorithmic product manager Frances Haugen
Universal Filmed Entertainment Group (UFEG) chairman Donna Langley with CNN media reporter Frank Pallotta
Actor, director and Slate investigative reporter Ben McKenzie; labor and technology reporter for Motherboard Edward Ongweso; and technology and national security staff writer for The New Republic Jacob Silverman
Surgeon General of the United States Dr. Vivek Murthy
“Queer Eye” star/author Jonathan Van Ness with writer, poet and comedian ALOK
American Airlines chairman/CEO Doug Parker with MRO and Business Aviation executive editor Lee Ann Shay
Built It Productions founder/Tinkercast co-founder Guy Raz with UTA partner and head of Audio Oren Rosenbaum
House Intelligence Committee chairman Adam Schiff with CNN Anchor and Chief National Affairs Analyst Kasie Hunt
Creator and unofficial “Queen of Clubhouse” Swan Sit
FaZe Clan CEO/co-owner Lee Trink
Variety Intelligence Platform president/chief media analyst of Andrew Wallenstein with Variety Intelligence Platform senior media analyst at Gavin Bridge
New Breath Foundation president/founder Eddy Zheng
Princeton University professor of African American Studies/author Ruha Benjamin, activist/sister of Breonna Taylor Ju’Niyah Palmer, YESUNIVERSE founder/CEO Lady Pheønix, multimedia artist Sutu and activist and partner of Breonna Taylor Kenneth Walker
U.S. Secretary of Transportation Pete Buttigieg
Benchmark General partner Bill Gurley
Actress/director Gillian Jacobs (appearing virtually) with actor/comedian Joel McHale (appearing virtually)
Texas politician Beto O’Rourke in conversation with The Texas Tribune CEO and co-founder Evan Smith
Author/podcaster Priya Parker
Gravity Payments founder Dan Price
Lucid CEO/CTO Peter Rawlinson
Autodidactic singer, songwriter, director and composer Sevdaliza and Deputy CEO of Sensorium Sasha TityanAko
Featured Sessions
Mark Cuban (Photo by Gustavo Caballero/Getty Images via ABC)
Descriptions courtesy of SXSW:
Accidental Entrepreneurs: Embracing Imperfection to Unlock Scale:Originally an idea written on an Austin napkin in 2018, Bala has changed the ultra-serious, exclusionary nature of the fitness industry – a sea of lookalike brands running the same playbook; one defined by unreasonable expectations and the heartache of falling short – through beautiful, functional fitness equipment. In this session, lifelong entrepreneur and co-founder of Fireside Mark Cuban, co-founder of Bala Maximilian Kislevitz, co-founder of Bala Natalie Holloway and digital creator and relationship and advice expert Tinx will discuss an unexpected, borderline absurd approach to launching and scaling a fitness brand.
Anthem: A Conversation with Noah Hawley: Award-winning showrunner, filmmaker and bestselling novelist Noah Hawley (creator of FX’s “Fargo” and “Legion”) speaks with Jeffrey Goldberg, editor-in-chief of The Atlantic, about Hawley’s sixth and newest novel “Anthem,” a thoughtful and entertaining cultural commentary for the real world we live in that examines a plethora of ongoing issues ranging from political divisions to climate change — all in Hawley’s uniquely incisive voice.
Bridging into the Metaverse:5 Top Considerations for Brands: By answering questions such as is the metaverse a fad, how should your brand approach the metaverse and how should brands protect – and represent – their IP in the metaverse, co-founder and COO of The Sandbox Sébastien Borget will share his insights into the emerging best practices and top considerations for brands as they bridge into the metaverse.
Bringing The Umbrella Academy to Life: In this session, join writer, showrunner and executive producer Steve Blackman, director and executive producer Jeff King, producer and senior VFX supervisor Everett Burrell, and COO of DigitalFilm Tree Nancy Jundi, with senior VFX artist Carlo Vega, and game engine producer Andrea Aniceto-Chavez as they unpack one of Netflix’s biggest hits, taking you through time, epic battles and the emotional journeys of family.
Exploring the Mysteries of Undone: A Look Inside Season 2: Join us for a conversation with the cast and creative team of Prime Video’s groundbreaking, critically acclaimed series Undone ahead of its long-awaited second season. Series stars Rosa Salazar, Angelique Cabral, and Constance Marie will be joined by co-creator/showrunner Kate Purdy and director/executive producer Hisko Hulsing to explore the nuances of marrying complex family dynamics and themes of mental health with genre defying spectacle brought to life through its unique style and process – giving fans their first insights into how the upcoming season will expand in surprising new directions.
The Future of News is NOW:As consumers of news have been changing their viewing habits in transformative ways, join NBC News President Noah Oppenheim, MSNBC President Rashida Jones, “TODAY All Day’s” Al Roker, NBC News NOW Anchor Tom Llamas and Peacock’s “The Choice” from MSNBC Host Symone Sanders for a discussion on how the News Group’s three distinct streaming networks have found early success connecting with viewers in the rapidly growing digital space while continuing to provide compelling content for traditional television services.
GO BACK TO WHERE YOU CAME FROM!:In this session, journalist, writer, lawyer, award-winning playwright, TV host, and consultant for the U.S. State Department Wajahat Ali teaches those of us who allegedly come from “shithole countries” how to survive and thrive in a country where you’re seen as both “us” and “them,” how to fight back, how to make sure there’s enough spices in the chicken and enough halal meat and how to defeat both Thanos and white supremacy with the ethnic Avengers and do it with a smile on your face.
How will Artificial Intelligence Change the Future of Film and Television?:Technological advancements such as CGI and digital cameras have played a major role in how we shape cinema, but what’s the next big revolution for this industry? In this session, Assistant Professor in the Department of EECS at the University of California at Berkeley Angjoo Kanazawa, actor, producer and co-founder and President of Wonder Dynamics Tye Sheridan and award-winning filmmaker, visual effects supervisor, entrepreneur, and co-founder and CEO of Wonder Dynamics Nikola Todorovic will explore how years of scientific research in Computer Vision, Robotics and Autonomous Vehicle Perception can be applied to Film and Television production and discuss how AI will revolutionize the future of storytelling.
Impact of “Instagram Syndrome” on Entrepreneurs’ Mental Health:Young innovators are suffering from “Instagram Syndrome” – the idea that everyone has hustled their way to a fully funded company and a matching lifestyle by age 30. But this curated perfect reality couldn’t be further from the truth. In this session, get real advice from writer, artist and cartoonist Gemma Correll, founder of Sprout Pharmaceuticals and The Pink Ceiling Cindy Eckert, co-founder and CEO of LivePerson Rob LoCascio and acclaimed author, speaker and life coach Tim Storey as they discuss perhaps the most important aspect of the entrepreneurship journey: the massive mental toll inflicted on leaders and explore how we can better prepare them for the struggles and path ahead.
Less Talk, More Tools for an Inclusive Workforce: You have a limited budget, a short timeframe, and a high level of pressure to support the changing needs of your company. With the world changing daily, the need to ensure people aren’t left behind is even more critical. During this panel, founder and Managing Partner of Backstage Capital Arlan Hamilton and co-founder and CEO of Future for Us and Diversity, Equity, and Inclusion Leader at Amazon Sage Ke’alohilani Quiamno will share tools that can help you scale inclusive solutions fast and without breaking the bank while focusing on how we can all move forward together within the societal impacts of the evolving workplace.
Move Over NFTs. Here Come the DAOs:The latest crypto concept to seize investors’ imagination are DAOs (decentralized autonomous organizations.) DAOs have suddenly rocketed to prominence as investor pools, charitable organizations and community projects embrace them to reduce administrative waste and curb middlemen’s control over resource allocation. In this session, Chief Content Officer of CoinDesk Michael Casey, founder of Big Green and the Big Green DAO charity Kimbal Musk, artist & activist Nadya Tolokonnikova and Friends with Benefits Mayor Alex Zhang will be honing in on the application of DAOs to social activism, where they could enable groups of people who share similar values and ideals to collectively organize around the pursuit of their shared objectives without the risk of capture by special interests.
Navigating a New Era of the Digital Media Business:As digital-first media consumption begins to plateau, media companies have had to reassess business models to remain profitable and competitive in an increasingly crowded landscape. In this session, join founder and Managing Partner of Precursor Ventures Charles Hudson, co-founder and CEO of URL MediaS. Mitra Kalita, co-founder and CEO of AxiosJim VandeHei and President of Vox MediaPam Wasserstein for a discussion on the evolving digital media business, from VC and paywalls to subscriptions and sponsorships, and what it all means for companies and consumers alike.
Podcast and the Art of Adaptation:In this session, international bestselling crime fiction writer and essayist James Ellroy (author of American Tabloid, LA Confidential, The Black Dahlia) and Chief Creative Officer of Audio Up Jimmy Jellinek will focus on their shared experiences adapting American Tabloid, with Ellroy discussing his experience taking his work and turning it into audio entertainment and Jellinek discussing his experience creating award winning, scripted podcasts.
Predicting the Future of Entertainment with Fireside: In this session, lifelong entrepreneur and co-founder of Fireside Mark Cuban, co-founder and CEO of Fireside Falon Fatemi and founder and CEO of the Emmy Award-nominated digital media brand, What’s TrendingShira Lazar will discuss how Fireside’s first-of-its-kind participatory entertainment technology is being utilized to invent entirely new show formats, along with to the rapid rise of web3 entertainment and the possibilities it unlocks for the future of the entertainment business.
Public Health – Tech is Coming for You:The COVID-19 pandemic illuminated how a century of complacency had left us with antiquated indoor health security measures — ones that were expensive, inequitable, unsustainable, and ripe for disruption. During this panel, Associate Professor at the Harvard T.H. Chan School of Public Health Joseph G. Allen, Chair of the Division of Infectious Diseases at Mayo Clinic Dr. Elie F. Berbari, founding President & CEO of the Center for Active Design Joanna Frank and co-founder and CEO of R-Zero Grant Morgan will meet to discuss how COVID-19 accelerated the technology and innovation to deliver healthier buildings – which is driving the delivery of more equitable, effective and sustainable human and planetary health.
Reinvigorating Science and Technology for the Future of U.S. Innovation:The state of the U.S. research and innovation ecosystem is at a critical inflection point. With an urgent need for rapid advances that address societal challenges such as human health, climate change, sustainable agriculture and food production, equitable access to education and more, the U.S. faces the risk of falling behind unprecedented global competition if we do not take action now. In this session, Director of the U.S. National Science Foundation Dr. Sethuraman Panchanathan will share his passion and excitement for the future of the research and innovation ecosystem, describe how the NSF has fueled major technological innovations and supported generations of scientists and engineers who have paid dividends for our economy and national defense, discuss how we will grow and evolve into the 21st century and drive scientific progress, improve technology transfer from lab to market and invest in research infrastructure as well as STEM opportunities for all Americans and speak to the personal inspiration behind his dedication to building pathways into STEM education and careers for everyone who has the drive and passion to learn.
That Sounds Funny: A Conversation with Bob Odenkirk and Audible: As audiences worldwide seek out new and innovative content created ‘for your ears,’ Head of Audible Studios Zola Mashariki joins Emmy Award-winning comedy writer, producer, actor, and director Bob Odenkirk and comedy writer Nate Odenkirk for a discussion about making comedy for audio and how the format pushes the boundaries of storytelling.
“The Boys” are Back! Inside Prime Video’s Hit Series: Ahead of the highly-anticipated third season of the Emmy Award-nominated series, join actors Karl Urban, Laz Alonso, Karen Fukuhara, Jessie T. Usher, Chace Crawford, Jensen Ackles and executive producer Eric Kripke as they dive into the intersections of superhero and celebrity culture, the zeitgeist shattering epic moments that redefined the genre, and offer up insights on how The Boys has navigated key moments of cultural inflection while subverting expectations.
We Don’t Have Time — Act on Climate Now: Join United States President of We Don’t Have Time Dr. Sweta Chakraborty and the creatives behind #dontchooseextinction — the campaign that urges world leaders to end all fossil fuel subsidies — UNDP Goodwill Ambassador and actor Nikolaj Coster-Waldau, United Nations Development Programme Global Chief Creative Officer Boaz Paldi and Co-Founder & CEO of Mindpool Mik Thobo-Carlsen as they discuss how everyone has a role to play in confronting the climate crisis and how we can utilize the power of social media to hold leaders accountable for their actions.
Welcome to Your Digital Afterlife: A conversation with multi-hyphenate, creator, writer and Executive Producer of the Prime Video series Upload, Greg Daniels (The Office, Parks and Recreation) and futurist and an award-winning author Amy Webb in which they discuss the concept and genesis of Greg Daniels’ Prime Video sci-fi, comedy Upload, near-future technology featured in both Season One and the upcoming Season Two and their opinion on the metaverse’s impact on society.
What’s Your Life’s Soundtrack? How Music Creates the Score to Our Lives: Everyone knows the feeling. A song comes on, and it can transport you back to a moment in time, a special memory. Today, more than 6 million Americans are losing these moments to Alzheimer’s, and this number is projected to skyrocket to nearly 13 million by 2050. In this session, join frontman and founding member of WALK THE MOON Nicholas Petricca and the President of the Alzheimer’s Association Dr. Joanne Pike as they discuss The Alzheimer’s Association’s award-winning platform, Music Moments, a digital storytelling series featuring moments we never want to lose, signifying to people impacted by Alzheimer’s and all other dementia that they are not alone.
Announced on March 2, 2022:
“Kids in the Hall” stars Mark McKinney, Scott Thompson, Dave Foley, Kevin McDonald and Bruce McCulloch in “Kids in the Hall: Comedy Punks” (Photo by Laura Bombier)
A Conversation with Labor Secretary Marty Walsh on the State of the American Workforce: Secretary of Labor Marty Walsh sits down with Politico’sDaniel Lippman to discuss worker empowerment, job growth, unionization, the “Great Resignation” and getting Americans back to work. Leading into the second year of President Biden’s term, Walsh will discuss how the administration is tackling the most pressing economic issues affecting America as the country emerges from the pandemic.
Art & Climate: A Conversation with Brian Eno & Beatie Wolfe:In this session, English musician, record producer, visual artist and theorist Brian Eno (appearing virtually) and “musical weirdo and visionary” Beatie Wolfe will discuss how art can play a vital role in response to the climate emergency, with Brian sharing his music industry charity EarthPercent and Beatie sharing ‘From Green to Red,’ an environmental protest piece built using 800,000 years of NASA data to visualize rising CO2 levels.
Birds Aren’t Real: How a Satirical Community Takes Flight: In this session, performance artist, filmmaker and founder of Birds Aren’t Real Peter McIndoe will answer questions such as how is decentralized community formed on the internet, what do people see in something like Birds Aren’t Real and what can be accomplished when these people come together?
The Bold Jump to Streaming News: With the rise of streaming, the opportunities to break news and share engaging stories are more plentiful than ever before. In this session moderated by The Hollywood Reporter writer J. Clara Chan, hear CNN+ host and podcast host Rex Chapman; CNN+ anchor, correspondent and podcast host Audie Cornish; CNN anchor and Chief National Affairs Analyst Kasie Hunt; cook, writer and author of the New York Times bestseller, NOTHING FANCY Alison Roman talk about why they decided to make the jump into streaming with CNN+, a new platform set to debut this spring.
Changing the Future of Food: All around the world, the hunger-solution NGO World Central Kitchen has sped to crisis locations to help with the most urgent of human needs: Feeding communities who suddenly find themselves with no access to food. In this session, join Imagine Documentaries co-president Sara Bernstein with Academy Award-winning filmmaker Ron Howard and World Central Kitchen CEO Nate Mook for a behind-the-scenes look at their upcoming film WE FEED PEOPLE (World Premiering at SXSW 2022), featuring the work of renowned chef and humanitarian José Andrés.
Citizen by CNN Presents: How America Works:A conversation with CNN anchor Poppy Harlow and U.S. Secretary of Labor Marty Walsh. Resignations, unionization, hustle culture, essential workers and the gig economy – buzz words that pack a punch. COVID-19 fundamentally changed the American workforce. But moving forward, who and what works?
Dreamers Never Die:The Enduring Power of Metal:50 years since its inception, Heavy Metal’s founders and fans rabidly continue to live the lifestyle even as they themselves turn gray. In this session, musician and singer Sebastian Bach, longtime bassist for the groundbreaking heavy metal outfit Black Sabbath Geezer Butler, President and Owner of Niji Management, Inc. Wendy Dio and host of the rock talk show Trunk Nation on SiriusXM Volume Eddie Trunk answer questions such as why has this music connected so powerfully with people and what does it mean to live an entire life by the values found in the world’s most extreme genre of music?
Gamers: The New Icons of Pop Culture & Fashion: Over the last few years there’s been explosive growth in the video game industry and its influence in youth culture. Games are overtaking music as the most important impact on youth culture, and gamers are experiencing similar name recognition as major athletes and musicians. In this session, co-founder and Chief Gaming Officer at the Kansas City Pioneers LJ Browne, VP of Marketing at FaZe Clan Taav Cooperman, gaming content creator and producer TravelDanielle and co-founder and CEO of Gamers First Kenny Vaccaro discuss how innovative video content platforms like Twitch and TikTok allow gamers to grow their fan bases in a way that’s just as influential as celebrities.
How to Win in the Future of Gaming:Technology and gaming companies are coming together like never before, innovating to level up the action in new ways and keep you on the leaderboard. In this session, join Co-CEO ESL Gaming Craig Levine; Qualcomm Incorporated CMO Don McGuire; and producer, writer and host Kate Yeager as they discuss the metaverse, esports and the future of new and premium gaming experiences.
The Kids in the Hall: Comedy Punks:In this session, founding members of The Kids in the Hall Dave Foley, Bruce McCulloch, Kevin McDonald, Mark McKinney and Scott Thompson reflect on the group’s influential legacy and their experiences creating some of the most pivotal sketch comedy of all time. They will also discuss the new two-part AmazonOriginal documentary The Kids in the Hall: Comedy Punks (produced by Blue Ant Studios), which makes its world premiere at SXSW, and the upcoming Kids in the Hall reboot for Prime Video.
Making Virtual Storytelling and Activism Personal:Neuroscience shows that storytelling can affect brain chemistry, moving us to be more empathetic, generous— and eager to take action. In this session, Executive Director at Avow Aimee Arrambide, award-winning stereographer, cameraman and XR filmmaker Tom C. Hall, caregiver, intersectional feminist activist, storyteller and subject of The ChoiceKristen Herring, Texas House of Representatives member Donna Howard and co-founder of Infinite Frame Media, XR director and producer Joanne Popinska, Ph.D. discuss The Choice, a virtual reality experience that uses personal storytelling and volumetric VR filmmaking to offer a new perspective on reproductive rights, and how personal storytelling such as this can influence cultural and policy change.
A Movement So New It Hasn’t Been Named: In this session, Last Prisoner Project founder Steve DeAngelo and entrepreneur, producer, director and Badass Vegan author John Lewis will discuss things such as the interconnections between the rise of plant-based diets, plant-based medicine/consciousness, and plant-based industry, how cattle, petroleum and other extractive industries accelerate global warming and how the use of hemp based raw materials and consumption of plant based foods reduce it, how the rediscovery of plant based consciousness has opened minds and set the table for plant based diets and more. All while answering the question, do these interconnections point the way to a better future for humankind?
Music & The Movement with Nathaniel Rateliff: Music has been a crucial component of social movements throughout history. A thoughtful partnership of musicians, organizers and activists can build a coalition that persuades audiences to action. In this session, cultural organizer and the executive director of The Marigold Project Kari Nott, musician and founder of The Marigold Project Nathaniel Rateliff and co-executive director of Highlander Research & Education Center Ash-Lee Woodard Henderson will discuss the careful considerations and thoughtful relationships that must be in place in order to build long-lasting, impactful justice movements.
One Year Later: How NFTs Are Changing The World: In this session, CEO of Blockparty Vladislav Ginzburg, VP of Strategic Partnerships at Dapper Labs Ridhima Ahuja Kahn, co-founder and CEO of nft now Matt Medved and founder and Partner of Raised In Space Shara Senderoff will reunite one year after their SXSW 2021 panel to talk about bridging the gap between digital and physical NFTs, the rise of ‘NFT-commerce’ and how the rise of NFTs has forever changed our world.
The Power of Finding Your Sound:How do brands stay top of mind without visual real estate? Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business Raja Rajamannar has the answer: Engage consumers through the power of music. In this session, be one of the first to feel the beat of Mastercard’s new album and be ready to experience a priceless musical surprise with a special guest, as Raja reveals the brand’s next journey into sound.
Pulling Off Everything Everywhere All At Once: In this session, film producer Allison Rose Carter, the filmmaking duo collectively known as “Daniels” Daniel Kwan and Daniel Scheinert, film producer Jon Read and film producer Jonathan Wang discuss just how absurdly challenging the comically ambitious screenplay for Everything Everywhere All at Once was to produce and the badasses behind the scenes who saved the day, kept it fun and pulled off the impossible.
Ride into the Metaverse: How Cars Expand Storytelling & Entertainment:Storytelling takes you on a journey, the same way cars do. Through the emergence of the Metaverse, its ramp up and the phenomenal pace of technological advancements in web3 (and blockchain), we’re experiencing new media and experience formats that will change the face of entertainment. In this session, Partner at Lewis Silkin LLP Cliff Fluet, director, producer and screenwriter Joe Russo (appearing virtually) and CEO of holoride Nils Wollny will take you on a ride through the Metaverse as they discuss how storytelling will turn into storyliving through the power of motion and location aware content.
Sound of Change: Patria y Vida and Cuba’s uprising:For over six decades, the slogan of the Cuban revolution, penned by Fidel Castro, was “Patria o Muerte” – Homeland or Death. But in the past year, the motto was turned on its head with protesters clamoring for “Patria y Vida,” the title of the subversive song performed by Black Cuban artists that reside in and out of the island. In this session, Billboard VP Latin Industry Lead Leila Cobo with world-renowned and influential artist Beatriz Luengo and Latin Grammy-winning singer and producer Yotuel Romero speak of “Patria y Vida’s” journey from indie release to agent of change that fueled the biggest anti-government protests in Cuba’s history.
It Starts on TikTok: Discovering Your Audience: This session will discuss how TikTok creates space in the creator economy for artists to own their narratives, with singer-songwriter Sadie Jean chatting with US Head of Music and Content at TikTok Corey Sheridan about their success on the community-driven video platform and its impact on her artistry.
Talent in Web3: Charting a course to mass adoption: With deep, emotional connections between content creators and fans, community is the bedrock of entertainment. As the digital arena continues to evolve and further empower artists to build and grow their brands (and followings) locally and globally, President of Blockchain Creative Labs and Chief Information Security Officer of FOX Corporation Melody Hildebrandt, Chief Executive Officer and Executive Producer of FOX Sports Eric Shanks and Head of Digital Assets at UTA Lesley Silverman will come together to discuss how Web3 will bring artists even closer to fans in new and meaningful ways.
Ted Lasso Strikes Back:Season 2 of Ted Lasso hits a little different – it’s the Empire Strikes Back nod that, as Jason Sudeikis shared with Jimmy Fallon, “starts in the cold and ends in a little chillier place than where we started. Everybody’s gotta go in their cave and meet a little green man.” In this session, you’ll hear from Ted Lasso stars Brett Goldstein (appearing virtually) and Brendan Hunt (appearing virtually), COO of DigitalFilm Tree Nancy Jundi, Supervising Producer of Ted Lasso Kip Kroeger and Editor of Ted LassoMelissa Brown McCoy as they unwind some of the ethos, intention and deep connection with fans.
Welcome to the NFT Renaissance: Why It Matters for Creators: NFT’s are the beginning of how blockchain will reshape and rebalance the creator economy; bringing about an unprecedented age of opportunity for creators to monetize their art and build passionate, global, fan bases. In this session, join Solana co-founder Raj Gokal as he delves into a discussion about this new age of ownership for creators and how Solana is powering the future of NFT’s.
Podcast Stage (presented by Shure with supporting sponsor Backtracks)
Jon Favreau (Photo courtesy of the Walt Disney Company/Image Group LA)
Lineup: Open to all badgeholders, the SXSW Podcast Stage presented by Shure with supporting sponsor Backtracks hosts podcasts as diverse and varied as the live audience in attendance.
The Daily Show Presents: Being a Black Journalist in America: Join Daily Show correspondent Roy Wood Jr. and guests for a live recording of The Daily Show’sBeyond the Scenes podcast. Roy will sit down with veteran Black reporters to discuss the underrepresentation of Black journalists in America’s newsrooms, how this lack of representation shapes the media’s narrative on race, and the winding, eye-opening journeys taken by the panelists.
The Dan Le Batard Show with Stugotz: Chidi Ahanotu? That’s how we’re fixing everything?” Those were the show’s first words nearly 20 years ago, and The Dan Le Batard Show with Stugotz has been sharing a uniquely Miami perspective on all things sports, pop culture and more ever since. Now, with their newfound “freedumb” from ESPN at Meadowlark Media, Dan, Stugotz and the rest of the family’s cast of characters continue to push the boundaries of sports coverage with their combination of serious commentary cloaked in unending laughter. Dan Le Batard will travel to SXSW for the first time this year, where he’ll offer his authentic perspective on a wide range of topics. As the Le Batard and Friends Network continues to expand, you’ll find a number of spin-off podcasts with new and diverse voices.
Deadline – Scene 2 Seen Podcast: Deadline Hollywood’s Associate Editor Valerie Complex will talk to the women behind the devastating documentary Aftershock. Directed by Paula Eiselt and Tonya Lewis Lee, Aftershock chronicles the rise in maternal deaths of Black women.
Foundering: The Amazon Story LIVE!: Foundering is a serialized podcast from the journalists at Bloomberg Technology. The new season paints an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. Host Brad Stone and executive producer Shawn Wen present a deeply-reported, sound-rich story of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.
Gen Z on the Power of Authentic Voices: With a rise in novel perspectives and values in policy, tech and impact, society is beginning to take on a new definition of innovation. By using these perspectives, we constantly develop frameworks to serve diverse groups and bring out authentic voices. But how can we leverage our ever-evolving culture to continue driving innovation forwards? Attend this live episode with the co-hosts of The Boss Ladies Podcast to understand how we can integrate the values of DEI and human-centric impact to spur the next generation of equitable change and dynamic innovation.
The Hollywood Reporter’s Awards Chatter Live with Scott Feinberg: An exclusive recording of THR’s Award Chatter Live with senior awards analyst Scott Feinberg who will sit down with the award winning and Texas native filmmaker, Richard Linklater.
ICYMI Live Show: Join Rachelle Hampton and Madison Malone Kircher twice a week as they gaze deep into the online abyss—and tell you what’s gazing back.
Limitless: Upgrade Your Brain & Learn Faster: Every day — we’re sprinting to catch up. New technology. New people. New ideas, fast changes, endless updates… In our business, industry and even our daily personal life. Join brain performance expert and The New York Times best-selling author Jim Kwik to upgrade the most important technology and greatest creative wealth building asset you have – your mind. Kwik will share research, practical advice and proven tools from his recent book, Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life. During this talk, learn how to fuel your productivity, tap into boundless motivation, eliminate mental fog, sharpen your focus and even boost your memory to better remember all the ideas and individuals you meet at SXSW. This is a session you will never forget!
A Little Bit Culty Podcast Live: Is this the golden era of cult shows? As cult whistleblowers turned podcasters documented in the critically-acclaimed HBO series “The Vow,” Sarah and Nippy have a lot to say about their experience, and burning questions to ask other survivors, experts and advocates. This panel will be a live podcast recording of A Little Bit Culty that explores the relationship between storytelling, survivorship and the expanding content cultiverse. Joined by Amanda Montell (linguist and ‘Cultish’ author) and Sarah Berman (VICE investigative journalist and ‘Don’t Call it a Cult’ author), Sarah and Nippy will cover the ways and means of extreme beliefs, cultic abuse and unpack how prime time cult storytelling can impact both real-life survivors and big-time scoundrels.
Make It Up As We Go Season 2: This session will include conversations with the cast of the upcoming and critically acclaimed Audio Up scripted-musical podcast, Make It Up As We Go season 2. Series star and co-creator Scarlett Burke will be joined by Audio Up founder & CEO Jared Gutstadt and Grammy Award Winning songwriter Liz Rose, who has written original music for the new podcast series. Each conversation will lead into song performances from Burke, Gutstadt and Rose, all of which will be original music from the podcast.
Offline with Jon Favreau: Step away from the Twitter-fueled news cycle with Crooked Media’s Offline with Jon Favreau. In his newest show, the Pod Save America co-host offers a chance to hear smarter, lighter conversations about all the ways that our extremely online existence is shaping our politics, culture and the ways we live, work and interact with one another.
The Passion Economy: In this session, three humble, hilarious and honest individuals get real on money and how to find the nexus of profitability and passion. Join Jason Blumer, a brilliant accountant who teaches creative entrepreneurs how to organize businesses to scale, co-founder of NPR’s Planet Money and New Yorker economist and author of The Passion Economy, published by Knopf Adam Davidson and Meghan Phillips, a design and marketing studio owner who guides clients on how to convey their passion behind their products and services to audiences as they hit the podcast stage to discuss the rigor needed to pursue your passion in the value economy and the importance of masterful storytelling.
Ride the Omnibus: Crafting a Culture of Accessibility: Ride the Omnibus is a podcast parked at the intersection of pop culture and social justice, and regularly features and reports on marginalized voices in film and entertainment. The IATSE strike reverberated throughout the film industry, and was a response to working conditions that are not sustainable or accessible. If we want authentic stories from underrepresented voices, we need to change our practice on a structural level to allow previously excluded workers into the process at every level. In this panel/podcast, we will discuss how we can create balance in the production process that allows a fairer division of labor, increased productivity, access to all and above all, better storytelling.
Wellness In Gaming: How Creators Adapt & Inspire Over the years, the gaming world has grown exponentially, with the mainstream finally catching on. Faze Clan members have been on the cover of Sports Illustrated, Ninja has been in Hollywood movies. But all of that success is due to their insane drive or “grind” online, usually at the expense of their health. In order to fight burnout, many have started to take their health more seriously, going through amazing physical transformations and bringing their audiences along. As well as connecting with top-tier athletes who have also enjoy the occasional video game.
X-Ray Vision with Jason Concepcion: From the minds of Emmy-award winner Jason Concepcion and Crooked Media comes X-Ray Vision. Join Concepcion and Eisner-winning journalist/co-host Rosie Knight as they take a journey through the zeitgeist-iest (patent pending) of film, TV and comics, with fandom knowledge and one-of-a-kind analysis.
Music Performances
There are normally about 2,000 artists who perform at SXSW every year. However, due to nightclub closures, the performance lineup has been reduced for 2022. Some of the announced artists who will be performing include Aeon Station, ANAVITÓRIA, BLACKSTARKIDS, CHAII, Claire Rousay, Delta Spirit, DUMA, Ezra Furman, HOODLUM, Horsegirl, James McMurtry, Maxo Kream, MC Yallah, Monaleo, Poppy Ajudha, Priya Ragu, Surfbort, TEKE::TEKE, Vitreous Humor, W.I.T.C.H. (We Intend to Cause Havoc), Y2K92 and Yard Act.
Other music artists set to perform are A-Wall, Alex The Astronaut, Angélica Garcia, bbymutha, Black Lips, Charlie Hickey, Circuit Des Yeux, Desire, The Dream Syndicate, exociety (Rav / Kill Bill: The Rapper / Airospace / Scuare), Glüme, Isla De Caras, Jerry Paper, Jess Williamson, Joesef, Just Mustard, KT Tunstall, Little Quirks, Los Bitchos, Memes, Moor Mother, Nova Twins, Phebe Starr, SELF ESTEEM, Shamir, Snapped Ankles, Steam Down, Sunflower Bean, Susto, Sweeping Promises, Tisakorean and Tuyo.
Also in the music showcase lineup are Albi X, Attalie, Bairi, Balming Tiger, Big Joanie, Cartel Madras, Cassandra Jenkins, Chris Patrick, CIFIKA, Coogie, Cymande, Hannah Jadagu, IAN SWEET, Jackie Venson, Jon Dee Graham, Kalpee, Kosha Dillz, La Doña, LAUNDRY DAY, Madison McFerrin, Miki Ratsula, Miro Shot, Moonchild Sanelly, Papazian, Pillow Queens, Pom Pom Squad, Sloppy Jane, Thee Phantom & The Illharmonic Orchestra, Ural Thomas and the Pain, Virgen Maria, Wet Leg, William Harries Graham and Wolf Eyes. Virtual-only SXSW Online-exclusive performances include Shonen Knife, Elephant Gym, Fake Gentle, Mong Tong, Olivia Tsao, Sorry Youth and more.
Showcases and presenters include Italians Do It Better, Luminelle Recordings, Gorilla Vs Bear, Domino Recording Company, Qobuz, City Slang, Bushwig, Initiative Musik, POP Montreal, M for Montreal, Sounds from Spain, Traffic Music, Devil In The Woods, Atomic Music Group, Music from Ireland, End of the Trail Creative, Fierce Panda Records, LICKS Magazine, The Color Agent, Exploding in Sound, Care Free Black Girl, Chicken Ranch Records and Modern Sky UK British Music Embassy, American Dreams, The Legendary SOB.’s, Nyege Nyege Tapes, Fire Records, Rolling Loud, The Anniversary Group, High Road Touring, Jazz re:freshed Outernational, Move Forward Music, Kill Rock Stars, Cosmica Artists + Records, Ernest Jenning Record Co., New West Records, Rocky Road Touring, Polyvinyl Records, Double Double Whammy, Keeled Scales, Park the Van, Don Giovanni Records, Nine Mile Records and Touring, Focus Wales
Other showcases and presenters include Audiofemme, Bandsintown, Bad Vibrations, Balming Tiger, Bayonet Records, Bella Union, Black Fret, Break Out West, British Underground, DIY Magazine, Double Denim Management, Empire Agency, Empire Distribution, EQ Austin, Father/Daughter Records, Field Booking Agency, Fire Talk Records, Futuristic Femmes, Gold Diggers, Island Wave, KUTX – The Breaks, The Line of Best Fit, Marca Ùnica, Motown Records, Music Finland, Negative Gain, NNA Tapes, Northern Spy Records, Paper Bag Records, Punk Black, RapTV, Rhythm Section International, Run for Cover Records, Side Door, Space Agency, Wide Awake Festival, The Windmill Brixton, WOMEX and Zone 6 Management.
Movie and TV Premieres
Stephanie Hsu, Michelle Yeoh and Ke Huy Quan in “Everything Everywhere All at Once” (Photo courtesy of A24)
According to a SXSW press release, the 2022 SXSW Film Festival will have 99 features, including 76 world premieres, four International Premieres, four North American Premieres, two U.S. Premieres and 13 Texas Premieres. There are also 111 short films, including 24 music videos, 11 episodic premieres, six episodic pilots, 29 XR Experience projects (formerly Virtual Cinema) and 19 title design competition entries.
World premieres at the 2022 SXSW Film Festival include:
Opening-night-film “Everything Everywhere All at Once” (sci-fi/action) directed by Daniel Kwan and Daniel Scheinert; starring Michelle Yeoh.
“Bodies, Bodies, Bodies” (comedy/horror), directed by Halina Reijn; starring Amandla Stenberg, Maria Bakalova and Pete Davidson.
“The Lost City” (comedy), directed by Adam and Aaron Nee; starring Sandra Bullock, Channing Tatum and Daniel Radcliffe.
“The Unbearable Weight of Massive Talent” (comedy), directed by Tom Gormican; starring Nicolas Cage, Pedro Pascal and Sharon Horgan.
“Apollo 10 ½: A Space Age Childhood” (animation), directed by Richard Linklater; starring the voices of Jack Black and Zachary Levi.
“The Cow” (drama), directed by Eli Horowitz; starring Winona Ryder, Dermot Mulroney and John Gallagher Jr.
“Spin Me Round” (comedy), directed by Jeff Baena; starring Alison Brie, Alessandro Nivola, Aubrey Plaza and Molly Shannon.
“X” (horror), directed by Ti West; starring Mia Goth, Jenna Ortega, Martin Henderson and Brittany Snow.
“Seriously Red” (drama), directed by Gracie Otto; starring Rose Byrne, Krew Boylan and Bobby Cannavale.
“The Return of Tanya Tucker” (documentary), directed by Kathlyn Horan; starring Tanya Tucker.
“Dio: Dreamers Never Die” (documentary), directed by Don Argott and Demian Fenton; starring Ronnie James Dio.
“Sheryl” (documentary), directed by Amy Scott; starring Sheryl Crow.
“Gabby Giffords Won’t Back Down” (documentary), directed by Julie Cohen and Betsy West; starring Gabby Giffords.
TV shows that will have episodes premiering at SXSW 2022 include the Season 3 premiere episode of FX’s “Atlanta”; “Brené Brown: Atlas of the Heart,” directed by Paul Dugdale; “DMZ,” directed by Ava DuVernay; “The Last Movie Stars,” directed by Ethan Hawke; “The Man Who Fell to Earth,” directed by Alex Kurtzman; “Shining Girls,” directed by Michelle MacLaren; “WeCrashed,” directed by John Requa and Glenn Ficcara; and an untitled Magic Johnson documentary series, directed by Rick Famuyiwa.
Comedy Festival
The lineup for the SXSW Comedy Festival was also announced this week and the participants include Anthony Atamanuik, Doug Benson, Matt Besser, Byron Bowers, Camilla Cleese, John Cleese, Jim Gaffigan, Vanessa Gonzalez, Punkie Johnson, Mitra Jouhari, Bruce McCulloch, Bonnie McFarlane, Sean Patton, Yamaneika Saunders, Dulcé Sloan, Nick Thune, Liza Treyger, Ricky Velez, Rich Vos, and many more. To see the full SXSW Comedy Festival lineup visit sxsw.com/festivals/comedy.
George Martin at AIR Studios Montserrat in “Under the Volcano” (Photo by Martyn Goddard/Universal Pictures Content Group)
“Under the Volcano” (2021)
Directed by Gracie Otto
Culture Representation: In the documentary “Under the Volcano,” a predominantly white group of people (with some black people), who are connected in some way to the now-shuttered AIR Studios Montserrat, discuss this famous recording studio that operated in Montserrat from 1979 to 1989.
Culture Clash: People who recorded albums at AIR Studios Montserrat had various reactions to the laid-back, “isolated from the modern world” atmosphere of Montserrat.
Culture Audience: “Under the Volcano” will appeal primarily to people who are interested in hearing behind-the-scenes stories about the making of some the 1980s’ biggest pop albums at this very unique recording studio.
The Police recording their 1981 “Ghost in the Machine” album at AIR Studios Montserrat in “Under the Volcano.” Pictured from left to right: Stewart Copeland, Sting and Andy Summers. (Photo courtesy of A&M Records/Universal Music Group)
The nostalgic music documentary “Under the Volcano” takes viewers back to a bygone era of recording studios. It’s a comprehensive history of AIR Studios Montserrat, which operated from 1979 to 1989. The recording studio, which was in an isolated part of the Caribbean island Montserrat, hosted some of the biggest names in rock and pop music.
And the documentary is a wistful rememberance of how AIR Studios Montserrat started as a dream music nirvana for celebrated producer George Martin, who founded the studio that was tragically destroyed by Hurricane Hugo in 1989. Martin died in 2016, at the age of 90, but his widow Jane Martin and their son Giles Martin are interviewed in “Under the Volcano.” The movie had its world premiere at the 2021 South by Southwest (SXSW) Film Festival.
Directed in a traditional and engaging manner by Gracie Otto, “Under the Volcano” uses the expected format of mixing archival footage with new interviews conducted for the documentary. The documentary has a lot more photographs than video footage showing what it was like to be at AIR Studios Montserrat. And that’s probably because before digital cameras existed, it was a lot more costly for artists to film behind-the-scenes footage. And it was a lot less common than it is now for artists to film themselves at work in the recording studio.
“Under the Volcano” has a very good representation of many of the famous artists who recorded albums at AIR Studios Montserrat. (AIR is an acronym for Associated Independent Recording.) Some of interviewees include all three former members of The Police; former Dire Straits members Mark Knopfler and Guy Fletcher; Jimmy Buffett; Duran Duran keyboardist Nick Rhodes; former Ultravox frontman Midge Ure; Deep Purple members Tony Iommi and Roger Glover; Earth Wind & Fire bassist Verdine White; musician Ray Cooper; and America singer Gerry Buckley.
However, some of the biggest AIR Studios Montserrat alumni and their perspectives are noticeably absent from the movie—chiefly, Paul McCartney, Stevie Wonder, Elton John and the Rolling Stones. Viewers of “Under the Volcano” will have to settle for people talking about these superstars in the documentary, instead of hearing these legendary artists’ first-hand accounts of their experiences at AIR Studios Montserrat. For example, stories about John’s recording sessions at the studio are primarily told by two musicians from his band: drummer Nigel Olsson and guitarist Davey Johnstone.
Not having these superstar artists in the documentary doesn’t lower the overall quality of the movie, but there are times when the documentary feels a little incomplete without these points of view. The “Under the Volcano” filmmakers undoubtedly made their best efforts to include these artists in the documentary. But, for whatever reasons, these legends weren’t available to be interviewed.
Fortunately, “Under the Volcano” included other important perspectives besides those of the recording artists. Several people who worked behind the scenes with the artists at AIR Studio Montserrat are also interviewed. They include music producers Chris Kimsey, Chris Thomas, Neil Dorfsman and Ian Little, as well as sound balance engineer Michael Paul Stavrou.
Some of the former longtime AIR Studios Montserrat employees are also interviewed, such as chief technical engineer/general manager Malcolm Atkin; managing director Yve Robinson; managing director Dave Harries; chef George “Tappy” Morgan; housekeeper Minetta Allen Francis; and studio managers Steve Jackson, Lloyd Oliver and Desmond Riley. And for the perspectives of people in the local Montserrat music industry, the documentary includes commentary from the late musician Justin “Hero” Cassell (who died in 2010) and radio DJ Rose Willock.
George Martin (who is best known for being the producer of the Beatles) came up with the idea to have a recording studio in a remote island location after he fell in love with Montserrat and wanted to do something radically different with his career. By 1979, he had been closely associated with famous London recording studios Abbey Road Studios (formerly known as EMI Recording Studios) and AIR Studios London, a recording facility that George Martin founded in 1965. And he wanted a change of scenery that was more laid-back than what professional musicians were used to experiencing at big-city recording studios.
According to George’s son Giles Martin, “I think my father was tired of the confines of a very rigid company structure … And he wanted a place that was more artist-friendly. Abbey Road obviously created great music, but the fridge was locked at night. They [people working late at night at Abbey Road] had to break in to get milk for their cups of tea. Even the loo [Britlish slang for toilet] roll had [the name] Abbey Road on it, so you wouldn’t steal it. It was like a very proper English factory.”
It’s mentioned in the documentary that George Martin originally thought his dream recording studio in the Caribbean would be on a large boat. But he quickly scrapped that idea when he found out how noisy the boat engines would be and would thereby ruin the any audio recordings. He decided on a remote location in Montserrat that had an element of danger to it because the recording studo was situated right in the shadow of a volcano.
The idea was that the recording studio would also have its own living quarters—like a recording studio resort—so the people working on the albums didn’t have far to go to eat, sleep and party. Furthermore, Jane Martin says, “George was looking for something that wasn’t in the middle of London … And his plan was that there would be a lack of hangers-on. It would just be [the artists] and their families.”
Giles Martin says of his father George: “He was a mad visionary, in a lot of ways. I think he liked the idea of pushing boundaries. So, if you think about what he did with the Beatles in the ’60s, he pushed the boundaries in the recording studio.”
Here’s how some of the musicians who recorded at AIR Studios Montserrat describe the atmosphere:
Dire Straits leader Knopfler says, “Going to Montserrat was like going into a dream. It’s always different. Reality is always different from what you think it would be … It didn’t have the sophistication that you’d feel straight away if you went to Antigua … It was far more innocent, far more quiet.”
The Police frontman Sting comments, “I love the idea of wilderness on the edge of civilization. I think the volcano itself is a presiding spirit over the island. It definitely gives you the sense that you’re living on the edge of something seismic … There’s definitely a mystique about the island. “Ultravox founder Ure says, “You felt as though you were in a time warp. This little island had a heart that you could feel.”
Air Studios Montserrat’s former managing director Robinson says of Montserrat: “They used to call it the hidden gem of the Caribbean and the Emerald Isle of the Caribbean. Montserrat was colonized by the Irish. And that’s why the island was so different, because it’s really a friendly place. It’s got a magic about it.”
Four years after AIR Studios Montserrat opened in 1979, Montserrat experienced another musical claim to fame when local musician Arrow had an international hit with the 1983 soca song “Hot Hot Hot,” which was later covered by several artists (including Buster Poindexter’s 1987 version) and has since become a staple song at wedding receptions and other parties. Although the most famous artists who recorded at AIR Studios Montserrat performed pop and rock music, many of the arists were influenced by soca and the laid-back atmosphere of the culture in Montserrat.
The Police recorded their 1981 album “Ghost in the Machine” and their 1983 best-selling blockbuster album “Synchronicity” at AIR Studios Montserrat. “Every Little Thing She Does Is Magic,” the biggest hit single from “Ghost in the Machine,” has a Caribbean rhythm, and the song became the first Top 5 hit single in the U.S. for the Police. The music video for “Every Little Thing She Does Is Magic” was filmed entirely in Montserrat, including footage of the band in the AIR recording studio.
Dire Straits’ Knopfler says that the band’s biggest hit album, 1985’s “Brothers in Arms,” has two songs in particular that were directly influenced by the Montserrat vibe: “So Far Away” and “Walk of Life.” John Silcott, a local Montserrat technician who worked at AIR Studios Montserrat at the time, says he’s the Johnny who’s namechecked in “Walk of Life.” (Stay until the end credits of “Under the Volcano” for a cute moment of Silcott dancing to “Walk of Life.”) It’s also mentioned that “Brothers in Arms” (which includes Dire Straits’ biggest hit single “Money for Nothing”) was one of the first albums digitally recorded in its entirety, specifically for the CD format, which was new at the time.
“Under the Volcano” is geared for an audience that’s not too concerned about hearing a lot of technical recording studio jargon. Therefore, the documentary doesn’t have much talk about the studio equipment used at AIR Studios Montserrat. However, producer Neil Dorfsman comments, “Part of AIR’s fame was these three incredible-sounding Neve consoles—and they had one at AIR Montserrat.” According to a 2019 Globe and Mail article, this Neve console still works.
Other notable albums recorded partially or entirely at AIR Studios Montserrat include Elton John’s “Jump Up!” (1982); “Too Low for Zero” (1983) and “Breaking Hearts” (1984); Earth Wind & Fire’s “Faces” (1980); Duran Duran’s “Seven and the Ragged Tiger” (1983); and the Rolling Stones’ “Steel Wheels” (1989). Not surprisingly, many of the hit songs from some these albums are featured in “Under the Volcano,” such as John’s “I’m Still Standing” from “Two Low for Zero” and “Sad Songs Say So Much” from “Breaking Hearts,” as well as The Police’s “Every Breath You Take” from the “Synchronicity” album, the biggest hit song and album recorded at AIR Studios Montserrat.
The Police drummer Stewart Copeland and guitarist Andy Summers remember that the process of recording “Ghost in the Machine” and “Synchronicity” was at times uncomfortable because Copeland and lead singer Sting famously had personality clashes with each other. Copeland says that he had to record his drum parts for “Ghost in the Machine” in a separate room that was not close to the main recording studio, so that isolation felt strange to him, and he never got used to it.
McCartney sought refuge at AIR Studios Montserrat a few weeks after the December 1980 murder of former Beatles member John Lennon. A grieving McCartney ended up recording parts of his 1982 album “Tug of War” album there, as well as parts of his 1983 album “Pipes of Peace.” McCartney and Wonder’s chart-topping 1982 duet “Ebony and Ivory” (which was on the “Tug of War” album) was also recorded at AIR Studios Montserrat.
The documentary includes a story of a raucously fun, impromptu jam session that Wonder played for some very lucky people at a local pub. Some audio of that performance is included in the documentary. The sound quality isn’t the greatest, but it’s easy to hear how electrifiying and special that atmosphere must have been.
It’s also mentioned that many other musicians (such as McCartney, Dire Straits and Buffett, to name a few) often did private jam sessions at Montserrat, where local people would sometimes be invited. As a longtime radio DJ in the Montserrat, Willock says that these famous musicians felt like they could let loose in this relatively remote area, because the locals weren’t as star-struck by famous musicians as much as the locals were star-struck by famous athletes.
Flamboyant piano man John is fondly remembered in the documentary as one of the most beloved artists at AIR Studios Montserrat because he treated the staff so well and liked to cheer people up. Former studio employee Riley calls John “very generous,” and says that it wasn’t unusual for John to pay for an “open bar for everyone.” Riley adds, “When guys are down, he brings them up.”
Of course, being a rock star in the 1980s was synonymous with heavy partying. The documentary doesn’t reveal any stories that are scandalous or salacious, although it’s hinted that the recording studio’s staff had to be accommodating to whatever party whims their studio’s clients wanted. And because this is a laudatory documentary about the recording studio, there are no #MeToo or gender discrimination stories about this very male-dominated environment.
Sure, the filmmakers could have asked the people who were interviewed for tabloid-like stories, but it’s highly unlikely that the people who were at the recording studio back then would do an on-camera “tell all” for a documentary. It’s something that people would more likely talk about for a book or feature article. Instead, the documentary has people raving about things like the delicious meals prepared for them by AIR recording studio chef Morgan, who says, “That was the best job I ever had in my entire life.”
The closest thing to an epic partying story that’s told in “Under the Volcano” is that John’s song “I’m Still Standing” was inspired by him being surrounded by other people in the recording studio who had passed out from too much partying. John looked around, laughed, and said the immortal words, “Well, I’m still standing.” His lyricist songwriting partner Bernie Taupin decided to use that line as a jump-off point to finish the song’s lyrics.
Earth, Wind & Fire’s White remembers how welcoming the local people were in Montserrat. He says that women dropped their fruit-cutting machetes and applauded when the band’s instrument cases showed up at the airport. “We hadn’t even gotten there yet! And it was beautiful.” He adds, “For us, the biggest thing was just the whole experience of going there.”
And speaking of weapons with blades being thrown, producer Kimsey laughs when he tells a story of how Rolling Stones guitarist Keith Richards didn’t take too kindly to music manager Peter Mensch (who was a consultant on the Rolling Stones’ “Steel Wheels” tour) suggesting how the band should do a musical arrangement of the song “Mixed Emotions.” In reaction to Mensch’s suggestion, Richards threw a knife at Mensch. Needless to say, the Rolling Stones didn’t take Mensch’s advice on how to write and record the song.
Buffett, who has made a career out of the “tropical party” lifestyle, remembers what it was like to for him and his fellow American band members to experience some culture shock at the pubs in Montserrat when they first started getting to know the area. “There was a bit of a colonial aspect of things that did not fare well with the American band,” Buffett comments.
Buffett says that one of the things that irritated him and his band was the Montserrat pub custom of ordering drinks, one at a time, by writing down an order on paper. After being told by AIR Studios Montserrat manager Denny Bridges that it was just the way things were done, Buffett remembers saying in response, “Well, why don’t I just buy the whole fucking bar?”
Despite these inconveniences, Buffett says he has overall good memories of spending time in Montserrat, where he states, “I lived on my boat, off and on there, for 20 years.” Buffett recorded his 1979 album “Volcano” at AIR Studios Montserrat. The album’s title was inspired by the volcano located near the studio.
Buffett comments on recording in Montserrat: “It was a lovely working environment because you didn’t leave, I would say, the reign of creativity. You were constantly involved in the creation of the community, as opposed to being in Nashville. To me, there are two ways to go into the studio: You can go and look for perfection, or you can capture the magic.”
Because tranquil Montserrat was not a big tourist attraction, visiting musicians often had to adjust to living without some of their usual creature comforts. Some musicians used it as an opportunity to spend more time outdoors for athletic activities. Sting has happy memories about being taught windsurfing by a local named Danny Sweeney, whom Sting calls “a very brilliant man … The people who taught me things are my heroes.”
Not all of the musicians were comfortable being in Montserrat for a long period of time. Duran Duran’s Rhodes admits he got bored with being on the island, in contrast to Duran Duran lead singer Simon LeBon, who loved spending time swimming and sailing in the ocean. Rhodes comments that after a while, he was ready to leave Montserrat when Duran Duran was recording part of the band’s album “Seven and the Ragged Tiger.”
The album’s first two singles (“Union of the Snake” and “New Moon on Monday”) were recorded at AIR Studios Montserrat. Rhodes believes that the band made the right decision to continue recording the album elsewhere that was better suited for the dance-oriented pop/rock music that Duran Duran was making at the time. “I’m not sure we were in the right head space to make the kind of record that might have been a little more chilled,” says Rhodes of recording in Montserrat. “We wanted to make something full of energy.”
Rhodes also says that Montserrat wasn’t ideal for anyone who missed the hustle and bustle of a big city. There were also safety issues of having a recording studio in a relatively isolated area. Rhodes comments, “It was really brave of them [to build the studio there], because if something went really wrong, the closest port of call was Miami.”
And there was always the possible threat of a volcano eruption, which did indeed happen in 1995, causing massive destruction to Montserrat, six years after AIR Studios closed down on the island because of Hurricane Hugo. Elton John drummer Olsson comments on his AIR Studios Montserrat experiences, “I remember thinking a few times: ‘What if the volcano goes off?'” Earth, Wind & Fire’s White quips: “I’m from Chicago. We don’t do volcanos.”
Today, AIR Studios Montserrat is a broken-down shell of its former self, and it’s off-limits to the public. The documentary includes footage of what the former recording studio looks like now: a series of run-down and empty rooms, with some parts of the building reduced to rubble. The damage caused by Hurricane Hugo and the volcano eruption were enough to make the location of AIR Studios Montserrat completely inhabitable, even if the structure was rebuilt.
Cooper says, “When the volcano went off, that was a pinnacle point of change—a point when nothing was ever going to be quite the same again in the way that we recorded, in the way, in the way that music was dealt with— those magical moments were going to be no longer.”
However, the music, memories and legacy of AIR Studios Montserrat live on in many ways. “Under the Volcano” is a solid tribute to this influential hub of creativity. And the movie will bring a lot of joy to anyone who’s a fan of rock and pop music from the 1980s.
UPDATE: Universal Pictures Content Group will release “Under the Volcano” on digital and VOD on August 17, 2021.
