The South by Southwest Conference & Festivals took place March 10 to March 19 in Austin, Texas. Here are photos from some of the events at SXSW 2017.
“Song by Song” World Premiere
Ryan Gosling at the South by Southwest Film Festival premiere of “Song to Song” at Paramount Theater in Austin, Texas, on March 10, 2017. (Photo by Ben Porter)
Rooney Mara at the South by Southwest Film Festival premiere of “Song to Song” at Paramount Theater in Austin, Texas, on March 10, 2017. (Photo by Ben Porter)
Michael Fassbender at the South by Southwest Film Festival premiere of “Song to Song” at Paramount Theater in Austin, Texas, on March 10, 2017. (Photo by Ben Porter)
“Alien: Covenent” World Premiere
“Baby Driver” World Premiere
Moderator Alicia Malone and Edgar Wright at a”Baby Driver” SXSW BBQ and Q&A at Freedmen’s in Austin, Texas, on March 11, 2017. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Eiza Gonzalez, Ansel Elgort, Edgar Wright and Jon Hamm at a SXSW pre-screening dinner party for “Baby Driver” pre-dinner party in Austin, Texas, on Saturday, March 11, 2017. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Edgar Wright and Jon Hamm at a SXSW pre-screening dinner party for “Baby Driver” pre-dinner party in Austin, Texas, on Saturday, March 11, 2017. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Edgar Wright at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Ansel Elgort at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Ansel Elgort at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Jon Hamm at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Eiza Gonzalez at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Edgar Wright at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Robert Rodriguez and Edgar Wright at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Jon Hamm and Ansel Elgort at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Edgar Wright at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Jon Hamm at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Edgar Wright, Eiza Gonzalez, Jon Hamm and Ansel Elgort at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
Ansel Elgort at the SXSW premiere of Baby Driver” at the Paramount Theater in Austin, Texas, on March 11, 2017, in Austin, Texas. (Photo by Eric Charbonneau/Invision for TriStar Pictures/AP Images)
“The Disaster Artist” Pre-Screening Reception
Seth Rogen, James Franco and Dave Franco at Fast Company’s pre-screening reception for a screening of “The Disaster Artist” at the FC Grill in Austin, Texas, on March 12, 2017. (Photo by Sasha Haagensen/Getty Images for Fast Company)
“The Room” stars Tommy Wiseau and Greg Sestero at Fast Company’s pre-screening reception for a screening of “The Disaster Artist” at the FC Grill in Austin, Texas, on March 12, 2017. (Photo by Sasha Haagensen/Getty Images for Fast Company)
Seth Rogen, Jason Manzoukas, Nick Kroll and Timothy Simons at Fast Company’s pre-screening reception for a screening of “The Disaster Artist” at the FC Grill in Austin, Texas, on March 12, 2017. (Photo by Sasha Haagensen/Getty Images for Fast Company)
“T2 Trainspotting” Surprise Screening
Richard Linklater, Danny Boyle and Ewan McGregor at a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Richard Linklater, Danny Boyle and Ewan McGregor at a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Danny Boyle, Ewan McGregor and Richard Linklater at a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ewan McGregor, Edgar Wright and Danny Boyle at a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Danny Boyle and Ewan McGregor before a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Danny Boyle and Ewan McGregor before a surprise SXSW screening of “T2 Trainspotting” at the Alamo Drafthouse Cinema in Austin, Texas, on March 12, 2017, (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
“Life” World Premiere
Ryan Reynolds and Jake Gyllenhaal at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ariyon Bakare and Olga Dihovichnaya at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Daniel Espinosa at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images))
Hiroyuki Sanada at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Hiroyuki Sanada, Ryan Reynolds, Director Daniel Espinosa, Olga Dihovichnaya, Rebecca Ferguson, Ariyon Bakare and Jake Gyllenhaal at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Rebecca Ferguson at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ryan Reynolds, Rebecca Ferguson and Jake Gyllenhaal at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Jake Gyllenhaal at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ariyon Bakare, Rebecca Ferguson, Ryan Reynolds, Jake Gyllenhaal and Daniel Espinosa at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ryan Reynolds, Rebecca Ferguson and Jake Gyllenhaal at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Ryan Reynolds at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Daniel Espinosa, Rebecca Ferguson, David Ellison and Dana Goldberg at the SXSW premiere of “Life” at the Zach Theatre in Austin, Texas, on March 18, 2017. (Photo by Eric Charbonneau/Invision for Sony Pictures/AP Images)
Pandora at SXSW
Mike Del Rio and Crista Ru of Powers at Pandora at SXSW 2017at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Rob $tone at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
T.I. at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
T.I. at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Luz Elena Mendoza of Y La Bamba at Pandora at SXSW 2017at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Luz Elena Mendoza of Y La Bamba at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
SXSW attendees at McDonald’s booth at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Josh Ostrander of Mondo Cozmo at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Sunny Sweeney at Pandora at SXSW 2017at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
SXSW attendees at Simple Mobile at Pandora at SXSW 2017at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
SXSW attendees at Clorox lounge during Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
James Bagshaw, Samuel Toms and Tom Walmsley of Temples at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
James Bagshaw, Sam Toms, Adam Smith and Thomas Warmsley of Temples at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Rob $tone at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Chris Null, James Gordon, Josh Ostrander, Drew Beck and Andrew Tolman of Mondo Cozmo at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Earl St. Clair at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Earl St. Clair at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Mike Del Rio and Crista Ru of Powers at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 14, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Meah Pace and Nic Offer of !!! at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
SXSW attendees at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
James Young, Jon Jones, Mike Eli and Chris Thompson of Eli Young Band at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
James Young, Jon Jones, Mike Eli and Chris Thompson of Eli Young Band at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Crisanta Baker, Matt Lowell and Samuel Stewart of Lo Moon at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Rafael Cohen, Mario Andreoni, Nic Offer, Meah Pace, Dan Gorman and Paul Quattrone of !!! at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A general view of Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A general view of Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017.. (Photo by Vivien Killilea/Getty Images for Pandora)
Alex Babinski , Lindsey Gunnulfsen and Kyle McDonalds of PVRIS at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Arizona at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Arizona at Pandora at SXSW 201 in at The Gatsby Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Ryan Hurd at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
James Sunderland and Brett Hite of Frenship at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Sofia Reyes at Pandora at SXSW 2017at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Sofia Reyes at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Ryan Hurd at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Kyle McDonalds, Lindsey Gunnulfsen and Alex Babinski of PVRIS at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Brett Hite and James Sunderland of Frenship at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
SXSW attendees at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 13, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Gucci Mane at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 11, 2017. (Photo courtesy of Pandora)
Gucci Mane at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 11, 2017. (Photo courtesy of Pandora)
Young M.A. at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Young M.A. at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Samuel T. Herring, Gerrit Welmers and William Cashion of Future Islands at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Andrew W.K. at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Flint Eastwood at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Flint Eastwood at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Caleb Chapman, Will Chapman, Scott Mills and Parke Cottrell of Colony House at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Tkay Maidza at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Tkay Maidza at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Lizzo at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Lizzo at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Samuel T. Herring (center), Gerrit Welmers and William Cashion of Future Islands at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Ethan Goodpaster, Jess Haney, Sam Melo, Darrick Bozzy Keller and Charlie Holt of Rainbow Kitten Surprise at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Albin Lee Meldau at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Mason James, Lissy Trullie and Demar Davis of Zipper Club at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Albin Lee Meldau at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Rainbow Kitten Surprise at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A general view of the atmosphere at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 16, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Adam Weiner, James Everhart, Will Donnelly, Larry Scotton, Lucas Rinz of Low Cut Connie at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Jonathan Pierce of The Drums at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Brian DAddario, Michael DAddario, Megan Zeankowski and Danny Ayala of The Lemon Twigs at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A general view of the atmosphere at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Michael D’Addario and Brian D’Addario of The Lemon Twigs at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
The Drums at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Danny Miller and Max Harwood of Lewis Del Mar at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Kat Graham and Phonte at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
David Butler and Matthew Brue of Missio at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Matthew Brue and.David Butler of Missio at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Jain at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Samantha Ronson of Ocean Park Standoff at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Adam Weiner (center), James Everhart, Will Donnelly, Larry Scotton and Lucas Rinz of Low Cut Connie at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A Boogie Wit Da Hoodie at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
A Boogie Wit Da Hoodie at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Jim Adkins of Jimmy Eat World at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Kat Graham at SXSW 2017 at Pandora at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Ethan Thompson, Samantha Ronson and Pete Nappi of Ocean Park Standoff at Pandora at SXSW 2017 at The Gatsby in Austin, Texas, on March 15, 2017. (Photo by Vivien Killilea/Getty Images for Pandora)
Manny the Frenchie goes live on Facebook via Petcube. (Photo courtesy of Petcube)
Petcube has announced a major iOS update to its popular Petcube App, integrating Facebook Live, so people can livestream pets to their personal Facebook page. According to a Pehe same update will be coming later to Android. Petcube makes the best-selling interactive pet cameras Petcube Play and Petcube Camera and the forthcoming Petcube Bites treat cam. With the Petcube App, people can join a community of pet lovers and also play with publicly shared pets.
The San Francisco based technology company is in Austin co-hosting a “future of pet care” event called Pet Rescue Lounge, in partnership with innovative pet care brands Whistle, DogVacay and Luuup, inviting pet-loving SXSW attendees and Austinites. At the event, Petcube will be demoing the Facebook Live integration by broadcasting a live adoption of puppies and kittens in partnership with local rescue organizations, Austin Humane Society and Texas Humane Heroes. Together with its co-host partners, Petcube will be broadcasting live from different locations, including special appearances on the green carpet by famed pet celebrities Manny the Frenchie and Moshow the cat rapper. A portion of every sale with the code PETRESCUE at Petcube.com, Whistle.com, Luuup.com and DogVacay.com will be donated to Austin rescue groups.
Manny the Frenchie goes live on Facebook via Petcube. (Photo courtesy of Petcube)
With a commitment to reimagining pet care, Petcube continues to drive innovation in the Connected Pet space and is gearing up for the forthcoming commercial release of its interactive treat cam, Petcube Bites. Petcube Bites, now open for pre-order, will be the most advanced treat-flinging cam on the market, with 1080p HD video, night vision, video cloud recording, sound and motion alerts, two-way audio, the ability to remotely fling treats varying distances, a built-in container that will hold up to two pounds of treats, and automatic treat reorder support.
Petcube has also announced a strategic brand partnership with Wellness, the leading natural pet food brand and maker of popular Wellness dog and cat treats, to provide healthy treat samples for the Petcube Bites treat cam. The collaboration will feature Wellness treats that enhance the treating experience with the Petcube Bites cam. Owners will always have the flexibility to buy their preferred treat brands and products compatible with the Petcube Bites device.
Petcube Bites is available for pre-order on Petcube.com, Amazon, and Best Buy and will start rolling out commercially in early summer. With the opening of pre-orders for a limited time, Petcube Bites will be available at $199, or $50 off the retail price. The MSRP for Petcube Bites is $249 and Petcube Play is $199. Currently, Petcube Play is $149 through March 18, 2017, as part of a spring sale promotion. All Petcube devices come in three colors: carbon black, matte silver and rose gold.
Petcube’s camera product lineup supports on-the-go pet care and home security with the popular cloud recording service Petcube Care, which provides a 24/7 video timeline, sound and motion triggered recording and alerts, and up to 30 days of history. Owners can test drive the service with a 30-day trial that comes automatically with each device purchase.
The exhibit space at SXSW 2016 (Photo by Lisa Hause)
The South by Southwest (SXSW) Conference & Festivals (held every year in Austin, Texas) is arguably the best-known event in the U.S. that combines music, film, interactive and convergence programming. The 31st annual SXSW event takes place from March 10 to March 19, 2017.
New for 2017, the Interactive, Film, and Music badges will now include expanded access to more of the SXSWÂ Conference & Festivals experience. Attendees will still receive primary entry to programming associated with their badge type but now also enjoy secondary access to most other SXSW events.
Here are some of the anticipated highlights of the festival:
Garth Brooks (Photo courtesy of RCA Nashville)
Lee Daniels (Photo by Joe Viles/Fox)
Keynote speakers
The lineup of SXSW keynote speakers includes:
Joe Biden, former Vice President of the United States
Garth Brooks, Grammy-winning singer/songwriter
Lee Daniels, Oscar-nominated filmmaker/TV producer (“Precious,” “Empire”)
James Baker, FBI general counsel (He replaces FBI director James Comey, who cancelled his appearance at the event.)
Jennifer Doudna, Ph. D., University of California at Berkeley professor of molecular and cell biology and chemistry
Gareth Edwards, director (“Rogue One: A Star Wars Story,” “Godzilla”)
Adam Grant, Wharton School of Business teacher/author
Yasmin Green, Jigsaw director of research and development
Zane Lowe, Beats 1 creative director/Los Angeles anchor
Cory Richards, professional climber/visual storyteller
Nile Rodgers, Grammy-winning producer/songwriter
Jessica Shortall, Texas Competes managing director
Jill Soloway, award-winning TV producer (“Transparent”)
Meanwhile, featured speakers include actor/filmmaker Seth Rogen, New Jersey U.S. senator Cory Booker, actress Julia Louis-Dreyfus, NASA astronaut Buzz Aldrin, fasion designer Marc Jacobs, Fleetwood Mac drummer Mick Fleetwood, Planned Parenthood president Cecile Richards, WWE star/actor John Cena, rocker Sammy Hagar and “Game of Thrones” executive producers D.B. Weiss and David Benioff.
Music Performances
Andrew Taggart of the Chainsmokers (Photo courtesy of Image Group LA/ABC)
There are about 2,000 artists who perform at SXSW every year. In 2017, some of the biggest names include the Chainsmokers, Ryan Adams, the Avett Brothers, the New Pornographers, Sylvan Esso and Bilal.
Movie Premieres
Jake Gyllenhaal in “Life” (Photo courtesy of Sony Pictures)
SXSW has a wide variety of feature-length and short films. Here are some of the more high-profile feature films that will have their world premieres at the festival: “Atomic Blonde” (action thriller starring Charlize Theron); “Life” (sci-fi thriller starring Jake Gyllenhaal); “The Disaster Artist” (directed by and starring James Franco); “Song to Song” (directed by Terrence Malick and starring Ryan Gosling, Michael Fassbender and Rooney Mara); and “May It Last: A Portrait of the Avett Brothers” (music documentary directed by Judd Apatow).
