HBO Max debuts streetwear fashion competition series ‘The Hype’

July 21, 2021

Marni Senofonte, Offset, and Bephie Burkett of “The Hype” (Photo courtesy of HBO Max)

The following is a press release from HBO Max:

HBO Max has released the trailer and key art for “The Hype,” a streetwear competition series debuting Thursday, August 12, 2021, where fashion visionaries elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. Produced by the Emmy®-winning team at Scout Productions, Speedy Morman hosts the eight-episode season, which will feature co-signers, including Grammy nominated recording artist and designer, Offset; creative director and founder of Bephies Beauty Supply,  Bephie Birkett; and Emmy® nominated costume designer and renowned stylist, Marni Senofonte. The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce. The series will also feature special guests including A$AP Ferg, Cardi B, Dapper Dan, and Wiz Khalifa.  

“The Hype” is produced by Scout Productions, the team behind the Max Original ballroom competition series “Legendary” and Emmy®-winning series “Queer Eye.” Scout’s David Collins, Rob Eric and Michael Williams developed the series with Emmy® winner Rachelle Mendez (“Undercover Boss,” “Leah Remini: Scientology & the Aftermath”). Collins, Eric and Williams will also executive produce with Mendez, Jay Brown and Tyran “Ty Ty” Smith. Emmy® and Grammy®-winning producer Rikki Hughes (HBO Max’s “The Fresh Prince of Bel Air Reunion Special”) will showrun and executive produce.