June 19, 2024
by Carla Hay
“Hacking Hate”
Directed by Simon Klose
Culture Representation: The documentary film “Hacking Hate” features a predominantly white group of people (with one African American and one person of South Asian heritage) who are involved in some way with investigating online speech or activities by hate groups.
Culture Clash: Swedish investigative journalist My Vingren created fake online personas posing as white supremacist family members, in order for Vingren to find out more about an elusive leader of an online hate group.
Culture Audience: “Hacking Hate” will appeal primarily to people who want to know more about how online freedoms are abused by hate groups and how social media companies directly or indirectly enable and profit from this hate.
Considering the vast number of media reports and documentaries about how hate groups can entice people online, “Hacking Hate” offers nothing new or surprising. However, it’s an interesting but slow-paced chronicle of one investigative journalist’s work. Swedish investigative journalist My Vingren is at the center of this documentary and is presented as someone who did a lot of work by herself to find out more and track down a mysterious leader of an online white supremacist group.
Directed by Simon Klose, “Hacking Hate” had its world premiere at the 2024 Tribeca Festival, where it won the award for Best Documentary Feature. Vingren is the narrator of the documentary, “Hacking Hate” is not only about Vingren’s hunt for this elusive white supremacist but it’s also an unofficial indictment of the corporate-owned social media platforms that profit from this hate.
Vingren is also shown interviewing a small number of people in the documentary, which doesn’t really show a lot of the “grunt work” of the investigation. The documentary is more about Vingren telling what she found after the fact. Vingren is not a particularly charismatic person—she comes across as quiet, shy and a little nerdy—so making her the focus of this documentary also makes the film occasionally boring from a narrator perspective.
“Hacking Hate” could have benefited from more cohesive film editing. The movie starts off in a somewhat jumbled way. First, Vingren is heard commenting on creating fake online personas as part of her investigation: “There are ethical dilemmas with infiltration when you pretend to be someone else. It’s always a last resort.”
The documentary then shows a montage of video clips from white supremacists, including a certain blonde and muscular male influencer who goes by a screen name that won’t be mentioned in this review. This influencer’s YouTube videos are shown quite a bit in this documentary, but he appears to be too well-known for Vingren, who is looking for insidious influencers who are more underground. Vingren is then shown meeting with an unidentified female editor at Expo magazine and telling the editor that she wants to do an article on how far-right extremist groups influence people on social media.
But instead of Vingren creating fake personas as a “last resort,” the documentary makes it look like creating fake personas is one of the first things that Vingren does in her investigation. Vingren is shown going “undercover” online by creating several fake online personas. She doesn’t take photos of other people for these elaborate schemes. Instead, she uses disguises and computer technology to alter photos of herself and create different profile photos for these fabricated people.
Four of these fake personas are different members of a white supremacist family. Vingren created individual social media and email accounts for each of these fabricated family members. The Swedish white supremacist clan that she creates consists of a man in his late 30s or early 40s named Andreas, his wife Johanna, their teenage daughter Svea, and Johanna’s sister Ellie.
There’s not much that’s compelling or edgy about the fake family personas, mainly because Vingren doesn’t put much personality into these online profiles. Vingren says she made sure not to contribute to any hate speech with the fake family’s online activity. She says that she used hashtags such as #Sweden and #nationalism in social media posts. Vingren claims it didn’t take long for the fake family members to be invited to join private online groups for white supremacists.
“Hacking Hate” then shows a montage of news reports of well-known white supremacist hate crimes that have happened in the 2010s and 2020s. Almost all of these crimes were committed with some type of social media component involved. Vingren then says something that’s very obvious and isn’t exactly surprising news: White supremacist influencers online who want to incite others to commit violent hate crimes like to recruit “young white men who feel frustrated they haven’t fulfilled their dreams.”
“Hacking Hate” then switches gears to Vingren talking about how in 2017, she was hired by Radio Sweden (Sveriges Radio) to investigate the right-wing extremist group the Nordic Foundation. She revisits the Nordic Foundation again for Expo magazine. That revisit becomes the focus of her investigation shown in “Hacking Hate,” which should’ve gotten to this point much earlier in the film.
Vingren comes across an online Nordic Foundation leader with the screen name Strength38. Vingren later found out his true identity and various details about his life, as shown in “Hacking Hate.” Vingren exposes him as a vile criminal who has received possible funding from Russian officials invested in online hate-speech trolling. The full name of this perpetrator is not in the documentary, but his real first name (Vincent) is mentioned many times.
“Hacking Hate” zig zags between the hunt for this white supremacist and interviewing people involved with online activism aimed at exposing and preventing hate speech that could lead to violence. Anika Collier Navaroli, a former content moderator for Twitter and Twitch, is the interviewee who gets the most screen time in the documentary. She repeats much of the same whistleblower testimony that she’s publicly given in other places.
For example, Collier Navaroli says that based on problematic Twitter messages that she and her team were monitoring, she warned Twitter executives that there would be violence from Donald Trump supporters in Washington, D.C., on January 6, 2021, when Trump held a rally in the city that day to protest what Trump described as a presidential election that was “stolen” from him. Collier Navaroli says her warnings were ignored by Twitter executives, who decided not to suspend the Twitter accounts of people committing hate speech that could incite violence. Twitter later suspended Trump after the violence happened at the U.S. Capitol building on January 6, 2021.
Collier Navaroli also says she flagged trouble in advance to Twitch executives to warn that white supremacists on Twitch were planning violence against people protesting against police brutality at a scheduled rally in Kenosha, Wisconsin, on August 25, 2020. Collier Navaroli says her warnings were also ignored at Twitch. That protest event resulted in Kyle Rittenhouse (who was 17 years old at the time) shooting and killing two of the protesters.
In “Hacking Hate,” Collier Navaroli says she felt sick when she heard about these killings. Rittenhouse claimed self-defense. In 2021, he was found not guilty of all the charges against him: two counts of homicide, one count of attempted homicide and two counts of reckless endangerment.
Collier Navaroli (who is African American) also talks about how race probably factored into how everything happened when she tried to warn people at Twitter and Twitch, and her concerns were dismissed. She says at Twitter and at Twitch, she was one of the few black employees or only black employee in her department, and the executive decision makers were all white. Vingren and Collier Navaroli also talk about being the targets of cyberbullying, including gender-based threats of violence against them.
There’s the age-old debate over allowing freedom of speech versus restricting hateful/offensive speech. Most U.S.-based major social media platforms have policies against hate content that targets certain groups and identities that are protected by federal civil rights laws. However, Vingren is one of many people who have already pointed out over the years that these policies often go unenforced. And in many cases, a company is making money from ads that are placed on hate content that’s available on the companies’ social media platforms.
Vingren says in the documentary that it’s very difficult to get social media executives at big corporations to talk on the record to journalists about how they monitor and enforce their user content policies. However, she is shown interviewing a very uncomfortable-looking Sara Overby, a Google public policy and government relations executive in Sweden. Google is the parent company of YouTube, which is frequently named as one of the top social media platforms where hate content is allowed to thrive.
Overby says in the interview: “It’s very important to clarify that we don’t make money from extreme content.” When Vingren asks, “How is it possible not to make money from it?” Overby responds that advertisers don’t want to be associated with extreme content. (It’s not the same thing as social media companies placing ads on this extreme content anyway.)
The interview gets even more uneasy for Overby when Vingren asks: “What role do you think YouTube has played for far-right extremists?” Overby (who has a “deer in the headlights” expression on her face) takes a noticeable pause before she answers: “That’s a difficult question to answer because I don’t know the details.”
Imran Ahmed, founder/CEO of Center for Countering Digital Hate (an online watchdog group) states emphatically in the documentary that the biggest social media companies can and do knowingly profit from hate by putting ads on extreme hate content. These ads usually get removed if someone inside or outside the company “flags” or reports the offensive content. But by then, the company has already made money from these ads.
As for Vingren’s investigation of the evasive Vincent, she goes through a journey, some of which she leaves purposely vague. She interviews Geir Loe Winsrygg, a former neighbor of Vincent’s, who describes Vincent as an unfriendly loner who was generally dishonest, creepy and disgusting, based on things that Winsrygg says he knows Vincent did. (The graphic details won’t be described in this review.)
Vingren also interviews journalist Roberto Lovato, who was investigating Vincent for different reasons. It’s mentioned in the documentary that Vincent had various identities and juggled multiple contrasting lifestyles, some of which were in direct contradiction to the homophobic and racist rants that he had as the leader of the Nordic Federation. For example, Vingren found out that Vincent did masturbation porn for gay sex websites. Vincent also has children with multiple black women. Some of these women have accused him of domestic violence.
“Hacking Hate” shows Vingren’s work as solitary, which could be true in many ways. However, it doesn’t ring true that Vingren got all this information in her investigation without a lot of help. Whether it was her decision or not, “Hacking Hate” does not acknowledge or give credit to anyone else for helping in Vingren’s investigation. And for such a wide-sweeping investigation that spans multiple continents, she is shown interviewing very few people.
The documentary never shows Vingren checking in with her editor to give updates or get feedback or any of the other realistic steps in a long-term investigation assignment for a magazine. “Hacking Hate” pushes too hard on the narrative of a “lone crusading journalist,” to the point that this narrative looks kind of phony, just for the sake of making the documentary look more dramatic. “Hacking Hate” is also a bit dull in places where it shouldn’t be. Ultimately, “Hacking Hate” is only worth watching if viewers want further confirmation of how corrupt and nasty the Internet can be, which isn’t exactly shocking news.