Victoria’s Secret Fashion Show canceled from television

May 10, 2019

by Daphne Sorenson

Victoria's Secret Fashion Show
Models at the 2018 Victoria’s Secret Fashion Show in New York City (Photo by Jeff Neira/ABC)

The annual Victoria’s Secret Fashion Show has been canceled—at least on television. According to the New York Times, L Brands (the company that owns Victoria’s Secret) announced in an internal memo on May 10, 2019, that the famous lingerie show featuring numerous supermodels will no longer be airing on television.

L Brands CEO Leslie Wexner said in the memo that the company had been “taking a fresh look at every aspect of our business” in the past few months, and noted that Victoria’s Secret  “must evolve and change to grow … With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit.” He said the company would develop “a new kind of event” for Victoria’s Secret but did not elaborate on any further details.

It’s the latest blow to Victoria’s Secret, which has been experiencing declining sales and store closures.

TV ratings for the annual Victoria’s Secret Fashion Show have also been on a rapid decline. The show, which debuted in 1995, wasn’t televised until 2001, when it got 12.4 million U.S. viewers on ABC. It remains the highest-rated Victoria’s Secret show for a single TV network, according to Nielsen. CBS televised the show in 2002, 2003 and from 2005 to 2017. During those years, the ratings ranged from 10.5 million U.S. viewers (in 2002) to 5 million U.S. viewers (in 2017). ABC picked up the show in 2018, when it had 3.3 million U.S viewers.

It’s likely that the Victoria’s Secret Fashion show will continue and will have an online platform where people can watch the show.

Victoria’s Secret business crisis: store shutdowns, PINK brand in decline

April 1, 2019

by Daphne Sorenson

Models at the 2018 Victoria’s Secret Fashion show in New York City (Photo by Heidi Gutman/ABC)

Victoria’s Secret is experiencing a very public meltdown. The world’s most famous lingerie brand is closing up to 53 stores in North America in 2019, due to a decline in sales. According to Business Insider, most of the stores are located in shopping malls, which have been experiencing their own major financial problems in recent years. Although Victoria’s Secret has swimwear and sportswear, the company’s core business is still lingerie. In November 2018, Victoria’s Secret Lingerie appointed John Mehas its CEO. He replaced Jan Singer, who was with the company for two years.

Meanwhile, PINK—the Victoria’s Secret brand targeted to millennials—has become a big flop. Jefferies analyst Randal Konik told investors that sales for PINK in fell in the “low double digits” for the fourth quarter of 2018, according to Business Insider. Konik gave investors this bleak view of PINK after he attended a PINK consumer event at New Jersey’s Rutgers University on March 29, 2019:  “Our visit to Rutgers University on 3/29 shows the PINK brand without fans and rudderless. We believe PINK sales may be cut in half or more within the next 12-24 months.”

It’s the latest financial problem for Victoria’s Secret parent company L Brands, which already experienced the shutdown of its Henri Bendel business in January 2019.

So why has Victoria’s Secret been losing so much business? In December 2018, Business Insider reported that it’s a combination of reasons, such as complaints about bad customer service, the declining quality of the clothes and the company’s alienating image that women are “sexy” only if they look like the thin women who are hired to be Victoria’s Secret models. It didn’t help that L Brands chief marketing officer Ed Razek told Vogue in 2018 that there were no plans for Victoria Secret to have plus-sized on transgender models, and that Victoria’s Secret was not going to add plus-sizes because L Brands already has retail brand Lane Bryant, whose specialty is plus-sized women’s clothing. (What he didn’t mention in the interview is that Lane Bryant is also experiencing financial difficulties and store closures.)

Simply put: In an era where consumers are demanding more inclusive representation, Victoria’s Secret has been increasingly perceived as old-fashioned, out-of-touch and over-priced.

TV ratings for the annual Victoria’s Secret Fashion Show have also been on a rapid decline. The show, which debuted in 1995, wasn’t televised until 2001, when it got 12.4 million U.S. viewers on ABC. It remains the highest-rated Victoria’s Secret show for a single TV network, according to Nielsen. CBS televised the show in 2002, 2003 and from 2005 to 2017. During those years, the ratings ranged from 10.5 million U.S. viewers (in 2002) to 5 million U.S. viewers (in 2017). ABC picked up the show in 2018, when it had 3.3 million U.S viewers.

Here’s a partial list of the Victoria’s Secret stores that are confirmed to close in 2019, according to Business Insider:

  • Astoria, New York: 31-35 Steinway Street
  • Clay, New York: Great Northern Mall, 4155 NY-31
  • Washington, DC: 1050 Connecticut Avenue NW
  • Reston, Virginia: Reston Town Center, 11929 Market, Suite 50
  • Richmond, Virginia: Stony Point Fashion Park, 9200 Stony Point Parkway
  • Glen Allen, Virginia: Virginia Center Commons, 10101 Brook Road
  • Myrtle Beach, South Carolina: Myrtle Beach Mall, 10177 N. Kings Highway
  • Knoxville, Tennessee: West Town Mall, 7600 Kingston Pike
  • Jacksonville, Florida: Regency Square Mall, 9501 Arlington Expressway
  • Cedar Falls, Iowa: College Square Mall, 1 College Square Mall
  • Akron, Ohio: Chapel Hill Mall, 2000 Brittain Road
  • Cincinnati, Ohio: Tri-County Mall, 11700 Princeton Pike
  • Cleveland, Ohio: Tower City Center, 230 W. Huron Road
  • Elyria, Ohio: Midway Mall, 3433 Midway Mall

2018 Victoria’s Secret Fashion Show: Event returns to New York City; models announced

September 17, 2018

Victoria's Secret Angels
Victoria’s Secret Angels in 2016 (Photo by Michele Crowe/CBS)

The New York Post has reported that the 2018 Victoria’s Secret Fashion Show will return to New York City, after being in Shanghai in 2017 and Paris in 2016.

November 1, 2018 UPDATE: The 2018 Victoria’s Secret Fashion Show will take place November 7 with musical guests Bebe Rexha, The Chainsmokers, Halsey, Kelsea Ballerini, Rita Ora, Shawn Mendes and The Struts. ABC will televise “The Victoria’s Secret Fashion Show Holiday Special” on December 2 at 10 p.m. Eastern/Pacific Time.

These participating models have been announced:

  • Adriana Lima
  • Aiden Curtiss
  • Alanna Arrington
  • Alannah Walton
  • Alexina Graham
  • Barbara Fialho
  • Barbara Palvin
  • Behati Prinsloo
  • Bella Hadid
  • Candice Swanepoel
  • Cheyenne Carty
  • Cindy Bruna
  • Devon Windsor
  • Duckie Thot
  • Elsa Hosk
  • Estelle Chen
  • Frida Aasen
  • Georgia Fowler
  • Gigi Hadid
  • Gizele Oliveira
  • Grace Bol
  • Grace Elizabeth
  • Herieth Paul
  • Iesha Hodges
  • Isilda Moreira
  • Jasmine Tookes
  • Josephine Skriver
  • Josie Canseco
  • Jourdana Phillips
  • Kelly Gale
  • Kelsey Merritt
  • Kendall Jenner
  • Lais Ribeiro
  • Lameka Fox
  • Leomie Anderson
  • Lorena Rae
  • Maggie Laine
  • Maia Cotton
  • Martha Hunt
  • Mayowa Nicholas
  • Megan Williams
  • Melie Tiacoh
  • Ming Xi
  • Myrthe Bolt
  • Nadine Leopold
  • Romee Strijd
  • Sadie Newman
  • Sara Sampaio
  • Shanina Shaik
  • Sofie Rovenstine
  • Stella Maxwell
  • Subah Koj
  • Sui He
  • Taylor Hill
  • Toni Garrn
  • Willow Hand
  • Winnie Harlow
  • Yasmin Wijnaldum
  • Zuri Tibby

2017 Victoria’s Secret Fashion Show: event will take place in Shanghai for the first time

August 29, 2017

Victoria's Secret Angels
Victoria’s Secret Angels  (Photo courtesy of CBS)

The following is a press release from CBS:

For the first time, the Victoria’s Secret Angels will be filmed in Shanghai, China for “The Victoria’s Secret Fashion Show,” to be broadcast Tuesday, Nov. 28 (10:00-11:00 PM, ET/PT) on the CBS Television Network. The world’s most celebrated fashion show will be seen in more than 190 countries.

Merging fashion, fantasy and entertainment, the lingerie runway show will include pink carpet interviews, model profiles, a behind-the-scenes look at the making of the show, and musical performances that will be announced at a later date.

The all-star line-up of Victoria’s Secret Angels will include returning favorites Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Elsa Hosk, Jasmine Tookes, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell and Taylor Hill, as well as new faces.

“The Victoria’s Secret Fashion Show” is being produced by Done and Dusted, Inc. Edward G. Razek, Monica Mitro, Ian Stewart, Hamish Hamilton and Chip Quigley are the executive producers. Hamish Hamilton is the director.