W Hotels debuts reimagined W Atlanta – Midtown, W Atlanta – Buckhead and W Atlanta – Downtown

June 10, 2019

W Atlanta
W Atlanta – Midtown Living Room (Photo courtesy of Marriott International)

The following is a press release from Marriott International:

Georgia is on our mind. W Hotels Worldwide is excited to reveal major upgrades to each of the city’s three W hotels (W Atlanta – Midtown, W AtlantaBuckhead and W Atlanta – Downtown). Through the vision of talented design partners and the W brand’s own globally renowned design team, a collective of 750+ guestrooms, multiple bars and restaurants and more than 50,000 square feet of innovative meeting space will soon be revealed. These exciting changes in Atlanta are the first of several renovations expected to be completed at W Hotels across North America, as hotel owners are poised to invest $200+ million on renovations showcasing the next generation of W design.

Atlanta is exploding with culture, creativity and more visitors than ever before,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “From Superbowl LIII to the Peach Drop, Atlanta has solidified its place as a must-go destination for both domestic and international travelers. From its music and culture to its cuisine and architecture, it’s a city that is so diverse and unique we are able to have three distinct hotels within its parameters. We are excited to showcase our bold design with stunning new rooms, restaurants and upgrades to the hot spots our guests love.”

W Atlanta – Midtown As the first W hotel to open in Atlanta in 2009, the 466-room renovation at W Atlanta – Midtown is the first major revamp of the hotel in a decade. As one of the largest W locations in the world, this project marks one of the brand’s biggest single-hotel renovation projects in its 20-year history. The renovation – which just made its debut earlier this month –  sits alongside new culinary, retail and entertainment concepts coming to Colony Square, which is connected to the hotel.

Inspired by one of Atlanta’s best-known nicknames – the city in the woods – W Atlanta – Midtown  now sports a floral motif with a mod twist across its public spaces that includes the Living Room (W’s energetic & social take on the lobby/bar), Welcome Desk (Check-In) and patio. The open flow of the renovated spaces expands the hotel’s indoor and outdoor seating, ready to welcome locals and travelers to this bustling neighborhood.

Each of the hotel’s reimagined guestrooms (including 33 specialty suites) features playful décor, unique murals by Imaggo Production that are a nod to Atlanta as an epicenter of music and entertainment.

W AtlantaBuckhead
In partnership with Atlanta’s own C+TC Studio (who is designing the guest rooms and iconic rooftop bar, Whiskey Blue), interior designer STUDIO 11 (the visionaries behind the new Living Room), and the brand’s own design team, W AtlantaBuckhead is showing off its edgy, luxe look as of February 2019.

Celebrating the city’s passions for fashion, design, art and culture, the new design incorporates splashy artwork from local artists throughout the hotel including guestroom art by Lela Brunet, WET Deck (pool deck) mural by Greg Mike, Living Room and Whiskey Blue murals by Chris Veal.

The full-scale renovation of W AtlantaBuckhead adds a Welcome area, open layout and café-style seating (complete with DJ booth by night) to the Living Room. Here the eye-catching custom mural installation by artist Chris Veal is designed to be an Insta-worthy hit and photos taken in front of it are linked to the hotel’s Instagram account and displayed on the adjacent Polaroid-style screen to make guests and visitors a part of the art in real time.

Enhanced with vibrant colors, headboards, armoires, damask wallcoverings, 55-inch TVs, in-room Nespresso machines, expanded MIX Bars (W’s take on the minibar) and inspiring artwork, the hotel’s 286 guestrooms redefine comfort and playful luxury in the city. All specialty suites (four WOW Suites and one E-WOW Suite) also get special treatment with new artwork and lounge areas, chaises and cocktail cubbies.

The first phase of this renovation project saw the iconic rooftop bar Whiskey Blue reimagined in November 2018. Now the hotel is bringing a new spin to its signature restaurant, Cook Hall, which will re-open fall 2019. In addition, all 11,000 square feet of indoor/outdoor meeting space and FIT (gym) feature new furnishings, lighting, artwork and faster connections.

Local Motives Debuts at W Atlanta – Downtown
In a brilliant mash up of art, history and culture, Local Motives, the new restaurant at W Atlanta – Downtown, combines Atlanta’s BeltLine Project, a newfound symbol of revitalization in the city, with beloved street art and flavors as bold as the new look. To capture Atlanta’s creative spirit, local artist and Georgia native Eric Randall collaborated with Puccini Group’s designers to ground the project in an unmistakable sense of place. Randall was tasked with designing and painting large-scale graphics, including the 69’3″ x 9’6″ mural which spans six walls. The restaurant includes a buzzing bar, dining area, café with ample workspace and private dining room with an entrance inspired by Marta train doors. Each area is crafted with stone and concrete, reflecting the neighborhood’s storied industrialization, juxtaposed with pink pastels and vibrant blue hues.

Local Motives lives up to its name with Atlanta staples like Geechie Boy Red Grits and Cheddar (breakfast bowl) as well as luxe-modern indulgences like Beet Tartare, Charred Octopus and curated local selections of meats from Pine Street Market and ingredients from Pure Bliss Organics. Coffee blends are brewed at Docent Coffee, which roasts each batch right on Edgewood Avenue. Handcrafted concoctions at the bar give guests the option to detox or retox with fresh-pressed juices alongside decadent, spiked milkshakes.

These three projects are part of a collective $200 million+ in renovations across the W brand portfolio that is taking place across North America. Other projects include W Washington DC, W Boston, W San Francisco, W Miami and W Montreal.

For more information visit: W Atlanta – Midtown; W Atlanta – Downtown; W AtlantaBuckhead;

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

W Hotels Worldwide launches Wakeup Call festival tour

June 19, 2018

Wake Up Call

The following is a press release from Marriott International:

W Hotels announces the global roll out of WAKE UP CALL, the brand’s signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4- 6). Combining the brand’s longstanding passion for music with its signature Whatever/Whenever® philosophy, WAKE UP CALL takes the festival experience off the field and onto fabulous hotel grounds. Available exclusively for members of Marriott International’s award-winning Starwood Preferred Guest (SPG) and Marriott Rewards loyalty program, anybody is welcome to join the programs and book. Members can check in and then check out performances throughout the hotel – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldt and Angus & Julia Stone. It’s all access (and perhaps a bit of excess), all the time.

W is throwing out the festival playbook and creating an experience that is as fabulous as it is fun. Where the day begins and ends in luxe accommodations (that don’t require surge prices to get back to). Where pools of mud are replaced by poolside performances. Where endless seas of people give way to Instaworthy views of the sea. Think day beds, not day passes. In other words, it’s time for a real WAKE UP CALL.

“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We’ve brought the Whatever/Whenever mentality to recording artists and guests for years – through concepts like our W Sound Suite recording studios and countless performances in W Living Rooms – all to bring people closer to the music they love. Now we are taking our groundbreaking WAKE UP CALL music festival around the world, disrupting the festival scene in ways that only a W hotel stay can.”

W Hotels is bringing this upgraded and elevated experience exclusively to members of SPG and Marriott Rewards. But elite membership is not a requirement—by simply joining the program online guests can quickly gain access to everything WAKE UP CALL has to offer. When guests visit www.wakeupcallfest.com, existing members of either program can log in with their account information to get festival access; nonmembers can quickly sign up through SPG.

THE STOPS
WAKE UP CALL will launch in the U.S. festival capital of Los Angeles at W Hollywood before traveling to the iconic seaside haunt of W Barcelona. From there, WAKE UP CALL will touch down and close out in paradise at the luxe escape of W Bali.  This year’s multi-city tour is an expansion of the inaugural WAKE UP CALL, the first music festival to be held entirely at a hotel, which took place at W Scottsdale in 2016. This year the party is bigger, better and goes longer than ever before.

THE LINEUP
With a mix of big name artists as well as new/next talent, WAKE UP CALL will include performances by: Phantogram, Charli XCX, Chromeo (DJ Set), Betty Who, Léon and Dancing Pineapple Presents: Codeko, Papa Ya (DJ Set), Christofi and Phil N Good at W HollywoodMartin Solveig, Gorgon City, Thomas Jack, Boston Bun and special guest Pete Tong at W Barcelona; and Angus & Julia StoneSam Feldt and Nightmares On Wax (DJ Set) at W Bali, with more to be announced soon. The WAKE UP CALL experience will go well beyond the music, serving up the W experience every step of the way. Festival revelers can expect everything from workout sessions with top fitness masters to exclusive dishes and cocktails created by W chefs and mixologists only for festival goers. WAKE UP CALL combines the pre-party, the main event, and the post-party, all in one perk-filled package. Plus, SPG and Marriott Rewards members can bid for even more exclusive WAKE UP CALL Moments, including 60-minute DJ master classes, in-suite afterparties with featured artists, and off-site adventures curated by festival talent. To book, visit www.wakeupcallfest.com.

WAKE UP AND GO AGAIN
Want it all? Don’t snooze. Presenting WAKE UP CALL: The Complete Set List, a VIP package for the true music-loving jetsetter. Limited to only 1 package, The Complete Set List experience includes: roundtrip airfare to all three WAKE UP CALL festivals, fabulous accommodations, access to all WAKE UP CALL Moments, VIP-only FUEL fitness workout sessions, VIP meet and greets at each festival and more.  It doesn’t get any more “all access” than this. Bidding starts at 250,000 points and launches to members on June 19th. Marriott Rewards members who have linked accounts may transfer points into their SPG accounts to bid on the package.

For tickets and to join SPG and Marriott Rewards, visit www.wakeupcallfest.com. Keep up with us on social using #WAKEUPCALLFEST, @WHotels.

Passing on the party? Have no fear, you can still get close to the music. Tune in to SPG’s YouTube channel to catch live performances from every location, exclusive artist interviews, and so much more. Don’t miss a minute. Watch here – https://www.youtube.com/spg.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer.  For more information on W Hotels, visit whotels.com/theangle or follow us on TwitterInstagram and Facebook.

About Marriott Rewards
Marriott International’s award-winning loyalty program – Marriott Rewards – spans 18 unique and iconic global brands and nearly 4,800 distinctive properties. Members of Marriott Rewards® – which includes The Ritz-Carlton Rewards® – can link their accounts with Starwood Preferred Guest® at members.marriott.com for expanded benefits including instant elite status matching and unlimited points transfer across portfolios. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, our lowest available rates, and gain an elevated stay experience with free Wi-Fi, mobile check-in and checkout, and Mobile Service Requests wherever available.  The hugely popular Marriott Rewards has won the Freddie Award for “Hotel Program of the Year–Americas” nine consecutive years as chosen by frequent travelers. Marriott Rewards is free to join and has no blackout dates. To enroll and for more information about the program, guests may visit MarriottRewards.com. Connect with Marriott Rewards on FacebookTwitter and Instagram.

About Starwood Preferred Guest
Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites 11 luxury and distinctive hotel brands in nearly 1,500 properties around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, Your24™, SPG Lifetime™, SPG Moments and 4 p.m. late checkout when available. SPG also offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG has an ongoing commitment to meeting the needs of today’s connected global traveler by leveraging must-have mobile apps for iPhone, iPad, and Android that utilize state-aware technology to create a more personalized hotel stay. All of this has helped SPG build a passionate member base among the world’s most frequent travelers. Learn more about the #spglife at spg.comspg.com/pro and spg.com/moments and connect with us on FacebookTwitter and Instagram. SPG members can now also link their accounts with Marriott Rewards® – which includes The Ritz-Carlton Rewards® – for instant elite status matching and unlimited points transfer at spg.com/Marriott.

 

W Amman debuts as W Hotels’ first property in Jordan

April 11, 2018

W Amman
W Amman (Photo courtesy of Marriott International, Inc.)

The following is a press release from Marriott International:

W Hotels Worldwide, part of Marriott International, unveiled W Amman, the brand’s first property in Jordan.  Developed by Eagle Hills Jordan, the 280-room hotel is located in the heart of Amman’s up and coming new downtown neighborhood, Abdali, and features design inspired by the energy of the Middle East and charm of Jordanian history, culture and tradition with a playfully modern twist.

Jordan is an incredible country, rich with culture and a deep connection to its history. We could not be happier to make our brand debut in the country here in the capital city,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Amman, and specifically the exciting new downtown district of Abdali, is an ideal destination for the W brand with its engaging social scene and deeply rooted passion for design, music and fashion.”

W Amman marks the first hotel collaboration between Marriott International and Eagle Hills Jordan which will be followed by three more hotel openings across Jordan – The St. Regis Amman, The Westin Saraya Aqaba and Al Manara, a Luxury Collection Hotel, Saraya Aqaba.

W Amman stands tall as a contemporary and unmistakable architectural statement, offering stunning views of the bustling city’s seven hills running across the Jordanian capital. Upon arrival, guests are greeted with the iconic W sign, inspired by Amman’s unique cityscape and cubic architecture, in the colors of Jordan’s distinctive sunset. Stepping into the Welcome area, the hotel’s façade invokes the unique and colossal beauty of Petra’s rock formations, reminiscent of the Nabatean city’s striking appearance, one of the new Seven Wonders of the World. Throughout the Canyon Walk, guests are enveloped in a modern design marvel, reinterpreting the natural beauty of Petra’s canyon with shard structures and natural tones that can also be seen throughout the hotel.

Each of the 236 rooms and 44 suites at W Amman feature floor-to-ceiling windows and vivid designs, along with W signature beds and modern bathrooms with rain showers. Pillows and throws feature an illustrative interpretation of the Amman skyline and an adapted rendition of beautifully adorned camels of the desert, both in colorful detail. The hotel features a range of suites including four WOW Suites and a 1,710-square-foot Extreme WOW Suite (the brand’s take on the Presidential suite) – the ultimate party place with sweeping panoramic views of Amman’s landscape, an in-room DJ deck, amplified entertainment system, and private jacuzzi.

W Amman is set to add its own rhythm to the beat of Amman’s social scene with its vibrant public spaces and culinary experiences. The hotel’s Living Room (the brand’s take on the traditional lobby) is a clubhouse for the modern traveler, showcasing a fusion of intimate and open areas, low seating and mood-setting lighting among architectural features that mirror Amman’s extraordinary cityscape. Elements of Bedouin weaving, flower pots, and locally designed pillows from the Jordan River Foundation (a non-profit focusing on child safety and community empowerment) provide modernized versions of common patterns, colors and shapes from the city. The space is complemented by modern art from Bahraini artist, Jamal A. Rahim that gives an edge of Middle Eastern influence and bright splashes of color alongside the work of Jordanian artist Bader Mahasneh, who utilizes rough surfaces and illuminated figures in a series of striking paintings of faces.

Just steps away from the Living Room, Mesh provides international cuisine with a Levantine touch while bringing the right ingredients together through food, design and guests looking to mingle next to images of fresh produce from Dar Al Anda, one of Jordan’s most prominent contemporary art galleries. For those seeking a place to unwind or escape, Aura offers signature beverages and delicious bar bites from around the world in a space that once again reinterprets the stunning angles and elevations of Petra with rose stone tones and colorful, silk-like flooring. Aura, and other areas in the hotel also feature exquisite pieces of art work from Jordanian artist, Hazem Al ZoubiEnso, the hotel’s signature Pan-Asian restaurant, ignites taste buds by bringing together flavors from five regional cuisines across South East Asia in a sleek setting.  The WET Deck (pool deck) brings a new vibe to the city’s party scene and will be the place to see and be seen.  The beautiful rooftop space is the perfect destination to bask under the sun and enjoy stunning views of west Amman while indulging in cocktails or listening to performances from Amman’s up-and-coming musical talent. The design of the WET Deck includes a modern depiction of The Roman Theater’s Atrium.

For guests to refuel and reinvigorate, AWAY Spa at W Amman offers massages, body treatments, facials and quick fixes promising look good/feel good experiences in a fun, yet relaxed setup. Guests can then step into the modern FIT gym that features 24/7 access to the newest Technogym equipment. The hotel also plays host to social and business gatherings across 780 square meters of versatile meeting and event space, including the stunning 629-square-meter Great Room and four fully equipped, stylish Strategy and Studio rooms.

W Amman offers the W brand’s signature Whatever/Whenever® service to provide guests whatever they want, whenever they want it. The hotel’s W Insider, an in-the-know local expert, connects guests with the hottest events, attractions and adventures to suit any and every travel style.

For more information or to make a reservation, visit www.wammanhotel.com.

W Hotels launches FUEL Weekends

April 4, 2018

W Hotels
W Punta de Mita (Photo courtesy of Marriott International, Inc.)

The following is a press release from W Hotels Worldwide:

Sweat it out. Soak it in. W Hotels Worldwide announced the next iteration of the brand’s unique take on fitness and wellness, FUEL weekends by W Hotels. By enlisting high-energy fitness experts to act as weekend workout guides – including Jason WimberlyJoe HolderAshley Guarrasi, and Tara Stiles – W Hotels is launching next level, energy-soaked workout getaways in some of the most vibrant and inspiring destinations in the world. Kick box, then kick it up a notch. Work up a sweat, then party down. This is how W feeds guests’ passion for staying in shape, in style.

W always does things differently, and a workout is no exception,” said Anthony Ingham, W Hotels Worldwide Global Brand Leader. “FUEL weekends feature insider access to some of the best trainers in the world, coupled with the playfully luxe experience of W. We know wellness means more than just a good workout, and that’s why classes are offered alongside plenty of opportunities to retox in style, for a trip unlike any other.”

W is kicking off the 2018 FUEL lineup at W Punta de Mita, May 25 – May 28, 2018 for a three-day, three-night non-stop schedule where every moment has guests looking good and feeling better. W has been championing a “work hard play hard” mantra for years, under a unique spin on health and wellness the brand calls FUEL. These weekends will continue to expand the brand’s innovative philosophy with fitness fans around the world, providing guests with everything they need to look good, feel good, go longer, and stay later.

Detoxing at a FUEL weekend will mean a choice of well-rounded workouts with experts in multiple disciplines including yoga, boxing, surfing and HIIT sessions, all taught by energetic fitness masters. Classes at the inaugural weekend range from strength training with Jason Wimberly, Founder of THE WALL, to Boxing Cardio with Rumble Guru, Ashley Guarrasi, as well as getting runway ready with trainer, Joe Holder and striking some yoga poses with Yoga Rebel, Tara Stiles, of Strala Yoga fame. Guests will then go from “Om” to “Ahhh” with daily indulgences of locally-sourced healthy cuisine. The weekend will offer guests a taste of Nayarit-native dish preparations, curated by Chef Juan Guizzo, along with daily breakfasts, all poised to fuel the best workouts.

Then it’s time to retox – a chance for guests to play as hard as they work out. This FUEL weekend will include welcome cocktails and healthy light bites upon arrival. Treat yourself to a two- hour open bar, beats from world-class DJs like May KwokAlan Salomon and va$htie, a day time pool party and more. For guests looking for even more action, add-ons during the first FUEL weekend include mezcal tastings, ziplining, ATV adventures, on-site spa treatments, beachside activities inspired by the local culture and even surf lessons set on the sparkling coastline of the hotel. Guests can also head out to explore the local town of Sayulita, a nearby village backed by the Sierra Madre Occidental mountains.

This series is an addition to the brand’s worldwide FUEL offerings that connect guests with ways to stay fit while on the go. All 50+ W hotels offer classes, state-of-the-art FIT gyms and locally-inspired cuisine to keep guests feeling good and looking great. Guests can feel the burn during beachside sunrise yoga sessions at newly renovated W Fort Lauderdale, tone up with personal trainers at W Barcelona or learn the centuries-old art of Tai Chi at W Shanghai – The Bund.

In addition to the Memorial Day FUEL weekend at W Punta de Mita, W will host additional weekend-long events at W Verbier and W Dubai – The Palm later this year, with more destinations coming up for 2018 and beyond.

FUEL weekend at W Punta de Mita is bookable at: www.whotels.com/fuelweekends. Follow @WHotels on Twitter and Instagram for more updates and announcements.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W Hotels defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer.  For more information on W Hotels, visit whotels.com/theangle or follow us on TwitterInstagram and Facebook.

W Barcelona unveils renovations of all guest rooms, adds Europe’s first W Sound Suite

June 7, 2017

A renovated guest room at W Barcelona
A renovated guest room at W Barcelona (Rendering courtesy of Marriott International, Inc.)

The following is a press release from Marriott International:

W Barcelona, an iconic flagship of W Hotels Worldwide, part of Marriott International (NASDAQ: MAR), today unveiled a multi-million Euro transformation of all 473 guest rooms and suites, along with the addition of Europe’s first W Sound Suite (a music studio and writers room, now available at four W Hotels around the world).  The award-winning in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to reimagine the hotel, inspired by the 24/7 energy and privileged location on the shores of the buzzing Barceloneta.

W Barcelona has been known for its innovative design since it first opened its doors in 2009,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The completion of this multi-million Euro makeover ensures this beachside escape will continue to lead the market with its forward-thinking decor and unrivaled guest experience.”

Since the hotel’s inception it has become one of the most distinctive landmarks along the Barcelona coast. Famed for its iconic sail-shape and unprecedented sea views, W Barcelona continues to disrupt and redefine the Barcelona hospitality scene.  Regularly hosting fashion events, product launches and high profile guests, the hotel has made a bold impression on both locals and international jetsetters alike.

City and Sea Converge

The new room design celebrates both the city and the sea, embracing the unique views afforded by the hotel’s guest rooms. The color palette is derived from the blue hues of the sea, with pops of white, teal and rose gold to accentuate the light and complement the views from the floor-to-ceiling windows. The notion of underwater camouflage is displayed in the room’s carpet, which is a playful interpretation of the sea bed seen through the waters of the Mediterranean.

In a nod to Barcelona’s celebrated culinary scene, the modular furniture in the sitting area reflects Spanish tapas culture – chic, small tables and chairs with pendant lighting. The guest room wall reflects the city’s grid with an innovative lighting structure that transforms the mood from day to night. The new rooms also feature signature accent pillows showcasing modern images of iconic characters from Barcelona’s history including Gaudí, Dalí and St. Eulalia.

All guest rooms also feature a range of new in-room services including Nespresso coffee machines, tea making facilities, 49-inch flat-screen televisions and Bose blue-tooth sound systems. Signature W amenities are still available to all guests including the Bliss® Spa sinkside six bath products; the signature W Hotels Bed; access to high-speed WiFi; and the brand’s signature Whatever/Whenever service, which provides guests whatever they want, whenever they want it.

W Sound Suite at W Barcelona (
W Sound Suite at W Barcelona (Rendering courtesy of Marriott International, Inc.)

Eat. Sleep. Record. Repeat.

Following successful launches at W Bali, W Seattle and W Hollywood, W Barcelona lives up to the city’s reputation as one of the most innovative music capitals by opening Europe’s first W Sound Suite.   In partnership with Coca-Cola, this private music studio and writer’s room enables professional recording artists, studio musicians, producers and hotel guests alike, to record in style while on the road. The main mixing room of the W Sound Suite at W Barcelona features a private vocal booth and a lounge big enough for artists and their entourage. W Barcelona will offer private master classes lead by W Barcelona’s Music Curator, exclusive recording sessions and an original space for creative brainstorming sessions for musicians and hotel guests alike.

W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga.  The W Sound Suite at W Barcelona is equipped with the latest in studio technology and offers professional specifications in a stylish, comfortable and sound-proof space. To outfit the space, W Hotels partnered with industry leader, Native Instruments, who provided the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting-edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8), among other items. W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.

Barcelona is an epic city known for its nightlife, culture, and most of all- music,” said DJ White Shadow, North American Music Director, W Hotels Worldwide.  “The latest W Sound Suite at W Barcelona will be the perfect place for international artists to record while on the road.  And for hotel guests that have always dreamt of the spotlight, they can book it too!”

To celebrate the launch of the newest W Sound Suite, W Barcelona will host a new content series in collaboration with local record labels and upcoming artists compiled and selected by PIEM, Music Curator at W Barcelona. The first event will feature TheGround– famed Berlin-based electronic music duo composed of Florian Kruse and Hendrik Burkhard. The celebrated producers will present their unreleased EP in an intimate in-studio performance.

Celebrating In Style

In celebration of the hotel’s striking new room design, W Barcelona has partnered with internationally renowned artist and muralist Ricardo Cavolo to create a limited-edition footwear collection in collaboration with Muroexe, a Spanish urban shoe brand.

Inspiration for the Ricardo Cavolo x W Barcelona sneaker collection is easily found in the hotel’s stunning location on the shores of the Mediterranean, with design elements such as waves, palm trees, the sun and the color blue incorporated throughout. These unique features are accentuated by Cavolo’s trademarks – fire and hearts – for a lighthearted spin on footwear.  The sneakers are available for purchase for 150 Euro at W-Barcelona.com/RCxW.

For more information about the renovation of W Barcelona visit W-Barcelona.com/NeverBoring.