Tag: watches

Diesel signs Steve Aoki as spokesmodel for Diesel’s first transparency watch collection

August 8, 2018

The following is a press release from Diesel:

Diesel is ready to challenge conformity once again by partnering with global superstar DJ/producer and fashion and tech entrepreneur, Steve Aoki, as its watch ambassador into 2019. To kick off the collaboration, Steve will be the face of Diesel’s first transparency watch collection, available fall 2018.

Diesel is a guardian of the unconventional, trailblazing spirit, which aligns perfectly with the larger-than-life persona of Steve Aoki, widely known for his over-the-top music performances and intense touring schedule. For over two decades, Aoki has been a disruptive force in music, fashion, tech and lifestyle. Kicking off his career by providing a platform for rock bands and throwing parties in his living room, his enterprise has grown to include a thriving record label and event/lifestyle company, Dim Mak. Thanks to his relentless work ethic and creative attitude, Aoki is now celebrated as one of the most prominent DJ/producers in the world.

“Steve never stops! He’s always on the move in a very experimental way, which is something very close to the attitude of Diesel,” says Andrea Rosso, creative director of Diesel licenses. “His style and his sense of aesthetic perfectly match the design and the clashing features of this watch, together with its new futuristic approach based on transparency. We’re very happy to have him on board.”

For fall 2018, Diesel is reimagining the status quo and introducing the brand’s first bold collection of blue transparency watches. Drawn from the indigo dyeing of jeans, blue transparency is a natural design evolution for Diesel, a brand rooted in denim culture. The new watch styles display vintage cream pops on dials, inspired by denim stitching. Transparent cases and straps that fade from blue to crystal clear complete the original design story.

“I like to challenge the construct of time. I have to manage, maximize and master my days, and that’s why I connect so well with Diesel watches,” says Steve Aoki. “I am all about embracing passions and challenging convention, and that’s exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand.”

Diesel’s 2018 watch campaigns featuring Steve Aoki were shot by famed French photographer and publisher Philippe Jarrigeon and were styled by Justin Lynn. The global multimillion-dollar campaign, supporting multiple watch categories, will debut throughout the year.

The new Diesel blue transparency watches will be available in select stories and at diesel.com/watches beginning August 2018.

Casio releases BABY-G collaboration model featuring Hello Kitty

March 1, 2018

Casio's BABY-G collection model featuring Hello Kitty (Photo courtesy of Casio)
Casio’s BABY-G collection model featuring Hello Kitty (Photo courtesy of Casio)

Casio America, Inc. has announced the release of the latest addition to the BABY-G line of women’s shock-resistant watches, based on the concept of “Tough and Cool.” The BGA190KT is a collaboration model inspired by a globe-trotting Hello Kitty and will be available in two models.

The base model for the collaboration model is the BGA190, which is popular among avid travelers for Dual Dial World Time that simultaneously shows the time in two cities. Inspired by a globe-trotting Hello Kitty, the watch is designed to appeal to women who enjoy traveling. This is the second BABY-G collaboration timepiece with Hello Kitty.

The minute hand is decorated with Hello Kitty’s trademark red ribbon, and the watch band is covered with Hello Kitty-style illustrations arranged like random passport stamps, to set the mood for travel. The back plate and special packaging feature an originally-designed pilot Hello Kitty to commemorate the collaboration. The BGA190KT is designed to inspire travel, extending to the special packaging that includes a box styled like a suitcase that is essential for every trip.

The special Hello Kitty BABY-G collaboration watch is available in two colorways, white (BGA190KT-7B) and black (BGA190KT-1B), and is equipped with shock- and water-resistance up to 100 meters, world time, daily alarm, stopwatch, and countdown timer capabilities, LED light, and 12/24 hour formats.

The BGA190KT will retail for $150 and will be available at Macy’s, select fashion boutiques, shopcasio.com and at the G-SHOCK Soho Store. For more information about these women’s analog-digital watches, visit http://www.baby-g.com/.

About BABY-G

Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com. 

About Casio America, Inc. 
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at casio.com/home.

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