Coach unveils “Wonder For All,” its campaign for the 2019 holiday season. Starring a fun, diverse cast that includes actress Yara Shahidi, model Kate Moss, rapper Megan Thee Stallion in her first-ever fashion campaign, Spike and Tonya Lee, and more friends of Coach, the campaign follows the band of revelers as they gather at an impromptu party at a New York brownstone. Capturing the magical mood of the season, it champions the belief of coming together for the holidays and the inclusive, authentic spirit of New York.
Photographed by Juergen Teller, who debuted his first campaign for Coach this fall, the colorful, irreverent print campaign highlights the individuality of the campaign’s cast members. Set on the Upper West Side and featuring Shahidi, Moss, Megan Thee Stallion as well as model Fernanda Ly, actor Miles Heizer and an unexpected feathered friend, it sees the cast in joyful, unfiltered scenes that highlight the house’s spirit of playfulness and the authentic self-expression that defines New York City.
The campaign also introduces the house’s new Horse and Carriage collection. Seen on Kate Moss and a new version of the Kat Saddle Bag, the collection reimagines Coach’s iconic Horse and Carriage motif as a cool, colorful pattern on bags and ready-to-wear. First introduced in the 1950s, the Horse and Carriage is a symbol of Coach’s legacy of leathercraft and New York heritage, and the house’s first-ever code.
“Wonder For All” is also a series of short films written and directed by Bunny Kinney. Featuring Spike and Tonya Lee, actress Camila Morrone, winner of Season 8 of Ru Paul’s Drag Race Bob the Drag Queen, and writer, actor and producer Ben Sinclair, as well as special appearances by the Shahidi family and the Newark Boys Choir, the films celebrate the magic and spontaneous fun of being together during the most festive time of year.
Coach customers in Japan will be able to play a limited-edition Rexy holiday video game where the house’s beloved mascot snowboards through animated Coach worlds with the goal of reaching the holiday party.
ABOUT COACH Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
The year 2019 is the 60th anniversary of the Barbie doll. Here’s a look at the new Barbie dolls that Mattel is introducing this year. They include the first Barbie dolls with physical challenges: a Barbie doll in a wheelchair and a Barbie doll with a prosthetic leg. They are part of the Barbie Fashionistas collection. Another landmark for Barbie is the David Bowie Barbie, which is the first time that a female Barbie doll has adopted the persona of a male celebrity. (This gallery will be updated as new dolls are added.)
The following is a press release from Council of Fashion Designers of America:
On June 3, 2019, the Council of Fashion Designers of America (CFDA) celebrated the winners and honorees of the 2019 CFDA Fashion Awards at the Brooklyn Museum in New York. Hasan Minhaj and Jessica Williams joined the evening’s presenter lineup, which also included Yara Shahidi, Bernadette Peters, and Tom Ford.
Jessica Williams presented the evening’s Womenswear Designer of the Year award to Brandon Maxwell, and the Accessory Designer of the Year award to Ashley Olsen and Mary-Kate Olsen for The Row. Hasan Minhaj presented the Menswear Designer of the Year award to Rick Owens, and the Emerging Designer of the Year award to Emily Adams Bode for Bode.
Jennifer Lopez was named Fashion Icon, presented by Tom Ford.
Harold Koda presented Lynn Yaeger with the Media Award.
Sarah Burton of Alexander McQueen was recognized with the Valentino Garavani and Giancarlo Giammetti International Award, presented by Anna Wintour.
Valentino Garavani and Giancarlo Giammetti are generously underwriting the International Award through their foundation, the non-profit Fondazione Valentino Garavani e Giancarlo Giammetti which is focused on charity and the promotion of culture and art.
The Geoffrey Beene Lifetime Achievement Award was presented to Bob Mackie by Bernadette Peters.
The Founder’s Award in honor of Eleanor Lambert was presented to Carine Roitfeld by Tom Ford.
Barbie received the Board of Directors’ Tribute, which was presented by Yara Shahidi.
The Positive Change Award was presented to Eileen Fisher by Dao-Yi Chow and Maxwell Osborne.
In one of the highlights of the evening, Michael Kors surprised outgoing CFDA Chairwoman Diane von Furstenberg with a tribute before she handed over the organization’s Chairmanship to Tom Ford.
“I have been privileged to lead the CFDA for the last 13 years,” said Diane von Furstenberg. “In fashion, we are about glamorous entrances, but beautiful exits are equally important. I could not have wished for a better exit, a more glamorous upgrade, and a better successor than Tom Ford.”
“I am honored to be the new Chairman of the CFDA and excited about all the opportunities I see in the future of American fashion,” said Tom Ford, the new Chairman of the CFDA. I have spent most of my career living and working in Europe, but I am an American fashion designer at heart who started here on Seventh Avenue. When I was asked to take on this new role, I felt a sense of duty to give back to our industry and to support our designers and the American fashion system in any way that I can, and in particular to help the next generation of talent succeed.”
“Tonight, at the Brooklyn Museum, designers, business partners, friends, supporters and muses have come together to celebrate our industry,” said Steven Kolb, President and CEO of the CFDA. “You have built American fashion into a cultural influence that drives our economy.”
The 2019 CFDA Fashion Awards red carpet was broadcast live on Facebook, YouTube, Instagram, and Twitter. Coverage of the ceremony was featured on Facebook, YouTube, Instagram, and Twitter as well as on www.cfda.com.
CFDA Diane von Furstenberg, Tom Ford, Steven Kolb
AWARDS PRESENTERS: Dao-Yi Chow, Tom Ford, Harold Koda, Hasan Minhaj, Maxwell Osborne, Bernadette Peters, Yara Shahidi, Jessica Williams, Anna Wintour
CFDA FASHION AWARDS NOMINEES: Womenswear Designer of the Year:Brandon Maxwell, Marc Jacobs, Kate Mulleavy and Laura Mulleavy for Rodarte, Rosie Assoulin, and Sander Lak for Sies Marjan. Menswear Designer of the Year:Mike Amiri for Amiri, Virgil Abloh for Off-White, Kerby Jean-Raymond for Pyer Moss, Rick Owens, and Thom Browne. Accessory Designer of the Year:Jennifer Fisher for Jennifer Fisher Jewelry, Virgil Abloh for Off-White, Tabitha Simmons, Telfar Clemens for Telfar, and Ashley Olsen and Mary-Kate Olsen for The Row. Emerging Designer of the Year:Emily Adams Bode for Bode, Beth Bugdaycay for Foundrae, Heron Preston, Catherine Holstein for Khaite, and Sarah Staudinger and George Augusto for Staud.
HONOREES: Barbie, Sarah Burton, Eileen Fisher, Jennifer Lopez, Bob Mackie, Carine Roitfeld
DESIGNERS: Joseph Altuzarra, Fernando Garcia, Laura Kim, Giles Mendel, Jason Wu, Jack McCollough, Lazaro Hernandez, Michael Kors, Nicola Glass, Rachel Zoe, Stacey Bendet, Stuart Vevers, Tommy Hilfiger, Tory Burch, Wes Gordon, Zac Posen, Christian Siriano, LaQuan Smith, Monique Lhuillier, Vera Wang, Diane von Furstenberg, Donna Karan, Thom Browne
The CFDA Remembers segment honored the passing of Kate Spade, Oribe, Blake Nordstrom, Babs Simpson, Michael Vollbracht, Ruth Finley, Ira Neimark, Kevin Krier, Bud Konheim, Max Azria, Tony Staffieri, Frank Rizzo, Patrick McCarthy, Lee Radziwill, Karl Lagerfeld
Amanda Harlech gave a special tribute to Karl Lagerfeld.
As part of the CFDA’s commitment to design education, CFDA member Christian Siriano and Ashley Graham acknowledged the following scholarships and post-graduate opportunities and their recipients.
CFDA Scholarship Awards: Yimey Hu, Rhode Island School of Design; Jacques Agbobly, Parsons School of Design Geoffrey Beene Design Scholarship Award: Samantha Diorio, Parsons School of Design Liz Claiborne Design Scholarship Award: Isabel Holden, Marist College Kenneth Cole Footwear Innovation Award: Sloan Fox, Kent State University
ABOUT THE 2019 CFDA FASHION AWARDS Nominees, honorees, and winners were determined by the CFDA Awards Guild which is comprised of CFDA members, leading fashion journalists, stylists, and top retail executives.
KCD was Executive Producer of the 2019 CFDA Fashion Awards. STUDIO DE-YAN provided the Ceremony Creative Direction, Graphics, Video Production & Experiential Design.
The official partners of the 2019 CFDA Fashion Awards include: Official Hydration Partner, LIFEWTR Official Airline Partner, American Airlines Official Wine Partner, Ecco Domani Official Carpet Partner, ECONYL® Official Ride Share Partner, Lyft Official Spirit Sponsor, Maestro Dobel Tequila Official Champagne Partner, Perrier-Jouët Official Hotel Partner, The Standard
BET Networks announces the first group of performers for the 19th annual “BET AWARDS” including Cardi B, DJ Khaled, Migos, H.E.R., Lil Nas X, Billy Ray Cyrus, Lizzo, Mustard, Lil Baby, City Girls’ Yung Miami, Lucky Daye and Kiana Ledé. Hosted by Regina Hall, the “BET Awards” 2019 will air LIVE on Sunday, June 23rd at 8 PM ET from the Microsoft Theatre in Los Angeles, CA on BET.
Additionally, the network announced the first group of presenters who will take the stage including Taraji P. HensonTaraji P. Henson, Lena Waithe, Morris Chestnut, Yara Shahidi, Lena Waithe, Morris Chestnut, Yara Shahidi, and Marsai Martin.
“The BET Awards stage has become synonymous with powerful and groundbreaking performances that are authentic and bold, celebrating the influence and power of black culture,” said Connie Orlando, Executive Vice-President, Head of Programming at BET. “We are thrilled to continue to be the launch pad and home for some of today’s most talented and inspiring voices, as BET continues to showcase the impact of established and up-and-coming artists, providing them a global stage to share their art and creativity.”
As previously announced, Cardi B leads this year’s nominations with a total of seven, including Best Female Hip-Hop Artist, two separate nods in both the Best Collaboration and Video of the Year categories, Album of the Year and the Coca-Cola Viewers’ Choice Award. Drake follows with five nods for Best Male Hip-Hop Artist, Video of the Year, Best Collaboration and the Coca-Cola Viewers’ Choice Award. Other leading nominees include Beyoncé, Travis Scott and J. Cole who received four nominations each, with Bruno Mars, 21 Savage, Childish Gambino, H.E.R. and Ella Mai each scoring three nominations.
The “BET AWARDS” 2019 will simulcast LIVE at 8 pm ET across seven Viacom networks in the U.S. including BET, BET HER, MTV, MTV 2, MTV Classic, VH1, and Logo. Internationally, the show will simulcast for the first-time on BET Africa at 2 am CAT on June 24th, followed by international broadcasts in the UK on June 24th at 9:00 pm BST, South Korea on June 25th at 9 pm KST and in France on June 25th at 9 pm CEST. Internationally, BET will honor Best International Act in-show, along with the fan-voted category Best New International Act and BET International Global Good Award during the live red carpet pre-show.
Connie Orlando, Executive Vice-President, Head of Programming at BET will serve as Executive Producer for the “BET AWARDS” 2019 along with Jesse Collins, CEO of Jesse Collins Entertainment.
BET.com/betawards is the official site for the “BET Awards” and will have all the latest news and updates about this year’s show.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT “BET AWARDS”
The “BET Awards” is one of the most watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET’s #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television’s most memorable moments in music entertainment. Collins has produced groundbreaking and award-winning television programming, including “BET Awards,” “Grammy Awards,” “Soul Train Music Awards,” “BET Honors,” “UNCF an Evening of Stars,” “ABFF Awards” and “BET Hip Hop Awards.” Collins was an executive producer of the hit TV series “Real Husbands of Hollywood,” starring Kevin Hart, and the critically acclaimed “The New Edition Story,” a biopic on the boy band that aired as a three-part miniseries on BET in January 2017. He is also the executive producer of VH1 shows “Dear Mama” and “Hip Hop Squares” with Ice Cube. Most recently, JCE executive-produced “The Bobby Brown Story.” The miniseries picked up where “The New Edition Story” miniseries left off and chronicled the talented but troubled singer’s exit from the popular 80s boy band through his solo success. It debuted on BET in September 2018 and was the highest-rated non-tentpole program on the network since “The New Edition Story.” Next for JCE is the second season of “American Soul” on BET and Netflix’s upcoming series “Rhythm and Flow.”
BET Networks announced the highly anticipated BET Fan Fest lineup as part of the BET Experience at L.A. LIVE presented by Coca-Cola® June 20 – 23, 2019. The annual festival will include the return of Genius Talks, BET Experience 3-on-3 Celebrity Basketball Tournament, Celebrity Dodgeball Game, BET X House of Fashion & Beauty, Coca-Cola Music Studio, DJ Hed presents Kicksperience sponsored by Sprite®, Casting Call along with a newly added activations, Roller-skating Party, Next Rap Star.
FRIDAY, JUNE 21 AND SATURDAY, JUNE 22
COCA-COLA MUSIC STUDIO
The BET Experience Coca-Cola Music Studio will debut some of today’s emerging acts including Elhae, Killumantii, TJ Porter, Ceraadi, Bobby Sessions, Earth Gang, Control the Sound, Happy Birthday Calvin and other special guests.
BET X HOUSE OF FASHION & BEAUTY
BET X House of Fashion & Beauty will be a destination that celebrates and highlights the best of urban hip hop culture through the lens of fashion, beauty, music and dance. Embracing the diversity of hip hop and the nuance manifestations of the international cultural experience, House of Fashion & Beauty will feature the authentic stories of the “streets” through a global perspective with music, fashion and beauty being at the center. Participating talent include
The always-inspirational Genius Talks returns with prominent personalities across various industries joining fans for uplifting conversation and gems of guidance based on their experiences. This year, Lena Waithe, Yara Shahidi, and Marsai Martin join the series alongside moderator, Jemele Hill, to share their knowledge and keys to success with fans. Past guests have included illustrious stars such as Snoop Dogg, Kobe Bryant, Ava DuVernay, Floyd “Money” Mayweather, DJ Khaled, Tracee Ellis Ross, Tip “T.I.” Harris and Yvonne Orji.
CELEBRITY DODGEBALL GAME
The annual BET Experience Celebrity Dodgeball Game returns, four teams of celebrity challengers will face off in the all-new Celebrity Dodgeball Game taking place on Friday, June 21.
DJ HED PRESENTS KICKSPERIENCE SPONSORED BY SPRITE®
The fresh interactive sneaker event, Kicksperience is back! DJ Hed Presents Kicksperince sponsored by Sprite® will highlight the sneaker culture phenomenon, bringing together generations of culture defining sneakers, streetwear brands, art, and music to the robust BET Fan Fest line-up. The electrifying pop-up will incorporate artists and tastemakers, authentic to sneaker culture, for the ultimate sneaker experience. The activation will host a sneaker customization space with renowned Artist, Chad Cantcolor, brands ranging from Puma to Sprayground, live taping of BET Digital’s Colorways & Toeboxes, and opportunities to purchase shoes on site. Selected by LA’s own DJ Hed performers include Rapsody,1TakeJay, AzChike, Azjah, GPerico, John Hart, Morgan Westbrook, Reason, Sneakk (SOB X RBE), Villain Park, Yhung T.O., Shoreline Mafia, Cupakke, Kamaiyah, and more!
A dedicated gaming lounge within the BET Experience will give gamers an opportunity to play against and with celebrities and professional gamers for an opportunity to win one-of-a-kind prizes. Fans will compete with/ against our influencers in a variety of games from NBA2k to Fortnite including iPodKing Carter, The Lopes Brothers, Cheeseaholic, iDropzBodies, Bunnny MightgameU, Sunzi, Black Krystel and more
BET EXPERIENCE FOOD COURT *DUBSMASH MEETUP
A meet & greet experience featuringThe WickerTwinz, Essence and some of today’s up and coming hip-hop acts. Come hang and hit a challenge with some of your favorite dancers.
MCDONALDS STAGE PERFORMANCE
BJ The Chicago Kid to perform with other special guests.
NEXT RAP STAR
Do you have what it takes to be the next Cardi B, YG, or Drake? BET Experience is looking for the “Next Rap Star” in an once-in-a-lifetime competition to showing off your skills and charisma for a distribution deal with Island Records and the chance to perform at the 2020 BET Experience.
BET is on the search for fresh new faces to hit the airwaves. Come show off your acting chops in front of an esteemed panel of casting directors and BET Executives who will select an actor to win the opportunity to potentially join the cast of a BET Movie, TV Series or commercial.
3-on-3 CELEBRITY BASKETBALL TOURNAMENT
Four star-studded teams will go head-to-head for bragging rights and for a charity at the 3-on-3 Celebrity Basketball Tournament. Download the BETX ’19 App to exclusively purchase your tickets for the Celebrity Basketball Game.
BET HER AWARDS
The empowering night honors the innovation and marked successes of women of color across various industries who have unapologetically broken barriers in the entertainment, arts and technology industries. Additionally, The BET HER Awards will include a special spotlight on two deserving nonprofit organizations dedicated to uplift and empower women of color.
BET EXPERIENCE AT L.A. LIVE PRESENTED BY COCA-COLA®
BET Networks, an entertainment powerhouse, once again brings the BET EXPERIENCE AT L.A. LIVE (BETX), June 20 – 23, 2019 presented by Coca-Cola®. This four-day event will be filled with music concerts taking place at The Novo by Microsoft and STAPLES Center; the BET Fan Fest at the Los Angeles Convention Center including seminars, celebrity basketball games, celebrity meet & greets; and other special interactive events. The weekend will be capped off with the “BET Awards” on Sunday, June 23, 2019 at Microsoft Theater.
Staples Center concerts:
June 20, 2019: Mary J. Blige. H.E.R., Summer Walker, Queen Naija, Bri Steves
June 21, 2019:Meek Mill, YG, A Boogie Wit Da Hoodie, Blueface, Roddy Ricch
June 22, 2019: Cardi B, Migos, Lil Yachty, Lil Baby, City Girls, Trippie Redd
HOW TO ATTEND:
The BET Fan Fest wristbands return to the fan experience this year. All attendees will be required to wear their wristband upon arrival in order to enter the free BET Fan Fest. Beginning May 6, attendees will be able to register for the BET Fan Fest wristbands by downloading the BETX ’19 app or going to www.betexperience.com. The BET Fan Fest wristband grants attendees access to some of the hottest events happening during the BET Experience weekend; including the House of Fashion & Beauty, Coke Stage, DJ Hed presents Kicksperience sponsored by Sprite, and year three of the BET Casting Call. Additionally, tickets to the BETX Celebrity Basketball game will be available for purchase starting today.
VIP Packages for the BET Experience at L.A. LIVE are on sale NOW. In addition to VIP amenities throughout the weekend and incredible seats for STAPLES Center shows, four levels of BETX VIP Packages offer guests the only opportunity to purchase tickets to the highly anticipated BET Awards, broadcast live from Microsoft Theater. Full package amenities and pricing for the Diamond, Platinum, Gold Plus and Gold Packages can be found by visiting https://www.betexperience.com or by calling (877) 234-8425.
General tickets for the BET Experience at L.A. LIVE presented by Coca-Cola® are available NOW at http://www.axs.com/betexperience.
ABOUT THE BET EXPERIENCE APP:
The BET Experience App is your interactive personal guide that takes you inside every installation, performance, and celebrity pop-up during BET Awards Weekend. Custom alerts let you stay up to date on all BET FanFest show schedules in real-time, celebrity meet & greets and other surprises throughout the ultimate four-day event. Go to the Apple Store or Google Play and download the BET Experience app today! Available on iOS & Android. Download it at BETExperience.com/app.
Follow the BET Experience on Twitter @betexperience for the latest and greatest and join the hottest conversation by using #BETEXPERIENCE. Feel free to also check us out online at http://www.betexperience.com.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
The following is a press release from Bobbi Brown Cosmetics:
Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to magnify its original ethos of celebrating individual beauty and female empowerment with the launch of the “Confident Beauty” campaign. American actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.
“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.
Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick. The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color. The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.
Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”
“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer and women’s advocate, Elizabeth Olsen.
Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red carpet appearance by her longtime makeup. “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”
In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th. Bobbi Brown Cosmetics will donate $400,000 to four worthy charities selected by our ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.
The first iteration of the partnership will appear in March 2019 worldwide. Preview the campaign at Bobbi Brown.
On June 9 and June 10, 2018, at Pier 94 in New York City, powerhouse global lifestyle media company POPSUGAR, along with event partner Reed Exhibitions, the world’s leading event organizer, will bring POPSUGAR’s content to life at POPSUGAR Play/Ground. A breakthrough festival that will provide experiences that are at once playful and grounding, attendees will have the opportunity to learn, shop, sweat, enjoy, and indulge.
Festivalgoers will find the ultimate happy place at this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, and Yara Shahidi,as well as spiritual guruGabby Bernsteinand many others.Further highlights will include a musical performance by AlunaGeorge, an artist collaboration with Ashley Longshore, cutting-edge workouts lead by fitness superstars, an interactive shopping bazaar featuring exclusive product collaborations with favorite POPSUGAR brands, Instagram-worthy art installations, and so much more.
Attendees will also be able to experience curated brand activations. Presenting partner, eyelove,will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming. Nordstromwill highlight Nordstrom’s approach to wellness and will feature Nordstrom beauty products and services.Lime-A-Rita, Moen, COVERGIRL,and many others will also participate.
“At POPSUGAR, we aim to make women’s lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them,” said Lisa Sugar, founder and president of POPSUGAR. “POPSUGAR Play/Ground’s programming reflects the wide range of interests of our audience, where they can come to engage every part of their lives in an unforgettable two day experience.”
“Our team is excited to collaborate with POPSUGAR in creating their biggest event yet with POPSUGAR Play/Ground and to bring Reed Exhibitions’ event expertise to the festival,” said Hervé Sedky, president of Reed Exhibitions, The Americas. “We’re thrilled to expand our portfolio of events and continue to forge a successful partnership with POPSUGAR.”
Central to the event will be the unique and powerful brand activations attendees can only experience at POPSUGAR Play/Ground. “Today’s consumers don’t just want to shop their brands; they want to fully experience everything their brands have to offer,” said Geoff Schiller, POPSUGAR CRO. “To that end, by activating at POPSUGAR Play/Ground, our brand partners will deliver on that promise and opportunity at scale. Together, we will engage, empower and inspire thousands of people.”
The two-day festival is expecting to attract more than 15,000 attendees. More guests, performers, sponsors, and exhibitors will be announced in the following months.
For more information on POPSUGAR Play/Ground and to purchase tickets, please click here.
About POPSUGAR: POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, and makeup line Beauty by POPSUGAR. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.
POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
About Reed Exhibitions: Reed Exhibitions is the world’s leading events organizer, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com