Review: ‘PAW Patrol: The Movie,’ starring the voices of Will Brisbin, Iain Armitage, Lilly Bartlam, Marsai Martin, Ron Pardo, Yara Shahidi and Jimmy Kimmel

August 20, 2021

by Carla Hay

Zuma (voiced by Shayle Simons), Rocky (voiced by Callum Shoniker), Skye (voiced by Lilly Bartlam), Chase (voiced by Iain Armitage), Marshall (voiced by Kingsley Marshall) and Rubble (voiced by Keegan Hedley) in “PAW Patrol: The Movie” (Image courtesy of Spin Master Entertainment/Paramount Pictures)

“PAW Patrol: The Movie”

Directed by Cal Brunker 

Culture Representation: Taking place in the fictional Adventure City in North America, the animated film “PAW Patrol: The Movie” features talking dog characters and a predominantly white cast of human characters (with a few African Americans, Latinos and Asians) representing the middle-class and working-class.

Culture Clash: A boy and his team of rescue dogs must stop a villainous mayor, whose demented plans to control everything end up causing dangerous hazards to people in the city.

Culture Audience: “PAW Patrol: The Movie” will appeal primarily to fans of the “Paw Patrol” TV series and people who want escapist entertainment that can be enjoyed by viewers of of wide age ranges.

Mayor Humdinger (voiced by Ron Pardo) in “PAW Patrol: The Movie” (Image courtesy of Spin Master Entertainment/Paramount Pictures)

“PAW Patrol: The Movie” is a lightweight, family-friendly animated film with multi-generational appeal. It’s not going to win any major awards, but the movie has positive messages about teamwork, self-acceptance and caring for mental health issues. It also doesn’t fall into a common trap that tends to plague animated films from major studios: trying to cram in as many storylines as possible, and thereby making the film too cluttered.

The simple plot of “PAW Patrol: The Movie” works well because it’s easy for very young kids to follow, and the pacing is just right for this story. A lot of family-oriented animated films seem to forget that many children in the movie’s target audience are too young to understand movies that pile on complicated subplots. And some animated movies get so enamored with world building, it results in too many characters being introduced. Sometimes people just want to see an uncomplicated “good versus evil” story.

Directed by Cal Brunker (who co-wrote the screenplay with Billy Frolick and Bob Barlen), “Paw Patrol: The Movie” thankfully does not assume that everyone watching this movie has seen the “Paw Patrol” TV series, a show that originated in Canada in 2013. The series is televised in Canada on TVOKids and in the U.S. on Nickelodeon You don’t need to see the “PAW Patrol” TV series to enjoy or understand the movie.

What might disappoint fans of the “PAW Patrol” series is that certain dog characters in the movie don’t get the spotlight as they would in the TV series. Newcomers to the “PAW Patrol” franchise who see this movie and don’t know anything about the TV series will come away only remembering the personalities of only three or four (or about half) of the dogs in the movie.

But the filmmakers seem to know this movie’s target audience, because there’s only so much you can put in an 88-minute movie like this one that a TV series would be allowed more time to have. For example, in the TV series, there are 12 dogs and one cat that are part of the PAW Patrol. In this movie, there are six dogs that are part of the PAW Patrol and one dog that’s an aspiring PAW Patrol member.

In “PAW Patrol: The Movie,” Ryder (voiced by Will Brisbin) is a 10-year-old boy who’s in charge of a team of rescue dogs that have the voices of human kids who are around the same age and can do many things that humans can do, such as drive vehicles. Ryder and the dogs all live in Adventure City, which is somewhere in North America. Members of the PAW Patrol help the community in various ways, by acting as unofficial police officers and firefighters.

The dog who’s closest to Ryder is a male German Shepherd named Chase (voiced by Iain Armitage), who has a reputation for being the bravest dog in the pack, with a keen sense of sight and smell. Chase is allergic to cats though, which is a hindrance since this movie’s villain has several cats. All of the other PAW Patrol dogs look up to Chase in some way as their “alpha dog.”

In addition to Chase, there’s Skye (voiced by Lilly Bartlam), a bold 7-year-old female tan cockapoo, who has aircraft skills and a custom-made pink-and-grey helicopter. Marshall (voiced by Kinsgley Marshall) is a goofy 6-year-old male Dalmatian with firefighter and paramedic skills and a custom fire engine truck. Rocky (voiced by Callum Shoniker) is a 6-year-old grey-and-white male Schnauzer/Scottish Terrier mixed-breed dog, who is skilled at recycling and handyman duties, and he has a green recycling truck.

Zuma (voiced by Shayle Simons) is a 5-year-old male brown Labrador Retriever whose specialty is water rescues. He has an orange hovercraft that can be used on water or on land. Rubble (voiced by Keegan Hedley) is a 5-year-old male white-and-brown bulldog who is the team’s construction expert, and his custom vehicle is a yellow bulldozer.

In “PAW Patrol: The Movie,” the team is moving to new headquarters that Ryder has chosen for them. Going along for the ride is another dog who eagerly wants to become a member of the PAW Patrol. She’s smart and sassy Liberty (voiced by Marsai Martin), a brown dachshund, who only has a beat-up play wagon as her vehicle. Liberty, who is a new “PAW Patrol” character introduced in this movie, feels like she has to prove herself to be a worthy member of the PAW Patrol. Liberty meets Ryder and the team when she helps navigate them out of a traffic jam—an indication that she has an excellent sense of direction.

Around the same time, Adventure City is about to experience new leadership with the newly elected Mayor Humdinger (voiced by Ron Pardo), an egotistical and cruel blowhard who will stop at nothing to get what he wants. (Pardo also voices the character of marine biologist Cap’n Turbot, a TV series regular who makes a brief appearance in this movie.) Mayor Humdinger likes to wear top hats and loves to get attention for himself.

The mayor also owns several cats, which are the only living beings that he doesn’t mistreat. The movie doesn’t portray cats in a positive way—the PAW Patrol dogs dislike cats and make sour faces when cats are mentioned—but viewers who love cats shouldn’t be too offended, since the cats don’t really do anything wrong in the story. In addition to having cats as his companions, Mayor Humdinger has two boneheaded and bulky henchmen who are at his beck and call: dark-haired Butch (voiced by Randall Park) and blonde Ruben (voiced by Dax Shepard), who frequently argue about which of them is smarter or more well-liked by their boss.

In Adventure City, a brilliant scientist named Kendra Wilson (voiced by Yara Shahidi) has been leading a team to build an invention called the Cloud Catcher, which sucks clouds out of the air. She tells Mayor Humdinger that the purpose of the Cloud Catcher is so that clouds can be studied and examined. However, once Mayor Humdinger finds out about the Cloud Catcher, he orders Kendra and her team to use it so that every day in Adventure City can be sunny.

Mayor Humdinger makes some more awful decisions, such as building an outdoor subway track that looks more like a circular amusement park ride. Not surprisingly, things go very wrong, and a subway train gets stuck hanging upside-down from the track. Its one of several hazardous events that need the PAW Patrol’s help. There’s an environmental disaster that also occurs due to the Mayor Humdinger’s misuse of the Cloud Catcher.

Early on in the movie, during a rescue of people from a burning building, Chase gets stuck on his parachute rope because he didn’t activate the parachute correctly. He’s very hard on himself because of this mistake. And as a result, he loses a lot of self-confidence and starts to have anxiety attacks in stressful situations. It’s a mental health issue that’s handled with grace and sensitivity in this movie, which also hints that Chase has become a workaholic who’s in need of taking a break for self-care.

The movie isn’t all gloom and doom. There are several moments of comedic levity, many of which come from an overly ambitious TV journalist called Marty Muckraker (voiced by Jimmy Kimmel), who wants to get news scoops and uncover scandals at any cost. Mayor Humdinger and Marty both have huge egos. It’s inevitable that both of them will have personality clashes with each other.

If you’ve ever had real-life experiences with a narcissistic, incompetent tyrant who’s been given too much authority and is on a power trip, then you’ll get some laughs out of watching what happens to Mayor Humdinger in this movie. Adults who watch this movie with any underage kids should tell those kids that even though Mayor Humdinger is a fictional character, there are plenty of toxic bullies like him in the real world. A cartoon villain like Mayor Humdinger isn’t too far off from how power-hungry and vain oppressors act like in real life.

All of the voice actors get the job done in a highly satisfactory way, but not in a particularly outstanding manner. What stands out in “PAW Patrol: The Movie” is how well the story makes use of a uncluttered plot, in addition to the real-life lessons that the movie tries to teach, without being preachy. “PAW Patrol: The Movie” also has a very good gender balance in who gets to do the heroic actions. There are certainly more intricately made, higher-budgeted and more dazzling animated films than “PAW Patrol: The Movie.” But for people who are looking for some good, clean fun in an animated movie that doesn’t get dull or overly complicated, then “PAW Patrol: The Movie” is a solid choice.

Paramount Pictures released “Paw Patrol: The Movie” in U.S. cinemas and on Paramount+ on August 20, 2021.

Coach has Kate Moss, Spike Lee, Yara Shahidi, Megan Thee Stallion and more in ‘Wonder for All’ holiday 2019 campaign

November 4, 2019

Kate Moss in Coach’s “Wonder for All” Holiday 2019 campaign (Photo courtesy of Coach)

The following is a press release from Coach:

Coach unveils “Wonder For All,” its campaign for the 2019 holiday season. Starring a fun, diverse cast that includes actress Yara Shahidi, model Kate Moss, rapper Megan Thee Stallion in her first-ever fashion campaign, Spike and Tonya Lee, and more friends of Coach, the campaign follows the band of revelers as they gather at an impromptu party at a New York brownstone. Capturing the magical mood of the season, it champions the belief of coming together for the holidays and the inclusive, authentic spirit of New York.

Kate Moss in Coach’s “Wonder for All” Holiday 2019 campaign (Photo by Juergen Teller for Coach)

Photographed by Juergen Teller, who debuted his first campaign for Coach this fall, the colorful, irreverent print campaign highlights the individuality of the campaign’s cast members. Set on the Upper West Side and featuring Shahidi, Moss, Megan Thee Stallion as well as model Fernanda Ly, actor Miles Heizer and an unexpected feathered friend, it sees the cast in joyful, unfiltered scenes that highlight the house’s spirit of playfulness and the authentic self-expression that defines New York City.

The campaign also introduces the house’s new Horse and Carriage collection. Seen on Kate Moss and a new version of the Kat Saddle Bag, the collection reimagines Coach’s iconic Horse and Carriage motif as a cool, colorful pattern on bags and ready-to-wear. First introduced in the 1950s, the Horse and Carriage is a symbol of Coach’s legacy of leathercraft and New York heritage, and the house’s first-ever code.

“Wonder For All” is also a series of short films written and directed by Bunny Kinney. Featuring Spike and Tonya Lee, actress Camila Morrone, winner of Season 8 of Ru Paul’s Drag Race Bob the Drag Queen, and writer, actor and producer Ben Sinclair, as well as special appearances by the Shahidi family and the Newark Boys Choir, the films celebrate the magic and spontaneous fun of being together during the most festive time of year.

Coach customers in Japan will be able to play a limited-edition Rexy holiday video game where the house’s beloved mascot snowboards through animated Coach worlds with the goal of reaching the holiday party.

ABOUT COACH
Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.  Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.  The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Barbie Dolls 2019: Take a look at Mattel’s new Barbies debuting this year

(Image courtesy of Mattel)

2019 Barbie 60th Anniversary Role Model Dolls (Photo courtesy of Mattel)

The year 2019 is the 60th anniversary of the Barbie doll. Here’s a look at the new Barbie dolls that Mattel is introducing this year. They include the first Barbie dolls with physical challenges: a Barbie doll in a wheelchair and a Barbie doll with a prosthetic leg. They are part of the Barbie Fashionistas collection. Another landmark for Barbie is the David Bowie Barbie, which is the first time that a female Barbie doll has adopted the persona of a male celebrity. (This gallery will be updated as new dolls are added.)

(All photos courtesy of Mattel)

2019 CFDA Fashion Awards: Jennifer Lopez, Brandon Maxwell, Mary-Kate and Ashley Olsen among the winners

June 4, 2019

Jennifer Lopez at the 36th annual CFDA Fashion Awards at the Brooklyn Museum in New York City on June 3, 2019. (Photo courtesy of BFA)

The following is a press release from Council of Fashion Designers of America:

 

2019 BET Awards: performers and presenters announced

June 3, 2019

The following is a press release from BET:

BET Networks announces the first group of performers for the 19th annual “BET AWARDS” including Cardi B, DJ Khaled, Migos, H.E.R., Lil Nas X, Billy Ray Cyrus, Lizzo, Mustard, Lil Baby, City Girls’ Yung Miami, Lucky Daye and Kiana Ledé.  Hosted by Regina Hall, the “BET Awards” 2019 will air LIVE on Sunday, June 23rd at 8 PM ET from the Microsoft Theatre in Los Angeles, CA on BET.

Additionally, the network announced the first group of presenters who will take the stage including Taraji P. HensonTaraji P. Henson, Lena Waithe, Morris Chestnut, Yara Shahidi, Lena Waithe, Morris Chestnut, Yara Shahidi, and Marsai Martin.

“The BET Awards stage has become synonymous with powerful and groundbreaking performances that are authentic and bold, celebrating the influence and power of black culture,” said Connie Orlando, Executive Vice-President, Head of Programming at BET. “We are thrilled to continue to be the launch pad and home for some of today’s most talented and inspiring voices, as BET continues to showcase the impact of established and up-and-coming artists, providing them a global stage to share their art and creativity.”

As previously announced, Cardi B leads this year’s nominations with a total of seven, including Best Female Hip-Hop Artist, two separate nods in both the Best Collaboration and Video of the Year categories, Album of the Year and the Coca-Cola Viewers’ Choice Award. Drake follows with five nods for Best Male Hip-Hop Artist, Video of the Year, Best Collaboration and the Coca-Cola Viewers’ Choice Award. Other leading nominees include Beyoncé, Travis Scott and J. Cole who received four nominations each, with  Bruno Mars, 21 Savage, Childish Gambino, H.E.R. and Ella Mai each scoring three nominations.

The “BET AWARDS” 2019 will simulcast LIVE at 8 pm ET across seven Viacom networks in the U.S. including BET, BET HER, MTV, MTV 2, MTV Classic, VH1, and Logo.  Internationally, the show will simulcast for the first-time on BET Africa at 2 am CAT on June 24th, followed by international broadcasts in the UK on June 24th at 9:00 pm BST, South Korea on June 25th at 9 pm KST and in France on June 25th at 9 pm CEST.  Internationally, BET will honor Best International Act in-show, along with the fan-voted category Best New International Act and BET International Global Good Award during the live red carpet pre-show.

Connie Orlando, Executive Vice-President, Head of Programming at BET will serve as Executive Producer for the “BET AWARDS” 2019 along with Jesse Collins, CEO of Jesse Collins Entertainment.

BET.com/betawards is the official site for the “BET Awards” and will have all the latest news and updates about this year’s show.

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

ABOUT “BET AWARDS”

The “BET Awards” is one of the most watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET’s #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

 

ABOUT JESSE COLLINS ENTERTAINMENT

Jesse Collins Entertainment (JCE) is a full-service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television’s most memorable moments in music entertainment. Collins has produced groundbreaking and award-winning television programming, including “BET Awards,” “Grammy Awards,” “Soul Train Music Awards,” “BET Honors,” “UNCF an Evening of Stars,” “ABFF Awards” and “BET Hip Hop Awards.” Collins was an executive producer of the hit TV series “Real Husbands of Hollywood,” starring Kevin Hart, and the critically acclaimed “The New Edition Story,” a biopic on the boy band that aired as a three-part miniseries on BET in January 2017. He is also the executive producer of VH1 shows “Dear Mama” and “Hip Hop Squares” with Ice Cube. Most recently, JCE executive-produced “The Bobby Brown Story.” The miniseries picked up where “The New Edition Story” miniseries left off and chronicled the talented but troubled singer’s exit from the popular 80s boy band through his solo success. It debuted on BET in September 2018 and was the highest-rated non-tentpole program on the network since “The New Edition Story.” Next for JCE is the second season of “American Soul” on BET and Netflix’s upcoming series “Rhythm and Flow.”

2019 BET Experience: Mary J. Blige, Cardi B, Migos, Meek Mill, YG, H.E.R., Yara Shahidi, Lena Waithe, among celebrity participants

May 20, 2019

The following is a press release from BET:

BET Networks announced the highly anticipated BET Fan Fest lineup as part of the BET Experience at L.A. LIVE presented by Coca-Cola® June 20 – 23, 2019. The annual festival will include the return of Genius Talks, BET Experience 3-on-3 Celebrity Basketball Tournament, Celebrity Dodgeball Game, BET X House of Fashion & Beauty, Coca-Cola Music Studio, DJ Hed presents Kicksperience sponsored by Sprite®, Casting Call along with a newly added activations, Roller-skating Party, Next Rap Star.

FRIDAY, JUNE 21 AND SATURDAY, JUNE 22

COCA-COLA MUSIC STUDIO

The BET Experience Coca-Cola Music Studio will debut some of today’s emerging acts including Elhae, Killumantii, TJ Porter, Ceraadi, Bobby Sessions, Earth Gang, Control the Sound, Happy Birthday Calvin and other special guests.

BET X HOUSE OF FASHION & BEAUTY

BET X House of Fashion & Beauty will be a destination that celebrates and highlights the best of urban hip hop culture through the lens of fashion, beauty, music and dance. Embracing the diversity of hip hop and the nuance manifestations of the international cultural experience, House of Fashion & Beauty will feature the authentic stories of the “streets” through a global perspective with music, fashion and beauty being at the center. Participating talent include

GENIUS TALKS

The always-inspirational Genius Talks returns with prominent personalities across various industries joining fans for uplifting conversation and gems of guidance based on their experiences. This year, Lena Waithe, Yara Shahidi, and Marsai Martin join the series alongside moderator, Jemele Hill, to share their knowledge and keys to success with fans. Past guests have included illustrious stars such as Snoop Dogg, Kobe Bryant, Ava DuVernay, Floyd “Money” Mayweather, DJ Khaled, Tracee Ellis Ross, Tip “T.I.” Harris and Yvonne Orji.

CELEBRITY DODGEBALL GAME

The annual BET Experience Celebrity Dodgeball Game returns, four teams of celebrity challengers will face off in the all-new Celebrity Dodgeball Game taking place on Friday, June 21.

DJ HED PRESENTS KICKSPERIENCE SPONSORED BY SPRITE®

The fresh interactive sneaker event, Kicksperience is back! DJ Hed Presents Kicksperince sponsored by Sprite® will highlight the sneaker culture phenomenon, bringing together generations of culture defining sneakers, streetwear brands, art, and music to the robust BET Fan Fest line-up. The electrifying pop-up will incorporate artists and tastemakers, authentic to sneaker culture, for the ultimate sneaker experience. The activation will host a sneaker customization space with renowned Artist, Chad Cantcolor, brands ranging from Puma to Sprayground, live taping of BET Digital’s Colorways & Toeboxes, and opportunities to purchase shoes on site. Selected by LA’s own DJ Hed performers include Rapsody,1TakeJay, AzChike, Azjah, GPerico, John Hart, Morgan Westbrook, Reason, Sneakk (SOB X RBE), Villain Park, Yhung T.O., Shoreline Mafia, Cupakke, Kamaiyah, and more!

GAMING TOURNAMENT

A dedicated gaming lounge within the BET Experience will give gamers an opportunity to play against and with celebrities and professional gamers for an opportunity to win one-of-a-kind prizes. Fans will compete with/ against our influencers in a variety of games from NBA2k to Fortnite including iPodKing Carter, The Lopes Brothers, Cheeseaholic, iDropzBodies, Bunnny MightgameU, Sunzi, Black Krystel and more

BET EXPERIENCE FOOD COURT *DUBSMASH MEETUP

A meet & greet experience featuringThe WickerTwinz, Essence and some of today’s up and coming hip-hop acts. Come hang and hit a challenge with some of your favorite dancers.

MCDONALDS STAGE PERFORMANCE

BJ The Chicago Kid to perform with other special guests.

NEXT RAP STAR

Do you have what it takes to be the next Cardi B, YG, or Drake? BET Experience is looking for the “Next Rap Star” in an once-in-a-lifetime competition to showing off your skills and charisma for a distribution deal with Island Records and the chance to perform at the 2020 BET Experience.

CASTING CALL

BET is on the search for fresh new faces to hit the airwaves. Come show off your acting chops in front of an esteemed panel of casting directors and BET Executives who will select an actor to win the opportunity to potentially join the cast of a BET Movie, TV Series or commercial.

3-on-3 CELEBRITY BASKETBALL TOURNAMENT

Four star-studded teams will go head-to-head for bragging rights and for a charity at the 3-on-3 Celebrity Basketball Tournament. Download the BETX ’19 App to exclusively purchase your tickets for the Celebrity Basketball Game.

BET HER AWARDS

The empowering night honors the innovation and marked successes of women of color across various industries who have unapologetically broken barriers in the entertainment, arts and technology industries. Additionally, The BET HER Awards will include a special spotlight on two deserving nonprofit organizations dedicated to uplift and empower women of color.

BET EXPERIENCE AT L.A. LIVE PRESENTED BY COCA-COLA®

BET Networks, an entertainment powerhouse, once again brings the BET EXPERIENCE AT L.A. LIVE (BETX), June 20 – 23, 2019 presented by Coca-Cola®. This four-day event will be filled with music concerts taking place at The Novo by Microsoft and STAPLES Center; the BET Fan Fest at the Los Angeles Convention Center including seminars, celebrity basketball games, celebrity meet & greets; and other special interactive events. The weekend will be capped off with the “BET Awards” on Sunday, June 23, 2019 at Microsoft Theater.

Staples Center concerts:

June 20, 2019: Mary J. Blige. H.E.R., Summer Walker, Queen Naija, Bri Steves

June 21, 2019: Meek Mill, YG, A Boogie Wit Da Hoodie, Blueface, Roddy Ricch

June 22, 2019: Cardi B, Migos, Lil Yachty, Lil Baby, City Girls, Trippie Redd

HOW TO ATTEND:

The BET Fan Fest wristbands return to the fan experience this year. All attendees will be required to wear their wristband upon arrival in order to enter the free BET Fan Fest. Beginning May 6, attendees will be able to register for the BET Fan Fest wristbands by downloading the BETX ’19 app or going to www.betexperience.com. The BET Fan Fest wristband grants attendees access to some of the hottest events happening during the BET Experience weekend; including the House of Fashion & Beauty, Coke Stage, DJ Hed presents Kicksperience sponsored by Sprite, and year three of the BET Casting Call. Additionally, tickets to the BETX Celebrity Basketball game will be available for purchase starting today.

VIP Packages for the BET Experience at L.A. LIVE are on sale NOW. In addition to VIP amenities throughout the weekend and incredible seats for STAPLES Center shows, four levels of BETX VIP Packages offer guests the only opportunity to purchase tickets to the highly anticipated BET Awards, broadcast live from Microsoft Theater. Full package amenities and pricing for the Diamond, Platinum, Gold Plus and Gold Packages can be found by visiting https://www.betexperience.com or by calling (877) 234-8425.

General tickets for the BET Experience at L.A. LIVE presented by Coca-Cola® are available NOW at http://www.axs.com/betexperience.

ABOUT THE BET EXPERIENCE APP:

The BET Experience App is your interactive personal guide that takes you inside every installation, performance, and celebrity pop-up during BET Awards Weekend. Custom alerts let you stay up to date on all BET FanFest show schedules in real-time, celebrity meet & greets and other surprises throughout the ultimate four-day event. Go to the Apple Store or Google Play and download the BET Experience app today! Available on iOS & Android. Download it at BETExperience.com/app.

Follow the BET Experience on Twitter @betexperience for the latest and greatest and join the hottest conversation by using #BETEXPERIENCE. Feel free to also check us out online at http://www.betexperience.com.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.

Bobbi Brown Cosmetics signs Yara Shahidi, Elizabeth Olsen, NiNi as celebrity ambassadors

March 6, 2019

The following is a press release from Bobbi Brown Cosmetics:

Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to magnify its original ethos of celebrating individual beauty and female empowerment with the launch of the “Confident Beauty” campaign.  American actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.  The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation.  The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.

Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones.  Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick.  The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color.  The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer and women’s advocate, Elizabeth Olsen.

Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red carpet appearance by her longtime makeup.  “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th.  Bobbi Brown Cosmetics will donate $400,000 to four worthy charities selected by our ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

The first iteration of the partnership will appear in March 2019 worldwide. Preview the campaign at Bobbi Brown.

Popsugar launches Popsugar Play/Ground, a female-focused lifestyle event

April 16, 2018

Popsugar Play/Ground

The following is a press release from Popsugar:

On June 9 and June 10, 2018, at Pier 94 in New York City, powerhouse global lifestyle media company POPSUGAR, along with event partner Reed Exhibitions, the world’s leading event organizer, will bring POPSUGAR’s content to life at POPSUGAR Play/Ground. A breakthrough festival that will provide experiences that are at once playful and grounding, attendees will have the opportunity to learn, shop, sweat, enjoy, and indulge.

Festivalgoers will find the ultimate happy place at this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, and Yara Shahidi, as well as spiritual guru Gabby Bernstein and many others. Further highlights will include a musical performance by AlunaGeorge, an artist collaboration with Ashley Longshore, cutting-edge workouts lead by fitness superstars, an interactive shopping bazaar featuring exclusive product collaborations with favorite POPSUGAR brands, Instagram-worthy art installations, and so much more.

Attendees will also be able to experience curated brand activations. Presenting partner, eyelove, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at  Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming. Nordstrom will highlight Nordstrom’s approach to wellness and will feature Nordstrom beauty products and services. Lime-A-Rita, Moen, COVERGIRL, and many others will also participate.

“At POPSUGAR, we aim to make women’s lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them,” said Lisa Sugar, founder and president of POPSUGAR. “POPSUGAR Play/Ground’s programming reflects the wide range of interests of our audience, where they can come to engage every part of their lives in an unforgettable two day experience.”

“Our team is excited to collaborate with POPSUGAR in creating their biggest event yet with POPSUGAR Play/Ground and to bring Reed Exhibitions’ event expertise to the festival,” said Hervé Sedky, president of Reed Exhibitions, The Americas. “We’re thrilled to expand our portfolio of events and continue to forge a successful partnership with POPSUGAR.”

Central to the event will be the unique and powerful brand activations attendees can only experience at POPSUGAR Play/Ground. “Today’s consumers don’t just want to shop their brands; they want to fully experience everything their brands have to offer,” said Geoff Schiller, POPSUGAR CRO. “To that end, by activating at POPSUGAR Play/Ground, our brand partners will deliver on that promise and opportunity at scale. Together, we will engage, empower and inspire thousands of people.”

The two-day festival is expecting to attract more than 15,000 attendees. More guests, performers, sponsors, and exhibitors will be announced in the following months.

For more information on POPSUGAR Play/Ground and to purchase tickets, please click here.

About POPSUGAR:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, and makeup line Beauty by POPSUGAR. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com

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