Victoria’s Secret Fashion Show canceled from television

May 10, 2019

by Daphne Sorenson

Victoria's Secret Fashion Show
Models at the 2018 Victoria’s Secret Fashion Show in New York City (Photo by Jeff Neira/ABC)

The annual Victoria’s Secret Fashion Show has been canceled—at least on television. According to the New York Times, L Brands (the company that owns Victoria’s Secret) announced in an internal memo on May 10, 2019, that the famous lingerie show featuring numerous supermodels will no longer be airing on television.

L Brands CEO Leslie Wexner said in the memo that the company had been “taking a fresh look at every aspect of our business” in the past few months, and noted that Victoria’s Secret  “must evolve and change to grow … With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit.” He said the company would develop “a new kind of event” for Victoria’s Secret but did not elaborate on any further details.

It’s the latest blow to Victoria’s Secret, which has been experiencing declining sales and store closures.

TV ratings for the annual Victoria’s Secret Fashion Show have also been on a rapid decline. The show, which debuted in 1995, wasn’t televised until 2001, when it got 12.4 million U.S. viewers on ABC. It remains the highest-rated Victoria’s Secret show for a single TV network, according to Nielsen. CBS televised the show in 2002, 2003 and from 2005 to 2017. During those years, the ratings ranged from 10.5 million U.S. viewers (in 2002) to 5 million U.S. viewers (in 2017). ABC picked up the show in 2018, when it had 3.3 million U.S viewers.

It’s likely that the Victoria’s Secret Fashion show will continue and will have an online platform where people can watch the show.