White Company makes its U.S. storefront debut in New York City

April 4, 2017

The White Company

The following is an excerpt from a White Company press release:

The White Company is delighted to announce the opening of its first store in New York City this summer. The first international flagship will sit at 155 Fifth Avenue in the Flatiron area of the city and will stock a curated selection of lifestyle, homeware and fashion products across 3,000 square feet. The White Company’s expansion into the States follows its acquisition of a US audience, having launched its US e-commerce site in 2014 –a main contributor to a record growth year for the company, with operating profits of $21.4 million.

Founded by Chrissie Rucker, MBE over 22 years ago, The White Company has become one of the U.K.’s fastest growing multi-channel retailers, topping $229 million turnover, over 1 million customers and more than 50 stores across the U.K. The brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products—principally in white – with British town and country heritage at its core. The collection encompasses home accessories, such as candles, tableware and vases; beauty—including a recently launched skincare collection—fragrance, bath and body, alongside an impressive clothing range that includes the softest cashmere sweaters, luxurious loungewear and stylish dresses and accessories. A selection of The Little White Company products featuring good quality, affordable white baby clothes and nursery equipment will also be housed in the new store. In less than half a decade, The White Company has become recognized as the lifestyle destination for homeware, clothing and childrenswear.

Rucker is renowned and celebrated as a leading female entrepreneur, having received an MBE from Her Majesty the Queen in 2010 for outstanding service to the community through her work with The White Company. Her other accolades include: Spears Entrepreneur of The Year Award, The Sunday Times Fast Track 100 league table, Profit Track 100 Best Brand Award and Private Businesswoman of the Year from the Financial Times in 2012. Unable to find well-designed quality bed linen, Rucker was inspired to create an assortment of essentials for the linen cupboard, including pillowcases, fitted sheets and luxury towels; all in what has now become the iconic “white” of the brand. Starting as a 12-page mail order brochure, The White Company has become one of the U.K.’s fastest-growing multi-channel retailers and is now considered one of the most successful high-end British brands with a reputation of selling a lifestyle, not simply a product.

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