June 15, 2017
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The following is a press release from Alternative Press:
To celebrate 32 years at the forefront of alternative music and youth culture, Alternative Press is excited to announce the launch of its new clothing brands.
Your Brand, which will launch later this month with four clothing designs and two accessories, will feature new designs inspired by youth music culture and its community. Each release will be a limited-edition launch exclusive to altpress.com. Future releases will include collaborative designs with popular artists featured by AP and iconic brands within the music community.
The Legacy line will feature classic designs released over the past three decades. These designs will be consistently available on altpress.com. To kick things off, AP has launched a small run of T-shirts, dubbed the APone collection, featuring rare artwork and prints handpicked from the very first issue of Alternative Press. The APone line can be found at altpress.com/apone.
“It’s a really exciting time in AP’s office with the APMAs in only four weeks, and we are so stoked on the launch of our new clothing line,” says Alternative Press General Manager/CFO Joe Scarpelli. “APone is part of our Legacy brand, which is one of two new lines launching underneath our umbrella toward the end of June. We couldn’t be more excited to expand AP’s brand with this new line of merch that celebrates both our history and future.”
To learn more about AP’s history, check out 20 things you didn’t know about Alternative Press.