June 2, 2017
The following is a press release from Café Valley Bakery:
Café Valley Bakery, a leading bakery product producer, is partnering with a legendary soda brand to expand its existing soda cake lineup with a Dr Pepper Cake. The new cake will join an array of soda cakes including 7UP, Orange Crush, and A&W Root Beer, and will be unveiled at the upcoming International Dairy Deli Bakery Association (IDDBA) show in Anaheim, California, June 2 – 6 at booth 3901. The new flavor will be available in grocers nationwide in June with a suggested retail price of $5.99 per package.
Made with real Dr Pepper, the soda cake is exploding with the spicy taste of the popular soft drink made from a unique blend of 23 flavors.
“Our partnership with Dr Pepper will guarantee consumers the real, genuine soda taste, just as delicious as our other fun soda cake flavors,” said Brian Owens, chief executive officer of Café Valley. “This cake features premium ingredients and the high-quality taste our customers have come to expect. We look forward to bringing the latest delightful flavor and enjoyable experience home to your family.”
In addition to releasing the latest cake to their soda cake line at the upcoming IDDBA show, new coffee cake bites will also be revealed. Ideal for on-the-go snacking, the coffee cake bites will be available in Triple Chocolate, Triple Cinnamon, Real Lemon and Wild Blueberry. The bites will be available at retailers following IDDBA for a suggested retail price of $3.99 per twelve-pack. Café Valley will also introduce delicious, thaw and sell, coffeehouse quality Chocolate Croissants that will be available following the IDDBA at retailers for a suggested retail price of $3.99 per four-pack.
These new product launches represent a response to growing demand for Café Valley’s signature, ready-to-eat products and the increased interest in a diverse variety of uniquely flavored baked goods.
In other Café Valley news, the company has announced the appointment of Brian Owens as Chief Executive Officer, effective immediately. Owens succeeds Larry Polhill, Café Valley’s current CEO and President, who assisted in taking the company from a regional bakery to a leading national brand and global supplier during the past 12 years.
Brian Owens brings more than 20 years of leadership, sales and growth experience in the bakery industry. He most recently served as CEO of Minneapolis-based Le Petit Pain where he managed three major acquisitions and integrations while tripling sales over a three-year period. Prior to that, he served as Senior Vice President of Business Development at Los Angeles-based Aryzta AG, where he established a successful continuous improvement program across 23 North American bakeries. He also served as the Co-President of the Il Fornaio Bakery division and managed a successful sale of the business to Aryzta.
Owens is an MBA graduate of Stanford University and holds a BA as an Echols Scholar from the University of Virginia.