NBCUniversal announces plans for 2019 Clear the Shelters campaign

July 12, 2019

(Photo courtesy of WOOD-TV)

The following is a press release from NBCUniversal:

NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal, today announced that its pet adoption campaign – Clear The Shelters – returns to communities all around the country and in Puerto Rico this July and August. NBC and Telemundo stations in 160 markets are teaming up with more than 1,000 animal shelters and rescues to host Clear The Shelters events. On August 17, organizations will waive or reduce pet adoption fees to help families and individuals adopt a pet. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters campaign has helped more than a quarter million pets find new homes. Visit cleartheshelters.com to access a list of participating shelters/rescues.

“We are excited for Clear The Shelters to return to communities everywhere for a fifth year in a row. Thanks to our wonderful shelter and affiliate partners and our sponsors Cat’s Pride and Hill’s Pet Nutrition, the happiest day of the year is right around the corner. We are all looking forward to make this year’s campaign the best one yet,” said Valari Staab, President, NBCUniversal Owned Television Stations.

Clear The Shelters was initiated in 2014 in the Dallas-Fort Worth market as a partnership between NBC and Telemundo stations, KXAS and KXTX, and dozens of North Texas animal shelters, including Irving Animal Services. The effort resulted in the adoption of more than 2,200 homeless animals, the most adopted in one day in North Texas.

“Clear The Shelters has become a significant annual event for WKYC Studios and our viewers,” said Adam Miller, Director of Content for WKYC Studios in Cleveland. “Together we raise awareness about the importance of pet adoption and the overcrowding issues that local animal shelters typically experience in the summer months.”

Shelters located in major DMAs like Los Angeles, New York, Philadelphia, Dallas-Fort Worth as well as Puerto Rico, will waive or reduce pet adoption fees to help families find their perfect pet. This year’s campaign will includes the participation of 42 NBC and Telemundo owned stations, plus 140 NBC affiliated stations from the following station groups: Capitol Broadcasting Company, Dispatch Broadcast Group, Hubbard Broadcasting, Nexstar Broadcasting Group, Raycom Media and Tegna Media, among others.

About NBCUniversal Owned Television Stations

NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations serving 30 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 38 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.

About Clear The Shelters

Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations, plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has inspired thousands of families all across the country to open their homes and hearts to shelter pets, resulting in more than a quarter million pets finding new homes. Visit ClearTheShelters.com, DesocuparLosAlbergues.com for more information. Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.