May 3, 2017
The following is a press release from Sanrio:
Sanrio, best known for pop icon Hello Kitty, and Crap Eyewear, recognized for high quality and boldly-designed sunglasses, have collaborated to create a supercute line of sunglasses inspired by Hello Kitty. The Hello Kitty x Crap Eyewear capsule collection will launch on June 28, 2017.
The Hello Kitty x Crap Eyewear collection offers four signature Crap Eyewear styles embellished with iconic Hello Kitty detail. All styles will include a gold Hello Kitty charm logo detail on the temple of the frame. Styles include:
- The Hanoi Weekend – features Hello Kitty’s signature red bow; available in two colorways, Gloss White & Gloss Black, each with Grey Gradient CR-39 lenses
- The Love Tempo – features signature bow pattern on the interior arm of the frame; available in Gloss Blue with Grey CR-39 lenses
- The Wild Gift – features a classic, slender cat eye shape; available in Milky Pink Glitter with Gold Wire Wrapped Pink Tint CR-39 lenses
All styles in the capsule collection have a suggested retail price of $76 and will include a custom Hello Kitty x Crap Eyewear all over print sunglass case.
The The Hello Kitty x Crap Eyewear collection reflects Crap Eyewear’s core brand philosophy to create bold, design-driven eyewear for the youthful lifestyle market at an affordable price. Crap Eyewear products are all custom-designed utilizing high quality polycarbonate frame construction, outfitted with 100% UVA & UVB blocking CR-39 lenses and top tier hardware like unique five-barrel optical hinges. The The Hello Kitty x Crap Eyewear collection will be available at sanrio.com, crapeyewear.com, select Crap Eyewear retailers, Sanrio stores worldwide and the Crap Eyewear Showroom in L.A.
About Crap Eyewear
Crap® Eyewear is an independent sunglass brand from Los Angeles, CA, born in reaction to an expensive and often all-too-serious eyewear market. We create quality sunglasses that are design-driven, fashion-forward and accessibly-priced. Our company is deeply rooted in the rich countercultures of Southern California; Music, fashion, skateboarding and surfing make us happy and we strive to support these scenes with thoughtful integrity.