Tag: Nordstrom

Nordstrom provides grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund

May 17, 2021

The following is a press release from Nordstrom:

As part of Pride month, Nordstrom announced today it will be providing a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund, to support transgender, nonbinary and gender nonconforming individuals. For anyone struggling to access hormone care, this fund will underwrite their choice of Hormone Replacement Therapy (HRT) care through FOLX, with 75% of funds reserved for Black and Indigenous people, and people of color (BIPOC)

Additionally, Trans Lifeline is the giveback partner for our BP. Be Proud brand with 10% of net sales being donated towards the peer support and crisis hotline, and microgrants providing financial resources directly to transgender people across the U.S. and Canada. Between these efforts, Nordstrom hopes to give $350,000 in support of the Transgender community.

“We’ve long believed that we’re all made better by the diversity that exists both within our communities and our workforce. Our values are centered on the notion of creating a place where every customer and employee is welcome, respected, appreciated and able to be their authentic selves,” said Farrell Redwine, senior vice president of human resources, Nordstrom, Inc. “This year, we are honored to partner with Trans Lifeline to extend those values and support the transgender community in accessing resources that make their lives easier.” 

“Trans Lifeline is thrilled to be partnering with Nordstrom to invest in the transformational power of peer support and redistribute resources to trans people,” said Bri Barnett, director of advancement, Trans Lifeline. “This historic gift will be instrumental in helping us answer over 25,000 calls this year and it will also provide 100 people with a year of life saving medical care.”

Nordstrom will also be highlighting brands founded or designed by the LGBTQ+ community. It is Nordstrom’s priority to support the community year-round by offering a dynamic assortment of products and experiences, including:

The BP. Be Proud collection features a range of silhouettes for people of all gender expressions. The lead designer for this collection is queer and we engaged different members from the LGBTQ+ community to provide insight on what they see as missing from the current apparel landscape. Sizes range from XXS – 4X and prices range from $25 – $59.

MANTL, co-founded by Karamo Brown – the best-selling author, producer and Emmy-nominated host on Netflix’s Emmy-winning series Queer Eye – will be available at Nordstrom. Karamo created the skincare line for both the face and scalp after going through his own balding journey, with the mission to empower the bald and balding to live their fullest lives comfortably and confidently.

Packaged in pink and conceived beyond the gender binary, Boy Smells makes loving your identity a daily ritual. Co-founders and real-life partners Matthew Herman and David Kien created Boy Smells as items they’d want to use on a daily basis and products that were fluid and essential.

Leeway Home launched in March 2021 and is launching on Nordstrom.com in May. Leeway Home celebrates everyone at every stage of life and offers products to fit them. Founded by partners Sam Dumas and Lyle Maltz, they’ve leaned into the way real people live and offer everything you need to set your table your way. 

Leeway Home (Photo courtesy of Nordstrom)

Nordstrom is kicking off an ongoing partnership with The Phluid Project with an exclusive Pride capsule featuring gender-free accessories including hats, bags and socks starting at $12, launching at the end of May. The Phluid Project launched in March 2018 in NYC and online as a gender free fashion brand and is known for breaking the binary. The Phluid Project joined a movement of humans committed to challenging the ethos of traditions of the past that inhibit freedom and self-expression.

Year-round, Nordstrom provides grants and funding to LGBTQIA+ organizations like the Hetrick-Martin Institute, Pride Foundation God’s Love We Deliver, Human Rights Campaign and more.

Nordstrom’s celebration of Pride Month and support of the LGBTQIA+ community are a part of the company’s broader efforts and commitments to diversity, inclusion and belonging (DIB). The company recently set goals to guide its DIB efforts and reports annually on its progress. To learn more about the company’s DIB strategy, goals and programs visit Nordstrom.com.

ABOUT NORDSTROM

Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 357 stores in the U.S. and Canada, including 100 Nordstrom stores; 248 Nordstrom Rack stores; two clearances stores; and seven Nordstrom Local service hubs. Additionally, customers are served online through Nordstrom.com, Nordstrom.ca, NordstromRack.com and TrunkClub.com. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

ABOUT TRANS LIFELINE

Trans Lifeline connects trans people to the community, resources, and support they need to survive and thrive–building a resilient trans community through trans-led direct services. Trans Lifeline’s Hotline provides peer support and crisis support, and their Microgrants program provides low-barrier grants to trans people in need of legal name changes and updated IDs, HRT, and funds for incarcerated trans people.

ABOUT FOLX HEALTH

Launched in December 2020, FOLX Health is an LGBTQIA+ healthcare service provider built to serve the community’s specific needs. The company delivers a new standard of healthcare that’s built to serve LGBTQIA+ people, rather than treat them as problems to be solved. For more information, visit folxhealth.com

Department store decline: Macy’s, Kohl’s, Nordstrom, JCPenney closing more stores in 2019

January 28, 2019

by Daphne Sorenson

department store retail

 

The decline of department stores continues to affect the retail industry, as Macy’s, Kohl’s, Nordstrom and JCPenney have announced that they will be closing more stores in early 2019. It’s part of a trend that is hitting fashion retail especially hard, since about half of the retailers that closed the largest number of stores in 2018 have fashion as their core business. Kohl’s will be shuttering all of its stores that are located in shopping malls, while almost all of the stores that Macy’s, Nordstom and JCPenney are closing are also located in shopping malls.

Many of the stores that are closing are not in economically depressed areas but are in areas with middle- or high-income levels, with the highest-income levels in places such as New York City’s Rego Park area; the San Francisco Bay Area’s Silicon Valley; West Los Angeles (near Beverly Hills); Redmond, Washington (a suburb of Seattle); and Fairfax County, Virginia. That’s probably because customers in these high-income areas are more likely to have the resources (credit cards with high credit lines) to do more online shopping than people with lower incomes. But that’s only part of the reason why these stores are closing. Based on customer review sites such as Yelp, these stores have been plagued for quite some time with complaints about bad customer service, declining appearance/cleanliness and unsatisfactory inventory.

According to Business Insider, these are the stores that will be closing in 2019:

Kohl’s
Kohl’s Rego Park at Rego Center in Rego Park, New York
Kohl’s Valley Stream at Green Acres Mall in South Valley Stream, New York
Kohl’s Lenexa in Lenexa, Kansas
Kohl’s Houma at Houma Crossing Mall in Bayou Cane, Louisiana

JCPenney
Three stores to be announced.

Macy’s
Macy’s at Casper Eastridge in Casper, Wyoming
Macy’s at Redmond Town Center in Redmond, Washington
Macy’s at Sunnyvale Town Center in Sunnyvale, California
Macy’s Furniture Gallery at Westside Pavilion in Los Angeles, California
Macy’s at Glendale Mall in Indianapolis, Indiana
Macy’s at Swansea Mall in Swansea, Massachusetts
Macy’s at Tysons Galleria in McLean, Virginia
Macy’s at Nanuet Mall in Nanuet, New York
Macy’s at Charleston Town Center in Charleston, West Virginia

Nordstrom
Nordstrom at The Mall at Wellington Green in Wellington, Florida
Nordstrom at MacArthur Center Mall in Norfolk, Northern Virginia
Nordstrom at Providence Place Mall in Providence, Rhode Island

 

Nordstrom Men’s Store NYC opens in New York

April 12, 2018

Men's Clothing at Nordstrom Men's Store NYC (Photo courtesy of Nordstrom, Inc.)
Men’s Clothing at Nordstrom Men’s Store NYC (Photo courtesy of Nordstrom, Inc.)

[EDITOR’S NOTE: Nordstrom will open its main location in New York City in the Central Park Tower at 217 W. 57th Street. The Central Park Tower, which began construction in 2014, is expected to be completed in 2020.]

The following is a press release from Nordstrom:

Nordstrom, Inc. (NYSE: JWN) opened the doors this morning to its very first flagship, full-line New York City location and first ever stand-alone men’s store at 235 West 57th Street. The three-level 47,000 square foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.

EXCLUSIVE MERCHANDISE CONCEPTS

Comme des Garcons shop at Nordstrom Men’s Store NYC (Photo courtesy of Nordstrom, Inc.)

Olivia Kim, Nordstrom vice president of creative projects has curated a special Comme des Garçons (CDG) shop that will feature one of the largest local selections of the fashion house’s coveted brands. Olivia commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City. In a first for Nordstrom, the men’s flagship will also feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker’s sporty and formal offerings. The Nike Men’s Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand’s latest sneakers and apparel collections.

The store also features an array of customization and personalization experiences, including the Levi’s Tailor Shop, where customers can shop Levi’s Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait; Shinola will offer watch customization in addition to a selection of tech products; exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point; Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties; and cult-favorite Le Labo will create personalized fragrance labels in the grooming department.

To celebrate the Nordstrom opening, brands have created limited-time exclusives, such as Cole Haan NYCH, a curated quarterly collection only available for 30 days, exclusive denim fit and wash options from Rag & Bone, Paige, AG Jeans, Citizens of Humanity, an exclusive camo jacket by Canada Goose and footwear from Timberland and Magnanni.

BRAND ASSORTMENT 

Calvin Klein Boutique at Nordstrom Men’s Store NYC (Photo courtesy of Nordstrom, Inc.)


Customers can shop a comprehensive selection of apparel brands across a broad range of price points, including Adidas, Carhartt WIP, Rodd & Gunn, Stone Island, Death to Tennis, Norse Projects, Lemaire, Moncler, Canali, Topman, Ted Baker London, Hugo Boss, Giorgio Armani, Tiger of Sweden and Givenchy. The accessories department houses brands like Foundwell, Ray Ban, Moscot, Mykita, Prada and Loewe. The vast shoe department will include Reebok, Common Projects, Vans, Alden, Church’s, Salvatore Ferragamo, Balenciaga, Gucci and exclusives from Greats and Jack Erwin.

The grooming department will introduce to the U.S., barber-created Murdock London, who will be sending barbers to New York for special appearances. Saturdays NYC will launch product alongside brands like Proraso, Kiehl’s, Tom Ford Grooming and exclusive Ted’s Grooming Room by Ted Baker London. An extensive fragrance selection will include options from Parfums de Marly, By Killian, Chanel, Valentino, Prada, Armanicorpor, Dior and many others.

SERVICE AND EXPERIENCE

Christian Louboutin shop at Nordstrom Men’s Store NYC (Photo courtesy of Nordstrom, Inc.)

Nordstrom is committed to serving customers on their terms and the Men’s Store will offer a number of shopping services that provide convenience, speed and ease. At each store entrance shoppers will find Express Returns kiosks, plus Style Boards, 24/7 Buy Online & Pick-Up in Store, Reserve Online & Try in Store and Three-Hour Same Day Delivery anywhere in Manhattan, all which seek to bridge the convenience of online shopping with the personal experience of the store. Shoppers will have access to 24/7 Express Services during all hours for fashion emergencies like lost luggage or items that went unpacked, in addition a cell phone charging station, expert Shoeshine, an onsite Alternations & Tailoring department, and Complimentary Personal Stylists.

In the Clubhouse Bar customers can treat themselves to a drink or meal, while taking in intimate views of Central Park and Columbus circle. Hand-crafted cocktails, a selection of fine wines, as well as carefully selected snacks with seasonality in mind, including warm toasts, indulgent melts and a signature lobster roll developed by Nordstrom Chefs will be available. The Coffee Shop will feature Toby’s Estate Coffee, a small batch roaster based in Brooklyn, serving unique handcrafted drinks by skilled baristas. As an added twist, the coffee bar will also offer draft beer on tap in addition to a section of local pastries.

Levi’s Tailor Shop at Nordstrom Men’s Store NYC (Photo courtesy of Nordstrom, Inc.)

The Nordstrom Men’s Store NYC features the company’s newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.

Nordstrom has been a longtime believer of investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled “Arctic Tree” by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.

COMMUNITY

Nike Men’s Project at Nordstrom Men’s Store NYC (PRNewsfoto/Nordstrom, Inc.)

Nordstrom believes we have a responsibility to give back to the communities we serve, so each year we donate 1% of our gift card sales to worthy nonprofits in the U.S., Canada and Puerto Rico. Our contributions most often take the form of a cash grant, but we are also proud to partner with local and national organizations through specific giving programs and by volunteering our time and resources.

As part of our Men’s Store opening and as we continue to expand our presence in the New York metro area we have committed $5 million dollars to NYC over the next three years. To stay true to our Nordstrom Cares mission we plan to support a number of programs and organizations that care for kids and empower youth, as well as those that have a significant impact on the community. In the coming months, Nordstrom will be forming a NYC Community Advisory Board to attract, vet and award community grants. We are proud to announce our first grant will be to the Hetrick-Martin Institute, the nation’s oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.

ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 370 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 236 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; seven Trunk Club clubhouses; and its Nordstrom Local service concept. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

Nordstrom partners with Arielle Charnas for Something Navy brand

February 26, 2018

Arielle Charnas of SomethingNavy
Arielle Charnas of Something Navy (Photo courtesy of Nordstrom, Inc.)

The following is a press release from Nordstrom:

Following the successful launch of the Treasure & Bond x SomethingNavy capsule collection in fall 2017, Nordstrom is partnering again with Arielle Charnas, the powerhouse influencer behind the blog and social channels SomethingNavy, to exclusively introduce a new standalone brand, SOMETHING NAVY. Charnas will collaborate with Nordstrom to design and develop the new SOMETHING NAVY brand, which will embody approachable fashion with a luxe sensibility. SOMETHING NAVY will be available exclusively at select Nordstrom locations and Nordstrom.com this fall.

Following the successful launch of the Treasure & Bond x SomethingNavy capsule collection in fall 2017, Nordstrom is partnering again with Arielle Charnas, the powerhouse influencer behind the blog and social channels SomethingNavy, to exclusively introduce a new standalone brand, SOMETHING NAVY. Charnas will collaborate with Nordstrom to design and develop the new SOMETHING NAVY brand, which will embody approachable fashion with a luxe sensibility. SOMETHING NAVY will be available exclusively at select Nordstrom locations and Nordstrom.com this fall.

As mutual arbiters of style, Charnas and Nordstrom have joined forces to provide statement pieces and elevated essentials at an accessible price point. Charnas will parlay her social media influence and love of fashion into a brand that is a natural extension of her online fashion journey. With years of experience creating her SOMETHING NAVY channels, Charnas has cultivated a loyal and engaged following and has created this brand with her audience’s taste for bold and on-trend pieces in mind.

“After our collaboration last year, it was a natural choice to continue my work with Nordstrom,” said Arielle Charnas. “Through my career, I have been lucky enough to share my style and life journey with my audience. The SOMETHING NAVY brand will be a reflection of my absolute love of fashion.”

SOMETHING NAVY will be grounded in neutrals and complemented by subtle pops of color and prints, inspired by Arielle’s favorite looks. SOMETHING NAVY will be available in sizes 00 to 18 to demonstrate Nordstrom’s commitment to size inclusivity.

“With SOMETHING NAVY, we are able to give our customers an exclusive new brand based on Arielle’s unique aesthetic. The brand will expand into additional categories each season, reinforcing our commitment to introduce exciting new product regularly,” says Jennifer Jackson Brown, president of Nordstrom Product Group. “The SomethingNavy x Treasure & Bond capsule collection we introduced in fall 2017 really resonated with our customers, and we could not be more thrilled to welcome her back to Nordstrom.”

About Nordstrom:
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 366 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 232 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; seven Trunk Club clubhouses; and its Nordstrom Local service concept. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

About SomethingNavy:
SomethingNavy, a digital lifestyle brand created by Arielle Charnas in 2009, serves as the discerning woman’s guide to wearable, adaptable inspiration. Charnas leverages her experience growing up in the fashion industry to provide daily style inspiration, while experimenting with new trends and brands along the way. Arielle lives in New York City with her husband, Brandon, and daughter, Ruby, with another daughter arriving soon.

 

Gwyneth Paltrow’s Goop partners with Nordstrom for pop-up experience

May 12, 2017

Gwyneth Paltrow (far right), actress and founder/CEO of Goop
Gwyneth Paltrow (far right), actress and founder/CEO of Goop (Photo courtesy of Nordstrom)

The following is an excerpt from a Nordstrom press release:

Goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Nordstrom to bring goop’s coveted retail curation to Pop-In@Nordstrom in select stores across the country and online. This is the first-time goop is working with a major retailer in this capacity, and the first-time goop has a concurrent retail presence in multiple markets at once.

goop-In@Nordstrom features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.

Products include both goop’s own lines of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from goop’s digital shop. The buy aims to translate goop’s holistic approach to wellness into a tangible experience, with products mostly fitting into one of three categories: what we put on our bodies, what we put in our bodies and how we treat our bodies. This is the first wellness-focused retail concept for both goop and Pop-In@Nordstrom.

“Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country—this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process,” said Gwyneth Paltrow, Founder and CEO, goop.

In recent months, wellness – historically one of goop’s most popular verticals – has become an even bigger focus for the lifestyle brand. In March, goop launched their first wellness product extension: a collection of vitamins created in collaboration with four leading doctors. goop Wellness hit over $100k in sales on launch day. Recently, goop announced their first-ever wellness summit, In goop Health, and a wellness-focused content partnership with Conde Nast.

Pop-In@Nordstrom is the retailer’s ongoing series of themed pop-up shops developed and curated by Kim, built on the notion of discovery as a way to create energy, inspiration and disruption throughout the retailer’s highest profile stores. Each shop transitions every four to six weeks in a new design to offer exclusive finds under a unique theme, introducing new brands and merchandise to keep customers coming back for a fun and compelling shopping experience in stores and online.

goop-In@Nordstrom is in the following Nordstrom store locations and online from May 12 to June 25:

  • Downtown Seattle, Seattle
  • Bellevue Square, Bellevue, Washington
  • NorthPark Center, Dallas, Texas
  • The Grove, Los Angeles
  • South Coast Plaza, Costa Mesa, California
  • Michigan Avenue, Chicago
  • CF Pacific Centre, Vancouver
  • CF Toronto Eaton Centre, Toronto
  • Nordstrom.com/POP

Trunk Club teams up with costume designer Mary Zophres for collections inspired by ‘La La Land’

April 12, 2017

by Estelle Marine

Trunk Club and Mary Zophres curate women’s looks inspired by “La La Land.” (Photo courtesy of Trunk Club)

Trunk Club—a Nordstrom Company that does personalized styling service for men and women—has partnered with “La La Land” costume designer Mary Zophres for limited-edition collections inspired by the film.

The contemporary musical “La La Land”, released in 2016, has won numerous awards, including six Oscars: Best Director, Best Actress (for Emma Stone), Best Original Song, Best Original Score, Best Cinematography and Best Production Design. The film’s 14 Oscar nominations included one for Best Costume Design. “La La Land” is about an aspiring actress named Mia (played by Stone) and a struggling jazz musician named Sebastian (played by Ryan Gosling) who meet and fall in love in Los Angeles.

According to a Trunk Club press release, the curated trunk aims to showcase the film’s timeless style, inspiring women to wear bright colored dresses paired with classic accessories in their spring wardrobe, as Mia did in the film. While, encouraging men to model Sebastian’s look; a tailored sport coat and a crisp pair of pants.

“La La Land,” which is currently available on Digital HD, will arrive on 4K Ultra HD, Blu-ray and DVD on April 25, 2017.

Trunk Club and Mary Zophres curate women's looks inspired by "La La Land."
Trunk Club and Mary Zophres curate men’s looks inspired by “La La Land.” (Photo courtesy of Trunk Club)

Nordstrom Rack to open new stores in New York City, Baltimore, Portland, Bellevue

March 9, 2017

Nordstrom

Nordstrom has announced plans to open several new locations for its discount Nordstrom Rack retail chain. Here are the details:

New York City

A Nordstrom Rack will open in New York City’s Manhattan borough at the Durst Organization’s 855 Sixth Avenue, on the corner of 31st Street. The approximately 46,500-square-foot store is scheduled to open in fall 2017. Nordstrom Rack will occupy the first three floors of the newly constructed office/residential tower. It will be the second Nordstrom Rack store in Manhattan. The company has also announced plans to open a Manhattan flagship Nordstrom store in 2019.

Baltimore

Nordstrom Rack will open in 2019 at The Shops at Canton Crossing in Baltimore. The approximately 32,500-square-foot store  will be at 3501 Boston Street.

Portland, Oregon

A 28,000-square-foot Nordstrom Rack at Cascade Station in Portland, Oregon is scheduled to open in fall 2017. This will be the fifth Nordstrom Rack store in the Portland area. Portland is also home to the first stand-alone Nordstrom Rack store, which opened in Clackamas in 1983. The company also operates a full line stores at downtown Portland and Clackamas Town Center.

Bellevue, Washington

A 43,000-square-foot Nordstrom  Rack is set to open at the Lincoln Square Expansion in Bellevue, Washington, in fall 2017.   When it opens, the new store will be the eighth Nordstrom Rack in Western Washington. The company also operates six Nordstrom stores in the area: Downtown Seattle, Bellevue Square, Northgate, Alderwood, Southcenter and Tacoma Mall.

Nordstrom launches Korean-inspired KPop-In pop-up shops

January 6, 2017

Pop-In@Nordstrom x Gentle Monster at Downtown Seattle Nordstrom Pop-In shop.
Pop-In@Nordstrom x Gentle Monster at Downtown Seattle Nordstrom Pop-In shop. (Photo courtesy of Nordstrom)

During the first three months of 2017, select Nordstrom stores in North America will have KPOP-IN@Nordstrom, a three-part shop in a series of pop-up shops inspired Korean fashion and beauty.

For January,  the series will feature Korean eyewear company Gentle Monster. February will showcase K-Beauty. March will have Korean fashion brands curated by Nordstrom vice president of creative projects Olivia Kim.

According to a Nordstrom press release: “For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual-reality and 360 video content that allows customers to explore the experience in Gentle Monster flagship stores in Shanghai, Nonhyeon-dong and Bukchon stores in Seoul, South Korea, as well as the Downtown Seattle Nordstrom Pop-In shop.”

Here are the locations of the participating Nordstrom stores:

Bellevue, Washington: Bellevue Square

Chicago: Michigan Avenue

Dallas:  NorthPark Center

Los Angeles: The Grove

Seattle:  Downtown Seattle

Toronto: CF Toronto Eaton Centre

Vancouver: CF Pacific Centre

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