The following is a press release from Discovery+ and Animal Planet:
Everyone’s favorite other game is back in action for the ultimate woof-a-thon. The original call-to-adoption television event and cutest sports competition, PUPPY BOWL, returns for its 18th year, highlighting more shelters, more incredible stories, and the most puppies ever featured in PUPPY BOWL history. Get ready to cheer on the adoptable puppy players of TEAM RUFF and TEAM FLUFF as they give it their all to catch air-speed and take home this year’s CHEWY “Lombarky” trophy. Catch all the action in the GEICO ‘stadium within a stadium’ that takes this game to the next level. Between ear pulls, tail tugs, sloppy kisses, incredible interceptions, puppy penalties and hard-won touchdowns, this is the game you don’t want to miss! Tune in to PUPPY BOWL XVIII, the 3-hour spectacular event that can be streamed on discovery+, the definitive non-fiction, real life subscription streaming service, and Animal Planet on Sunday, February 13 at 2 PM ET/11 AM PT.
PUPPY BOWL celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their fur-ever loving homes. This year an astounding 67 shelters and rescues from 33 states bring 118 incredible adoptable puppy players out to sport their TEAM RUFF ‘Tail Mary Tangerine’ and TEAM FLUFF ‘Bark Blue’ bandana colors. Each pup player is coming to strut their paws and show off their uniqueness, and with the help of the Wisdom Panel™ dog DNA test, we’ll find out what’s beyond those bandanas and luscious fur, and how each dog’s breed mix might give them a leg-up on the field. And on top of these hidden traits which may be revealed, these players will give it their all to chase, fetch, guard, heel, and sprint to the CHEWY end zone pylons for the ultimate touchdowns and score game catching field goals on THE HOME DEPOT goal posts.
Thanks to our returning and notoriously entertaining slo-mo cam, fans will get to see these canines’ devotion to the game as they put their tricks to the test to score a touchdown and a possible chase of the tail. While showing off their tricks and shakes, audiences will get the pawesome views from the water bowl cam which will catch our furry friends in a PEDIGREE® timeout to re-energize their quirky selves and quench their thirst. For the ultimate top-notch aerial view, the TEMPTATIONS™ Kitty Sky Box will also be featured throughout the game so fans can feel as if they’re in the center of all the puppy madness.
The PUPPY BOWL XVIII Pre-Game Show begins exclusively on discovery+ and Animal Planet at 1PM ET/ 10AM PT where fan-favorite PUPPY BOWL sportscasters Rodt Weiler, Sheena Inu, James Hound, and field reports Mini Pinscher and Greta Dane provide the inside scoop on this year’s Puppy Bowl Draft ahead of the big game. The pre-game show spotlights exclusive interviews with coaches and players, a look at the adorable pups warming up and running their favorite routes during CHEWY’s ‘Play of the Day.’ In addition, audiences will get a first-look tease at the purr-fect halftime show through the ARM & HAMMER™ Clump & Seal™ Kitty Halftime Report. We’ll also get puppy DNA analysis from Wisdom Panel™ dog DNA test Players Report and catch up with several special puppy players past and present including Chunky Monkey, who won the hearts of many during Puppy Bowl XVII and Marshall, who was declared victorious as the winner of the Puppy Bowl XVII ‘Pupularity Playoff”. Those who tune-in will meet Biscuit, the Washington Capitals service pup who is training with America’s VetDogs and see a special look at the BISSELL Pet FoundationTM and their rescue efforts of transporting cats and dogs out of the Hurricane Ida danger zone to safety at Animal Welfare League in Alexandria, VA.
To kick off the game, special guests Elmo & Tango are traveling all the way from Sesame Street to gather the PEDIGREE® Starting Lineup players in the center of the field for the PUPPY BOWL XVIII coin toss to who from Team Fluff or Team Ruff will be the first to wag their tails! In addition, Elmo & Tango will be featured throughout the game as they cheer on one unforgettable pup, Wasabi, a Chihuahua/Cocker Spaniel mix from The Sato Project, from the sidelines throughout the game. As the game progresses, we will see which pup has what it takes for the one and only BISSELL Pet FoundationTM MVP (Most Valuable Puppy) award by scoring the most touchdowns. This pup will join a league of past MVP champions, and through TROPICAL SMOOTHIE CAFE®, audiences will catch up with a previous Puppy Bowl MVP now in his loving, forever home and living his best life “on Tropic Time”. Be sure to tune in to find out which lucky pup will also take home the coveted SUBARU OF AMERICA, INC. Underdog Award!
And of course, Dan Schachner, PUPPY BOWL’s official and favorite Ruff-eree is returning for his 11th year of calling the puppy penalties, ruffs stumbles & tumbles, and awesome touchdowns for a game unlike any other. Dan is ready for the ultimate puppy showdown and fans will hear all these calls and more from returning commentators Steve Levy and Taylor Rooks as they give us the play-by-play coverage of the rambunctious pups of Team Fluff and Team Ruff as they frolic, jump, dive, and occasionally snooze their way to victory. In addition to seeing these puppy players on the field, audiences will also see the return of the SUBARU OF AMERICA, INC. Pup Close and Personal segments that shine a light on adorable star athletes including one special Senior Spotlight story which showcases that age is just a number and senior dogs are ultimately puppies at heart. This year’s Pup Close and Personal features various segments including:
A special profile on Orange Twins Rescue, started by Ariana Grande and her choreographers and creative directors’, twins Scott & Brian, who accompany a pair of bonded Siberian Husky/ Chihuahua mix puppy sisters, Bimini & Tayce to Farm Animal Refuge in San Diego where they meet baby goats and cows
Kirby, a very special Labrador retriever who is the Houston Texans’ service pup in-training in partnership with America’s Vet Dogs, who visits NRG Stadium for a service practice session with Texans player Justin Reid
Hoku, a American Staffordshire Terrier/ Catahoula Leopard Mix; and Puppy Bowl’s first ever Hawaiian pup, from Maui Humane Society, who as a participant of the rescue’s ‘Buddies’ program, embarks on a special field trip to a hike in Maui’s National Parks where we learn about the legend of the ‘Poi’ dogs of ancient Polynesian culture
Birch, a Chihuahua / Toy Fox Terrier mix who is cared for by a special foster under Ninna’s Road to Rescue foster program and is coached for the big game by Puppy Bowl XVI alum, Darcy
Benny, a special needs Labradoodle, who is living his best life with a foster from Bosley’s Place where he spends his days practicing laps on the lush property with his fellow dog companions
A special look at The Dogist (Elias Weiss Friedman) who teams up with Pilots to the Rescue, to bring one incredible Dalmatian puppy, Pongo, on a flight from a Virginia shelter to New York City for PUPPY BOWL XVIII
In addition to these incredible Pup Close stories, PUPPY BOWL XVIII will also feature an unforgettable senior spotlight story featuring Mr. Lee Asher from the upcoming discovery+ series, My Pack Life, as he hosts Sharkey, a Greyhound Mix from Family Dogs New Life shelter at his own rural sanctuary, The Asher House, in Oregon where Sharkey will not have a day full of adventure but will have a chance of finding a forever home.
During the game, audiences will also meet nine fuzzball special needs players that are looking forward to finding their forever home; including Benny, a wheelchair bound Labradoodle featured in one of this year’s Pup Close stories; Forrest, a one-eyed Neapolitan Mastiff/Cane Corso Mix; Rocket, a deaf Chihuahua/Dachshund: Pongo, a deaf Dalmatian; Ridley, a deaf and vision impaired Border Collie; Bunny, a deaf American Staffordshire Terrier/Labrador Retriever Mix; Moby, a French Bulldog with a cleft palate; Bimini, a vision impaired Siberian Husky/Chihuahua Mix; and Irwin, a three-legged American Pit Bull Terrier/Chihuahua Mix. This year’s big game will feature the return of two special PUPPY BOWL moments. First, TEAM RUFF and TEAM FLUFF players will be cheered by adorable, adoptable puppy cheerleaders who will root and howl for their favorite players from the sidelines. This year, the new cheer squad will bring-it from their own special sideline setup to shake their pom poms, run a few cheer-formations, and amp up the volume with an overload of cuteness as PUPPY BOWL XVIII players make their way down the field. Next, audiences will again see Puppy Bowl’s ‘Adoptable Pup’ segments, hosted by Dan Schachner and sponsored by CHEWY. Sprinkled throughout the program, 11 shelters from around the country will feature one of their puppies (and 3 shelters with kittens during KITTY HALF-TIME) that are all up for adoption during the game!
In addition to these unforgettable moments, put your paws together midway through the game for the ARM & HAMMER™ Clump & Seal™ KITTY HALF-TIME SHOW for these adoptable kittens at their practically purr-fect beach party. At this ocean-side getaway, audiences will experience the beach-tastic party with these felines having some fun in the sun and learning about their heartwarming adoption stories in their loving new fur-ever home.
Fans can also access even more furry fun and exclusive content by downloading discovery+. Leading up to PUPPY BOWL XVIII, discovery+ and Animal Planet GO users will find exclusive in-app original programming, including the PUPPY BOWL mid-form series “Pupclose & Personal” featuring Ariana Grande’s best friends and choreographers, Scott and Brian Nicholson, who founded Orange Twins Rescue, a non-profit organization that rehabilitates and rescue animals in need. Plus, we’ll also see Dan the Ref take us down memory lane, highlighting the very best and firsts of Puppy Bowl’s 17-year history. Additionally, fans are also invited to Tweet along with game day commentator Meep the Bird and vote in real time, for the winner of the Most Valuable Puppy award. Results will be revealed during the epic program.
For the first time in Puppy Bowl history, there will be 23 exclusive Puppy Bowl NFTs released leading up to and on the day of the game hosted by Chronicle, an NFT studio and marketplace. Each drop will feature unique and pawsitively adorable trading cards varying in price and rarity, and a portion of the proceeds from all the sales will benefit Orange Twins Rescue, an animal rescue organization founded by brothers Scott and Brian Nicholson, and Ariana Grande. For the latest on when the NFTs are releasing, follow along on Animal Planet’s Twitter, Instagram, Facebook, and TikTok.
Additionally, fans can look forward to the following exclusive digital content: Elmo will be taking over Discovery’s Instagram Story to tell his own puppy adoption story; Kirby, the Houston Texans’ service pup in-training, will be hosting a Discovery Instagram Story takeover as he prepares to play in the Puppy Bowl; and the cutest pregame puppy scrimmage will stream live on Animal Planet TikTok the day of the game.
Fans can also show off their puppy fandom by using the special custom GIF sticker pack available by searching “Puppy Bowl” in the GIF section on social platforms or by visiting the Puppy Bowl GIPHY page.
Official PUPPY BOWL XVIII sponsors include ARM & HAMMER™ Clump & Seal™, BISSELL Pet FoundationTM, CHEWY, GEICO, THE HOME DEPOT, the PEDIGREE® brand, SUBARU OF AMERICA, INC., TEMPTATIONS™, TROPICAL SMOOTHIE CAFE®, and Wisdom Panel™ pet DNA test.
For more information about the shelters, rescues and organizations that participated in PUPPY BOWL XVIII, Animal Planet audiences can visit Puppybowl.com/Adopt.
PUPPY BOWL XVIII is produced for discovery+ and Animal Planet by Bright Spot Content, an All3Media America company. Simon Morris is executive producer and showrunner with Suzanne Rauscher and Sandy Varo Jarrell also serving as executive producers. For Animal Planet, Erin Wanner is executive producer, Pat Dempsey is supervising producer, and Marissa Donovan is production coordinator.