July 6, 2017
The following is a press release from Carvel:
Kicking off National Ice Cream Month (July), Carvel® has added to its popular retail line of ice cream cakes with the launch of its Carvel Ice Cream Cookie Cake. The new, original treat is a first at grocery and combines two classic American desserts – vanilla ice cream and chocolate chip cookie cakes – to create the ultimate, sharable indulgence for families and friends. Complete with Carvel’s famous crunchies around the outside, the new cake resembles a giant cookie ice cream sandwich. Similar to the ease of sharing a pizza pie, the ice cream cookie cake can be sliced, served, and enjoyed without needing utensils – perfect for any occasion inside or outside the home.
he brand famous for its Fudgie the Whale® cake, only available at Carvel shoppes, now brings a new delightful dessert to Carvel fans around the country. The Ice Cream Cookie Cake is available at select retailer partners including Publix, Stop & Shop, Giant Landover, Giant Carlisle and ShopRite for a suggested retail price of $19.99. Serving up to 12 people, the Carvel Ice Cream Cookie Cake is a premium grab-and-go option for last-minute sweet-tooth cravings and can easily be personalized with a message on top for a celebration.
“Consumer demand for Carvel outside of the famous ice cream shoppes in the northeast and Florida continues to grow,” said Dave Mikita, SVP Global Channels, the multi-channel and licensing division of FOCUS Brands (Carvel’s parent company). “People don’t want to wait for a special occasion to treat themselves. The Carvel Ice Cream Cookie Cake is a first-of-its-kind product innovation at grocery, while having the convenient, shareable, ‘serve anytime’ qualities consumers are seeking.”
Carvel worked on the development and manufacturing of the Carvel Ice Cream Cookie Cake with long-time partner, Rich Products Corporation, a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces.
For more details on the charming Carvel Ice Cream Cookie Cake and to see the full offering of Carvel Ice Cream Cakes available in grocery stores, visit carvelcookiecake.com and use the product locator to find where cakes are sold. To stay connected to all things Carvel, follow the brand on Twitter and Instagram at @CarvelIceCream, like it on Facebook at www. facebook.com/CarvelIceCream, or visit Carvel.com.