July 10, 2017
The following is a press release from Hard Rock International:
Hard Rock International announces details of its Hard Rock Entertainment World proposal, which is slated to be one of the largest resort destinations in Europe. The project, located in Vila-seca and Salou (Tarragona), Spain, will consist of a unique combination of hotels and convention areas, with world-class entertainment, dining and shopping. This project is defined through a complete Zoning Plan already approved by the Catalan Government, with a maximum capacity of 745.000 sq. meters for all the different uses and an estimated global investment of €2,000 million, including the cost of the land and infrastructures needed, to be developed by phases in the next years.
“We’re honored to work with the Catalan government on the creation of Hard Rock Entertainment World and look forward to bringing first-class entertainment and hospitality experiences to the region,” said Jim Allen, chairman and CEO of Hard Rock International.
The iconic guitar shaped Hard Rock Hotel will be a focal point of the Hard Rock Entertainment World and will offer 600 rooms within approximately 100,000 square meters. Among the largest in Europe, the casino destination will boast 1,200 slot machines and 100 table games. The Hard Rock Hotel & Casino Tarragona will also provide guests with a 6,000 square meter pool and pool deck.
True to the Hard Rock brand, the entertainment destination will offer concert capacity in excess of 15,000 people and a Hard Rock Live performance venue that will host regional and international musical acts and shows, a world famous Hard Rock Cafe, and an accompanying Rock Shop, featuring authentic Hard Rock merchandise.
PortAventura and Value Retail have always supported the possible development of a complementary integrated resort on the land adjacent to PortAventura. The companies’ strong belief is that this project will be very good for tourism and the creation of jobs and will bring economic development to this important region of Catalonia.
Hard Rock International looks forward to working with the Catalan government in their process to bring another world class entertainment destination to the region.