H&M debuts 2017 Conscious Exclusive collection with campaign starring Natalia Vodianova

February 7, 2017

Natalia Vodianova in the Bionic Dress from H^;M's Conscious Exclusive Collection.
Natalia Vodianova in the Bionic Dress from H&M’s Conscious Exclusive Collection. (Photo courtesy of H&M)

The new H&M Conscious Exclusive collection aims to feature sustainability and style. According to a press release from H&M, the 2017 collection includes the revolutionary sustainable material BIONIC—recycled polyester made from plastic shoreline waste. This fluid fabric used in an intricate pleated gown shows how natural it is for the best styles to be conscious of the environment. Natalia Vodianova stars in the campaign for Conscious Exclusive. The collection will be available in around 160 H&M stores worldwide, and online, as April 20, 2017. In addition to a full assortment for women and relaxed formal wear for men, for the first time, the collection will include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils.