April 14, 2017
The following is an excerpt from a King press release:
In partnership with Moschino, King—a leading interactive entertainment company for the mobile world—and the acclaimed Moschino creative director Jeremy Scott are coming together to celebrate the fifth anniversary of the Candy Crush franchise, one of the world’s most popular mobile games. Together, Scott and the Candy Crush team are launching a limited-edition colorful capsule collection comprised of summer festival must-haves. Featuring a backpack ($650)*, phone case ($70), and swimwear for men and women ($250 and $300, respectively) inspired by Candy Crush. These items will be available exclusively on Moschino.com, until the collection sells out.
Today’s announcement marks a milestone achievement for Candy Crush, a franchise that celebrates its fifth anniversary this year, with millions of people around the globe playing the game each day. The game has demonstrated that it has staying power by landing its own deserved place in the pop culture zeitgeist. The partnership with Moschino, a fashion house at the forefront of merging pop culture with high fashion, brings fans of the Candy Crush franchise an opportunity to visually exclaim their fandom of the game by wearing the playful styles from the designer’s collection.
The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. Key visuals and moments from the game will be brought to life with tangible props that will be as vibrant in-person as they are on screen.
*All prices listed are in U.S. dollars.