Moschino creative director Jeremy Scott, Moschino creative advisor Ann-Sofie Johansson and Gigi Hadid (Photo courtesy of Moschino)
An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s next designer collaboration is with MOSCHINO – the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from November 8, 2018.
The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm, surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” says Jeremy Scott, Creative Director of MOSCHINO.
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.
Jeremy Scott and Cara Delevingne join forces with Magnum Ice Cream.(Photo courtesy of Unilever)
The following is a press release from Unilever, parent company of Magnum:
Iconic, world-renowned Moschino creative director Jeremy Scott and international film star and supermodel Cara Delevingne have teamed up with Magnum for their “Unleash Your Wild Side” campaign to celebrate Magnum Double, encouraging people around the world to embrace and show off their wild side and live the Magnum”Dare to go Double” attitude.
To launch the campaign, an entertaining short film directed by Scott and starring the fierce and fearless Delevingne has been produced to give viewers a taste of what the “Unleash Your Wild Side and Dare to go Double” attitude is all about. Featured in the film are the “beasts,” a few of Moschino’s uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18, 2017.
To celebrate the wildly indulgent Magnum Double, Magnum has produced a short film for the campaign. The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”
The film is inspired by the wild and bold “Dare to go Double” attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream of a decadent Magnum Double. The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne’s mouth-watering Magnum as she confidently struts through the city streets.
“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It’s fun to be able to give people that outlet! I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!”
The following is an excerpt from a King press release:
In partnership with Moschino, King—a leading interactive entertainment company for the mobile world—and the acclaimed Moschino creative director Jeremy Scott are coming together to celebrate the fifth anniversary of the Candy Crush franchise, one of the world’s most popular mobile games. Together, Scott and the Candy Crush team are launching a limited-edition colorful capsule collection comprised of summer festival must-haves. Featuring a backpack ($650)*, phone case ($70), and swimwear for men and women ($250 and $300, respectively) inspired by Candy Crush. These items will be available exclusively on Moschino.com, until the collection sells out.
Today’s announcement marks a milestone achievement for Candy Crush, a franchise that celebrates its fifth anniversary this year, with millions of people around the globe playing the game each day. The game has demonstrated that it has staying power by landing its own deserved place in the pop culture zeitgeist. The partnership with Moschino, a fashion house at the forefront of merging pop culture with high fashion, brings fans of the Candy Crush franchise an opportunity to visually exclaim their fandom of the game by wearing the playful styles from the designer’s collection.
The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. Key visuals and moments from the game will be brought to life with tangible props that will be as vibrant in-person as they are on screen.
Candy Crush phone case (Photo courtesy of King)
Candy Crush men’s swimwear (Photo courtesy of King)
Candy Crush women’s swimwear(Photo courtesy of King)
