Purina ONE 28 Day Challenge launches for 2017 to help North Shore Animal League

April 20, 2017

Andy Cohen Purina One Difference campaign
Andy Cohen engages with students while leading a lesson in New York on April 20, 2017. Along with a $20,000 donation to North Shore Animal League America’s Mutt-i-grees program, Purina ONE is partnering with Mutt-i-grees and Andy Cohen as part of its ONE Difference Campaign, which focuses on nourishing the lives of both students and shelter dogs across the country. (Photo by Amy Sussman/AP Images for Purina ONE)

From April 20 to May 31, 2017, Nestlé Purina PetCare Company will donate $10 (U.S. dollars) to the animal shelter/rescue organization North Shore Animal League America (NSALA) for each new consumer who registers for the Purina ONE 28 Day Challenge subject to a maximum donation of $20,000.  The Purina ONE 28 Day Challenge invites dog owners to their dog’s food to Purina ONE SMARTBLEND.

Andy Cohen’s rescue dog, Wacha, enjoys a Purina ONE lunch on in New York City on April 20, 2017. (Photo by Amy Sussman/AP Images for Purina ONE)

For the second consecutive year, the ONE Difference campaign will benefit NSALA’s Mutt-i-grees, a shelter-led academic curriculum that brings shelter dogs into classrooms and libraries, allowing students to engage with the pets while learning lessons in emotional competence, academic achievement and social awareness. According to a Purina press release, Mutt-i-grees was developed by The Pet Savers Foundation, an affiliate of NSALA and Yale University School of the 21st Century. More than 4,000 schools and libraries nationwide participate in the program.

On April 20, 2017, Purina elebrated its ONE Difference campaign today with the help of television personality Andy Cohen and his former shelter dog Wacha. The Bravo executive/talk show host joined the brand and North Shore Animal League America at a library in New York City to name Wacha an honorary “Mutt-i-gree” for the day and help lead a lesson with area elementary school students.

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