The annual Victoria’s Secret Fashion Show has been canceled—at least on television. According to the New York Times, L Brands (the company that owns Victoria’s Secret) announced in an internal memo on May 10, 2019, that the famous lingerie show featuring numerous supermodels will no longer be airing on television.
L Brands CEO Leslie Wexner said in the memo that the company had been “taking a fresh look at every aspect of our business” in the past few months, and noted that Victoria’s Secret “must evolve and change to grow … With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit.” He said the company would develop “a new kind of event” for Victoria’s Secret but did not elaborate on any further details.
TV ratings for the annual Victoria’s Secret Fashion Show have also been on a rapid decline. The show, which debuted in 1995, wasn’t televised until 2001, when it got 12.4 million U.S. viewers on ABC. It remains the highest-rated Victoria’s Secret show for a single TV network, according to Nielsen. CBS televised the show in 2002, 2003 and from 2005 to 2017. During those years, the ratings ranged from 10.5 million U.S. viewers (in 2002) to 5 million U.S. viewers (in 2017). ABC picked up the show in 2018, when it had 3.3 million U.S viewers.
It’s likely that the Victoria’s Secret Fashion show will continue and will have an online platform where people can watch the show.
In a new, multi-year, multi-show partnership, Hulu will partner with Vox Media Studios, David Chang’s Majordomo Media, and Chrissy Teigen’s Suit & Thai Productions to develop and produce a slate of premium food-centric programming for the platform. As the founder and chef of the Momofuku restaurant group, Chang brings a profound understanding of global food culture, while Vox Media Studios lends its world-class storytelling capabilities and a wealth of experience built through its food and travel network, Eater. New York Times bestselling cookbook author Teigen will co-produce and headline a diverse cast of compelling and knowledgeable personalities—from household names and celebrated chefs to everyday home cooks—who will entertain and provoke viewers with a variety of inventive new shows.
Among the first projects being produced by this new partnership is a cooking show featuring Chang and Teigen. Tentatively titled “Family Style,” the show will revolve around the ways in which people express their love for friends and family by cooking and eating together. Also in the pipeline is a documentary series tentatively titled “Eater’s Guide to the World,” which taps into Eater’s extensive knowledge of the most interesting and delicious restaurants on the planet.
The following is a press release from Kendo Brands:
Marc Jacobs Beauty announces Irina Shayk as the newest face of the brand for 2019. A dedicated campaign and animation will debut at Sephora Russia on January 14 and Irina will be making a personal appearance at Sephora in Moscow on January 26. this is the first official image of the campaign featuring Irina, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.
“When we entered Russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. Irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented Marc Jacobs Beauty.” —Tara Loftis, VP of Marketing, Kendo Brands
Irina joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber, Adwoa Aboah, and Lila Moss, who have been, and also currently are, serving as faces of the brand.
“I’ve loved and admired Marc for his wonderful fashions and overarching vision of beauty. It’s such an honor to represent Marc Jacobs Beauty in my home country.” — Irina Shayk
In the lead campaign image, Irina wears:
Eye-conic Multi-finish Eyeshadow Palette in 730 Frivoluxe A longwearing eyeshadow palette of “chilled greige and violet” shades in fashion finishes – velvet, satin, silk, and lame – to layer and dress your eyes.
Highliner Matte Gel Eye Crayon in 55 Mist Me & 63 (Grape)vine Matte lilac and dark purple shades of this malleable formula that glides on smoothly to line, define, smoke, smudge or layer.
Velvet Noir Major Volume Mascara Ultra-black pigment is delivered to even the hardest-to-reach part of the lash line thanks to the lash-maximizing, curvy brush for epic lashes.
O!mega Bronze Perfect Tan in 104 Tan-tastic This super-sized bronzer instantly and universally imparts a radiant-matte finish thanks to its silky texture of micro-fine, jet-milled powder.
About Marc Jacobs Beauty:
Marc Jacobs Beauty is a collaboration between the designer and Kendo, the LVMH incubator of new beauty brands. as with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, it’s about the spirit of youth, confidence and experimentation. He inspires you to push the boundaries and create your own style. so indulge in the impeccably exquisite textures, take liberties with provocative shades, and play with daring designs.
Marc defines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” Inspiration stems from the spirit of “the girl” and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…It’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
San Francisco-based Kendo (part of the LVMH Group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, Kendo brings to market fresh, relevant and innovative brands. the Kendo team combines product development, marketing and operations expertise to redefine the beauty landscape with brands like Marc Jacobs Beauty, Kat Von D Beauty and Fenty Beauty by Rihanna. today, brands within the Kendo portfolio are distributed in 35 countries.
The New York Post has reported that the 2018 Victoria’s Secret Fashion Show will return to New York City, after being in Shanghai in 2017 and Paris in 2016.
November 1, 2018 UPDATE: The 2018 Victoria’s Secret Fashion Show will take place November 7 with musical guests Bebe Rexha, The Chainsmokers, Halsey, Kelsea Ballerini, Rita Ora, Shawn Mendes and The Struts. ABC will televise “The Victoria’s Secret Fashion Show Holiday Special” on December 2 at 10 p.m. Eastern/Pacific Time.
Fashion company Guess has announced that co-founder Paul Marciano has resigned as executive chairman, but he will remain on the company’s board of directors. In addition, Guess has revealed in a public filing that the company has reached non-confidential settlements totaling $500,000 with five unidentified individuals who have accused Marciano of inappropriate sexual conduct.
The news comes after Marciano was accused by several women, including supermodel Kate Upton, of sexual harassment, such as unwanted kissing, groping and sexually aggressive verbal and written communications where Marciano allegedly used his power to try to have sexual contact with women who were employed by Guess. Upton went public with her allegations in February 2018, and her claims were corroborated by at least one witness. Marciano denied all the allegations, but he stepped down from day-to-day responsibilities after Upton went public with the allegations. Guess then said that it would conduct an internal investigation. The day that news broke of Upton’s accusation, Guess’ stock fell 18 percent.
According to Reuters: “Guess said its investigation found that Marciano on certain occasions exercised poor judgment in his communications with models and photographers.”
Paul’s brother Maurice Marciano has been named chairman of the board for Guess. Guess was founded in 1981 by brothers Georges, Armand, Maurice and Paul Marciano. Over the years, Guess has had several famous models and entertainers in its ad campaigns, including Claudia Schiffer, Upton, Anna Nicole Smith, Drew Barrymore, Adriana Lima, Paris Hilton, Amber Heard, Gigi Hadid, Jennifer Lopez and Camila Cabello.
Maxim Magazine, the leading voice in men’s luxury lifestyle, today announced supermodel and actress Kate Upton as the July/August Hot 100 issue’s cover star. The highly-anticipated issue recognizes the 100 most influential and trendsetting women influencing the culture in fashion, beauty, sports, music, entertainment and entrepreneurship.
This issue marks Upton’s first time as the list’s headliner and cover star. Upton’s 10-page portfolio, which was shot in Israel’s Negev Desert by photographer Gilles Bensimon, will be available on newsstands Tuesday, June 19.
The iconic magazine will celebrate Upton and the rest of the Hot 100 honorees at The Maxim Hot 100 Experience – produced by Lagardère Sports & Entertainment and Rooftop2 Productions – on Saturday, July 21 at The Hollywood Palladium in Los Angeles. The VIP, red-carpet event will also feature a special guest performance to be announced at a later date.
“Our annual Hot 100 issue is about so much more than physical beauty, although this year’s nominees have that in spades,” said Robert Price, Chief Operating Officer at Maxim. “Now more than ever, we need to celebrate smart, powerful women who are breaking boundaries, shattering glass ceilings and showing us what is possible – none more so than our incredibly talented cover star, Kate Upton.”
This year’s Hot 100 list features a diverse array of honorees that span 13 categories – “The Powerhouses,” “The Divas,” “The Bombshells,” “Funny Girls,” “Inner Circle,” “Naughty By Nature,” “Wonder Women,” “TV Temptresses,” “The Cool Ones,” “Power Players,” “The Untouchables,” “Good Sports,” and “Drama Queens.”
Upton joins Hailey Baldwin, Stella Maxwell, Candice Swanepoel, Bar Refaeli, Rosie Huntington-Whiteley and Marisa Miller as supermodels to grace the issue’s cover over the past decade.
To view Kate Upton’s cover and cover spread in full, visit the feature on Maxim.com here. Additional nominees and behind the scene content will be unveiled on www.maxim.com, @MaximMag on Instagram and Twitter, and @MaximMagazine on Facebook over the coming weeks.
MAXIM is a multimedia company and the leading destination for modern men living life to the fullest. MAXIM creates an unparalleled luxury experience that is part fantasy, part aspirational and part attainable, publishing 11 editions available in 75 countries. Brand platforms include print, digital, social, events, licensing, and the Maxim Cover Girl contest. MAXIM celebrates the most beautiful women in the world, thrill-seeking adventures in exotic destinations, world-class entertainment, luxury automobiles, speed-seeking motorcycles, cutting-edge industry titans, exceptional athletes, the latest gadgets, gear + style—and did we mention… beautiful women. Maxim.com connects with over 8 million mobile men on a monthly basis and Maxim Experiences brings the brand to life in epic proportions.
The following is a press release from Magnum Ice Cream:
MAGNUM was joined at the CannesInternational Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for MAGNUM’s “Take Pleasure Seriously” campaign. As part of the campaign, a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag in celebration of the distinctive craft and expertise that both Alexander Wang and MAGNUM embody.
Bella Hadid joined Alexander Wang on stage in celebration of MAGNUM’s “Take Pleasure Seriously” campaign to share their views on the importance of relishing life’s pleasures – seizing moments of pure enjoyment and pure indulgence. Bella embodied the effortless attitude viewed first hand by the audience in person and in her starring role in MAGNUM’s latest short film, which was screened during the event.
The leather-wrapped cooler bag is the result of a truly unique collaboration with MAGNUM and Alexander Wang. By injecting elegance and luxury in to an everyday object, the two brands have created a premium, yet subversive, accessory to house expertly crafted luxury ice cream – perfect for those who take pleasure seriously.
Following the press conference, Alexander Wang shared his excitement for the partnership, saying: “I’m excited to finally be able to share the MAGNUM X ALEXANDER WANG cooler bag here in Cannes. Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want.”
Bella Hadid also shared her enthusiasm for the collaboration, saying: “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The MAGNUM X ALEXANDER WANG cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”
THE MAGNUM X ALEXANDER WANG COOLER BAG
The MAGNUM X ALEXANDER WANG bag is a luxurious leather wrapped limited edition cooler bag embodying MAGNUM and Alexander Wang’s aesthetic. With his unconventional take on fashion, Alexander Wang is able to inject both indulgence and elegance into this unexpected collaboration. An extraordinary piece to be envied by those who take pleasure seriously and want to enjoy the pure indulgence of a MAGNUM whenever and wherever.
The bag was exclusively revealed at the press conference but has already made a public appearance in the exquisite short film starring Bella Hadid that was released last week.
The MAGNUM X ALEXANDER WANG limited edition cooler bag is now available to buy worldwide on www.alexanderwang.com at a MSRP of $895.
ALEXANDER WANG & BELLA HADID MAGNUM ICE CREAM RECIPES
Following the press conference, Alexander Wang and Bella Hadid took to the world famous MAGNUM Dipping Bar, where they distinctively created their custom designed MAGNUM ice cream recipes.
ALEXANDER WANG’S DESIGNER MAGNUM
This year, the MAGNUM Dipping Bar was designed with Alexander Wang’s unique vision in mind – simple, elegant and sharp. Alex created his MAGNUM by sprinkling sweet black sugar, bitter charcoal, crunchy black sesame and delicate black sugar pearls on velvety smooth ice cream. The look was finished with an embossed “AW” coin.
BELLA HADID’S STUNNING MAGNUM
Bella accessorized her black MAGNUM in gold popping candy, finished with a golden chocolate shard. The look was completed with a decadent chocolate “B” branded coin …the epitome of “Taking Pleasure Seriously.”
MAGNUM Pleasure Stores around the world will also offer three collections of MAGNUM designs inspired by fashion, chocolate and art.
Launched in 1989, MAGNUM® was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM® is one of the world’s leading ice cream brands, selling more than one billion units annually worldwide.
MAGNUM® Ice Cream uses only the finest premium ingredients, including silky vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate, for the ultimate chocolate indulgence.
MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $4.49. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $4.99. MAGNUM® Tubs are available at grocery stores nationwide for a suggested retail price of $5.49.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.
For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com
The following is a press release from Maybelline New York:
Maybelline New York, the world’s leading cosmetics brand, is excited to announce Josephine Skriver as a global spokesmodel. A well-known international model with a loyal fan base, Josephine has risen to the top of her industry through years of dedication, hard work and hustle in the Big Apple and around the world. She is recognized for her philanthropic work, down to earth personality and immense success in her modeling career on the runway and in notable campaigns.
Josephine joins an impressive lineup of global spokesmodels who have helped shape the identity of the iconic Maybelline New York beauty brand including Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu, Emily DiDonato, and Christy Turlington. In her partnership with Maybelline New York, Josephine will participate in brand activities on the global scale.
“Being a part of the Maybelline New York family is a dream come true! I have been wearing Maybelline since I was a little girl,” said Josephine. “I am honored to represent not only Maybelline, but all of the girls who are wearing Maybelline, because these young girls are the future. They are powerful and beautiful, and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”
Josephine grew up in Denmark and was first approached in her teenage years about modeling while on a visit to New York City. Years later in February 2011, Josephine’s connection to New York came full circle when she made her debut at New York Fashion Week, walking for designers like Calvin Klein and Rag & Bone. The same year she appeared in Milanand Paris shows, walking for Balenciaga, Chanel, Dolce & Gabbana, Valentino, Yves Saint Laurent and most notably closed Prada’s show.
Since her successful career launch, Josephine has modeled in campaigns for the likes of Bulgari, Gucci, Max Mara, Michael Kors, and Tom Ford. She has collaborated with top photographers including Steven Meisel and Mikael Jansson, while her editorial accolades include American Vogue, Vogue Italia, Vogue Germany, V, Dazed, W, and Interview. In 2013, Josephine walked in her first Victoria’s Secret Fashion Show, and has graced the runway in the annual show ever since. She was given the coveted title of Victoria’s Secret Angel in 2016.
“We are beyond thrilled to have Josephine as part of our Maybelline family,” said Leonardo Chavez, Global Brand President, Maybelline New York. “A partnership with Josephine was completely organic because she resonates with our global customer and is a dynamic and fresh addition to our roster of talent. She embodies determination, grit, energy and spirit, while having a true connection to New York and the dream of making it happen in this city.”
In addition to her modeling career, Josephine is notable for being an advocate for global LGBTQ rights and is involved with organizations like Family Equality Council and COLAGE as well as to Keep A Child Alive, which focuses on children’s fight against HIV. Having been raised by LGBTQ parents, Josephine hopes to inspire children and all future generations of LGBTQ families by sharing her own journey.
Josephine is excited to continue her work with Maybelline New York this Spring, appearing in her first campaign for the brand for the launch of Super Cushion 2-in-1 launching in May 2018.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of New York Fashion Week and other fashion weeks worldwide. For more information, log on to www.maybelline.com.
The following is a press release from Estée Lauder:
Estée Lauder today announced that it has signed Karlie Kloss, model, entrepreneur and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. Karlie joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
Karlie’s first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angelesand Palm Springs.
Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video launches today, featuring founder Estée Lauder’s great granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie’s and Estée Lauder’s digital and social channels.
To leverage Karlie’s commitment to educating and building confidence in the next generation of young women, Estée Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded by Karlie in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.
“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”
“Karlie is perfect for Estée Lauder,” said Aerin Lauder, Style and Image Director, Estée Lauder. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”
“It is a dream come true to join the Estée Lauder family,” said Karlie Kloss. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”
About Karlie Kloss Karlie Kloss is an American supermodel, 36-time Vogue cover girl, entrepreneur and philanthropist. Raised in St. Louis, Missouri, Karlie was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. Karlie launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech. Karlie was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization. Karlie recently forayed into media and television, hosting Freeform’s six-part series ‘Movie Night With Karlie Kloss’ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Karlie launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, Karlie has amassed over 16.8 million followers to date. Karlie also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williamsand other industry leaders.
About Estée Lauder Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.
An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s next designer collaboration is with MOSCHINO – the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from November 8, 2018.
The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm, surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.
“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” says Jeremy Scott, Creative Director of MOSCHINO.
“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.
The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.