HBO Max documentary series ‘Not So Pretty’ exposes the beauty industry

September 22, 2020

(Photo courtesy of HBO Max)

The following is a press release from HBO Max:

HBO Max has greenlit Kirby Dick and Amy Ziering’s Jane Doe Films limited docuseries “Not So Pretty” from studio Entertainment One (eOne). The four-episode, half-hour investigation-driven project will bring awareness to the lurking dangers in the commodities we all use every day without question for makeup, skin-care, nails, and hair. “Not So Pretty” is currently in production. 
 
“Not So Pretty” will mark the first-ever comprehensive large-scale investigative expose of the trillion-dollar cosmetics, beauty and personal care industry. Celebrated and groundbreaking filmmakers Kirby Dick and Amy Ziering (“On the Record,” “The Hunting Ground,” “The Invisible War”) will take this monolithic industry to task via rigorous investigations, incisive wit and emotional storytelling to inform audiences of the hidden hazards of and safe, budget-friendly alternatives for their daily products.
 
“’Not So Pretty’ is a landmark exposé that will both captivate and educate viewers,” says Jennifer O’Connell, executive vice president original non-fiction and kids programming, HBO Max. “Kirby Dick and Amy Ziering are masters of investigative storytelling and prime to reveal the unknown threats that affect us all. This series gives us the opportunity to spark change and arm consumers with the knowledge needed to make smarter personal care choices. We are pleased to continue our relationship with them after the acclaimed release of ‘On the Record.’”
 
“We are thrilled to be partnering with Kirby, Amy and the HBO Max team on this distinctly important project. ‘Not So Pretty’ is not just a gripping docuseries but also a vehicle to generate a crucial awareness among consumers. We can’t wait to share it with audiences around the world,” stated Tara Long, eOne’s President of Global Unscripted TV. 
 
Produced by eOne, the documentary is helmed and executive produced by Dick & Ziering. Tara Long of eOne will also executive produce. 

Keke Palmer (Photo by Theo Wargo/Getty Images for IFP)

April 7, 2022 UPDATE:

  • The four-part Max Original documentary “Not So Pretty” from Academy Award® nominated filmmakers Kirby Dick & Amy Ziering, debuts April 14, 2022
     
  • Logline: Narrated by Keke Palmer, “Not So Pretty” is the first-ever comprehensive large-scale investigative expose of the trillion-dollar cosmetics, beauty and personal care industry. Celebrated and groundbreaking filmmakers Kirby Dick and Amy Ziering (“Allen v. Farrow,” “On The Record,” “The Hunting Ground”) take this unregulated industry to task via rigorous investigations, incisive wit and emotional storytelling to inform audiences of the hidden hazards of cosmetics and safe, budget-friendly alternatives for their daily products.
     
  • Kirby Dick and Amy Ziering quote: “We are thrilled to be partnering with innovative and bold HBO Max and the brilliantly talented Keke Palmer to bring viewers this riveting four-part series exposing the hidden secrets and ugly truths behind the trillion-dollar beauty and personal care industry that will literally have viewers running to take a second look at all the personal care products lining their bathroom shelves! Working on this project has certainly changed our own purchasing habits and perspectives, and we are excited to empower viewers similarly by providing them with essential information they need to know and simply cannot get anywhere else. With Keke’s wit and curiosity serving as our engaging guide, our series provides viewers with shocking insights, startling revelations, and important knowledge that will help them not just look their best on the outside but also feel their best on the inside — a win-win for not only our personal health, but the health of the planet as well.”
     
  • Keke Palmer quote: “I’m big on self help and in order to best help yourself, you need information. I can’t tell you how much I learned from working on Not So Pretty. Each session inspired  an OMG I HAD NO IDEA moment and then I became relieved to be a part of something that can help break these myths and encourage personal autonomy within the beauty industry which can only come with knowledge. You can’t choose wisely when you don’t know what to look for! This show will illuminate that and it’s really empowering.”
     

About HBO Max
HBO Max is WarnerMedia’s direct-to-consumer offering, which debuted May 27, 2020. With 10,000 hours of curated premium content, HBO Max offers powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library including motion picture and TV series from Warner Bros., highlights from New Line, and catalog titles from DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. 
Website: HBOMax.com
 
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).
 
About Jane Doe Films 
Jane Doe Films (fka Chain Camera Pictures) is a prestigious, award-winning production company, home to the most groundbreaking investigatory documentaries today, headed by Kirby Dick and Amy Ziering. Hailed productions from the filmmakers include “On the Record,” “The Bleeding Edge,” “The Hunting Ground,” “The Invisible War,” “Outrage,” “This Film Is Not Yet Rated,” and “Twist of Faith.” Their notable accolades include two Oscar nominations, two Emmy Awards, an Independent Spirit Award, a Peabody, the Producer’s Guild of America’s Stanley Kramer Award, and the George Polk Award for Special Achievement in Investigative Journalism. 
 
About eOne
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne’s expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
 
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

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