April 10, 2017
by Estelle Marine
W Hotels Worldwide has officially announced model Joan Smalls as W’s first ever Global Fashion Innovator, a newly created position in which she will help create, shape and innovate W’s global fashion platform around the world. From special appearances and one-of-a-kind collaborations to exclusive in-room and digital content, Smalls will add her signature style and discerning taste to the W Hotel guest experience.
Smalls issued this statement via a press release: “I am thrilled to be named the first ever Global Fashion Innovator of W Hotels. It is a dream job of mine to be able to combine two of the things I love the most: travel and fashion. W Hotels—and their incredible line up of hotels around the world—is the perfect partner for such a collaboration. I’m excited to share my passions, tips and personal style with W guests.”
The press release further states: “In addition to a product collaboration and several appearances at W Hotels around the world, Smalls will also have a regular presence on The Angle, W’s digital platform for in fashion, music, design and FUEL (the brand’s take on healthy living through spa, food and working out), as well as exhilarating local content from W destinations around the globe.”
Among the projects that Smalls is working is her insider guide to Goa, in which she will curate her favorite places and picks that will be shared with future W Goa guests. As previously reported, W Goa opened in India in March 2017.
Smalls has appeared on the cover of Vogue’s editions in Australia, Italy, Germany, Mexico, Japan and Brazil, in addition to numerous other magazine covers. She is a spokesperson for Estée Lauder and is a Victoria’s Secret runway model.